BTEC ICT Level 3 Unit 8 E-Commerce

Session 9 – Planning E-Commerce Strategies

4.0 – Be Able to Plan E-Commerce Strategies

Starter Activity:Working with a partner; produce a list of

questions you would want to ask and have answered when creating an e-commerce site. Think about:

• What will it do?• How will it work?• Whom is it for?• How much will it cost?

Unit 8 Learning Aims

After completing this unit you should:1.Know the technologies required for an e-

commerce system2.Understand the impact of e-commerce on

organisations3.Understand the effects of e-commerce on

society4.Be able to plan e-commerce strategies.

4.2 – Structure of an E-Commerce Site

There are 3 main points to consider when looking at how to structure a website:•Customer Interface – this is the 1st point of contact the User will have with the online business. If customers cannot use it easily, they will shop elsewhere. A web designer must consider whom the customers are? Very often ‘cookies’ are used to help make the Users experience more personal.

4.2 – Structure of an E-Commerce Site

•Image – designers need to take care with the business’s image, name and brand reputation. This is especially important now due to the increase in vocal community tweeters, bloggers and social media users that may make comments about the business.•Style – an e-commerce site is an extension of the business. So designs, logos, colour schemes and fonts are important for appearance and recognition by customers.

4.2 - Structure

1. Identify and explain the term ‘Customer Interface’?

2. Identify and explain the term ‘Style’?3. Identify and explain the term ‘Image’?

BTEC ICT Level 3 Unit 8 E-Commerce

Session 10 – Hosting E-Commerce Sites

Hosting E-Commerce Sites

Starter ActivityWorking with a partner:1.What is web hosting?2.Who can ‘web host’?3.Does the ‘web host’ own the site?

Unit 8 Learning Aims

After completing this unit you should:1.Know the technologies required for an e-

commerce system2.Understand the impact of e-commerce on

organisations3.Understand the effects of e-commerce on

society4.Be able to plan e-commerce strategies.

4.3 – Hosting of an E-Commerce SiteThere are 2 main points to consider when looking at how to host a website:•Who Will host? – this can be done in-house using staff employed by the business to design and operate the website. OR to use a subcontractor that is paid by the business to do this instead.•Which ISP? - the business will then have to decide whether to change its ISP and internet connection it needs.