WELCOME MULTI TOUCH

DECISION TREES

• 09/20/13

PMC CREDIT CARD WELCOME/ANTIATTRITION DECISION TREE

AccountOpen

WelcomePackage

PlasticsCreated

2-days PlasticsInhome

3-days Pre month

end

PlasticsMailed

7-days

1 2

3

Usage offer

31days

PURCHASE

NO PURCHASE

Brooks total mail stream

PLCC CREDIT CARD WELCOME/ANTIATTRITION DECISION TREE

AccountOpen

PlasticsCreated

2-days PlasticsInhome

3-days Brooks mail stream

PlasticsMailed

7-days

1

2

Usage offer

20days

PURCHASE

NO PURCHASE

3

ACTIVATION – WELCOME PLCC CARD CARRIER – TOUCH 1

4

ACTIVATION – WELCOME PMC CARD CARRIER – TOUCH 1

5

ACTIVATION – PMC WELCOME – TOUCH 2

6

ACTIVATION – PLCC TOUCH 2 AND PMC TOUCH 3