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TRANSCRIPT
MarketingBeesprit Technologies Limited
Market Landscape
Social Commerce
Customers are heavily investing their time on social media during awareness & buy phases
Social Media is replacing the retail websites
Real Time Engagement
Response Window is growing smaller and smaller
This in turn is enhancing post sales customer experiences & advocacyCustomer Service teams are able to provide Differentiating Customer Experience
Customers want faster access to real time and offline eventsIt is revealing much more authentic side of the business. Live Streaming helps to broadcast the world around us
Live Streaming Video
People convenientlyuse the payment gateways
Financial Accounts Logging through social media has more than tripled in two years
Financial Accounts Logging
Social Media is aware of the players in the industry
Social Media Analytics mine customer sentiment giving clear picture of Customers Likes & Dislikes
Data Driven Decisions
What the marketer’s have to say
The growth of Social Networking has been a positive linear growth.
The growth is expected to reach around 2.44 billion users by 2018 as predicted by Statista.
2010 2011 2012 2013 2014 2015 2016 2017 2018
0.971.22
1.41.59
1.791.96
2.132.29
2.44
Year
No.
of u
sers
in B
illio
ns
Marketing
Strategies
Branding Positioning &
messaging Market Research Trade shows,
Conferences, Webinars & Special
Events
Public relations
& Advertising Media outreach &
Industry advertising
Search advertising
Demos
Content Development & Demand Generation
Corporate presentations Case studies,
Videos/Demos White papers Customer/Clients loyalty
Web Marketing Website development Search optimization E-newsletters Social media
Create a preview trailer –
Generate early buzz and gauge
response.
Blog about the
development process on
your website -Allow
interested users to sign up for newsletters
here.
Plan your beta test –
Plan your beta test well in
advance so you can incorporate
feedback.
Create a promotional channel list – Find the best channels for
promoting your app.
Shortlist forums –and
start interacting with users.
Outreach plan – Plan who you will reach out to and when.
Create a press kit – Include app
icons in different sizes, screenshots,
and other information
about your app.
Promotional deadlines –
Create a timeline for all the activities to be carried out.
Digital strategy approach
Mobile marketing strategy
Media Plan
Digital and creative campaign plan
Social Media Management
Website design and content
SEO
Email Blast
Technology Webinars
Planning
Website Design
Management
Offline Integration
Social Media
Traffic Building
Optimization Process
Conversion Analysis
Planning Annual Communication Plan Recommended PR Strategy, Approach, Activities Event Plans Monthly Activity Dashboard Events / verticals Checklist Briefing documents for the Spokesperson Key Message Document
Reporting Weekly Work-in-Progress reports Monthly Activity Report Event Coverage reports
Media Monitoring Daily media monitoring report Media movements & updates – as & when
Media Outreach Media query management Draft responses & FAQs Leadership Team’s briefing prior to media
interactions Media briefing prior to engagement with the
leadership team.
Knowledge bank Media database, FAQs, Factsheets Company & executive profiles Segment & product profiles
Editors Club
Editorial Board Meeting
Spokesperson profiling
Contributory Articles
Industry Story Participation
Case Studies
One-on-ones
Media familiarisation Trips
Trend spotting and features program
Press Releases
Event Support
Creating and managing content for social platforms (social calendar)
Identifying objectives for platform presence – brand persona building, increase follower base, increase traffic to website and thus registrations
Identifying frequency of posting Response management
Addressing grievances/ crisis management Periodic analysis of content to adjust
publishing schedule and content Scanning social platforms for brand
mentions, conversations or opportunities to join in
Scanning the web for brand mentions to amplify on social platforms
Press Releases
Blogs
ArticlesKey Message on Billboards
Social Media
Tag lines
Whitepapers
Case studies
Customer testimonials
By-line articles
Keynote presentations
Identify Top Conversion Paths
Tools to Measure
Google Analytics
Inspectlet
Optimizely
Web Analytics
Sales Tracking
KPI Tracking
Measure
InnovatePropagate
Strategy