brooklyn public library logo redesign
DESCRIPTION
For my Graphic Symbolism class I had to choose a logo to redesign, and I chose the Brooklyn Public Library because I thought their logo was a bit corporate and too unfriendly for a library trying to appeal to a younger generation. I created three different logos, each of which embodies a specific aspect of the library and the audience they might be trying to attract.TRANSCRIPT
![Page 1: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/1.jpg)
Rebranding Project
Shayna Abramson
![Page 2: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/2.jpg)
Current Strategy
The library might want to cater to a larger audience than it has in the past; less stuffy and more simple communication
![Page 3: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/3.jpg)
The Competition
![Page 4: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/4.jpg)
Target Audience
Their target audience might be younger than in past times; the shortening of the word “Brooklyn” and the usage of blocky type conveys a bold clarity and eagerness to bring young folks inside.
![Page 5: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/5.jpg)
Current Brand Personality
ResponsibleOpenWelcomingCla rityStaid
![Page 6: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/6.jpg)
New Strategy
Target Audience
The new strategy is to make the logo more appealing and colorful, less boring and governmental. More captivating and fun.
The target audience will remain the same, but hopefully younger folks will pay more attention and respond more favorably/with more enthusiasm to the new logo.
![Page 7: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/7.jpg)
New Brand Personality
FunEnergeticSocialEagernessInteractiveBookishChicContemporary
![Page 8: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/8.jpg)
Objectives- Welcome people to come do their work in
the library
-Encourage young children to get comfortable with the library
-Get young adults to think that hanging out in the library is cool
-The Library should be thought of as a slightly more social, fun environment
-Less rigid and strict/not as governmental
![Page 9: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/9.jpg)
Concept #1: Contemporary
![Page 10: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/10.jpg)
Concept #2: Bookish
![Page 11: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/11.jpg)
Concept #3: Fun
![Page 12: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/12.jpg)
Contemporary Logo
BROOKLYNPUBLIC LIBRARY
![Page 13: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/13.jpg)
Bookish Logo
R LYNP U B L I C L I B R A R Y
![Page 14: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/14.jpg)
Fun Logo
P U B L I C L I B R A R YrOOKlyn
![Page 15: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/15.jpg)
Logo 1 Touchpoints
![Page 16: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/16.jpg)
Logo 2 Touchpoints
![Page 17: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/17.jpg)
Logo 3 Touchpoints
![Page 18: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/18.jpg)
Final Logos
BROOKLYNPUBLIC LIBRARY
R LYNP U B L I C L I B R A R Y
P U B L I C L I B R A R YrOOKlyn
![Page 19: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/19.jpg)
Colorized Logos
BROOKLYNPUBLIC LIBRARY
R LYNP U B L I C L I B R A R Y
P U B L I C L I B R A R YrOOKlyn
![Page 20: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/20.jpg)
Final Logo
BROOKLYNPUBLIC LIBRARY
![Page 21: Brooklyn Public Library Logo Redesign](https://reader035.vdocuments.us/reader035/viewer/2022081802/55cf8ef9550346703b9795a4/html5/thumbnails/21.jpg)
Final Logo Touchpoints