bu now flying solo: epiphany or epitath
DESCRIPTION
BU Now is an independent college blog/newsite that celebrates its 2nd year in April 2010. This presentation at College Media Advisors 2010 Convention in New York City in March 2010 summarizes BU Now's progress while addressing challenges from academic department, communication faculty and campus media.TRANSCRIPT
FLYING SOLO: Epitath or Epiphany BU NOW : of NEW Student Website
COLLEGE MEDIA CONFERENCE National Convention: NYC, SPRING 2010
DR. RICHARD GANAHL Bloomsburg University, PA
TRULY UNIQUE: An Indie Campus News Blog
* Anyone Posts * Multi-Platform * Comments * Calendar * Student Ed’s * Coop w/ Media * Polls * Videos * Podcasts * Slideshows
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‘.…anyone, anything, anyhow, anytime….’
BU NOW: MISSION
* Student Organization
* Indie Blog & Website
* Co-op & Con-verge
* Student Moderated
* Multiple Platforms
* Pics, Audio, Video
EXTREME COMPETITION
*Town Student Website
* BU Comm Office: 10 stds
* Campus Weekly: 17 stds
* Campus Radio: 16 stds
* Department Mag: 20 stds
* Department TV: 20 stds
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BU NOW: Happy Second Birthday To You!
BU NOW: TRAFFIC
* 70,229 visitors / 22 mo
* visits from 123 countries
* 157,795 page views
* 43,474 unique visitors
* over 16,267 video views
* top 5 stories = 31,615 hits
BU NOW: STAFF
* 520 registered users
* 160 story contributors
* two faculty advisors
* multiple departments
* 637 posts, 499 comments
* Facebook & Twitter
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Multi Media, Multi Platform Excellence
HOMECOMING 2009
* 9 stories w/ 13,371 hits
* combined 3 media efforts
* 3 videos, 2 op-eds & pics
* broke 23 pg Final Report
* Homecoming Forum Tags
* Homecoming Dance Tags
BLOCK PARTY 2009
* 10 stories w/ 10,811 hits
* combined 4 media efforts
* 4 vids, gonzo-j, op-ed, pic
* Forum: Mayor, C of P, BU
* extensive use of link-j
* Block Party Story Tags
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BU NOW FUTURE: Epitath or Epiphany?
E-INTERVIEWS ITEMS
1. What is convergence?
2. Initial BN expectations?
3. Did media help/hinder?
4. What has help/hinder?
5. In 5 years BN will…?
SAMPLE SELECTION
1. Students Media Leaders
2. Faculty/Staff Media Adv
3. Open end email Feb 2010
4. Sample size = 23 of 26
5. Names & depts deleted
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BU NOW FUTURE: E-Survey Findings
WHAT = CONVERGENCE
1. media working together
2. quality multimedia J
3. collaborative confed’tion
4. multiple media exper’nce
5. hubbed media integr’tion
INITIAL EXPECTATIONS
1. had NO idea what it was
2. risky and take long time
3. concerned @ competition
4. good things = to happen
5. didn’t expect such growth
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BU NOW FUTURE: Media Influences
MEDIA = HELP
1. we worked through it
2. cross platform portfolio
3. compliment not rival
4. BN = partnered & coop’d
5. BN = provided paper tab
MEDIA = HINDRANCE
1. tension and conflict
2. very possessive of staff
3. good vibes gone sour
4. fearful, power struggle
5. territorial & defensive
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BU NOW FUTURE: Factor Influences
FACTORS = HELPED
1. dedicated staff, advisors
2. tech & server support
3. $$ for media conference
4. range of student interest
5. BN’s innovative spirit
FACTORS = HINDRANCE
1. no department support
2. territorial, feuding faculty
3. technological ignorance
4. lack of university respect
5. small # of talented folks
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BU NOW FUTURE: In Five Years BN Will
SUGGESTIONS
1. BN NEEDS office space
2. merge paper & BU Now
3. develop ad revenue
4. break media walls down
5. open faculty minds
IN 5 YEARS BN WILL
1. our future = unimaginable
2. take on investigative J!
3. more media convergence
4. every students’ homepage
5. multi-billion dollar site!
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‘.…anyone, anything, anyhow, anytime….’
* BU Now video * James’ Reviews
* BN Slideshow * VOICE Stories
* Election 2008
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