bts ’09 sales meeting january 7, 2009. bts 09 product summary

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BTS ’09 Sales Meeting January 7, 2009

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Page 1: BTS ’09 Sales Meeting January 7, 2009. BTS 09 Product Summary

BTS ’09 Sales Meeting

January 7, 2009

Page 2: BTS ’09 Sales Meeting January 7, 2009. BTS 09 Product Summary

BTS 09 Product Summary

Page 3: BTS ’09 Sales Meeting January 7, 2009. BTS 09 Product Summary

Docking/Connect Solutions

Page 4: BTS ’09 Sales Meeting January 7, 2009. BTS 09 Product Summary

What is the big deal about

Docking Solutions?

Page 5: BTS ’09 Sales Meeting January 7, 2009. BTS 09 Product Summary

5April 19, 2023

Sales of notebook computers continue

to outpace that of desktop PCs

Source: IDC 3Q 2008; http://www.msnbc.msn.com/id/27556783/

Notebook Computers

55%

Desktop Computers

45%

2008 3rd Quarter Personal Computer Sales

Page 6: BTS ’09 Sales Meeting January 7, 2009. BTS 09 Product Summary

With notebook computers prominence, there is an increasing need to stay comfortable.• Notebook computers typically offer a subpar ergonomic experience

– Compact keyboard– Trackpad

• Docking Stations allow the use of full-sized keyboards and mice to enable users to work comfortably for longer periods of time

• USB Docking Stations offer a 1-plug solution to conveniently connect to these devices

• Some docking stations also allow you to connect to the internet via USB, offering a rock-solid connection experience

That is where docking stations come in…

Page 7: BTS ’09 Sales Meeting January 7, 2009. BTS 09 Product Summary

USB Mini Dock w/ Ethernet idea: One Step Connection to your peripherals and the internet.

• Save time by connecting to your peripherals and the internet with just one plug

• Ethernet port for rock-solid broadband internet connection

• Three rotating USB ports keep your peripherals connected and your cables organized

• Compatible with Windows, Mac OSX and Linux

SKU - K33929USStreet Price: $39.99Available: March ‘09

Page 8: BTS ’09 Sales Meeting January 7, 2009. BTS 09 Product Summary

Packaging – Front Panel

Page 9: BTS ’09 Sales Meeting January 7, 2009. BTS 09 Product Summary

Presenters

Page 10: BTS ’09 Sales Meeting January 7, 2009. BTS 09 Product Summary

Wireless Presenter with Laser Pointer and Memoryidea: Finally, a presenter with memory.

• 1GB built-in memory to hold hundreds of your presentations, so you don’t have to carry extra media to your meetings

• Laser pointer to highlight important points

• Receiver stores inside

• Plug-n-play: no software installation required

SKU – K72336US

Street Price: $74.99

Available: June ‘09

Page 11: BTS ’09 Sales Meeting January 7, 2009. BTS 09 Product Summary

Packaging – Front Panel

Page 12: BTS ’09 Sales Meeting January 7, 2009. BTS 09 Product Summary

Notebook Stands

Page 13: BTS ’09 Sales Meeting January 7, 2009. BTS 09 Product Summary

What is the big deal about

Notebook Stands?

Page 14: BTS ’09 Sales Meeting January 7, 2009. BTS 09 Product Summary

Subcategory Analysis: Notebook StandsUS Mkt 2005 2006 2007 2008 CAGRRevenue $12,071K $14,297K $32,795K $41,544K 57.6%Units 339K 428K 1,982K 2,093K 36.2%ASP 35.60$ 33.36$ 16.55$ 19.85$ NA

• NPD Data CY Through July of indicated year

• Sales out (i.e. prices based on what consumer actually pays)

• Non-electronic stands only (i.e. no docks/port replicators)

• Units with USB fans included

• Kensington about $300K per year

10% attach rate!

Kensington is Missing Out!!!

Page 15: BTS ’09 Sales Meeting January 7, 2009. BTS 09 Product Summary

Fall 2009 Roadmap:TwoFold Stands• TwoFold Stand:

– Convenient notebook computer comfort but without the bulk

– Convertible, easy, and fun!

– idea: The notebook stand that makes comfort a snap.

• TwoFold Stand and Sleeve:– Portable notebook computer

comfort with built-in protection – Portable, easy, and fun!

– idea: The notebook stand that`s going places.

$19.99 Street

$39.99 Street

Page 16: BTS ’09 Sales Meeting January 7, 2009. BTS 09 Product Summary

Non-Electronic Notebook Supports

K60149A LiftOff™ Portable Notebook Cooling Stand

K60112USEasy Riser Cooling Notebook Stand

CurrentCurrent Fall 2009Fall 2009

$19.99

$29.99

$39.99

$49.99

K60401 “TwoFold” Convertible Notebook Stand

TBD and TBD Counter Balance and Lap Dog

TBD“TwoFold” Portable Protective Stand

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