brown, kwame marketing pr clean

2

Click here to load reader

Upload: eshratmona

Post on 30-May-2018

217 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Brown, Kwame Marketing PR Clean

8/14/2019 Brown, Kwame Marketing PR Clean

http://slidepdf.com/reader/full/brown-kwame-marketing-pr-clean 1/2

Kwame B.

An enterprising and innovative Oxford graduate with experience in account management, client

liaison, brand development, new markets, and strategic marketing across the communications industry.Delivers compelling copy with flair and clarity, sensitive to the requirements of diverse audiences.

Boasts several European languages, including fluent Spanish, and first-hand experience of the business

world in and outside of Europe. Now seeks a dynamic and revolutionary environment in which to take

the next step along a fruitful career path in account management or copywriting.

Employment HistoryJuly 2009-present   Private Tutor

Tutor students and private individuals in English and Spanish, specialising in common entrance.

March 2008-present Freelance Translator

Deliver highly finished translations out of Spanish and assist several NGOs on a voluntary basis.July-Oct 2008   JWT Barcelona – Account Management and Planning Intern ( Spain)

Made key contributions to several blue-chip accounts, including Johnson & Johnson and Nestlé.

Facilitated the launch of the toothbrush company Reach into the Spanish market with vital market

research and data gathered on its main competitors. Personally delivered findings to the regional

director. Conducted progress reports on various high profile products. Compiled presentations

exploring avenues for future advertising campaigns, inc. viral marketing and seasonal promotions.April–June 2008   Two Concept – PR and Copywriting Intern ( Mexico)

Wrote engaging copy to win our clients media coverage and maximise sales. Compiled a press pack in

Spanish to promote our premier client’s latest jewellery collection. Researched key demographics and

specifically tailored each pack to a range of publications. Worked face-to-face with clients to ensure

satisfaction and the integrity of copy. Worked in a team to remodel clients’ and the agency website.

Contacted magazine editors and writers to secure media coverage and viewings for our clients’

 products. Hosted viewings for interested parties. Handled the agency’s interests in the U.K.Oct 2007-Jan 2008 What’s Up Buenos Aires Online Magazine – Journalist Intern ( Argentina)

Wrote commissioned stories as well as independently investigating personal leads. Attended functions,

visited venues and wrote reviews and feature articles. Conducted interviews with key figures in theArgentine entertainment industry, inc. Argentina’s premier Hip-Hop DJ. Successfully persuaded the

magazine to broaden its horizons to attract a wider readership. Copyedited and advised online content.July-Oct 2007   Customer Assistant at Fernandez & Wells Coffee Bar and Deli

Worked in a busy West End café serving coffee and fine European foods. Ensured the highest level of 

customer service as part of a successful team which saw us voted best London café by Time Out. Nov 2003-Apr 2007

  Part-Time Respite CarerProvided respite care and support to a single mother with two teenage sons with Down’s syndrome and

autism. Assisted with homework using various learning resources and organized days out.August 2003   HIT Entertainment Ltd – Publishing and Licensing Intern

Worked in the Publishing, Acquisitions and Sales, and Creative Departments. Reviewed and edited

storyboard submissions for popular children’s programmes, such as Pingu. Selected programmes for 

 production. Researched and drew up first proposals for new acquisitions. Liaised with clients.

Further Experience

Page 2: Brown, Kwame Marketing PR Clean

8/14/2019 Brown, Kwame Marketing PR Clean

http://slidepdf.com/reader/full/brown-kwame-marketing-pr-clean 2/2

Jun 2006-Jun 2007 New College JCR Access, Equal Opportunities, and Ethnic Minorities OfficerElected position onto the student body’s executive committee

Executed a role comprising the right of representation, student welfare and event organization. Made

executive decisions on behalf of the student body. Championed the students’ right to fair and equal

treatment. Headed the New College Access Scheme, encouraging students from underrepresented

 backgrounds to apply to Oxford. Led frequent “aspiration days” and tours for visiting students aged 12

-18 and their teachers. Provided crucial interface between students/teachers and college officials.Successfully defended the scheme before Governing Body in the light of proposed cutbacks.April -June 2007   EFL and E-Mentor

Mentored a student with English as a second language and pupils considering applying to Oxford.Jan-June 2007   Oxford University Hispanic Society President and Publicity Officer

Coordinated a wide range of events and services. Elected and managed a committee. Chaired weekly

meetings. Executed a strategic plan to rejuvenate the society and rescue a dwindling reputation.

Introduced the role of publicity officer and filled the role on an interim basis. Increased membership by

20%. Managed accounts. Repackaged and incentivized subscription to key services increasing

attendance by 50%. Made the society run at a profit after three consecutive years of increasing loss.May 2006-Jan 2007   Oxford Hispanic Society Liaison Officer

Connected society members with local Hispanic community. Provided information on Hispanic

cultural events. Organized a widely popular regular Tapas evening boosting membership by 5%

Education2005-2009 New College, Oxford. BA in English and Spanish, 2:1

1998-2005 Dulwich College, Dulwich Common, London, SE21 7LD

A Levels English Literature [A]; Spanish [A]; Ancient History [A]

AS Levels Latin [A] Biology [A]; General Studies [A]

GCSEs 11 A*s and 1 A, and FSMQ in Additional Mathematics [B]

Skills

MS Office; Apple Mac; Access; PowerPoint; Photoshop; Internet and Outlook 

Languages

Fluent Spanish; Intermediate Portuguese; Lower-Intermediate Italian, French, and Catalan.

Interests and Hobbies

I know it’s perhaps unorthodox not to simply list these: but here’s to making interests interesting again.

I am an avid reader, love to learn new languages, debate, and write. I blog and enjoy creative writing,

especially poetry, and have even entered a national poetry translation prize. I am similarly very keen

on advertising and the media. I subscribe to advertising newsletters, wrote regularly for my university

and college newspapers, and co-hosted two shows on Oxford’s student radio station: one the flagship

show and the other a more personal world music showcase. One of my greatest passions is Hispanic

and Brazilian culture. I particularly love Latin American literature, Cuban music, and Brazilian

Cinema and after taking part in the Rio Carnival, hope to one day return to Brazil to learn Capoeira

and drumming. I like to relax with sport and was in the football and rugby college 1st teams. References available upon request