(2½ Hours) [Total Marks: 75

N. B.: (1) All questions are compulsory.

(2) Make suitable assumptions wherever necessary and state the assumptions made.

(3) Answers to the same question must be written together.

(4) Numbers to the right indicate marks.

(5) Draw neat labeled diagrams wherever necessary.

(6) Use of Non-programmable calculators is allowed.

Text book referred- Business Communication- Meenakshi Raman, Prakash Singh

1. Attempt any three of the following: 15

a. Ans:

Explain how concreteness and clarity helps in effective communication.

Explanation of concreteness with example-2.5 mark

Explanation of clarity with example-2.5 mark

b. Ans:

Explain the process of communication through a diagram depicting the essential

components of the process.

Diagram- 1 mark

Components with their functions -4 mark ( Refer pg 12 & pg. 13)

c. Ans:

State the advantages and disadvantages of grapevine communication.

Advantages – 2.5 mark Disadvantages-2.5 mark ( Refer pg.20 )

d. Ans

What are the two major forms of non-verbal communication? Explain any one.

Conscious and Subconscious (1 mark) Explain- 4 mark

e. Ans

List and explain the steps needed for managing cross-cultural communication.

1. Cultural Sensitivity 2. Careful encoding 3. Selective transmission 4.Careful

decoding 5. Follow-up actions ( 5 points- 5 mark)

f. Discuss the need for using technology in business communication.

5 points explaining the need for technology in business communication -5 marks

2. Attempt any three of the following: 15

a. Ans

Briefly explain the five major stages involved in writing effective business messages.

1. Prewriting 2. Drafting 3.Revising 4.Formatting 5.Proofreading (1 mark each)(Refer

pg no.139)

b. Ans

Explain the various types of business proposal based on target audience.

Internal and External proposals- explanation of both 2.5 mark each(Refer pg.206)

c. Ans

What are the main components of an effective introduction?

1.Attention-getters 2.Audience adaptation 3.Preview 4.Thesis statement 5.Credibility

statement ( 5 points -1 mark each) (Refer pg 320)

d. Ans

Discuss the role of non-verbal cues in conversations.

They are more important than words expressed. Non-verbal cues indicate the

relationship among the people participating in a conversation. Three dimensions-

immediacy, power and responsiveness ( 5 marks ) (Refer pg no. 346,347)

e. Ans

Explain the two types of interviewing techniques used by companies.

Any two types (2.5 marks each) (Refer pg.365)

https://abdullahsurati.github.io/bscit

https://abdullahsurati.github.io/bscit

f. Write instructions for a new student on how to get from one part of your university to

another department

3. Attempt any three of the following: 15

a. Ans

Mention any five advantages of teleconferences.

Refer pg no 398(any five points- 1 mark each)

b. Ans

State the various purposes of team presentations.

Project proposals, Progress reports, Orientation and training programmes, Contact

proposals, Venture capital requests and Public agency request/regulatory review

(Refer pg no 423)

c. Ans

“Briefing and public speaking differ in their style of presentation”-Justify.

Proper justification in their respective style of presentation (5 marks)

d. Ans

What is the role of human resource communication in an organization?

Refer pg no 470

e. Ans

What are the main contents of the minutes of a meeting?

Refer pg no 392

f. Ans

Enlist the non-functional roles in group discussion.

Being aggressive, Blocking, Self-confessing, Competing, seeking sympathy, Special

pleading, Horsing around, Seeking recognition and withdrawing.

(Refer pg no.413,414)

4. Attempt any three of the following: 15

a

Ans

Write a note on basic communication model.

Refer pg no 515,516

b

Ans

Distinguish between the collaborating and accommodating strategies of conflict

resolution.

Collaborating(win-win) and Accommodating (lose-win) (5 points )5 marks

Refer pg no. 525,526

c

Ans

What is the role of a professional communicator?

Refer pg no 559,560

d

Ans

Briefly explain any two ethical perspectives.

Refer pg no 555,556,557

Any two 2.5 mark each

Religious, Universalistic, Economic, Humanistic, Legal and Utilitarian perspective.

e

Ans

What are the different benefits of advertising?

Economic, Cultural ,Moral and Religious benefits of Advertising(Refer pg no.578)

f

Ans

Discuss any one referencing style.

Modern Language Association, American Psychological Association and Chicago

Manual style (Any one 5 marks) Refer pg no 612

https://abdullahsurati.github.io/bscit

https://abdullahsurati.github.io/bscit

5. Attempt any three of the following:(Refer vcskills pdf) 15

a. Explain the plan stage in detail.

b. Write a short note on concept map.

c. State the importance of creating outline in executing stage

d. Explain how graphics help in presentation.

e. Give the guidelines for typography.

f. Elaborate the use of templates in visual communication.

_____________________________

https://abdullahsurati.github.io/bscit

https://abdullahsurati.github.io/bscit