The Brompton Story

Brompton:From Manufacturer to Multichannel

2

• 1980’s shot / canal shot

3

• BWC shot

• City riding shot

• Global Shot

Defining the (global) Scope

• Japan mamil vs kore cool

Identify Internal Challenges

Accept failureKnackered out Brompton / testing to destruction video?

USE DATA

New Confidence

Use the customer (for Marketing)

• Luke Video

New cycle