Date: July 07, 2008Sub: Proposal on Back to school / Back to CollegeTime duration: Week 26-34, (July 19 – Sept 19)

Peak time duration: week 27-31(Aug 2008) Potentiality of the market Total Students in Muncie: 20,000 + 13,000 = 33,000/Generally 25 % of new students are to be enrolled: 33,000/4 = 8250Out of remaining 75 % of students, at least 50 % students are in need of new items: 33000-8250=24750/2=12375New customer because of BTS/BTC season: 20625Possibility of new BusinessAccording to company, student spends $ 956/- But if new student spends $ 750 then possibility of new business is 8250 x $ 750 = $ 6,187,500/-Returning student spends $ 250 then possibility of new business is 12375 x $ 250 = $ 3,093,750/-Total new business in the market due to BTS/BTC season is = $ 9,281,250/-Business at the store during the last BTS/BTC season July 2007: $ 5,850.000Aug 2007: $ 7,180,000Sept 2007: $ 6,173,000In Retail business there is an increase of 5 to 6 % over the past year,

Actual business 07 Increase 6 % Budget in 2008

July 5,850,000 351,000 6,201,000

Aug 7,180,000 430,800 7,610,800

Sept 6,173,000 370,380 6,543,380 Total 19,203,000 1,152,180 20,355,180

Avg 6,401,000 384,060 6,785,060 During this year so far we are averaging sales around $ 6,500,000 per month. With the same rate of business we are going to increase only $ 900,000 but the potentiality is $ 9,000,000/-Plan to acquire more business during BTS/BTC season.During the BTS/BTC season all most all department has increase the sales.Organized planning will help us to increase the salesEvery department has certain category of an item of which sales has a high impact on total department sales.Certain high selling items of the department keep it stock during the BTS/BTC seasonPersonal approach to educational institution will help us to divert students to our store. Special fast processing counter of Wal-Mart credit card also help us to increase the sales and the flow of credit card applications.Friendly and courteous approach will help us to increase customer flow.