BRUCE L. FREEMANBahama, NC 27503 (919) 423-8164

brucefreeman12@gmail.com http://www.linkedin.com/pub/bruce-freeman/19/2b6/858

SOLAR SALES SOLAR EPC SE SOLAR MARKET EXPERTISESeven year track record as a proven sales professional for the Skyward Solar Power Company. Built solar EPC company from the ground up. Recognized for expertise of the complex North Carolina solar market. Noted for expertise in all PV system components and NABCEP certified. Developed strong network of EPC contacts through the region. Partnered with nation's seventh largest solar EPC on joint projects. Track record of edging out competitors and delivering exemplary customer support to drive, market share, and revenue growth. Self starter with a passion for solar

RECOGNIZED FOR KEY SKILLS

Business-to-Business Sales Account Penetration Consultative Sales

Technical Sales Partnership/Alliance Development Prospecting "Hunter"

Client Needs Assessment Product Education Contract Negotiation

PROFESSIONAL EXPERIENCESKYWARD SOLAR POWER COMPANY, LLC – Durham NC 2009 to PresentManager Commercial Sales, Commercial Solar Power Plant SalesEstablished startup renewable energy business specializing in the sales of commercial solar electric systems to businesses. Direct daily operations spanning business development, prospecting, sales, customer analysis, customer consultation and service, proposal development/presentations, contract negotiation, and project management.

Sold in $4.5M worth of business in North Carolina by end of 2015. Awarded Triangle Business Leaders’ Movers and Shakers Award in 2010 for promoting company

visibility through effective use of social media and business networking. Earned reputation for expertise in photovoltaic systems—invited as keynote speaker for International

Facilities Managers Association’s Triangle and Triad chapter meetings, corporate energy team conferences (including MillerCoors), architectural and engineering firms, and homeowners associations.

Achieved North American Board Certified Energy Practitioner, Photovoltaics designation and qualified as an approved trainer by the American Institute of Architecture. Delivered 35+ photovoltaic training sessions to architectural and engineering firms, with attendees receiving CEUs for participation.

Captured business with residential and commercial customers and forged an advantageous affiliate partnership with a competitor to target and staff larger-scale projects.

Built regional center of solar power expertise and recognizable brand that garnered significant positive response on quality of website, social media strategy, showroom, and marketing collateral.

Developed and implemented launch and marketing strategy encompassing website, social media, design and distribution of marketing materials to prospective clients, and network development

PROCTER & GAMBLE DISTRIBUTION COMPANY – Durham, NC 1987 to 2009Progressed through sales roles of increasing scope with this Fortune 15 global consumer products and healthcare pharmaceutical company. Regional Key Accounts Account Executive (2005 to 2009)Promoted to manage all top-tier managed care accounts throughout multiple states for the southeastern region generating approximately $96 million in annual revenue. Tasked with increasing key account penetration and growing revenues of all products within the company’s pharmaceutical product portfolio. Developed and implemented strategic plans to propel market share growth.

Drove key account penetration to record depths by forging trusted advisor role with customers, differentiating and positively positioning company’s brands.

Secured “preferred” status with top managed care organizations BCBSNC, BCBSSC, Anthem in VA, and United HealthCare in NC.

Continued…

Led joint healthcare consumer research project with BCBSNC that resulted in a targeted marketing program that educated BCBSNC enrollees on relevant disease states and products.

Engaged managed care companies by launching joint value creation initiative that leveraged internal marketing resources to deliver a series of trainings on consumer insights related to specific healthcare issues and utilization of focus groups.

Developed innovative B2B revenue opportunities to reduce costs to key accounts—drove $19 million (an 18% reduction) from BCBSNC’s proton pump inhibitor budget while positioning P&G brand as preferred choice.

Developed, secured leadership buy in, and deployed fresh strategic plan that redirected focus of 5 regional sales teams (50 reps) to greatest market opportunities and increased team morale/sense of ownership.

Created and led business development sub teams with expertise in managed care/government sales channels.

Improved team efficiency, motivation, cross-team communications, and specialized sales capabilities through targeted training initiatives.

Regional Key Accounts Account Executive - Govt. Channel (1997 to 2005)Handpicked to pioneer new role uncovering and creating new business opportunities in state government channels while protecting existing channel business and driving brand share growth. Led negotiations on contracts with primary national Medicaid pharmacy benefits manager. Registered lobbyist in NY, NJ, PA, CT, MA, and KY.

Conceptualized market channel opportunities to upper management and accelerated go-to-market strategy. Drove channel sales more than 160% to $80 million within 4 years, surpassing corporate objectives. Achieved unsurpassed market share growth exceeding 55% in 4 states by knocking primary category

competitor off state preferred drug lists; negotiated superior financial and clinical package with state Medicaid. Heightened company visibility and image by creating osteoporosis advocacy coalitions composed of health

departments, hospitals, physicians, Medicaid, medical foundations, and women’s health groups in 3 key states. Increased positive government agency awareness of P&G by establishing alliances/partnerships with

NC, NY, NJ, MA, CT, and PA public health departments and medical societies in PA, MA, and NY. Successfully lobbied in NY, NJ, CT, MA, and PA for state appropriations for osteoporosis coalitions, leading to

strategic alliances with top osteoporosis thought leaders and differentiating P&G from competitors. Increased business in Medicaid channel by overcoming hurdles in highly restrictive access states—grew

Medicaid program revenues in KY 40% by successfully lobbying state pharmacy and therapeutics committee, key Medicaid decisions makers, and state legislators to place brands on the state’s formulary.

Field Sales Trainer (1992 to 1997)Hospital Sales Representative (1990 to 1992) Pharmaceutical Sales Representative (1987 to 1990)Recruited to sell pharmaceutical brands to physician offices throughout central FL. Promoted to manage sales of hospital brand products and train general surgery, burn unit, ICU, enteral/parenteral nutrition, urology, OB/GYN, pain management, and pharmacy medical staff on product usage indications. Handpicked to train new sales representatives on company’s pharmaceutical brands, territory management strategies, and product capabilities.

Top-ranking sales rep selected to deliver training to more than 30 reps throughout a 7-state southern region, including 5 trainees subsequently promoted into management roles.

EDUCATION & TRAININGBachelor of Arts Degree in Business and Marketing, UNIVERSITY OF CENTRAL FLORIDA

Healthcare Industry Training: Completed comprehensive P&G training program on the 65+ healthcare consumer and baby boomer population; Healthcare Consumer Issues; Healthcare Issues in Aging Population

Technical Skills: Microsoft Word, Excel, and PowerPoint

PROFESSIONAL AFFILIATIONS Raleigh Chamber of Commerce Durham Chamber of Commerce

Durham Better Business Bureau Durham Rotary Club