bssp xxx follow the flow style deck
TRANSCRIPT
“FOLLOW THE FLOW” WITH THE GREYHOUND VIDEO MUSIC TRAVEL GUIDE
FESTIVALS
MUSIC HBCU SPORTS
HOLIDAYCONNECT
FOLLOW YOUR FLOW HOME FOR THE HOLIDAYS24 HOUR MOM WASH & DRY LAUNDROMAT
GREYHOUND FARES AS LOW AS $22.00
INDEX
FOLLOW THE FLOW WITH THE GREYHOUND VIDEO MUSIC TRAVEL GUIDE
Greyhound Brand Campaign .................................... 3
Content Syndication .................................................. 5
Canvas Skin Creative Mock Up ................................ 6
Companion Ad Unit Creative Mockup ...................... 7
Pricing Investment $150,000 ..................................... 8
Questions .................................................................. 9
Contact Us .............................................................. 10
Vevo Network Wide Rotational Media (June 16 - September 7)
Greyhound’s virtual video music travel guide will kick-off June 16, 2014 and run-through September 7, 2014. The placements will include a mixture of companion ad units and commercial spots that will run pre-roll to targeted hip hop and R&B genre specific videos that will run as wide rotational media across the Vevo network. Placements are to include:
• 480x70 and 300x60 companion ad units will have unique messaging that recommends major concerts and music festivals in Greyhound cities
• Greyhound :15/:30 video commercial spots will run as Vevo Network Wide Rotational media pre-roll to hip hop and R&B genre specific videos that are Vevo destination specific (desktop, mobile, living room devices)
FTF Sponsorship With Related Artist Takeover (July 24 - September 7)
Greyhound will be the sole advertiser for the “Follow The Flow” original hip hop webseries that offers a 6 week ownership offering that includes:
• High Impact Creative; 1500x620 branded clickable canvas skin, 480x70, 300x60, 300x250 and 728x90 companion ad units will run on Vevo’s homepage carousel. Suggested messaging will recommend major concerts and music festivals in Greyhound cities
• Greyhound will have 100% ownership of the “Follow The Flow” online original hip hop webseries that will include; in video product placement and Greyhound :15/:30 video commercial spots that will run pre-roll to the four “Follow The Flow videos that are included in the installment
• Greyhound will have 100% ownership of the artist takeover that is associated with the “Follow The Flow” series that will run Greyhound :15/ :30 commercial spots pre-roll to each video in the artist’s catalog that is featured in the “Follow The Flow” installment
Evolve and Vevo will team up to produce an integrated multimedia campaign that will celebrate Greyhound’s 100 year anniversary. Greyhound’s virtual video music travel guide will run across the Vevo network in addition to content being syndicated to up to 25 affiliate partner networks. The campaign will be supported with a full array of custom digital banners, original video series, mobile and social content syndication and a branded content hub that will be a centralized destination to connect current HBCU students and former HBCU alumni millennials that recommends popular concerts and music festivals in Greyhound cities, along with an original online hip hop webseries that can be shared, streamed and viewed while you travel aboard Greyhound’s new fleet of premium buses that offer in-bus wi-fi, power outlets and comfortable seating. The national brand campaign will be based around five key pillars:
GREYHOUND BRAND CAMPAIGN OVERVIEW
GREYHOUND BRAND CAMPAIGN OVERVIEW
Social Media Celebrity Outreach Syndication (June 16 - September 7)
“Follow The Flow” video content will include branded messaging and a unique social media celebrity outreach content syndication strategy that will be seeded by DJ Envy. Four of the five videos will run in a Vevo player and include the following social media deliverables:
• Artist Audition promo video will be hosted by DJ Envy (will be the only video to not run in the Vevo player). The promo video will be a call to action that encourages unsigned hip hop artists to enter the “Follow The Flow” Instagram Video audition., which will be promoted through DJ Envy’s Twitter and Instagram channels
• Instagram Video Audition: Artists will submit their :15 viral video audition to the official “Follow The Flow” Instagram Video Audition page with the #ghfreestyle. As entries are being submitted Greyhound and Evolve will see these entries on a timeline as the # begins to trend
• Evolve has technology that can pull the unsigned artist feeds and target the Greyhound campaign based on location
• Evolve will provide a social traffic report that will include the following metrix: Contest entry submissions, CTR’s, VCTR’s, Likes, Follows to Greyhound social media channels.
“Follow The Flow” Installment (Videos)
Greyhound will have full ownership and 100% SOV of the following four custom videos.
• “Follow The Flow” promo series video
• Artist Interview
• Episode promo teaser video
• Cypher episode
CONTENT SYNDICATION
VEVO NETWORK WIDE ROTATIONAL MEDIA
FOLLOW THE FLOW SPONSORSHIP & ARTIST TAKEOVER
ORIGINAL SERIES
Messaging will be branded on a series of companion units that will be supported with Greyhound :15/:30 commercial spots that will run as network wide rotational media from June through September.
All videos will be seeded by DJ Envy and promoted throughout all of his Twitter and Instagram channels.
Greyhound will have 100% sole ownership of 4 custom videos that are included in the installment
SOCIAL & MOBILE
Greyhound will be the sole advertiser for the “Follow The Flow” original series and Artist Takeover that will include all videos in the selected artist’s catalog .
Catch Eminem & Rihanna in LA on August 7th “Follow The Flow: To The Monster Tour With GreyhoundFares as Low as: $22.00 Roundtrip from San Diego - Los Angeles
Pre-roll ad unit
300x60px Companion
1500 x 620 BRANDED CANVAS SKIN MOCK
"Follow The Flow": With Greyhound to the biggest hip hop
festival to start the SummerCatch the biggest acts on one stage
June 2nd @ MET LIFE STADIUMFARES AS LOW AS: $64.00 from Boston to New York
Greyhound will have 100% SOV for the sponsorship placement that will run on Vevo's homepage carousel
480x70 & 300x60 MOCK UPS
Greyhound will have 100% SOV for the sponsorship placement that will run on Vevo's homepage carousel
messaging will rotate around the months popular events
@THE ROSE BOWL IN PASADENA, CA – AUGUST, 7THFares as low as: $22.00 roundtrip from San Diego to LA
CATCH 2 MONSTERS ON 1 STAGE WITH GREYHOUND
LET GREYHOUND TAKE YOU TO THEPREEMINENT HIP HOP FESTIVAL IN THE US
OCTOBER 8-12 IN ATLANTA Fares as low as: $24.00 roundtrip from Charlotte to Atlanta
PRICING - 150K INVESTMENT• Evolve and vevo will team with Greyhound to produce and integrated multi-platform campaign
• Evolve will produce dynamic banners that include messaging recommending concerts and music festivals in Greyhound cities Greyhound :15/:30 video commercial spots will run pre-roll to hip hop and R&B genre specific music videos
GREYHOUND MEDIA WILL RUN AS NETWORK WIDE ROTATIONAL MEDIA (JUNE 16 - SEP 7)
- 480x70, 300x60 companion ad units
- :15/:30 Greyhound video commercial spots will run as pre-roll
GREYHOUND WILL HAVE 100% SOV AND 6 WEEKS OWNERSHIP FOR THE “FOLLOW THE FLOW” SPONSORSHIP AND ARTIST TAKEOVER (JULY 24 - SEPTEMBER 7)
- High Impact Creative; 1500x620 clickable branded canvas skin, 480x70, 300x60, 300x250 and 728x90 campaign ad units will run on Vevo’s Homepage Carousel
- Greyhound :15/:30 video commercial spots will run pre-roll to “Follow The Flow” and the Artist Takeover
- Artist Takeover includes all the videos in the artist’s catalog that is featured in the “Follow The Flow” episode
- Social Media Celebrity Outreach
GREYHOUND PRODUCT PLACEMENT WILL INCLUDE:
- Media Backdrop for artist interviews
- Greyhound bus video product placement
• Video Syndication to up to 25 affiliate partner sites
• A total of 9,109,524 impressions
• Campaign Value: $200,000
• Greyhound Investment: $150,000
• ecpm: $16.47
Questions?
media group“Publishing Pop Culture On A Digital Canvas”
KENNETH G. LINDER JR.Co-Founder & Managing Partner/Head of Sales & Marketing
REMI WILLIAMSCo-Founder & Managing Partner/Head of Development & Talent
MATASA WILLIAMSCo-Founder & Managing Partner/Head of Production
244 Fifth Avenue, 2nd FloorNew York, NY 10001www.evolve-tv.com
CONTACT US
JESSICA PARKDirector of Strategic Marketing
4 Times Square 25th FloorNew York, NY 10036www.vevo.com
For all Vevo media related questions, please contact:
For All Follow The Flow Production & Promotion Questions Please Contact: