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Part 3 of 3Your InstructorKerry Krumenacker

Curriculum AdvisorHallie Agostinellian Organized Home

What is the big deal about Staging?6-13 % Increases in Price

NARNational Builders AssociationHGTV

Up to 40% reduction D.O.M

NARA.S.P.National Builders AssociationHGTV

Average Days on Market Before SoldDays on Market160150140145 Days13012011010090807060504029 days3020100Days on Market -Non Staged HomesDays on Market - Staged Homes94%94% of ASP Staged Homes sell on average in 29 days or lessImprovementTypical CostIncrease in Sales PriceAverage ReturnAgents Who RecommedHome Staging Lighten & brighten$86-110$768-935769%84% Clean & de-clutter$305-339$2093-2378594%91% Landscape & trim$432-506$1594-1839266%72% Staging Furniture$212-1089$2275-2841169%76% Total$1035-2044$6730-7993478%81%Home Repair Fix Plumbing electrical$338-381$992-1208196%63% Kitchen Bath upgrades$1546-21420$3823-4665136%83% Repair flooring$1531-1714$2267-258950%62% Paint exterior walls$2188-2381$2907-323334%57% Replace carpeting$2602-2766$3585-390039%65%More important than all that

Can you as a REALTOR get in more living rooms

Take more listings

Sell more houses as a Real Estate Staging Expert?

Prospect DifferentlyFree CMA How Much is Your Home Worth Brokers Price OpinionMarket Data Reports Neighborhood News Property Resale Reports60 Day Sale Guarantee 30 Day Sale Guarantee If I cant sell your home Ill buy it.Ill sell your home in 60 days or less or I will make the mortgage payment until its soldMove with me and use this truck for free Highest Price if you can close by Thanksgiving, The New Year, April 1, May 30Free Staging Evaluation

8 page report valued at $600Absolutely Free and with No obligationCertified Staging Professional$600 Pre-listing Evaluation & AnalysisFree of Charge when you callIncrease Your Sale Price By 6-13%Speed up your sale by as much as 40%Free Staging Service Call .Remodeling vs. Common Sense

Repair vs. Maintain

Stagingvs. Preparation

Home Study

Assignment

service@associateworx.com

Must include thisSummary!!!

PrioritiesEstimates of investmentWe Focus on Marketing Yourself

Creating the Proper Context

Making Good Business Decisions w/ Your New Staging DesignationDuring Part III

8 ways to a listing appointmentPersonal ReferralPast CustomerHappenstanceTelemarketingDoor knockingDoor HangersDirect MailAdvertisementPersonal ReferralPast CustomerHappenstanceOh I am so glad you called

What I can prepare for you is a Brokers Price Opinion

This is the same documentation and analysis that our company prepares for Banks and Investors.

It is a very thorough assessment of your home, the neighborhood and all the comparable neighborhoods that will effect your home in the marketplace.

I can have a Broker Price Opinion prepared at no cost and no obligation

And I can present it to you over this coming weekend.

Does that sound like a good place to start. Oh I understand, if your not quite ready

I would like to offer you another FREE service which our company offers.

2013 is one of the most competitive Real Estate Markets so our company has devised a very effective way to help you protect your equity and get the Highest possible price for your home, whenever you decide to sell it.

I know you have heard of staging

Our company offers a comprehensive pre-listing staging analysis.

We thoroughly inspect the property and indentify areas which you can capitalize on current market conditions to achieve the highest possible price.

Would you like me to schedule your FREE Pre-listing Staging Analysis now.

Did you know???

Move in ready homes are AT AN ALL TIME LOW in todays inventory.

We have buyers right now

That do not want to buy a FORECLOSURE and FIX IT UPThat dont want to renovate a messThat dont want to wait for a short sale

So many of the houses on the market today are just in terrible condition

If we make the right decision following our BPO and Staging Analysis

We Can Really do well in todays R.E. Market!TelemarketingDoor knocking Expireds and Version for FSBOsGood Morning

I am sorry to call (stop by) you so early but I needed to catch you before you wentto work.

I have been watching your property closely on the market ______________

Today when I pulled up the listing it had been taken off the market (expired only)

We have been selling homes just like your for more than ____ years. I want to show you exactly why your home hasnt sold.

Could I stop by tonight when you get home from work so I can show you? What has happened with your listing so far?And why your house hasnt sold.TelemarketingDoor knockingGood Morning

I am sorry to call (stop by) you so early but I needed to catch you before you went to work.

I noticed that you made the decision to not market your property professionally.

I would like to offer you a FREE service that can help you get the highest price.Our company provides professional Brokers Price Opinions and Pre-Listing Inspection services to banks and governmental agencies.I am authorized to offer you those same services with no cost and no obligation.One of the most valuable services we offer is a RESE Staging Analysis which help our sellers capitalize on current market conditions to achieve the highest possible price and protect the equity they have remaining in their home.

Would this weekend be a good time to schedule your FREE staging .

Door Hangers

5. Direct Mail

Secure the appointmentPreparationNickel TourSafe IslandListing PresentationMake business decisionProceed with Staging Evaluation

Full C.M.A,Destination Property Research Loan Advisor and/or Good Faith EstimateListing Book, Measuring Device, Digital Camera, Electronic LockboxCertified Staging Professional 8 page analysis

PreparationNickel TourSmile, approachable, friendly, well dressed, match and mirror RapportEnhance credibility with anecdotes and light conversation Compliment, notice and point out upgrades and improvementsReveal underlying motivation with trust and rapportElaborate on Staging process, certification, statistics and success stories

Safe IslandCreate a time lineLet them know what to expect Ask for permissionLower defensesGain controlPresentationMyselfMy CompanyOur MarketingExposure Realtor. COM NLS MLS Internet Syndication Unique Selling PropositionsHero Home Source Make a business decisionIs this Prospect open to dialogue regarding price and immanent move? What is the likelihood that this client will list with me?If this home is listed with me, can I sell it now or in the next 12 months?Is there some impending situation that will increase this sellers motivation?Do I want to work with this person for the next 3-12 months?

Proceed with Staging Evaluation5-15 minute room by room checklist to highlight staging concerns

30-90 minute immediate detailed evaluation including specific staging improvements

Schedule professional analysis and in depth consultation for maximum effectiveness #1 Rookie Mistake is to become a Gopher or a Chauffer

15 Minute VersionProceed with Staging Evaluation5-15 minute room by room checklist to highlight staging concerns

30-90 minute immediate detailed evaluation including specific staging improvements

Schedule professional analysis and in depth consultation for maximum effectiveness #1 Rookie Mistake is to become a Gopher or a Chauffer

You have three optionsDo it yourselflearn the tools and apply themUpgrade your education

Use the buddy systempair up with another Realtor in our office

Employ a professionalMHM Professional online servicesFind a local vendor (negotiate a deal)IF YOU TURNED IN YOUR HOMESTUDY ASSIGNMENTservice@associateworx.comComplete your course atwww.associateworx.com/staging Certification!

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