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PERMIT NO. 1239

JULY 2011

BITS & BYTESGet started on the cloud for free.

COACHS CORNEREverything you need.

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www.brooklynbiztrends.com

JANET DUGO/Business TrendsThe Third Avenue Merchants Association held a meeting at Cafe Remy where a new Board of Directors waselected. Pictured are this years incoming class, from left (standing) Wade Jabour of Jabour Realty, Cathy Di-tirro of Capital One, Jay Sessa of McLaughlin & Sons, Rhea McCone of Harbour Abstract, Lloyd Berg of Ver-razano Vision and his son Nathan, and (seated) Leigh Holliday of The Art Room, attorney Chuck Otey of theBrooklyn Eagle and attorney Robert Howe.

Third Ave. Merchants elect board members

P u b l i s h e d b y E l a u w i t M e d i a

By TIM RONALDSON Business Trends

National Grid is searching forbusinesses to help Cinderella gogreen in New York City.

For the past 40 years, the elec-tric and gas company has beenproviding restoration grants toat-need communities through itsCinderella Program. In 2003, itadded an environmental compo-nent, known as Green Cinderella,

to spark interest and utilize tech-nologies with green components.Today, National Grid is seekingout new businesses to apply forthe program, in the hopes that itcan expand its reach to improveeven more communities.

The program is part of Na-tional Grids commitment to im-prove the quality of life in thecommunities we serve, said JoeRende, vice president of cus-tomer and community manage-ment for National Grids MetroNew York region.

The original concept for theCinderella program was todemonstrate that by making amodest investment, excellenthousing stock could be refur-bished into great living space, ac-cording to National Grid officials.Another critical component tothe restoration was the commer-cial strips that adjoined the hous-ng areas.

The focus of the program wasto improve the faade at one prop-erty to hopefully influence therest of the community to follow,Rende said. A recent project inthe Bedford Stuyvesant section of Brooklyn netted 70 units of two-family housing thanks to a Cin-derella grant and funding fromthe New York City Partnership.

For the last eight years, Nation-al Grid has been seeking out busi-nesses to participate in its GreenCinderella program. In additionto receiving direct applications,the company partners with localnon-profit organizations to helpselect some small businesses that

Its aCinderella

storyNational Gridis searching

for applicants to itsgreen technologies

grant program

please see CINDERELLA page 9

By TIM RONALDSON Business Trends

Being sweet, cuddly and polite with chil-dren doesnt always work. Sometimes, youneed to peel back the sugar coating and tellyour kids to just Go the F**k to Sleep.

Its a simple, straightforward concept, re-ally, and one that has been a big hit with par-ents worldwide.

Like most childrens books, the tale of Gothe F**k to Sleep written by Adam Mans-bach and illustrated by Ricardo Cortes hasmany lessons from which one can learn.

n Lesson No. 1: Expect the unexpected.n Lesson No. 2: You never know what

might blow up.n Lesson No. 3: World of mouth is a power-

ful, and uncontrollable, medium.The concept of going viral is sort of a

clich, but we experienced the non-clichversion of it, said Johnny Temple, owner of Brooklyn-based Akashic Books, the bookspublisher. It took on a life of its own, andthere was nothing stopping it.

Go the F**k to Sleep was originallyscheduled to be released Oct. 1, but followingits viral explosion, the company wasforced to move the release date up almostfour months, to June 14. Through pre-salesalone, at retailers such as Amazon.com,Akashic Books sold almost 70,000 copies.

In total, the company printed 400,000copies to sell worldwide, a stark increasefrom the 150,000 it planned and a monumen-tal increase from its previous high of 15,000prints for any one book. Actor Samuel L.Jackson recorded the audio version of thebook and appeared on the Late Show withDavid Letterman to promote it a few days

after its release.We feel like were in very good sh

Temple said, but on the other hand, book is operating on a totally different lethan were used to.

Before its latest release, Akashic Bwas a small, little-known independent plishing company, cranking out betweenand 30 books per year. The company begana hobby for Temple and his friends becauat the time, Temple was a full-time musiciplaying with rock banks Girls AgaBoys and New Wet Kojak.

Temple says he always wanted to ownindependent record label, but when he asome partners attempted to do so, they like they were trying to duplicate somethithat others were already doing much bette

Akashics work goes viraSurprise success of childrens book forces adjustments for Brooklyn publisher

please see AKASH


2/12

Admirals Row to becomepart of Navy Yard

Deputy Mayor for Economic Devel-opment Robert K. Steel and BrooklynNavy Yard Development CorporationPresident and CEO Andrew H. Kim-ball announced the beginning of pub-ic review for the transfer of the six-

acre Admirals Row site at the Brook-yn Navy Yard from the federal gov-ernment to the City of New York.

After the transfer, the site will becomepart of Brooklyn Navy Yard. BrooklynNavy Yard Development Corporation,which manages the 300-acre industrialpark on behalf of the city, will overseeredevelopment of the Admirals Rowsite, creating a 74,000-square-foot su-permarket and 79,000 square-feet of additional neighborhood retail space,as well as 127,000 square-feet of indus-trial space. The Department of CityPlanning certified the projects landuse application, beginning the seven-month-long public review process.The project is expected to create 500permanent retail and industrial jobsand hundreds of additional construc-tion jobs.

Following completion of the public

review process, Brooklyn Navy YardDevelopment Corporation will issue arequest for proposals to select a devel-oper for the project. If approved, theproject would break ground in 2012 fol-owing the transfer of the property

from the federal government throughthe National Guard Bureau to the city,which owns the property. The desig-nated developer would enter into aong-term lease for the site that now

houses 12 dilapidated and unusedstructures. The plan includes the

restoration of two of the structures Building B and the Timber Shed which would be incorporated into thenew development.

The development of Admirals Rowwill continue the expansion underwayat the Brooklyn Navy Yard its largestgrowth since World War II, addingmore than 1.5 million square feet of new space and 2,000 new jobs.

GrowNYC begins newFresh Bodegas Project

According to the NYC Departmentof Health, eight out 10 food stores inBedford-Stuyvesant are bodegas ubiquitous and convenient, but nottypically known for stocking theshelves with healthy foods. GrowNYC,the non-profit organization that runsNew York Citys Greenmarkets, has

joined forces with Red Jacket Or-chards, a family farm in the FingerLakes region of New York, to help re-verse this trend through its FreshBodegas Project.

Building on the work of the Depart-ment of Healths Healthy Bodegas Ini-tiative, the Fresh Bodegas project pro-vides refrigeration units to neighbor-

hood bodegas in Bedford-Stuyvesantand stocks them with regular deliver-ies of local fruit and juice from RedJacket Orchards, and starting this

summer, produce from GrowNYCsWholesale Greenmarket in the Bronx.The refrigeration units GrowNYC pro-vides to participating bodegas werepurchased with funding from a USDAgrant awarded to help promote theWholesale Greenmarket. The FreshBodegas refrigerators feature exclu-sively farm fresh products, giving NewYork City residents access to afford-ably priced, locally grown produce atthe stores where they already shop.

The program, which launched inMarch, has continued to see an in-crease in sales, and receive positivefeedback from bodega owners and cus-tomers alike.

Everybody loves a fresh, juicyapple, but in many parts of the city,convenient access to farm fresh pro-duce is inconvenient or simply doesnot exit, said Marcel Van Ooyen,GrowNYCs executive director. Byproviding the necessary infrastruc-ture and building distributions chainswe help people eat better, supportsmall neighborhood businesses, andbuild new markets for our farmers.

The success of the pilot distributionroute in Bedford-Stuyvesent will allowthe Fresh Bodegas project to expand to

more neighborhoods where under-re-sourced bodegas are calling for fresh,local produce to meet their customersdemand.

Fresh Bodegas are open for busi-ness at the following stores:

n Bedford Express Deli: 1043 Bed-ford Ave.

n 5J Deli Grocery Corp: 925 MarcyAve.

n Greene Ave. Supermarket: 664Greene Ave.

n Si Grocery: 1082 DeKalb Ave.

Monthly Update

Business Trends is published monthly by Elauwit LLC, 66 Willow Avenue, Staten Island, NY 1

HOW TO REACH US347-682-4867 fax: 718-556-5700

WHOM TO ASK FORJanet Warren Dugo, Publisher

ON THE WEBwww.brooklynbiztrends.com

EMAIL DIRECTORYnewsroom: [email protected]: [email protected]: [email protected]

DROP US A LINEBusiness Trends welcomes suggestions and comments fromreaders including any information about errors that may callfor a correction to be printed. Send your comments [email protected], or call 347-682-4867.

SUBSCRIPTIONSBusiness Trends is mailed each month to the business andcommunity leaders of Brooklyn. If you would like to receive thpaper, but are not currently on our mailing list, you can requestto be added to the mailing list by emailing your name, title,company, address, phone, fax and email address to

[email protected].

NEWS IDEASBusiness Trends has limited resources to send photographers toevents, so the best way to seek coverage is by sending yournews release and photos to the editor at the below address, orvia email to [email protected].

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4/12

4 BUSINESS TRENDS JULY 2011

By BILL DUBOVSKY

SituationHas this ever happened to you?

Youre at a client meeting whenyou notice that you forgot, lost, or

brought the wrong USB drivewith your presentation. Or youhave some documents, photos orvideos on your main office orhome computer that you need onyour smart phone or iPad. Sup-pose you and your dispersed teamare working on a proposal, arti-cle, white paper or other projectand you all need to update thatone main copy? Or in a recentcase, I had videos of my studentsend-term project presentationsthat I wanted to share with them,but were much too large to sendvia e-mail or even to post onYouTube. What to do?

What is it?

DropBox is a Web-based filehosting service operated by Drop-box Inc. that uses cloud comput-ng to enable users to store and

share files and folders with othersacross the Internet using file syn-chronization. It has a freemiumbusiness model that allows you tostore, for free, up to 2 GB of yourdocs, photos and videos in thecloud making them available any-where on all your devicesand/or in a public or shared fold-

er, where they can be made avail-able to all or just certain people.You can buy extra space such asthe Pro 50 plan (50 GB for

$99/year) or the Pro 100 plan (100GB for $199/year.) You can alsoearn up to 8 GB free by referringDropBox to others. Unlike Gmailthat allows you to send up to 25MB of data to a recipient via e-mail, or YouSendIt lite, 50 MB,DropBox will give you the 2 GBfor free.

How it worksAfter going to Dropbox.com and

setting up your free account

which takes minutes, you then dothe same on all your devicesusing the free DropBox App foryour mobile devices and youre

good to go.It works with just about anyplatform. Then users can dropany file into a designated folderwhich is then automaticallysynced with DropBoxs Internetservice and to any other of theusers computers and devices thatyouve set up or you can uploadfiles manually through a Webbrowser.

While DropBox functions as astorage service, its focus is on

synchronization and sharing. Itsupports revision history, so filesdeleted from the DropBox foldermay be recovered from any of thesynced computers.

DropBoxs version control also

helps users know the history of afile they may be currently work-ing on, enabling more than oneperson to edit and re-post fileswithout complications of losingits previous form. The versionhistory is good for 30 days.

What you needFree app download to each mo-

bile device (iPhone, iPad, An-droid, Windows Phone 7, Black-berry, Windows, Mac, Linux.)

Where to get itGo to www.dropbox.com , and

Apples online App store for yourmobile devices.

How hard is it to use?It may take a bit to understand

exactly how youll use it, but onceyou take the simple online tourits quick and easy. Many usersalso get very creative with add-ons such as synching Google Docswith files in DropBox storage andmore.

ProsIts free, works well, and is easy

enough to use. It uses SSL trans-

fers for synching and storesdata via AES-256 encryptsecurity.

ConsThere was a recent se

problem that has been addreAlso, Amazon has a similarice, Cloud Drive with 5 GBwith Cloud Player, which signed for sharing MP(music) with all your devicecept iTunes) but can alsodocuments and video.

Apple will be coming oa competitive service iCloud by the fall. Other cotors include: Windows LivDrive, Box.net, SugarSync, ZumoDrive, SpiderOak, and Ubuntu One.

Bottom-linThe future is in the clou

DropBox is a free, easy and

useful first step in seeing thtential of this new way ofacting. Give it a try its free

Bill Dubovsky has a prrecord of business success spover 30 years in helping hundorganizations improve theiitability. He founded Comtel tion Services, a telecommunservices brokerage. He mreached at bill@comtelinfat 800-213-4884.

Get started on the cloud for freeBITS & BYTES

Telecom tech tip of the monthDeath of the landline? AT&T recently told the FCC that the death oflandlines is a matter of when, not if, and asked that a firm deadline beset for pulling the plug on analog phone lines POTS (Plain OldTelephone Service). Currently about 25 percent of homes nationwidehave cell phones only with no landlines at all and an increasing num-ber of residential customers and businesses use VoIP, a broadband-based digital telecom service, such as Time Warner Cable, Comcast,Verizon FiOS, Vonage, AT&T and many others. The latest Verizonphone book no longer has residential listings. You have to call 1-800-888-8448 to obtain a free copy of the residential white pages if youdont want to look up phone numbers on line.

AT&T states that, It makes no sense to require service providers tooperate and maintain two distinct networks when technology and con-sumer preferences have made one of them increasingly obsolete.

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5/12

By BILLY SPARKLEYou have everything you need

or could possibly want inside youright now to create the fulfillmentof your dreams, goals and aspira-tions. Things may be hidden from

your view or obscured by the wayyou have been showing up foryourself. Nonetheless, you stillhave everything you need or wantwithin you right now.

One of the value-moves is tocreate a shift in your own identity.Stop seeing yourself as Who-Youre-NOT (draining and un-re-sourceful states and behaviorsfrom the past) and start seeingyourself as Who-You-ARE(powerful, dynamic and super re-sourceful).

I successfully did this morethan 16 years ago when I becamea non-smoker. For approximatelythree years, I had been trying togive up smoking. I used to keep

track of the number of cigarettesI had smoked per day on a piece of graph paper hanging on my bed-room wall. I would go for a fewdays, a few weeks, I even did afive-month stretch, but I invari-ably picked the cigarettes backup. One day I had a simplethought that turned out to be aboon. The thought was in being anon-smoker. Prior to this point,I had been a smoker who wastrying to not smoke. This is akinto being a dog and trying to notbark. Barking is what dogs do;and smoking is what smokers do.And everybody seems reasonablyclear on these points. So for thosethree years, I was still seeing my-self as a smoker (or at best an ex-smoker, one who used to smoke),and this identification with my-self as one who smokes made itvery difficult for me to lead asmoke-free life. If a dog hearshimself barking, it probablywouldnt even get noticed becausethe dog was already used to theactivity of barking. It had beengoing on for so long that it would-nt stand out as anything odd, andeven the simple urge to barkwould most likely lead to a bark.And for a smoker, the urge tosmoke a cigarette or the thoughtof having a cigarette would simi-

larly go undetected. It wouldntstand out as something to pay anyattention to and would easily beacted upon. Now if a dog were tohave a thought of saying meow,this would occur as a strange

thing and would be detected bythe dog prior to the meow occur-ring. Hed have already built-indetectors that would signal to thedog that something out-of-the-or-dinary was taking place. Thiswould prevent the ensuingmeow. Similarly, a person whoidentified himself as a non-smoker would view a thought tolight up a cigarette as an oddthought and without the identifi-cation with that thought assomething that makes sense, theaction of actually lighting up thecigarette would not follow.

When I became a non-smoker(by creating myself as one), peo-ple who knew me would see me

not smoking and say things like,Oh, you quit smoking? or,Youre an ex-smoker. And Iwould sternly correct them bysaying, No. Actually, Im a non-smoker. I dont smoke! This wayof speaking, thinking and actingsupported and reinforced my cre-ation of myself as a non-smokerby literally dropping my smok-ers (or Who-Im-NOT) ears. Inthe days following my creation,whenever I had an urge or athought such as a cigarettewould be nice right now, or Iwant a cigarette, the old patternof lighting up would stop rightthere, because the thoughts andurges made no sense to me. I hadbuilt-in detectors that renderedthose thoughts and urgesstrange to my ears. The powerthat I had previously given thosethoughts and urges by listeningto them through smokers (Who-Im-NOT) ears, was no longerbeing granted. I had dropped myWho-Im-NOT ears, and automati-cally the old behavior stopped.Within a very short period of time, even the old thoughts andurges stopped occurring.

And so it goes with you and metoday and anything that we mightdream of creating. Once we dropour Who-Were-NOT ears, the

thoughts, words and actions thatpreviously supported the mis-cre-ations of our past are no longergiven the power of our ears. Weliterally stop listening ourselvesinto existence as Who-Were-

NOT and we automatically areleft with an experience of Who-We-ARE. We dont even reallyhave to do anything. Who-We-ARE already knows what to do.And since were no longer listen-ing to ourselves through ourWho-Were-NOT ears, all wehave to do is relax, sit back, andenjoy the ride. We already haveeverything we need.

Coach Billy works with highly com-mitted men & women to produce un-precedented results in their busi-nesses and their lives. Learn more atwww.billysparkle.com or contactBilly directly via e-mail [email protected] .

JULY 2011 BUSINESS TRENDS 5

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The initiative advances some of the goals of Road Map for the Dig-ital City, the citys comprehensivestrategy to make New York thenations leading digital city.

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6/12

EDITORIAL6 BUSINESS TRENDS JULY 2011

DAN McDONOUGH, JR. Co-Chairman & Chief ExecutiveRUSSELL CANN Co-Chairman & Chief Financial Officer MICHAEL LaCOUNT, Ph.D. Vice Chairman

www.elauwit.com

No new jobsIs this good or bad?

Mays employment statistics, released in early June,showed not much of a change, month-over-month,which has followed recent trends for the last few re-

ports from the Bureau of Labor Statistics.The national unemployment rate of 9.1 percent and the total

number of unemployed workers (13.9 million) hardly changedfrom Aprils numbers. Neither did the unemployment rate forthe major worker groups: adult men (8.9 percent), adult women(8), teens (24.2), whites (8), blacks (16.2) and Hispanics (11.9).

Is this good or bad, though?On the good hand, at least were not losing more jobs. At least

more people arent becoming unemployed. At least the statsarent predicting another dip in the economy.

On the bad hand, how come more jobs arent being created?Isnt everyone saying that the economy is getting better? Arentmore businesses borrowing money, spending money and ex-panding? Whats the deal?

Were at least a little concerned, if for no other reason thanbusiness leaders seem to be saying one thing but acting the op-posite way.

Business outlook surveys across the country youre boundto find one by hitting the Internet show that decision makershave a positive outlook for the economy as a whole, and thatthey dont believe were in for a Double Dip recession.

These surveys generally show that business owners believetheir own companies are at least stable, if not growing, and that

unemployment remains one of the biggest obstacles to a full re-covery.

The disturbing part these same respondents say they havelittle to no plans of hiring in the foreseeable future. Its a Catch22 if ever there has been one.

Change wont come on its own. Change will come only fromaction. Change will come only once business owners stop talk-ing and start doing.

in our opinion

JANET WARREN DUGO Publisher

DirectorsSTEVE COPPOLA RICHARD GRADO ROBERT CUTRONA LAWRENCE RAMPULLA

ALAN BAUER

STEVE MILLER

ED LYNES

General Manager & Editor Executive Vice President Vice President of Sales

By VALERIE OLIVER-DURRAHToday, nonprofits are strug-

gling to locate and identify theaudiences that are both eligibleand needy for their services.

There are various sourcesavailable for you to use withoutcost.

Strategies to expand audiencedevelopment include, but are notlimited, to the following:

n Community boardsn Political leadersn Faith-based institutionsn Local media

n TV stationsn Mailing listsn Former participantsn Fundersn Sponsorsn Board membersn Donorsn Local city agenciesn Handoutsn Web site/Internetn Social mediaAt the end of the day, put to-

gether an Outreach Ad Hoc com-mittee or an audience develop-ment strategy plan.

Both should work to assin your efforts as an orgtion to identify and locataudiences for your nonproganization.

Valerie Oliver-Durrahand chief executive officerNeighborhood Technical AsClinic, where she works toorganizations and leaders wto address the needs of served communities. Olivemay be reached via [email protected]

NON-PROFIT MATTERS

Audience developmen

How to share bad debloss with the tax man

By JOHN J. VENTOSo, you finally realize that the

personal loan you made to afriend will not be repaid. Or yourbusiness made a credit sale to acustomer who did not pay. Isthere anything you can do tohelp recoup either loss? Yes! TheIRS will let you take a tax deduc-tion for both business and non-business bad debts if you haveproperly set up the originaltransaction. Following theirrules from the beginning willhelp assure a tax deduction later.

Generally, a business debt iscreated or acquired in connec-tion with a trade or business. Anon-business debt is any debt

other than a business debt. It isalways better to have bad debtsclassified by the facts as busi-ness debts because they are de-ductible against ordinary in-come and only have to be partlyworthless to take a deduction.Non-business bad debts must beentirely worthless, and they aretreated as short-term capitallosses.

Here are some guidelines tofollow to have your bad debt de-duction meet IRS scrutiny.

n Structure the transaction asa valid debt. There should be asigned, written agreement thatspecifies amounts, interest andrepayment terms. Be sure there

is documentation that therean obligation to repay anyou had the right to enforce

n The debt must have bworthless during the yeyour deduction. Documenyou took reasonable actcollect the debt, and showthe action failed.

Complete documentatthe key to getting your ritax deduction.

John J. Vento is a certaccountant in private practpresident of ComprehensiveManagement, Ltd. He reached at (718) 980-9000email at [email protected]


7/12

- BSAG establishes relationships with prominent community leaders, members and institutions, constantly seekingpartners and affiliations to promote the arts for members and the public.

- BSAG also works with local schools and other institutions to bring the work of budding artists to the attention of

- BSAG will exhibit in any reasonable venue. Corporations, public institutions, and others -- if you are interested inexhibit space, let us know!

Creating opportunities for artists and art lovers of all ages

CURRENT ARTIST MEMBERSGerard BarbotBeryl BrennerMichael Brenner

Arlene FingerJerome Frank Vladimir Ginzburg

Anastacia Goodin

EXECUTIVE DIRECTOR - Arthur Melnick

Brooklyn Streetcar Artists' GroupOur roots are in Brooklyn our outlook is universa

1360 Ocean Parkway, Suite 6L Brooklyn, NY [email protected] 718-314-022

ARTISTS

AFFILIATIONS

ART LOVERS- BSAG works to provide cultural enrichment to all areas within reach, with no cost to the public wherever possibl

Renie MorrisLinda MuradHarriet PiltchMorris RabinowitzRichard Resnick Jessica SchulmanBill Storoniak Takashi Yamada

Eli HorowitzEllen HoytHolly KofflerVictoria LapinBarbara Listenik Edwin Lopez

Anthony MarraDeborah Matlack

- BSAGs artists are of varying ages and levels of achievement, all with great talent. Members have exhibited worl

- BSAG displays and promotes members work with as little expense as possible to the artist. Modest annual dues members to display at no cost where possible and minimal cost only where necessary.

- BSAGs Web site is aimed at promoting the individual artist as well as the organization. The Web site includes a p

word-accessible members-only page, providing leads, opportunities and updates.- BSAG works with artists in all mediums, including performing artists, and often features entertainment at events.


8/12

So they took a risk and attempteda twist an independent publish-ing company.

There werent tons of inde-

pendent book publishing compa-nies, the way there were tons of independent record labels, hesaid. We were able to, veryquickly, get our hands on high-caliber manuscripts without anybackground in book publishing.

In 2000, Temple began transi-tioning out of music and into full-time publishing. The company re-ceived praise for works such asBrooklyn Noir, an anthology of Brooklyn literature, but hadntexperienced anything like Gothe F**k to Sleep.

The landslide of responsebegan a few months ago, whenMansbach presented a reading of the book with illustrations at a

Philadelphia theater. The book re-ceived strong praise by audiencemembers who instantly startedTweeting about it, e-mailingfriends about it and posting onFacebook about it.

Next thing we knew, it seemedlike half the country was talkingabout it, Temple said.

That response, and the demandfor the book, was what forced upthe release date and increased thenumber of copies Akashic Booksprinted.

It also helped lead to two of thecompanys wonderful part-ners Open Road Media, which iscreating the e-book edition, andAudible, the largest audio bookpublishing company in the world,Temple said.

The viral life the book took onbrought an enormous amountof free promotion, with hundredsof thousands of parents aroundthe world promoting it for them.One of the disadvantages of thistype of promotion, though, is that

it was out of Akashics control. APDF version of the book begancirculating online, and while thecompany tried to address theissue, Temple said they soonfound the efforts were like plug-

ging holes in a sinking ship.Akashic Books realized

nt have to plug the holcould still succeed without so. They decided that whthey did going forward wopredicated with the notion tcould be out of their cocontrol.

When something sueveryone suddenly getscerned about the little deTemple said.

The company has hadmore careful about what iand what it does, because media outlets are now payitention to what once was acompany.

Its hard enough to run apublishing company if Random House, if youre & Schuster, he said. Wsmall company like ours, chronically fragile. One ogoals is, in the short run, to rthe impulse to grow too Ive seen other compani

torn apart by success bethey expand too fast.I want to see how I can

this company stronger and durable without growinmuch.


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Bank smarter at Northfield with low minimumaccount balances , no account analysischarges , and local decision-making .

Business banking should be straightforward.

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Bay Ridge: 8512 3rd Avenue | (718) 8331081Dyker Heights: 1501 86th Street | (718) 3311372Highlawn: 283 Kings Highway | (718) 9982622

Go the F**k to SleepAKASHIC

Continued from page 1

By ROBERT CUTRONASeveral years ago, Tom Brokaw

wrote a book titled The GreatestGeneration. The book tells thestories of many Americans in-dividual men and women whogave unselfishly when calledupon to fight for their countryand, thereafter, to rebuild Ameri-ca.

With shared sacrifices, hardwork and fiscal prudence, they re-built our country into a nationunparalleled in history. Everyonepitched in. Everyone shoulderedthe burden.

If someone wrote about ourcurrent generations, they mightcall the book The Greediest Gen-erations. We are living in a cul-ture of greed. Wall Street fat cats,corporate executives, profession-al football players, union mem-bers, pensioners and Medicare re-cipients all look to squeeze outthe last nickel.

Pension recipients refuse toconsider reforms that only affectfuture pension plans, not theirs.Union members do not want tocontribute even a minimalamount more to their healthplans.

Medicare recipients take ad-vantage of many diagnostic teststhat are unnecessary, andMedicare providers happily pro-vide the unnecessary tests as at-tested to by the recent exposure of

doubling-up CT scans. Rethe presidents committee oducing debt recommendecreasing the eligibility age fcial Security, phased in ovyears. Of course, the initsponse was a resounding no

Or, try talking to afflutirees who need no financisistance about possibly redtheir Social Security beneanother resounding no. Scontinue. We continue borromoney to pay for unsustainunderfunded programs. Wetinue expanding entitlementgrams and financing themdebt.

We continue increasingon small businesses, therebfling the most effective ecoforce in our country. We conborrowing more and more, tby pushing many of our locstate governments to bankruAnd sadly, we continue to gward toward bankruptingchildrens and grandchildrentures.

The greatest generation legacy of opportunity, enterindependence and purpose. continue on our current pathgenerations legacy will be of massive debt.

Robert Cutrona , prProject One Services, is a dirBusiness Trends.

The greediestgenerations
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might qualify.The first project under Green

Cinderella converted an old icehouse on Dean Street in Brook-

yn. Another recent participantncludes 575 5th Avenue, a project

completed through the 5th Av-enue Committee.

In 2004, National Grid receivedthe Ron Brown Award for Corpo-rate Leadership, the only presi-dential award that recognizescompanies for communityachievements. Today, the compa-ny is looking for projects thatwould incorporate high-efficien-cy gas technologies and other en-ergy-efficient technologies, plusgreen investment, LEED certifi-cation, faade improvements andsod improvements, Rende said. Toqualify, a business must have ac-ceptable compliance history and

business activities, be a NationalGrid customer and complete theproposed project within one yearof application submittal.

The grants dont necessarilycover all costs of the project.Many times, Cinderella grantsare used in conjunction withother funding sources the appli-cant has put together.

Were out there trying to pickthe right locations and the rightcustomers, Rende said.

The green component has en-veloped the original CinderellaProgram lately, Rende said, asmost of the applications NationalGrid receives are geared towardenergy efficiency. In total, the pro-gram has invested approximately$4 million.

Today, everyone looks at it andsays, What can I do to be more en-ergy efficient and greener? Andthats what this program does,

Rende said.National Grid is always look-

ing for new applicants. While ithas a total dollar amount it canspend each year toward the pro-gram, it has yet to have issueswith a long waiting list for proj-ects. While there is no specificgreen energy focus for the pro-

gram, Rende said the company isinterested in neighborhoods thatcould use more help than others.

Rende said National Grids po-

sition has always been to favor en-vironmentally-conscious newtechnologies, even though itmeans the consumption of less of what the company provides.

We want our communitiesand our customers to be success-ful, he said. To help a communi-ty revitalize, and to help trans-

form a community, its a huge winfor the community and also forus. If our customers are doingwell, that helps us an awful lot.

JULY 2011 BUSINESS TRENDS

Office (718) 698-8244 [email protected] Victory Blvd Staten Island, NY 10314

Carmen Chvez , Independent Distributor

(718) 494-4134Weight ControlHealth SolutionsOuter Nutrition

Email: [email protected]/T-unowww.earnincomenow.com/T-uno

Health and BusinessIts a Cinderella story CINDERELLAContinued from page 1

Visit us online at www.brooklynbiztrends.com

Art of BrooklynAug. 20-27

The Art of Brooklyn, a festivalof film, music and visual artthats being produced by award-winning independent film compa-ny Park Slope Films and takingplace at St. Francis College, isseeking sponsors in the localbusiness community.

The week-long event, set totake place from Aug. 20-27, willfeature a full schedule of inde-pendent films as well as local mu-sicians performing live and visu-al artists displaying their work.The screenings will take place inSt. Francis Colleges newly-reno-vated theater spaces at 180 Rem-sen St.

To learn more about becominga sponsor, call Jason Cusato at(917) 572-2727 or e-mail [email protected] . For full in-formation about the festival, visitwww.theartofbrooklyn.com .
http://www.apbsecurity.com/http://www.apbsecurity.com/http://www.apbsecurity.com/


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RESUMEWRITING HELPEVERY TUESDAY

Time: 6:00 p.m. 7:30 p.m.Location: Business Library, 280Cadman Plaza W. at Tillary St.For information, call 718-623-7000

BNI PROSPERITYEVERY TUESDAY

Time: 7:00 a.m. 8:30 a.m.Location: Floridian Diner, 2301 Flat-bush Ave.For information, call 718-981-8600

BNI MONEY MAKERSEVERY WEDNESDAY

Time: 7:00 a.m. 8:30 a.m.Location: Bridgeview Diner, 9011 3rdAvenueFor information, call 718-981-8600

BNI BOTTOM LINEEVERY WEDNESDAY

Time: 7:00 a.m. 8:30 a.m.Location: Juniors Famous Restau-rant, 386 Flatbush AveFor information, call 718-981-8600

BNI BROWNSTONE BIZCONNECTIONSEVERY THURSDAY

Time: 7:00 a.m. 8:30 a.m.Location: Juniors Famous Restau-rant, 386 Flatbush AveFor information, call 718-981-8600

BNI NET INCOMEEVERY THURSDAY

Time: 7:00 a.m. 8:30 a.m.Location: The Arch Diner, 1866Ralph AveFor information, call 718-981-8600

SCORE BUSINESSASSISTANCE

MONDAY FRIDAYTime: Monday, Wednesday, Friday 10a.m. 2 p.m., Tuesday, Thursday 1

p.m. 3 p.m.Location: Business Library, 280Cadman Plaza W. at Tillary St.For information, call 718-623-7000

BROOKLYN HEIGHTSTOASTMASTERS

FIRST/THIRD THURSDAYSTime: 7-9 p.m.

Location: Historic Plymouth ChurchFor information, call 718-797-2246

GREENPOINT CO-WORKING JELLY/FREE

CO-WORKING DAYSECOND WEDNESDAY

Time: 10:00 a.m.Location: 240 N. Henry St.For information, call 347-844-9208

CARDINALNETWORKING NIGHT

TUESDAY, JULY 12Time: 6:00 9:00 p.m.Location: Applebees Downtown,139 Flatbush Ave.For information, call 347.464.0777

BROOKLYN BIZ BASEBUSINESS EXCHANGE

BREAKFASTWEDNESDAY, JULY 13

Time: 7:45 a.m.Location: Downtown BrooklynFor information, call 212-937-7911

SCORE NYC SEMINAR:

BIZ PLANNINGTHURSDAY, JULY 14

Time: 10:15 a.m. 1:30 p.m.Location: NYPL SIBL, 188 MadisonAve., NYCFor information, call 212-264-4507

RED CROSS NIGHTAT MCU BALLPARK

THURSDAY, JULY 14Time: 7:00 p.m.Location, MCU Park, 1904 Surf Ave.For information, call 718-807-TIXX

BROOKLYN BUS.NETWORKING GROUPSPEED NETWORKING

MONDAY, JULY 18Time: 6:30 p.m.For information, call 347-844-9149

BROOKLYNCYCLONES CHARITY

GOLF OUTINGTUESDAY, JULY 26

Location: Dyker Beach Golf CourseFor information, call 718-836-9722

CITIBANK WEDNESDAY, JUL

Location: Citibank, 5324 FFor information, call 718-74

BROOK

BIZ BAENTREPRENETWORKI

WEDNESDAY, JULTime: 7:00 9:00 p.m.Location: Boerum Hill areFor information, call 212-93

CAMBA NIGTHE CYC

THURSDAY, JULYLocation: MCU ParkFor information, call 718-28

TECH ESSEFOR SMA

FRIDAY, JULY 2Time: 9:00 a.m. 2:00 p.mLocation: Berkeley CollegDuffield St.Call 718-875-1000 Ext. 133kvarga@brooklynchamber.

Business Calendar
http://www.ibrooklyn.com/


11/12

JULY 2011 BUSINESS TRENDS

NOW OPEN!Brooklyn OfficeSovereign Bank Building

9512 Third AvenueFor information or appointment

718-982-2560www.csi.cuny.edu/SBDC

Visit us online at www.brooklynbiztrends.com

JANET DUGO/Business TrendsThe Chamber of Commerce hosted a breakfast featuring an addressby Federal Reserve Bank of NY President William C. Dudley. At theevent, which took place at Borough Hall, were, from left, KendallChristiansen of Gaia Strategies, Sara Garretson of Industrial & Tech-nology Assistance Corporation, Irene LoRe of the Park Slope FifthAvenue Business Improvement District, Lisa Bing of Bing ConsultingGroup and Rick Russo of the Chamber.

Chamber breakfast meeting

Special to Business TrendsGary Cornell of New York Community Bank, the parent company ofRoosevelt Savings Bank, presented Beth Shapiro of Citymeals-on-Wheels with a $5,000 check to fund the hand-delivery of more than800 meals to homebound, elderly New Yorkers throughout Brooklynand Queens.

Community Bank donation

Special to Business TrendsRidgewood Savings Bank announced the local winners of its Lights,Camera, Save! video contest for teens aged 13-16. The video con-test challenged entrants to think creatively and was designed to helpyoung adults learn about the value of saving while also inspiring oth-ers to become life-long savers. Pictured are second-place winnersNicholas Bravata and Sean Scotto, a pair of 13 year olds from DykerHeights, accepting a Kodak Mini Video camera from Ridgewood Sav-ings AVP and District Manager LouAnn Mannino.

Lights, Camera, Save!


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