bscg portfolio
DESCRIPTION
Brandstorm Creative Group Portfolio #IssuuPortfolioTRANSCRIPT
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m i a m i • b o g o t á • c a r a c a s
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You have to take care of them. Give them water. Keep them fresh to see them grow. We cultivate thetrust of our clients by producing great fruits: results.
THE GROUND
who are we?
Brandstorm is a multi-faceted design firm with expertise in all aspects of corporate communication, branding, marketingand image management. We work in all forms of media including print, digital media, environments and signage, filmand video.
Our purpose is to help you craft, communicate, and deliver your marketing message to your customers in a clear, strategicand intuitive way. Consistent branding, in print collateral and on the web, will maximize your impact and your marketingdollar! Creative graphic design solutions include: advertising, sales collateral, brand development, media kits, directmail, trade show pre- and post-show communications, website design, and email marketing.
Our success is defined by achieving your goals and objectives, surpass your expectations, and exemplify the diversityof our creative talent. But ultimately, our goal is to do good work for good people, have fun doing it, and make a fewfriends along the way.
Brands are like trees
THE SEEDS
capabilities & services
Brandstorm delivers a range of specialist services in both branding and interactive media.
Brandstorm helps you build, review or fine tune your brand strategy. Through a brand audit or analysis, we identifyessence and equity, clearly stating them in the brand platform. We determine a brand’s width and depth and lay it outin the brand architecture. We plan the way a brand speaks, and set it forth in a communication strategy. Finally, wemake sure your brand lives by standards that set it free, not keep it captive.
branding services
Every design solution requires a solid strategic foundation for success, no exceptions. The winning result is a carefulbalance of philosophical intent, aspiration and culture, with an infrastructure designed to grow, scale and lead.
Our branding services serve key client needs spread across all stages of modern brand building and management, fromidentification to the creation of brand meaning and brand equity.
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Strategy•Identity / Brand auditing•Brand strategy development•Communication strategy
Verbal identity•Corporate / Brand names•Nomenclature systems•Slogans / Taglines and descriptors
Visual identity•Basic applications (Stationery, signage & merchandising)•Print design (corporate literature, marketing literature, advertising, POSM, promotions, direct marketing)•Package design
Brand management•Brand manuals (Guidelines and standards)•Implementation and management (production, training, deployment)•Pitch consulting•Account integration and supervision
Brand Positioning / Advertising•Print & Outdoor•Radio & TV•BTL Media•Alternative Media
interactive media services
Our interactive media services rely on both our IT and branding competences. We bridge the two areas through ourknowledge of information architecture and usability.
Design•Application interface design (structure, layout and graphic design)•Information architecture and usability•CD/DVD and infokiosk-based materials•Online advertising campaigns
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THE RAIN
our approach
Our unique apprach is the fertilizer for great ideas to grow. It’s always customized, but generally includes the following:
Uncover the truth of the companyUnique look at vision and culture through the eyes of top management and employees
Learn what's valued by customersCurrent, former and potential customers reveal what they value in your industry
Assess marketplace realitiesCompetitive review shows where things stand
Develop a strategic plan based on learningIn-depth recommendations leading to most authentic claim that can be made by your company that has value in themarketplace. This is the beginning of the brand promise.
Making the promise a realityTell the corporate story to employees and customers. For employees, we create learning tools every bit as engagingas marketplace communications. For customers, we create materials that set the stage for the brand experience.
Review and promote continuouslyKeeps the brand top of mind throughout the year with staff and customers.
Development•Planning and documentation•Application development•E-commerce and third party service integration
Online branding•Online brand communication auditing and guidelines•Online branding plans•Online community building
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THE FRUITS
our work
Adrenaline. If your customer doesn’t feel it, we haven’t done our job. Our mission: cause action. Create an emotionalresponse that sparks decisions. Change behaviors. Generate connections.
•Sony Pictures Television International•Spain’s Best Beers - Mahou•HBO Latin America•United Nations Development Program (UNDP)•The Vidal Partnership NYC•MGM Networks•Icon Development Group•Sagamore Hotel South Beach•Domus One Development Group•The Related Group of Florida•Chick-n-Grill
Our work has been awarded in several festivals in Latin America, including FIAP Festival & Gramado Festival andworldwide with one PROMAX Gold Award for best Media Kit or Specialty.
Are you surprised we get a rush from what we do? Please review the following samples and see our passion expressedas work.
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001SPTI MEDIA KIT 2007 - 2008
COLLATERAL
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COLLATERAL
002SPTI MEDIA KIT 2006 - 2007
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002Description
003Description
003LATIN AMERICAN IDOL BROCHURE
COLLATERAL
004LATIN AMERICAN IDOL MEDIA KIT
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COLLATERAL
005HBO BROCHURE
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006CINEMAX BROCHURE
COLLATERAL
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COLLATERAL
007MGM BROCHURE
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002Description
003Description
008CASA CLUB TV BROCHURE
COLLATERAL
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COLLATERAL
009JUSTIN TIMBERLAKE INVITATION CONCERT
010AUDI INVITATION
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011MILLESIME BROCHURE
COLLATERAL
012ELOQUENCE BROCHURE
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BRANDING
013MUSICA CLAVE - LOGO MUSICA CLAVE - MEDIA KIT MUSICA CLAVE - WEBSITE
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BRANDING
SER - AD
014SER - LOGO SER - MEDIA KIT
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BRANDING
SER - TV SPOTSER - WEBSITE
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015MAHOU - LOGO
BRANDING
MAHOU - ADMAHOU - MEDIA KIT
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BRANDING
MAHOU - AD MAHOU - WEBSITE
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BRANDING
SOFIA GROUP - BUSINESS CARD
016SOFIA GROUP - LOGO SOFIA GROUP - WEBSITE
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BRANDING
MARINHEIRO RESTAURANT - STATIONARY MARINHEIRO RESTAURANT - AD
017MARINHEIRO RESTAURANT - LOGO MARINHEIRO RESTAURANT - WEBSITE
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018AMANO - LOGO
BRANDING
AMANO - STATIONARY AMANO - MEDIA KIT
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BRANDING
019ALEJANDRO CROKER - LOGO ALEJANDRO CROKER - MEDIA KITALEJANDRO CROKER - WEBSITE
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BRANDING
HIGHLAND PARK - BROCHURE
020HIGHLAND PARK - LOGO HIGHLAND PARK - STATIONARY
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BRANDING
DOMUS ONE - WEBSITE
021DOMUS ONE - LOGO DOMUS ONE - STATIONARY
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022WESTERN UNION - CARIBBEAN CAMPAIGN
ADVERTISING
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ADVERTISING
023ELOQUENCE - DIRECT MAIL ELOQUENCE - AD
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WEB & INTERACTIVE
024SPIDERMAN 3 - EVITE
025CASINO ROYALE 007 - EVITE
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WEB & INTERACTIVE
026BARBARA PALACIOS
027FASHION ART SHOW
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028ANIMAX - KARINA MEDIA KIT
SPECIAL PROJECT
ANIMAX - KARINA ILLUSTRATIONS
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SPECIAL PROJECT
ANIMAX - ILLUSTRATIONS
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THE TREE
contact us
Clients are partners in our creative process. The more we know about each other from the get go,the better the work will be. Questions? Call us.
We are always happy to give you a closer look at Brandstorm.
miami
1428 Brickell Avenue, suite 502Miami, FL 33131
EMAIL: [email protected]: 305.960.2038FAX: 305.960.2025
bogotá
Parquesoft BogotáCarrera 106 No. 15A-25, Bodega 52A, Manzana 8, Casillero 26.Zona Franca de Bogotá
EMAIL: [email protected]: (+57) (1) 7423171 / (+57) 3174320579