bsidesottawa 2016 sponsorship kit v1 - security bsides€¦ · bsides ottawa 2016 page | 3 bsides...
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#BSidesOttawa2016SponsorshipKitEvent: Security BSides Ottawa 2016When: ThursdayandFriday29-30September2016Where: TheRACentre,2451Riversidedrive,Ottawa
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Contents
#BSidesOttawa 2016 Sponsorship Kit ............................................................................................ 1BSides Ottawa Welcome ................................................................................................................ 3Event Information ........................................................................................................................... 4
Where It All Started – Security BSides ...................................................................................... 4Media Coverage .......................................................................................................................... 4
BSides Ottawa ................................................................................................................................. 5Demographics ............................................................................................................................. 5Photos from the first BSides Ottawa Event in 2010 ................................................................... 5Photos from the second BSides Ottawa Event in 2014 ............................................................... 6
Sponsorship ..................................................................................................................................... 9The Value of Sponsorship ........................................................................................................... 9Reasons to Show Your Support .................................................................................................. 9
Support Packages .......................................................................................................................... 10Bronze Sponsorship .................................................................................................................. 10Silver Sponsorship .................................................................................................................... 10Gold Sponsorship ...................................................................................................................... 10Platinum Sponsorship ............................................................................................................... 10
Budget ........................................................................................................................................... 11
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BSidesOttawaWelcomeThankyouforyourinterestinsponsoring#BSidesOttawa.Followingthesuccessofourpreviousconferences,InformationSecurityBSidesOttawaisreturningforanothergreatyearwithevenmorespeakers,participantsandattendeesatthesamelocation.InkeepingwiththephilosophyofallBSidesevents,BSidesOttawaisagrassroots,freeeventprovidinganopenplatformforsecurityexpertsandindustryprofessionalstoshareideas,insightsandtodeveloplongstandingrelationshipswithothersinthecommunity.Mostimportantlyforoursponsors,BSidesOttawaprovidesarareopportunitytodirectlyconnectandcreatetrustedrelationshipswithkeymembersoftheOttawasecuritycommunityfromacademic,municipal,federal,andprivatesectors.ThefirstBSidesOttawain2010wasattendedbybetween125-150decisionmakersandinfluencersoveratwodayperiodandwassponsoredby15vendorswhosegenerositywasoverwhelming.ThesecondBSideseventin2014wasanevengreatersuccesswith250attendeesover2daysand12sponsors!2015wasthebesteverwith17sponsorsandover300attendees!Wearelookingforatleastthatmanyin2016.Keepingthiseventfreecannotbedonewithoutyourcontinuoussupport.ThefollowingpackagecontainssponsorshipinformationforBSidesOttawa2016.Wehaveputtogetherdifferentlevelsofsponsorshipandtheirbenefitswiththegreatestbenefitbeingthatofgivingbacktothecommunityandenablingotherstogrowandlearn.Wevalueyourparticipation,andlookforwardtoworkingwithyourorganizationinmakingBSidesOttawa2016intoanothertruecommunitysuccess!Sincerely,BSidesOttawaTeam
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EventInformationWhereItAllStarted–SecurityBSides
SecurityBSidesisthefirstgrassroots,DIY,opensecurityconferenceintheworld.Itisagreatcombinationoftwoeventstyles:structuredanchoreventsandgrass-rootsgeocentricevents.SecurityBSidesprovidedthecommunity-drivenframeworkforbuildingeventsforandbyinformationsecuritycommunitymembers.Thegoalistoexpandthespectrumofconversationbeyondthetraditionalconfinesofspaceandtime.Itisanintenseeventwithdiscussions,demos,andinteractionfromparticipants.BSideseventsexplorethefringeofconversationandfocusontheNextBigThing.Theconversationcanrangefromhardwarehackingtogenderissues,fromtwitterhackingtoproximity-basedidentitytheft;fromcompliancerelatedchallengestoCybersecuritylaws,fromcloudsecuritytotheevolutionofsecurityarchitectureandhowittiestodailybusinessliveswealllive.Itgivesthevoicetotheconversationthatishappeningjustbelowthesurfaceandsponsoringenablesyoutobepartofthatconversation.
Thefollowingareseveraldetailsabouttheevents:• Timeline:
o 2009:LaunchedinUnitedStateso 2010:LaunchedinCanada(Ottawa)andEuropeo 2014:EventshostedinUS,Canada,Austria,UK,Germany,Poland,Belgium,Brazil,South
Africa,Algeria,Malaysia,India,China,Japan,Australiao 2015:Vancouver,Toronto,QuebecCity,WinnipegHalifax,St.Johns,andCapeBretonin
CanadahaveallheldBSidesevents.Aswell,HannoverandHamburgGermany,Slovenia,Iceland,Austria,Brazil,Chile,Poland,Algiers,Portugal,andover50locationsintheUSA.
• ThousandsofpeoplehaveattendedandwrittenabouttheirexperienceatBSidesevents:http://www.securitybsides.com/w/page/19532810/Media.
• Communityorganized,volunteerdriven,andcorporatefunded• SecurityBSidesmailinglist,onlineforums,slideshare,Facebook/Twitteractivity,archived
photos/videosandvideostreamaccessiblethroughtheBSidesportal:http://www.securitybsides.com/
MediaCoverage
Inlessthanayear,SecurityBSideshasgatheredmassmediaattentionandbeenwrittenupinCSOOnline,NetworkWorld,Computerworld,InformationWeek,TheRegister,ZDNet,andDarkReadingmagazines.Inadditiontotheblogpostsandpodcasts,ithasalsoreceivedcoveragefromHackerNewsNetwork(HNN),EFFector,andCiscoSystemCyberRiskReport.Checkouttheentirelistathttp://www.securitybsides.com/w/page/19532810/Media.
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BSidesOttawaDemographics
ThefirstBSidesOttawaeventwasheldonNovember12and13,2010.Overthecourseoftwodaysbetween125to150decisionmakersandinfluencerscametogethertonetwork,sharestoriesandlistentopresentationsfromexpertswithintheircommunity.Thesecondeventin2014Builtuponthesuccessofthefirst,withover250attendees!2015hadover300peopleattendstalksandtheCTFevent!Thisyear’seventpromisestobeevenbiggerwithaprojectedattendanceofupto300people.DemographicsareexpectedtobesimilartothelasttwoBSidesOttawaeventsi.e.industryprofessionals,thoughtleaders,informationsecurityprofessionalsandevenstudents,allofwhomwishtoexpandtheirbodyofknowledgethroughtheircommongoaloflearningaboutemergingissuesandconnectingwiththosewhoareexperiencingthem.
PhotosfromthefirstBSidesOttawaEventin2010
Ex-DNDandDND
Dayoneturnout
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PhotosfromthesecondBSidesOttawaEventin2014
BSides Ottawa 2014 organizing committee
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2014 Keynote with BGen Mazzolin
2014 Capture the Flag
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2014 Lunch and sponsor area
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SponsorshipTheValueofSponsorship
BSidesofferssmall,intimateeventswhereallparticipantscanengageeachotherinordertodevelopconnections,friendshipsandtonetworkwithdifferentindustryprofessionals.Werecognizethevalueinengagingasmalleraudienceandbeingthebigfishinasmallpond.Everyorganizationwillhavedifferentgoalsandprioritieswhichiswhyweofferdifferentlevelsofparticipationforeveryindividual,group,ororganization.Wespecificallydesignedseveraldifferentoptionsforanysizedorganizationtoparticipateandsupportthisevent.
ReasonstoShowYourSupport
Werecognizeyourdesiretonotonlysupportagreateventbutalsotoseereturnonyourinvestment.Thefollowingarealistofdirectbenefitsyoumayseeasaneventsponsor.
• Brandrecognitionandawareness:Dependingonthelevelofsponsorship,youwillrecognizeyourbrandplacementatsomeorallofthefollowing:t-shirts,signage/lanyards,lunchsessionsorattendeebadges.Basedonyourlevelofparticipation,creativeandcustombrandingmaybearrangedincludingtransportation,banners,andpodcastinterviews.
• Bigfish,smallpond:BysponsoringBSidesOttawayourbrandwillbeexposedtothebestandbrightestoftheinformationsecuritycommunityintheOttawaareaandbeyond.Yourmessagewillbebettercommunicatedtotheuniqueandinfluentialaudiencethatcannotbereachedouttoeasilythroughanyotherforums.
• Stayintouchwiththeindustry:BSidesenablesitssupportersandparticipantstoidentifyandconnectwithindustryleadersandvoices.Theseparticipantsrepresentthesocialnetworkingofsecurity.Theyarethepeoplewhoyouwanttoengagetosolicitfeedbackandbringvoicetoyourconversation.TogetherwithBSidesOttawa,yourorganizationcanplayaroleinraisinginformationsecurityawarenessandsharingexcitingideasintheinformationsecurityandtechnologyworld.
• StayabreastontheNextBigThing:Nobodyknowswhatthe“nextbigthing”willbe,buttheseeventsarecommunitydrivenwithpresentationsvoteduponbytheindustry.Thereisnomagictohowitworks,butwebelievethatlisteningtotheundergroundcanhelpprepareyouandhelpidentifywhatthenextbigthingmightbe.
• Media:ThemediacoverageforBSidesismassivecomparedwithitssize.Bepartoftheconversationandgetsweptupinthemedia.Manyparticipantshavebeenquotedandpickedupbymainstreamnewssources.Throughtheuniquenatureofthiseventthelistofspeakersandattendeesareavailableonline.Weseethebenefitinsupportnotinthecoldcallconnection,butintheliveinteractiveengagementofindividuals.
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SupportPackagesThefollowingarevarioussupportpackagesthatenableyoutonotonlyshowyoursupportbutalsobrandthatsupport.
BronzeSponsorship
• Cost:$500+CAD• Features:
• Logoontheeventwebsiteandintheprogramguide• Verbalmentionbetweenthesessions• 1ticketfortheevent
SilverSponsorship
• Cost:$2,500+CAD• Features:
• AllBronzetierbenefits,including2ticketsfortheevent• Sponsorprovidedbannerplacementatthevenue(1bannermaximum)• LogoonthebackoftheeventT-shirt
GoldSponsorship
• Cost:$5,000+CAD• Features:
• AllSilvertierbenefits,including3ticketsfortheevent• Advertisementintheprogramguide• Tablespaceattheevent• Sponsorprovidedbannerplacementatthevenue(2bannermaximum)• LogoonthefrontoftheeventT-shirt• Logoontheeventattendeebadge• Therewillbeamaximumof4Goldtiersponsors
PlatinumSponsorship
• Cost:$8,000+CAD• Features:
• AllGoldtierbenefits,including5ticketsfortheevent• Logooneventsignage/banner• Sponsorprovidedbannerplacementatthevenue(3bannermaximum)• Exclusivitywithinyourindustryvertical• 5minutesattheopeningorclosingceremonies• 10minutespresentationatlunch• TherewillbeasinglePlatinumtiersponsor.
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BudgetBSidesOttawaisanot-for-profiteventthatisorganized,plannedandexecutedbythegroupofOttawasecurityprofessionalsfrombothPublicandPrivatesectorwhoaredonatingtheirtimetomakethiseventintoatruecommunitysuccess.AnyunusedfundswillfundfutureBSidesOttawaeventsand/orprovidesupporttoalocalcharity.
Theestimated2016eventcostsbasedon300attendeesis$30,000.Amoredetailedprojectedbudgetisavailableonrequest.
Contact Information
Pleasedonothesitatetocontactusifyouhaveanyquestionsorrequests.
• TheBSidesOttawaplanningteam:AdriendeBeaupre,BrianWilson,GaryPecht,JeffLewis,LaetitiaRichard,NorbertGriffin
[email protected] @BSidesOttawa www.bsidesottawa.ca 613-797-3912