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Presented By:

Rakesh Kumar (049/MBA/07)

Nitin Jaiswal

(041/MBA/07)

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Cone!t "# Balane$ %orear$ &'

R"

*+%

Net +ro#it et,

FINANCIAL MEASURES

Customer %atis#ation

*m!lo-ees %kills

Moti.ation

+roess Ca!ailities et,

NON-FINANCIAL MEASURES

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e#inition, a.i$ Chau$ron in his artile2 Using the

balance scre card t c!bine "ie# $ints %the c!$any s&ccess2 $e#ine B%C as'

3 A wa- o# measurin orani5ation usiness unitor $e!artment suess,

3 A wa- o# alanin lon'term 6 short termations,

3 A wa- o# alanin $i##erent measures o#suess suh as& inanial Customer nternalo!eration 6 8uman resoures s-stem 6e.elo!ment,

3 A wa- o# t-in strate- to measures to ations,

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Nee$ or Balane$ %orear$

M%%"N ' 8: * *;%A?@*% ' 8A< % M+"R

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Nee$ or Balane$ %orear$

M%%"N ' 8: * *;%A?@*% ' 8A< % M+"R

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%truture o# Balane$ %orear$Strategic becti"es Per%r!ance Meas&re

A

Financial Pers$ecti"e

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%truture o# Balane$ %orear$C B&siness Prcess Pers$ecti"e

m!ro.e ost e##eti.eness - enhanine##iien- 6 o!timi5in resoure utili5ation

3ae ill as D o# .aluea$$ition

3Re$ue$ -le time3D re$ution o# o.erhea$

*nhane ustomer lo-alt- throuhim!ro.e$ ustomer relationshi!manaement

3Customer re!urhase intention

3Cumulati.e sales .olume #romnew !ro$uts

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Bene#its o# Balane$ %orear$

3 Alinment o# strate- with ke- !er#ormaneoGeti.es at all le.els,

3 Measurin 6 Manain usiness !er#ormane

e##eti.el-,

3 %tratei ee$ak

3 oule loo! ee$ak

3 "utome Metris

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Case & Balane %orear$

m!lementation at Royal Philips NV3 Nee$ #or Balane$

%orear$H Chanin eFternal

en.ironment

H nrease$ om!etition

H Narrow .ision o#

em!lo-ees

3 n Jul-1999 om!an-

im!lemente$ B*%