bu at sxsw

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  • 1. BU at SXSWSocial Media Communicators, 05/01/2013

2. Jonathan SurmaczCollege of Communication 3. Key ThemeAs people (and penguins) increasinglyuse mobile devices (smartphones,tablets) for web activity, designers anddevelopers must consider the speedor performance of their websites andapplications as a critical part ofexperience design.Baby Penguin lost his right eye while waiting forbu.edu to load.Designing for web performance 4. Sessions & ExamplesWeb Typography (Richard Rutter, Fontdeck):Progressively load fonts to smart phonesMobile apps (David Becher, Skookum Digital Works):Zepto.js < JQuery.js therefore Zepto.js > JQuery.jsFavor CSS animations over JSModular HTML/CSS (Shay Howe, The Starter League):Scalable, maintainable, performantAdaptive Design (Brad Frost):You have 5 seconds to load 5. Key Takeaways Performance == design Experiences must be made with mobile users in mind Build for your content, not a specific device Mobile users dont want web light Best practices are evolving... keep up with change Keep code and content lean 6. Eric SuligaCollege of Communication 7. Key ThemeBig DataSeeing The PatternsDesigning ForPeople 8. Sessions & ExamplesThe Future of Location: From Social to UtilityMap the usage. Find the Pulse.Designing Habits: From Big Data to Small ChangesLittle adjustments Couch --> 5KPrototype or DieTest. Test. Test.Prototyping UX in a Touch First WorldGestures vs. Mouse Teach the user.Practical Agile Mobile DesignBest Practices for mobile. 9. Key TakeawaysControl & InnovationUnderstand the dataImprove print & digitaldesign to change withevolving student body 10. Jenny MackintoshPublic Relations 11. Key ThemeEvolution of location-based servicesContext-sensitive networks & search 12. Sessions & ExamplesThe Future of Location: From Social toUtilityFoursquares evolution from social network to map layer& data sourceNow You See Me: The Future of AmbientLocationWe have the tools; why is networking still so inefficient?(Highlight app)The Rise of Contextual Social NetworksShifting focus from all-inclusive communities (Facebook)to niche communities that serve specific purposes(Nextdoor, Path)"Who is doing what, and for what reason?" 13. Key TakeawaysBenefits of harnessing location data;providing contextImproving calendar functionality toinclude ability to check in to events;rewarding behaviorConsidering niche communities for niche purposes (career, networking,exploration of campus) 14. Kim RelickCollege of CommunicationStrategic Marketing & Communication 15. Key ThemeLessons in Social Media Content DevelopmentStorytelling: People remember stories, not messages.Yep, on Facebook, too.Empathy: Importance of empathizing with your key stakeholdersFlip the perspective: Tell your brand story from your customers POV Speak to what theyre interested in Weave a theme into the messages to create a story arc Incorporate responses from your customers to advance the story 16. Sessions & ExamplesData Storytelling And Breaking Through The NoiseBuzzFeed: http://www.buzzfeed.com/Yes, And... A Design Thinking BootcampThe D school at Stanford: http://dschool.stanford.edu/Frog Design (global innovation firm) www.frogdesign.comStorytelling: The Next Wave Of EngagementLive World (storytelling techniques for Facebook & Twitter) www.liveworld.com 17. Key TakeawaysTop storytelling tips:1. Customer comments and actions will guide good story ideas2. Social stories are often nonlinear (people are ADHD, they catch a pieces of information hereand there)3. Stories should be both structured and improvisational (what is the goal of your story?)4. Use each social media platform to its best advantage5. Give people something to do in the story, then reward them (engagement, build incrementalpayoffs along the way)6. Highly visual: tell your story in words and pictures or just pictures7. Focus on shareability8. Create characters who represent your customers and what they likeGeneral points to consider:1. Social networks were invented for people to tell stories2. Who is your brand at a party and why do you want to hang out with them?3. Good Examples of character development:: Old Spice Man, Geico, Mad Men (madmenyourself.com; @peggyolson; bitly/teampeggy)4. Bad brand behavior: Telling the same story over and over again 18. Kristy KimeDevelopment & Alumni Relations 19. Key ThemeSocial media has given people the ability to create andmarket their own personal brand; the age of the startup isgrowing at exponential speed. 20. Sessions & ExamplesFrenemiesUsing fandom to your advantage as in storytelling. How HBO leveraged socialmedia to drive the Game of Thrones storyline.Affinity, Intent & the War for Marketing DollarsDatabase of intentions vs database of affinity (Google vs. Facebook), arecord of what people like rather than what they intend to do. (Listen here)Brands, Bloggers & the Social Commerce FutureHow businesses bucket Facebook, Twitter, Pinterest and all social mediaplatforms into a single category. 21. Key TakeawaysThe emphasis to put a $ value on social media marketingo Not quite there, but moving closerThe importance of Google and analyticsManaging social contento Embracing the positives along with the negativeso Reacting and responding to public commentsWait: One negative comment doesnt mean all followers agreeo Fine line between embracing the negative and asking for it 22. Leah DavisDevelopment & Alumni Relations 23. Key ThemePersonalization technology5 years ago, the focus of internet culture shiftedaway from static informational websites and towardsinteractive social media platforms.Today, were in the midst of a similar shift towardsthe "personalized web." 24. Sessions & ExamplesA Robot in Your Pocket: AI Powered ApplicationsCustomization tools that bring us the content we want (Listen here)Marketing Implications of Facebooks Graph SearchRelating frequency to the social object (Watch here)LevelUpSupporting your favorite nonprofit from your smartphone (Listen here)Google NowNessAmazon 25. Key Takeaways Expectations are shifting Privacy is still a key issue Location is different than personalization Humanization of technology What does this mean for us? increase passive data collection, when possible more data = more possibilities with great power comes great responsibility work to provide a better "personalized BU experience"