bs final ncp 2
TRANSCRIPT
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NCP II
By: Akshay Sharma ( 12BSPHH010081)
SONY CORPORATION IN INDIA
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Introduction1
Origin of name2
Future of Sony5
Sony India4
History; Timeline3
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Introduction
Multinational conglomerate corporation headquartered in Mintao (Japan);
One of leading manufacturers of electronics, video, communications, video
game consoles and information technology products for the consumer and
proffesional market
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Introduction
Sony is among the Worldwide Top 20 Semiconductor Sales Leaders;
The company's slogan is Sony. Li ke no other;and recent is make.bel ieve;
Sony is the electronics business unit and the parent company of the Sony
Group which is engaged in business through its five operating segments, these
make Sony one of the most comprehensive entertainment companies in theworld;
Sonys principal business operations include:
Sony Corporation,
Sony Pictures Entertainment,
Sony Computer Entertainment,
Sony BMG Music Entertainment,
Sonny Mobile Communications
Sony Financial Holdings.
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Origin of name
The name "Sony" was chosen for the brand as a mix of two words.
One was the Latin word Sonuswhich is the root of "sonic" and "sound" and
the other was "sonny", a familiar term used in 1950s America to call a boy.
Morita pushed for a word that does not exist in any language so that they
could claim the word "Sony" as their own.
Sony Corporation
http://en.wikipedia.org/wiki/File:Sony_logo.svg -
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History
Started in 1946 by Masaru Ibuka and
Akio Morita in TokyoJapan.
Sony found its beginning in the wake
of World War II. in 1946
The company had $530 in capital and atotal of eight employees
Sony first branded product was a
transistor radio launched in 1955 and
started to sell under Sony from 1958.
In 1945, after World War II, Masaru
Ibuka started a radio rapair shop in
Tokyo.
The next year, he was joined by his collegue
Akio Morita and they found a compannywhich translates in English to Tokyo
Telecommunications Engineering
Corporation
The company built Japan's first tape
recorder called the Type-G
In the early 1960s, Ibuka traveled in the
United States and heard about Bell Labs
invention of the transistor.
He convinced Bell to license the transistor
technology to his Japanese company
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History
In August 1955, Tokyo
Telecommunications Engineering releasedthe Sony TR-55, Japan's first
commercially produced transistor radio.
In May 1956, the company released the
TR-6, which featured an innovative slim
design and sound quality capable of
rivaling portable tube radios.
It was for the TR-6 that Sony first
contracted "Atchan", a cartoon character
created by Fuyuhiko Okabe, to become itsadvertising character.
Now known as "Sony Boy", the character
first appeared in a cartoon which is
holding a TR-6 to his ear.
In 1957, Tokyo Telecommunications
Engineering came out with the TR-63model, the smallest (112 71 32 mm)
transistor radio in commercial
production. It was a worldwide
commercial success
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Sony India
Started its operation in India from 1994
They started its operation with highly concentrating on Marketing Strategies inorder to make familiar about the product and company.
Sony is the first mover in India in every electronic segment.
Strong Distribution network in India - 4000 dealers and distributors, 240 exclusiveSony World and 19 direct branch location
Also well known for quality service in India with 190 authorized service centers
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Sony India
Indias economy continues to grow. Sonys electronics sales are growing faster than
the countrys electronics market. In fiscal year 2010 (the year ended March 31,
2011), Sonys market share increased in a number of high-growth product
categories.
Despite a slight slowdown in growth during the recent global recession, Indiaselectronics market picked up speed again in 2010. Sonys sales in the period grew
faster than the market. BRAVIA top share of the market for LCD televisions, a
high-growth product category, in terms of value, while Cyber-shot was number
one in the digital camera market in both value and volume sold and VAIO
PCs rose to number three in the PC market in value terms.* The expansion of our
shares in such key markets is attributable to our operations in India, which we have
worked to strengthen, as well as to our effective channel strategy.
Indias economic growth
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Sony India
Indias economy continues to grow. Sonys electronics sales are growing faster than
the countrys electronics market. In fiscal year 2010 (the year ended March 31,
2011), Sonys market share increased in a number of high-growth product
categories.
Despite a slight slowdown in growth during the recent global recession, Indiaselectronics market picked up speed again in 2010. Sonys sales in the period grew
faster than the market. BRAVIA top share of the market for LCD televisions, a
high-growth product category, in terms of value, while Cyber-shot was number
one in the digital camera market in both value and volume sold and VAIO
PCs rose to number three in the PC market in value terms. The expansion of the
companies shares in such key markets is attributable to their operations in India,
which have worked to strengthen, as well as to make an effective channel strategy.
Indias economic growth
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Sony India
As India is geographically large, it is critical to operate in the most suitable way
that fits each city and region. Sony classifies the Indian market into three
categories, ranging from small cities to large metropolitan areas.
The companys 19 sales branches cover a total of 450 cities. To ensure that
customers can use Sony products without concern, they have also developed a
network of 250 service centers across the country.
As transport can be difficult due to the state of many roads and taxes on interstate
sales, Sony India have established 30 warehouses nationwide, ensuring their ability
to manage the supply chain effectively.
Building on this robust operational structure, they are accelerating efforts to expandtheir marketing activities beyond the traditional customer baseIndias 40 million
affluent citizensin an assertive bid to attract consumers in the countrys middle
class, which is expected to see further growth in the years ahead.
Building on operational strengths in an assertive bid to
attract middle-income consumers
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Sony India
Cricket is by far the most popular sport in India. In advance of the ICC
Cricket World Cup 2011, which was staged in India in March 2011,
Sony launched a major advertising campaign for BRAVIA LCD
televisions featuring Indias national team captain, Mahendra Singh
Dhoni, as Sony Brand Ambassador.
The highly effective multi-media campaign, which coincided with the
Cricket World Cup, included approximately 3,000 television spots and
more than 150 outdoor billboards, as well as in-store promotional
campaigns.
India won the title match of the 2011 tournament, much to the delight
of the Indian people. Sony will continue to promote appealing,
memorable marketing and advertising efforts in India.
Cricket in India and Sony
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Sony India
As with its operational structure, Sony recognized the importance of having an effective
channel strategy that takes into account regional differences. In addition to national chain
stores that cover many areas in India, Sony has regional chain stores in specific areas, and
both types of stores continue to see sales growth.
In India, there is not a single chain store network of identical stores in every city and town
in the country; rather, store configurations differ from region to region. For this reason,
Sony seeks to increase the number of contracted subdealers they work with.
To communicate the Sony brand message to consumers directly, company has established
a network of approximately 270 Sony Center and other branded shops nationwide.Branded shops sell not only electronics products, but also PlayStation products and Sony
Ericsson mobile phones, among other products.
Branded shops thus contribute to an enhanced brand image, as well as to greater
recognition of the Sony name.
Enhancing Sonys respected brand strength through a
carefully tailored channel strategy
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Sony India
India has one of the largest and most dynamic television audiences in the world
reaching more than 124 million households in the country and generating nearly
U.S. $6 billion in revenue A year. Indian television has boomed since 2004 with
yearly double-digit growth in distribution, content and advertising.
Sony Pictures Entertainment entered the Indian television market in 1995 with the
launch of Sony Entertainment Television (SET). The general entertainment Hindi-
language channel quickly became a success and has remained one of the top rated
channels for more than 15 years with hit shows like Who Wants to Be a
Millionaire (Kaun Banega Crorepati) and Indian Idol.
The company added to its portfolio of channel brands with the launch of AXN
(1998), SET MAX (MAX) (1999), Animax (2004), SAB (2005) and SET PIX
(2006). All of Sony Pictures channels in India are owned, operated or distributed
through a joint venture, Multi Screen Media Private Limited (MSM).
Sony Pictures Entertainments television operations in India
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Sony India
As the official home in India for the Indian PremierLeagues (IPL) renowned
Twenty20 cricket competition, MAX typically rates in the top five of the
countrys channels. At the start of the IPLs fourth season in April 2011, over
154 million viewers tuned in to MAX.
AXN is a leading English-language general entertainment channelcommanding a more than 50% share of this audience across alldemographics as compared to its competitors in this category.
Sony Pictures Entertainments television operations in India
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Sony India
To encourage the proliferation of HD and 3D film production, in March 2011
Sony inaugurated Sony Media Technology Centre in Mumbai, Indiawhich
joins similar facilities established in the United States and the United
Kingdomat the Mumbai campus of film school Whistling Woods
International.
Within the Centre, Sony has installed cutting-edge Sony equipment to create
content, such as video cameras and equipment for editing, for use in training
in the areas of digital HD movie production and 3D content creation not only
for the schools aspiring filmmakers, but also for industry professionals.
By extending advanced technologies and products, as well as its training
expertise, Sony hopes to contribute to the further growth and development of
Indias entertainment industry.
Contributing to the further evolution of Indias entertainment
industry through the Newly established Media Technology Centre
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Sony India
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Sony India
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Future of Sony
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Future of Sony
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Strength of Sony
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THANK YOU