www. sdabocconi .it/md

Specialised MBAin International Economics and Management2005 - 2006 | 13 months

The SDA Bocconi MBA in International Economics and Management really is unique.

The MIEM programme was created in 1991 to fill a major gap in what is needed in the world

today to act effectively within a constantly changing international arena. The original 12-month

programme combined intensive studies in both international economics and management with

a strong emphasis on analysis and the option to focus on Finance or Marketing. And that was

already unique.

Over the years, the MIEM has moved forward. Political, economic and monetary integration,

financial crises, the strategies of emerging countries, energy problems and wars have had a

major effect on the international competitive scenario. MIEM keeps you up to date with these

changes. At the same time, the skills and capabilities needed to manage multinational

companies and international institutions and organisations have become increasingly

sophisticated. So we refined the MIEM programme to enable participants to face this new and

challenging transformation of the international arena with confidence. New methodologies

and contents were introduced. The Faculty was internationalised even more. Internships,

Projects and Research were restructured. An Exchange Programme with other top Business

Schools was started, and new services offered. The result of all these developments is truly

unique.

To meet this international complexity, the SDA Bocconi MBA in International Economics and

Management is now a 13-month programme. We have introduced additional international and

interdisciplinary topics, strengthening the two focuses. A specific compulsory phase in general

management is now part of the course. The outcome is a full international and interdisciplinary

MBA. Two really strong focuses are provided: Industry Analysis and Marketing and Money,

Banking and Finance. This leaves all your international options open.

Youll be the judge of how far we have come and how far you can go!

Ive seen what you do from the inside and it was really useful for me.Ive looked at several MBA programmes and Ive come to the conclusionthat the Bocconi will be the right step for my future career.

Whats so special about the MIEM?

Get in touch

The Masters Division Help Centre is here to help you choose the right Master. Call or email Laura Russo for

any further information you need. A visit to the School can be organised for you to meet faculty, sit in on a

lesson and see the opportunities that await you.

Tel. ++39 025836.3278-3125

laura.russo@sdabocconi.it

Italy12 Oct. 2004 Milan14 Oct. 2004 Florence28 Oct. 2004 Palermo6 Nov. 2004 Milan20 Nov. 2004 Rome2 Dec. 2004 Padua27 Jan. 2005 Milan24 Feb. 2005 Turin3 Mar. 2005 Naples24 Mar. 2005 Cagliari9 Apr. 2005 Milan

North America12 Sept. 2004 Los Angeles19 Sept. 2004 New York26 Sept. 2004 Toronto30 Sept. 2004 Washington DC

Asia15 Sept. 2004 Tokyo18 Sept. 2004 Seoul20 Sept. 2004 Beijing23 Sept. 2004 Shanghai25 Sept. 2004 Taipei27 Sept. 2004 Bangkok29 Sept. 2004 Singapore23 Nov. 2004 Bangalore25 Nov. 2004 Mumbai27 Nov. 2004 New Delhi

Europe5 Oct. 2004 Madrid7 Oct. 2004 Brussels9 Oct. 2004 Paris14 Oct. 2004 Munich16 Oct. 2004 Frankfurt18 Oct. 2004 London20 Oct. 2004 Zurich22 Oct. 2004 Athens24 Oct. 2004 Istanbul25 Oct. 2004 London28 Oct. 2004 Warsaw29-30 Oct. 2004 Moscow2 Feb. 2005 London3 Feb. 2005 Paris

Latin America14 Oct. 2004 Mexico City18 Oct. 2004 Lima20 Oct. 2004 Santiago21 Oct. 2004 Buenos Aires25 Oct. 2004 So Paulo

Middle East30 Nov. 2004 Dubai2 Dec. 2004 Cairo

MIEM Presentations Programme

Dont miss theopportunity to learnmore about the SDABocconi MIEM.Come and meet ourstaff and alumni in theforthcoming events.Take part in one of theMBA Fairs around theworld, attend aninformation session orvisit the School duringour Open Days.For more details checkwww.sdabocconi.it/md

Ive been dealing with Master candidates for 20 years, and all of them had two main questions for me.

Why should I attend a Master Programme? And why at SDA Bocconi? Graduates who come from a range

of backgrounds and cultures typically make up our MIEM classes. They are all highly motivated and

committed to excellence. We offer them a framework of tools, which are set up in order to cope with

the 21st century challenges: course contents; teaching methods; solid roots in the entrepreneurial and

institutional world; international perspective; continuous stimulation. For all these reasons, the

experience of attending an MIEM Programme at SDA Bocconi is innovative, complete and exciting. In one

word: it is unique.

Our aim is to provide the business community and society as a whole with individuals ready to invest on

their best qualities, in order to meet the challenges that await them. If you have the curiosity and the enthusiasm to take on a

Programme that will require your utmost commitment and determination; if you think that this Programme will offer you a real

opportunity for personal and professional growth; if you believe that attending our MIEM-Specialised MBA in International Economics

and Management means investing in your future; then we will be me more than happy to be your partners.

I personally hope that you accept this challenge, and I look forward to welcoming you.

Maurizio Dallocchio Dean, SDA Bocconi

Lehman Brothers Chair of Corporate Finance, Bocconi University

The MIEM is moving ahead and growing even further. Since the 2004-2005 edition it has become a 13-

month MBA in International Economics and Management.

I wont tell you here about all the new things weve introduced; you can read about them elsewhere in

this brochure. But I would like briefly to thank those to whom most of the credit is due for this further

improvement of the programme.

The Alumni. They above all are the indefatigable driving force that makes the MIEM so responsive to the

tiniest change in the international competitive scenario. Managers of multinationals, financial institutions

and international organisations spread all over the world. From their privileged viewpoint, they can spot

changes as they start to happen and suggest how to improve the programme to respond to them.

The participants from the past edition. As always, we selected well-prepared, intelligent, motivated and lively students. And they

played a decisive role in making a success of the programme and in improving it.The SDA Bocconi Management, the Faculty, the SDA

Bocconi Central Services and Staff. Really, none of them ever stops! Analyses, evaluation, innovative proposals and constructive

criticism just keep on coming. And their dedication to the SDA and the MIEM surprises me every time.

We all believe strongly in the MIEM. We believe in it because over the years we have developed a truly unique approach to

management: one that is international, interdisciplinary, with emphasis on analysis and synthesis and a choice between two important

focuses: Industry Analysis and Marketing and Money, Banking and Finance. We believe in the MIEM because this approach is

finding growing consensus, everywhere. We believe in it because our graduates are distinguishing themselves all over the world.

Taking part in the MIEM is a challenge. Its an eye-opening adventure. An adventure that broadens your horizons. And one that can

last a lifetime. We hope you will decide to share it with us.

Alberto Brugnoli MIEM Director

A Taste of MIEM

(...) I think that the most valuable experience you can get out of theprogramme is a fantastic network of friends from totally different

backgrounds and from all over the world: having 30 nations in the course is nottypical of all business schools. (...) Take advantage of the other importantnetworking opportunities such as the numerous clubs and initiatives and do notforget to get to know the people in the other programmes since you always meettwice in your life and this is how you might get a job in future (...)

Ralf Heussner MIEM 2003

(...) First of all let me tell you that you are in the most cosmopolitan,multi-ethnic and sophisticated city in Italy. If you were looking for

Italian culture integrated in an international environment you have certainlychosen the right place (...) And then Italy is a fantastic country where you will findso much culture and history that youll have had enough at the end of the year.Milan is also situated in the centre of northern Italy and within a few hours bytrain or car you can be on the coast, in the mountains, in Venice, etc.Finally Bocconi, a School with a great reputation in Europe that will provide youwith lots of opportunities: dont miss them, because you might not have anotherchance (...)

Alessandro Caligaris MIEM 2003

(...) You are going to join a truly international class and to study in oneof the top-ranking Business Schools (...) So, first of all, get to know all

your classmates: they come from all over the world, and this means differentcultures, backgrounds and experiences its amazing! Then, get and stay intouch with your professors; they are all very nice, ready to support you and witha very high level of expertise in their subject (...)

Simona Giordano MIEM 2003

(...) Welcome to our School and welcome to Italy! Some time ago I wasreading welcoming letters and was wondering how it would be for me in

reality (...) Building a friendly and supporting class atmosphere is very importantfrom the very beginning. It will enrich your study time much more if you manageto organize some joint activities such as going together for an early eveningaperitivo, or to the cinema, or arranging trips to Italian cities during theweekends (...)

Olga Konshekova MIEM 2003

3A new perspective p. 5An international programmeAn interdisciplinary approachTwo important focusesEmphasis on analysis......and emphasis on synthesis

An international Master in Milan p. 8Milan as a campusMilan and Italy

Programme Structure p. 11

Programme Curriculum p. 12Pre-coursesBasicsFundamentals of International Economics and Management Elective FocusesProjects, Internships and ResearchGeneral ManagementInternational Exchanges and International Relations Management

The learning environment p. 26FacultyTeaching methodsEvaluationLearning tools and facilities

On the MIEM it's all MIEM p. 28

There's much more to the MIEM p. 30ClubsCross-curricular activities

The Alumni p. 31

Career Development Service (CDS) p. 32

The commitment p. 36Costs and tuitionFinancing the MIEM

The selection and admissions process p. 37A typical MIEM classAdmissions criteriaSelection processHow to apply

MIEM at a glance p. 40

Course descriptions p. 41

The Faculty p. 45

SDA Bocconi and the Masters Division p. 46

MIEM at ease p. 47

Table of Contents

4Ive always thought of the MIEM at SDA Bocconi as a trip around the world. The quality of the lectures, the uniquenessof the courses, and guaranteed international and multicultural experience make the MIEM programme one of the most

interesting post-graduate programmes on the market. In my current job at PricewaterhouseCoopers, Im still extracting value fromthe lessons learned during my MIEM. We offer solutions to stakeholders of troubled and seriously underperforming businesses.Analytical skills developed during the MIEM programme are an invaluable tool in this process. For that reason, we recruit MIEMgraduates on a regular basis.

Patrick Dor Manager Business Regeneration, PricewaterhouseCoopers, London MIEM 1995

55

The thinking behind the programme is simple: to operate successfully in the varied and complex international

scenario, organisations need managers with both a profound understanding of the technical aspects of

business administration and a solid command of the methodologies needed to analyse the world economy and

the economic, legal, and political forces that shape international competition.

What makes the MIEM unique is its combination of two elements:

the highly-sophisticated analytical tools used in the two areas covered in depth by the programme (Industry

Analysis and Marketing and Money, Banking and Finance),

the development of the capacity to perceive the relevance of changes in the global economy, and to deal

with them promptly so as to manage forward-looking multinational companies, financial institutions and

international organisations effectively.

The MIEM has a strongly international and interdisciplinary character. Its emphasis on analysis is reflected in

the content of the first four phases, with a the strong focus on two crucial areas and the emphasis on synthesis

in the last part of the programme.

An international Programme

The MIEM is a truly international management programme taught by a correspondingly international faculty

of economists and business experts, law professors and political scientists.

The curriculum seeks to broaden the focus on management concepts and quantitative techniques with a

thorough understanding of the international business environment, an analysis of the relevance of the main

economic, political, and legal developments in various areas of the world, and an in-depth knowledge of the

dynamics of international relations management.

Bocconi University is strategically located in Milan, one of Europes major business and economic centres, and

naturally pays special attention also to the European Union, to its extension to central and eastern European

countries, and to its probable impact on the management of European companies and institutions and the

workings of world financial markets.

The global focus of the programme begins from day one and continues throughout the year. This international

character is reinforced by:

a student body drawn from all over the world;

a faculty with expertise both in specific fields and in particular regions of the world, from both Bocconi and

other prestige universities;

the exclusive use of English throughout the programme so that an international learning environment is

established in the classroom itself.

A new perspective

Launched in 1991, SDA Bocconis MIEM is a highly innovative programme designed to meet the growing need for

managers with the know-how and flexibility to move with ease in the global competitive arena. Over the years, it has

evolved and been refined to make it an MBA like no other in the world. It is international and interdisciplinary, offering

crucial in-depth study in the focuses, with emphasis on analysis in the first part of the programme and on synthesis in

the last two phases dedicated to General Management and to the Management of International Relations.

6An interdisciplinary approach

One of the distinguishing features of the MIEM programme is its interdisciplinary approach. Economics,

Business Administration, Quantitative Methods, Politics, Law, Sociology and Ethics are the disciplines that form

a corpus of knowledge in all conceptual and cultural elements essential to the modern manager.

This is reflected both in the variety of the courses and in their individual syllabuses, often taught jointly by

faculty members from different fields.

Our firm belief is that competence and the ability to manage derive from a long process where all the

fundamental dimensions necessary to face and solve problems are deepened. Broadening knowledge brings a

better understanding even of what we thought we already knew. And understanding is fundamental for

effective management.

Two important Focuses

Two areas of economics are studied in particular depth: Industry Analysis and Marketing and Money,

Banking and Finance.

This choice was carefully pondered. We are convinced that in todays global markets these areas merit special

attention. They are decisive areas for international businesses and relations. Thats why we dedicate a

significant number of sessions to them.

The Industry Analysis and Marketing Focus aims at deepening and integrating knowledge across the areas

of industrial economics, strategic management and marketing, in the context of international business

management. You will develop a personal approach to understanding the dynamics of global competition, as

well as the ability to analyse complex issues and to formulate and evaluate global business and marketing

strategies. The know-how gained in this Focus will enable you to take up careers in:

strongly globally-minded companies;

consultancy;

national and international competition regulation authorities;

international organisations.

The Money, Banking and Finance Focus provides you with a thorough understanding of the ins and outs of

international financial markets, international corporate finance, and portfolio management techniques. You

will also study mathematical and statistical tools in depth, including the main information technology

applications used in the financial world today. The goal of this Focus is to provide you with broad-based

knowledge that will prepare you for successful careers in finance in:

multinational corporations;

credit institutions and investment banks;

the consultancy sector;

international organisations.

The In-company Project, the International Internship or the International Research project during the fifth Phase

has to be closely linked to the Focus you have chosen. In this way, you will be able to apply, develop and

personalise the methods and content you learnt in earlier phases.

7Emphasis on analysis

Three key aims of the MIEM programme are:

to develop your analytical skills,

to foster an in-depth understanding of

international business,

to allow you to master the tools that are

indispensable today in gaining cutting-edge

knowledge and expertise in the two areas that

receive special focus during the programme.

In the first five phases of the programme, constant

attention is paid to the links between theory and

practice and to the relevance of the quantitative

and analytical tools for the daily operations of

modern multinational corporations, financial

institutions and international organisations.

and emphasis on synthesis

In the two final phases, the MIEM programme aims

to develop a synthetic approach, built on the

analytical abilities strengthened in previous phases.

You will develop a personal managerial approach

that will allow you to investigate the competitive

international environment, compare opportunities

and identify the main strategic options open to a

global company or international institution.

In the end, youll be one of the few truly

interdisciplinary global strategists available on

todays international recruitment market.

8MILAN AS A CAMPUS

SDA Bocconi is in the heart of the city.

Internationalism is a way of life in Milan, its a century of history for Bocconi University, its a forma

mentis for SDA Bocconi. And its the reality of the MIEM.

With participants from about 25 countries and an authoritative and well-structured faculty, youll

have Milan for a campus and the world as your field of interest.

A Master at SDA will allow you to experience in person the Bocconi tradition of academic excellence

and recognised prestige. Youll forge relationships that will be important for your future.

And youll taste the passion, creativity, humanitas and zest for life that are the true and authentic

assets of Italy.

MILAN AND ITALY

Its certainly no bad thing that SDA Bocconi is located in Milan, one of the leading capitals, in Europe

and in the world, for business, commerce, finance, industry, education, fashion, art, culture and

food! Milan really does have a lot to offer you.

Whats more, the Italian Alps are less than an hours drive away, and you wont need to go much

further to enjoy the Mediterranean coast with its beautiful towns and villages steeped in sun and in

history.

Like no other Italian city, Milan is both a major world business centre and an important cultural

centre. Not only does it have more banks than almost any other city in the world, it also has the Brera

national art gallery, the Scala opera house and the Duomo, the impressive cathedral that towers over

the heart of the city. Art, theatre and film thrive here and make Milan one of the culture capitals in

Europe.

Italys Wall Street, La Borsa, is not far from the School. Nor are the two most famous streets for

international fashion, Via Monte Napoleone and Via della Spiga.

Then theres the cuisine - la cucina. In Milan youll find styles of cooking from all over Italy in

innumerable restaurants, osterie, trattorie, and pizzerie.

In short, though Rome remains the seat of government, Milan is the heart and business capital of

Italy. Its a mix of tradition and history, and modern-world commercial hub. The MIEM programme at

SDA Bocconi is not just about going back to study. Its about going to seek your fortune in one of the

capitals of the cradle of western civilisation.

Galleria Vittorio Emanuele II the Salon of Milan

An international Master

in Milan

8

10

MIEM CURRICULUM

The MIEM is an intensive, 13-month graduate programme

taught entirely in English, beginning in November and

ending in December of the following year. It demands

your full-time dedication: youll have no time for other

professional activities.

The programme consists of 23 Core Courses, 22 Focus

courses, a specific General Management phase, and

practical experience - an In-company Project, an

International Internship or an International Research.

Classes last an hour-and-a-half: there are 780 of them.

You are required to attend 600 sessions, 180 of them

relating to the Focus you select. There are also frequent

tutorials, workshops, and seminars.

There are two Elective Focuses, each with 11 courses:

Industry Analysis and Marketing;

Money, Banking and Finance.

The MIEM calendar is divided into seven phases, each

ending with an examination.

The first phase (August to October) is optional and aims

at establishing a common level of knowledge among

participants, providing the fundamentals of Quantitative

Methods, Economics and Financial Accounting.

The second phase (November to December) teaches the

basics of Quantitative Analysis, Economics and Business

Administration.

The third phase (January to February) is dedicated to a

number of interdisciplinary core courses, aimed at

providing the Fundamentals of International Economics

and Management.

The fourth phase (March to May) offers two different

curricula depending on the Elective Focus chosen by each

participant.

During the fifth phase (June to mid-September) you

further personalise your track by opting for an In-

company Project, an International Internship, or an

International Research, closely linked to the focus chosen.

The sixth phase (mid-September to October) moulds a

General Management approach on the methodologies

and contents developed in the previous five phases.

The final phase (November to mid-December) looks in

depth at specific international and interdisciplinary topics

required to manage effectively all kinds of International

Relations.

Alternatively, from September you can conclude your

MBA with an Exchange Programme in a Business School

abroad.

1111

Programme structure

MIEM 16 Track

Pre-coursesIndividual preparation

On-line Pre-coursesAug. - Oct. 2005On-campus Pre-coursesEnd of Sept. - Oct. 2005

BasicsAcquisition of basic skillsNov. - Dec. 2005

Fundamentals of International Economics and ManagementInternational perspectivesJan. - Feb. 2006

Two Elective FocusesMarch - May 2006

Projects, Interniships and ResearchJune - mid-Sept. 2006

General ManagementProblem solvingMid-Sept. - Oct. 2006

Two Options:International Exchanges (from September) andInternational RelationsManagement Nov. - mid-Dec. 2006

MIEM GRADUATION15 December 2006

On the MIEM, its all MIEM - ACTIVITIES PARALLEL AND COMPLEMENTARY TO PHASES 2-7: Clubs, Horizons, Social and Sports Activities, Counselling, Career Coaching, Career Development Service, ItalianLanguage Courses, Seminars and Workshops, Business Communication and Presentation Skills.

PHASE 1

PHASE 2

PHASE 3

PHASE 4

PHASE 5

PHASE 6

PHASE 7

Preparatory

Core

Core

Personalised

Personalised

Core

Personalised

4.1 Industry Analysis and Marketing

4.2 Money, Banking and Finance

5.1 In-company Project

5.2 International Internship

5.3 International Research

7.1 International Exchange Programme(from September)

7.2 International Relations Management

12

Programme curriculum

INDUSTRY ANALYSIS AND MARKETING

Quantitative Methods for Industry Analysis and Market Research

Industrial and Technological Competition Strategy Formulation Process Strategic Marketing International Marketing Marketing in the Networked Economy Innovation and Technology Management

in the Global Corporation International Business Law Analysis of Competition Policy International Corporate Tax Policy The Firm in its Global Environment

MONEY, BANKING AND FINANCE

Quantitative Methods for Financial Application Control Systems of Multinational Firms Corporate Finance Financial Markets and Institutions Investment and Uncertainty International Accounting International Banking and Financial Markets International Valuations and Mergers & Acquisitions Investment Banking Corporate Risk Management Real Estate Management, Valuation and Finance

PHASE 1August - October

PHASE 2November - December

PHASE 3January - February

PHASE 4March - May

PHASE 5June - mid-September

PHASE 6Mid-September - October

PHASE 7November - mid-December

PERSONALISED PHASE In-company Project International Internship International Research

GENERAL MANAGEMENT Instruments Planning Project and Process Management Turnaround - Change Management

PERSONALISED PHASEINTERNATIONAL EXCHANGE PROGRAMME INTERNATIONAL RELATIONS MANAGEMENT(from September) Comparative Market Systems

International Political and Economic Relations International Negotiation and

Cross-cultural Relations Business Ethics for International Management Environment, Energy and Global Sustainability Management of International Organisations Management of Non-governmental Organisations Business-Government Relations Management

PRE-COURSES Quantitative Methods Economics Financial Accounting

CORE COURSES: BASICS Quantitative Analysis Industrial Organisation Business Administration Costs and Decisions Organisation Design Marketing Finance

CORE COURSES: FUNDAMENTALS OF INTERNATIONAL ECONOMICS AND MANAGEMENT International Macroeconomics International Organisations European Integration International Business Development International Supply Chain Management Organisation of the International Firm Management of Information Systems International Trade

TWO ELECTIVE FOCUSES

The programme curriculum may change if it becomes necessary to modify, substitute, or incorporate one or more offerings.

13

Phase 1(August - October 2005) Preparatory Track

Contents

Basic principles in Quantitative Methods, Economics, andFinancial Accounting.This phase prepares you for the course. You may either:

work autonomously in distance learning with support material

supplied by the School from August; or

attend pre-courses at the School from the end of September.

Objectives

To establish a common level of knowledge among participantsso that all have the necessary elements required to inter-relatewith the School environment, the faculty and the workinggroups.Compulsory individual examinations assess whether candidatescan proceed with the programme.

Pre-courses at the School

From the end of September the School offers a number of pre-courses, complementary to the distance learning material,which will provide candidates with basic content and specificlanguage.

These courses are not compulsory. Participants are providedwith self-evaluation forms to measure their academic andprofessional backgrounds and decide whether to attend pre-courses to integrate or take the place of autonomouspreparation.On the basis of the elements that emerge during the admissionsphase, participants may be required to attend one or more pre-courses as a condition for admission to the programme.

There is also an optional 30-hour pre-course in Italian forForeigners.

The content of the pre-courses is described in the sectionheaded Course descriptions on page 41.

Pre-courses Individual preparation

14

Core Track (November - December 2005) Phase 2

Core Courses

Quantitative Analysis

Industrial Organisation

Business Administration

Costs and Decisions

Organisation Design

Marketing

Finance

Objectives

To provide the elements needed for an in-depth

understanding of companies and industrial markets to

support both short-term and long-term decision making;

to master the fundamentals of the most widely used

quantitative concepts and techniques for support of data

analysis and managerial decisions;

to assess your ability to identify, learn and apply the different

aspects of the basic managerial tools, systems and

processes;

to identify your natural talents.

Study methods

Classes

Case Studies

Group Work

The content of the Phase 2 courses is described in the sectionheaded Course descriptions on page 41.

BasicsAcquisition of basic skills

15

(January - February 2006) Core Track Phase 3

Core Courses

International Macroeconomics

International Organisations

European Integration

International Business Development

International Supply Chain Management

Organisation of the International Firm

Management of Information Systems

International Trade

Objectives

To provide the main concepts and analytical tools needed to

understand the macroeconomic functioning of a system that

is truly open and integrated with the rest of the world,

with specific attention to the role of International

Organisations, International Agreements and to the

European Union integration process;

to introduce the processes and tools related to business

development and management in an international context;

to provide the elements necessary for an analysis of the

patterns, determinants and effects of international trade

and foreign direct investments;

to assess your ability to identify the several aspects

of the current international political and economic relations

and to take them into account in your management

decision process;

to assess your ability to identify, learn and apply the specific

approaches and techniques for managing multinational

corporations and international institutions and

organisations;

to develop your awareness of the implications of the

global economy.

Study methods

Classes

Case Studies

Group Work

Simulations and Role-playing

The content of the Phase 3 courses is described in the sectionheaded Course descriptions on page 41.

Fundamentals of InternationalEconomics and ManagementInternational perspectives

16

Personalised Track (March - May 2006)Phase 4

Two focus options:

INDUSTRY ANALYSIS AND MARKETING

MONEY, BANKING AND FINANCE

Focus Courses

Quantitative Methods for Industry Analysis and Market

Research

Industrial and Technological Competition

Strategy Formulation Process

Strategic Marketing

International Marketing

Marketing in the Networked Economy

Innovation and Technology Management in the Global

Corporation

International Business Law

Analysis of Competition Policy

International Corporate Tax Policy

The Firm in its Global Environment

Objectives

To provide the applied statistical techniques and modelling

for market research and industry analysis;

to explore the dynamics of industrial and technological

competition at both country and company level;

to provide techniques and contents to develop your

knowledge and talents for formulating and implementing

international marketing strategies;

to develop your understanding and skills related to designing

global strategies and managing international operations in

manufacturing and service industries;

to illustrate the institutional and legal framework that

regulates corporate taxation, agreements among

companies, mergers and international business transactions;

to develop and assess your ability to integrate knowledge

across the areas of industrial economics, strategic

management and marketing in the context of international

business management, in order to create a personal

approach to understanding the dynamics of global

competition and to develop the capacity to analyse complex

issues as well as formulate and evaluate global business and

marketing strategies.

Study methods

Classes

Case Studies

Group Work

Business Games

Simulations and Role-playing

The content of the Phase 4 IAM courses is described in thesection headed Course descriptions on page 41.

4.1 Industry Analysis and Marketing - IAM

Elective Focuses

17

Phase 4

Focus Courses

Quantitative Methods for Financial Application

Control Systems of Multinational Firms

Corporate Finance

Financial Markets and Institutions

Investment and Uncertainty

International Accounting

International Banking and Financial Markets

International Valuations and Mergers & Acquisitions

Investment Banking

Corporate Risk Management

Real Estate Management, Valuation and Finance

Objectives

To provide mathematical and statistical tools and techniques

for financial applications and advanced capital budgeting

and investment analysis;

to provide an understanding of existing multinational

corporations accounting and control systems, as well as

financial tools for understanding how value is created and

measured;

to explore the dynamics of the role and functioning of

international capital markets and financial institutions, with

special attention to advanced asset management;

to provide an in-depth analysis of derivatives and synthetic

securities that are playing a growing and highly

sophisticated role in managing financial risks;

to develop a markedly interdisciplinary approach to

international M&A operations;

to develop and assess your ability to integrate knowledge

across the areas of international finance and credit, in order

to create a personal approach to corporate finance and

investment banking.

Study methods

Classes

Case Studies

Group Work

Business Games

Simulations and Role-playing

The content of the Phase 4 MBF courses is described in thesection headed Course descriptions on page 41.

4.2 Money, Banking and Finance - MBF

18

Being part of one of worlds most successful banks requires hard work and the ability to deal with different peopleon different issues in a very challenging and competitive environment. The turbulence and uncertainty that

have recently characterised the world's financial markets have placed a great premium on analytical ability,flexibility, and creative problem-solving. With rapid consolidation among financial intermediaries, competition

is becoming more acute and professional standards are rising rapidly. The MIEM programme at SDA Bocconi has givenme the flexibility, the analytical skills, and a multi-task approach to respond better to the changes and challenges thatcompetitive markets require. Most importantly, during the MIEM programme I had the chance to meet people fromdifferent countries who are now among my best friends.

Dario Fumagalli Vice President Equity Research, Deutsche Bank MIEM 1997

19

(June - mid-September 2006) Personalised Track

5.1 In-company Project

ContentsBusinesses offer you hands-on experience handling real-worldbusiness challenges, plus the opportunity to put everythingyouve learned in the classroom to the test. In return, they get innovative solutions to complex problems.

OrganisationProjects are carried out in groups of 3 to 6. Participants work as a consulting group within the companychosen for the project.

ApproachWork in the field with a company follows an analysis-diagnosis-definition-solution course that leads to a holisticview of the challenges faced by business. Your in-companyproject work is based on the most advanced managementmethods and techniques with assistance from one or morefaculty tutors.

DurationJune to mid-September from 8 to 14 weeks of full-time work.

Whats unique about it?The close ties between companies and the School provedecisive at this point in the programme. Through in-companyprojects, you learn how to establish a detailed multi-weekagenda, set objectives, delegate effectively, and gainexperience of handling complex business problems that oftendont fit easily into theoretical models. You broaden yourhorizons and enrich your managerial skills in the best waypossible, by using them all in a real-world context filled withrisks, consequences and rewards.At the end of the project, youre required to present a full report to the companys directors and the faculty of the School, who will assess your methods and results.

Phase 5

Projects, Internships and Research

This part of the programme aims at broadening yourknowledge and practical experience in different managementenvironments. Organised by the School in close cooperationwith companies and financial institutions in Italy and abroad,Projects, Internships and Research give you the opportunity toapply the skills you have acquired to real business situations inan international context.Cross-national exchanges also sharpen your cultural sensitivitywhen facing the challenges of international business relations.

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5.2 International Internship

ContentsCompanies and organisations offer you the chance to assist amanager in day-by-day administration or to study in depth aspecific function related to the focus chosen.

OrganisationThe internship is individual and develops and applies specificskills in a practical situation in a variety of companies andorganisations.

ApproachThe goal of the internship is to apply concepts developedduring the first four phases of the programme to a realsituation. You can use it to investigate new industries, newfunctions or different countries, you may wish to apply newskills to areas in which you have worked before.

DurationJune to mid-September from 8 to 14 weeks of full-time work.

Whats unique about it?Companies and organisations from around Europe useinternships to solve specific problems and to complete specialprojects. This is also an opportunity to evaluate theprofessional and personal profile of MIEM participants and thefit between the student and the company.At the end of the Internship, you must present a full report tothe companys directors and the faculty of the School, whowill assess your methods and results.

Phase 5

5.3 International Research

ContentsInternational organisations, including in past editions theEuropean Union, the Inter-American Development Bank andthe Economic Commission for Latin America and theCaribbean offer you the chance to investigate specific topics.This research has been greatly appreciated by theorganisations concerned.

OrganisationThe research is individual and develops your specific skills andimproves your competency through experience of the topicchosen.

ApproachThe goal of the research is in-depth examination of specifictopics of interest for an international organisation or SDABocconi. Both theoretical and empirical issues can be studied.

DurationJune to mid-September from 8 to 14 weeks of full-time work.

Whats unique about it?The topics selected are always of great relevance and interest.This is also an opportunity to evaluate the professional andpersonal profile of MIEM participants and the fit between thestudent and the international organisation.

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Phase 5

ABN AmroAmbrosettiApple SolutionsAustralian Trade CommissionBanca Popolare Commercio e IndustriaBanca SellaBGS DArcyBNP ParibasCarrozzeria CastagnaCartierCentral Europe TrustCitibankCitigroupCoca ColaCosta CrociereCredit LyonnaisCredit Suisse Asset ManagementCredit Suisse First BostonDaiwa Securities SMBCDanone GermanyDe BeersDeutsche Bank

Diesel HellasEgnatia Bank Eli Lilly ENELEnterprise IGEuropean Investment BankFiat AutoGDP SimHugo Boss AGInternational LifeInvestkredit BankItalcementi GroupJohnson & JohnsonKo HoldingKPMGLOralLarusmianiLatte MilanoLehman BrothersLeo BurnettLloyds Register EMEAMediaset

MerloniMilano AssicurazioniNew Zealand TradeONUPirelliPlatinum Guild InternationalPodravska BankaSaint GobainSan Paolo IMIShellSorin GroupSun ChemicalSwiss CapitalSwiss Federal RailwaysTetra PakUBSUNDP NairobiUniCredit BancaUnileverWorld Trade Center LuganoWunderman

COMPANIES THAT HAVE PARTICIPATED IN PAST INTERNSHIPS AND PROJECTS

SOME EXAMPLES OF PAST INTERNSHIPS AND IN-COMPANY PROJECTS

Comau South AfricaAnalysis of South African Government fiscal policy to provide bonuses for the amount of company exports

KPMGE-learning, Research and Analysis projects

Johnson & JohnsonCompetitors analysis and marketing mixstrategy

LOral ItaliaMarket, promotional activities and newproduct launch analyses

Lehman Brothers InternationalAnalysis and research on the real estatemarket

MediasetManaging co-production and acquisition oftelevision copyrights

Eli LillyCNS market analysis

Carrozzeria CastagnaMarketing plan

Credit Suisse Asset ManagementManaging various activities in an assetmanagement company

ABN AMBRO CapitalBusiness due diligence

AT Kearney - MilanStrategic globalisation

Banca della Svizzera Italiana - LuganoThe methodology and implementation of market risk management

Banque Paribas - ParisInternational structured financing

Barilla Export market entry strategies: the launchof Barillas Mulino Bianco line inScandinavia

BGS DArcy - Milan, TurinInternational advertising campaign

British Telecom - LondonBT Internet and multimedia services

European Investment BankResearch on the banking market of Serbiaand Montenegro.

Ford Motor CompanyAlternative methods of distribution for the automotive market

Johnson Wax - MilanInternet strategy for two JW products

JP Morgan - MilanThe Italian bond market and globalgovernment bond indices

Merloni InternationalBusiness plans for two key markets

Saiwa - GenoaPromotion of some products to child targets

Sapient - MilanE-business strategy

Tetra PakParticipation in a global marketing-newbusiness development project

TIM - RomeValue-added services project managementteam

Union de Banque Suisse - ZurichQualitative fixed income analysis of German bonds

Phase 5

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Contents

Instruments

Planning

Project and Process Management

Turnaround Change Management

This is a markedly innovative phase for participants to learn aglobal approach to company management problems.Through analysis of important company cases participants willlearn:

how to evaluate a business environment;

how to intervene in the various phases of a process;

how to put decisions into practice;

how to manage periods of change or turnaround.

Objectives

To understand the difference between managing a function

and managing a business;

to interconnect the various functions so as to understand the

links between them;

to examine the various operational levels in the life of a

company;

to understand the problems of day-to-day management in a

company and direct company processes, identifying the

elements that need to be watched, how they are handled

phase by phase and how they are interconnected.

(Mid-September - October 2006) Core TrackPhase 6

General ManagementProblem solving

The MIEM programme has a unique multidisciplinary approach. People in my class had very differentbackgrounds and came from a variety of countries, which immeasurably enriched discussions during lessons.

Ive been working in consultancy since the end of the programme. In building innovative strategies, it is very importantto understand end-customers and to work closely with companies themselves. What I learned in the MIEM hasundoubtedly helped me in accomplishing these two things.

Michela Casassa Integration and Development Manager, New Europe Division, Unicredit Group MIEM 1998

Study methods

Courses

Case studies

Group Work

Business Games

Simulation and Role-playing

The content of Phase 6 is described in the section headedCourse descriptions on page 41.

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(November mid-December 2006) Personalised TrackPhase 7

SDA Bocconi is among the major international Business Schools engaged in an active and prestigious network of exchanges,collaboration and interaction at all levels. This network involves MIEM participants together with visiting foreign professors andBocconi teaching staff. The exchange programme offers a limited number of participants the chance of a high-level internationalexperience.

Selected candidates, after taking part in the MIEM work programme up to the Summer, finish their course in a Business School at oneof the most highly qualified foreign universities.Participants who ask to take part in the exchange programme must demonstrate precise interests and solid motivations for goingabroad. The School will evaluate the reasons candidates for exchange put forward, and will favour those who offer guarantees thatthey will obtain maximum profit from the initiative and will make a decisive contribution to the course they wish to follow. And, sincethe exchange programme is an opportunity for the School to win international prestige, candidates admitted must have had anexcellent track record during the course.

Europe IE, Instituto de Empresa (Madrid) MBS, Manchester Business School,

University of Manchester (Manchester) RSM, Rotterdam School of

Management, Erasmus UniversiteitRotterdam (Rotterdam)

USA Fisher College of Business, Ohio State

University (Columbus, OH) Kenan - Flagler Business School, The

University of North Carolina (ChapelHill, NC)

Stern School of Business, New YorkUniversity (New York, NY)

Tuck School of Business at Dartmouth(Hanover, NH)

UCLA Anderson School ofManagement, University of Californiaat Los Angeles (Los Angeles, CA)

Canada

Sauder School of Business, TheUniversity of British Columbia(Vancouver, BC)

Japan Graduate School of International

Management, International Universityof Japan, (Niigata)

Australia AGSM, The Australian Graduate

School of Management, University of New South Wales and University of Sydney (Sydney)

Brazil FGV, Fundao Getulio Vargas,

Escola de Administrao de Empresasde So Paulo

China CEIBS, China Europe International

Business School (Shanghai) School of Economics and

Management, Tsinghua University(Beijing)

This list may be subject to change.

7.1 International Exchange Programme(from September)

Two options:

International Exchanges andInternational Relations Management

Schools taking part in the Exchange Programme

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Personalised TrackPhase 7

Core Courses

Comparative Market Systems

International Political and Economic Relations

International Negotiation and Cross-cultural Relations

Business Ethics for International Management

Environment, Energy and Global Sustainability

Management of International Organisations

Management of Non-governmental Organisations

Business-Government Relations Management

Objectives

To provide a comparative analysis of the economic, political,

and legal characteristics of the major countries and regions of

the world and their current political and economic relations;

to strengthen your awareness of cross-cultural dynamics and

to provide you with concepts and ideas that will allow you to

handle more effectively business and personal situations in

which different cultures meet;

to provide you with a thorough understanding of the ethical

issues in business, with a specific focus on environmental and

energy issues;

to identify and exploit the particular features of the

management of international and non-governmental

organisations;

to provide an exhaustive framework for managing the

relations between private multinational companies and

different levels of government;

to develop and assess your ability to manage international

relations.

Study methods

Classes

Case Studies

Group Work

Simulations and Role-playing

The content of the Phase 7 courses is described in the sectionheaded Course descriptions on page 41

7.2 International Relations Management

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The year I spent in SDA Bocconi was the best of my life to date. Thanks to the MIEM programme, Istudied in the amazing city of Milan, worked in London (De Beers Group), studied in New York (Stern

School of Business, New York University) and made friends from all over the world. Without a doubt, SDABocconi provided me with an added value in the job market. Now working for Exxon Mobil, I can say that thisinternational programme, taught by a world-class faculty, not only developed my intellectual capabilities but also,most importantly, sharpened my human qualities. And it is mostly the latter that will make all the difference in thesuccess of my professional and personal life.

Pierre-Jean Hanard Credit Risk Analyst Belgium, The Netherlands and Luxemburg, Exxon Mobil Group MIEM 2002

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Faculty

Teachers from both School and Bocconi University faculties collaborate in the MIEM programme. An important

contribution is also made by visiting professors from prestige Italian and foreign universities and business

schools, as well as by representatives of major international companies, financial institutions and organisations.

Teaching methods

The analytical and interdisciplinary bias of the programme makes it necessary to supplement traditional

teaching with projects, business games, simulation exercises, and lectures on international case studies. The

small class size permits profitable exchanges with classmates and facilitates the use of interactive teaching

methods. The goal is to stimulate your interpersonal skills in small groups and international environments.

What is essential is your readiness to develop your analytical capacities and open yourself to a truly

multidisciplinary approach that involves not only economic variables but also social, political, and legal issues.

The MIEM a unique teaching mix and all-round evaluation

Lectures: 32% Case study: 20% Team projects: 15% Simulations: 10% Experiential Learning: 15% Distance learning: 8%

Total: 100%

The teamwork method

Working in a multi-cultural environment is the best kind of experience for a manager looking for an

international career. During any phase of the MIEM programme, you have the real sensation of being an

important, contributing, and motivating part of the whole. You become a changed person, thanks to your

encounters with men and women of intellectual and experiential calibre beyond the norm and all equally

motivated in reaching the common objective. In the SDA Bocconi MIEM youre expected to have a knack for

working in groups: discussion, involvement, and responsibility are the first three words of an ideal common

vocabulary that everyone has to master. By enriching your basic lexicon day after day, you become more

capable of preparing your work on your own, of searching out discussion as a way to test your skills and define

your dominant interests.

A life-changing experience is a definite understatement. I walked into the MIEM with a Liberal Arts degree and four years ofnon-business related work experience. I walked out of the MIEM with a business Masters degree, a marketing job in a

multinational company, and a set of life-long friends strewn all over the globe. The MIEM prepared me for a career in the business world by offering stimulating courses in all relevant areas taught by top-notchprofessors. Moreover, the setting for the MIEM was the captivating city of Milan and my companions in this adventure were fifty-fiveincredibly knowledgeable, bright, and enthusiastic students from all over the world.

Lisa Ricci Brand Manager Beauty Care Western Europe,Procter & Gamble, Geneva MIEM 1996

The learning environment

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Evaluation

You receive a grade for each course on a scale from 1 to 5. The course grades are based on mid-term and final examinations as well

as on class performance, research papers and case preparation. At the end of the third phase, your progress is reviewed in order to

decide whether or not you should continue the programme. The grading of the Internship/Project report carries special weight in the

overall evaluation of your performance. Students who complete the programme with satisfactory overall grades are awarded the

degree of MIEM - Specialised MBA in International Economics and Management. In cases of exceptional academic performance, the

degree is conferred cum laude.

Learning Tools and Facilities

The support facilities open to you in the MIEM programme include a building with 11 classrooms with multimedia support and roughly

80 areas set aside for work groups. You get your own personal mailbox on the computer network. This service is to be used for official

communications between you and the staff/faculty, between you and other participants, and for Internet research access. As part of

a significant investment in its computer facilities, SDA Bocconi has set up a wireless network at 18 Via Balilla that allows e-mailing

and access to the Internet and the Schools LAN connection. Please note that youll need to have your own laptop. Also provided is a

free database consultation service, accessible via Internet and via the universitys network with contents relating to economics and the

financial sector, running a business, management, and strategic planning. The library at Bocconi University, with more than a half

million volumes and over 7,000 periodicals, is one of the largest and most specialised in the world dealing with business and

management.

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On the MIEM, its all MIEM

Activities parallel and complementary to phases 2-7

Alongside all class activities and personal study there are many complementary initiatives which are an

important part of your MIEM curriculum.

You will take part in activities out of class and out of hours seminars, workshops, clubs, sports and social

activities, meetings and events, and Italian language courses that will give you a sense of belonging to the

MIEM community and will forge friendships and valuable contacts.

Expert help will be on hand to support you as you grow: teachers, tutors and visiting professors from Italy and

from the leading international universities and business schools; a dedicated staff; consultants, entrepreneurs

and company managers.

As youll see in the following pages, all this is intertwined with studying and lessons during Phases 2-7 of the

programme. And itll offer you in-depth knowledge, stimulus and provocation.

Seminars and Workshops

In the two Focuses offered, the rich and complex curriculum of the MIEM programme offers you opportunities

for reflection on current innovative trends. Seminars and workshops provide windows on what the areas of

change in the international competitive arena in the near and distant future are likely to be.

Business Communication and Presentation Skills

The MIEM programme helps you develop communication skills for job applications and interviews. It offers

seminars and consultation on writing CVs and preparing and handling interviews.

There are also workshops explaining the qualities recruiters are looking for and how you can best demonstrate

these qualities. You receive guidelines and one-on-one consultancy, including the simulation of interviews with

comprehensive feedback. In addition, the MIEM programme offers seminars designed to help you make

informative and convincing presentations to advance your career. Youll learn how to structure a business

presentation, maximise impact, perform convincingly and confidently, and handle audience questions

assertively.

Italian language courses

You are expected to attend Italian for Foreigners language classes in order to be able to deal with everyday

working situations in the Italian language. Intensive pre-courses are also offered before the programme starts.

Counselling

During the MIEM you will have access to the Counselling service provided by qualified experts. In person-to-

person meetings, they will help you to recognise and satisfy your desires and natural talents. You will develop

decision-making autonomy and negotiating abilities to prepare you for your future career. You will analyse

strong and weak points, talents and interests to shed light on the direction in which to point your talents and

your aspirations.

Thanks to the training, counselling and individual attention the School can guarantee you, you will be in a

position to choose the right road without being tied to any pre-established career model.

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Horizons guests 2003/2004 EMANUELE ANGELIDIS, Chief Executive Officer FastWeb

GUY AUGER, Director Dell Denmark

DENNIS J.BAVA, Professor, Franklin College

FLAVIO BRIATORE, General Manager, Renault F1 Team

GIANFILIPPO CUNEO, Cuneo&Associati

GIANANDREA DE BERNARDIS, Chief Executive OfficerTeamSystem

DEBORA HIRSCH, Alumnus MBA 19, Artist

STEFANO MICOSSI, Chief Managing Director, Assonime

ROBERTO NICASTRO, Deputy COO, UCI Group and Headof Retail Banking, UniCredit Banca

VICENZO NOVARI, Chief Executive Officer, H3G

Past Horizons guests have included:*EDWARD ALTMAN, Vice Director, Stern School ofBusiness, NY University

FABIO AUSENDA, Natura - E

ELENA BONDAREVSKAYA, Director, MBA IMISP

MASSIMO BRUNELLI, Executive VP and CFO ENEL

FRANCESCO CAIO, CEO, Merloni Elettrodomestici

GIORGIO CEFIS, Managing Director, SMI (ItalianMetalworkers Association)

SERGIO COSTABILE, Director, Corporate MarketOperations, Wind

ALESSANDRO BILLY COSTACURTA, Footballer

BRUNO CRIMI, Foreign Correspondent with Panorama

GIANFILIPPO CUNEO, Cuneo & Associati

FRANCESCO DE ANGELIS & ROMOLO RAINERI, Luna Rossayachtsmen

DIEGO DELLA VALLE, Della Valle S.p.A.

PAUL GALLIS, Section Head, European/Asian Foreign

Affairs Section, National Defence and CommerceDivision, Congressional Research - USA

MICHELE GARUFI, Co-Founder and CEO, NICOXPharmaceutical Research Company

GENE GNOCCHI, Comedian

ANDREA GRANELLI, Executive Vice President, TelecomItalia, Venture Capital & Innovation Division

SERGIO IASI, Director, International Canal

FABRIZIO LANDI, General Manager, ESAOTE

Gen. DANIEL LEAF, Commander 31st Squadron, UnitedStates Air Force

EDOARDO LECALDANO, Founder, Alice Ventures

ENRICO LETTA, Industry Minister

FRANCESCO MINOLI, CEO, Pomellato SpA

GIUSEPPE MORCHIO, President and CEO, Pirelli Cavi e Sistemi

CARLO NOCERINO, Milan Court of the Republic Judge

UMBERTO PELIZZARI, Athlete sponsored by No Limits Sector

PADRE CLODOVEO PIAZZA, OAF Salvador Brazil

ELSERINO PIOL, Pino Venture Partners

ENRICO RUGGERI, Singer, singer-songwriter

BEPPE SEVERGNINI, Corriere della Sera, The Economist

C.TARANTO, G.GHERARDUCCI, M.SANTIN,Gialappas band (entertainers)

ANDREA TOMAT, General Manager, Stonefly

OLIVIERO TOSCANI, Photographer

STEFANO VOLPI, Marketing Director, Panzani Pates etSauces Fraiches France

SEBASTIAN ZACHARIA, Managing Director, IDM

* Guests job titles are those current at the time of speaking

Horizons

The MBA broadens your perspective on the world, opening new doors with the Horizons series, in which youll

meet personalities from the most varied sectors. Visiting speakers illustrate their experience, and give students

insight into the development of leadership in a vast variety of fields.

The meetings alternate between three tracks of enquiry and discovery:

Management & Finance

Economics & Government

Culture & Society.

Interaction between Horizons guests and Master participants is an opportunity to broaden your view of the

world. Youll be able to pick up the creative drive and enthusiasm that made these speakers successful.

The Horizons meetings are reserved for MBA and MIEM students. Booking in advance, Alumni and candidates

who have already applied for the next edition of the programmes can also attend, creating a further bond

between past, present and future students.

29

30

Theres much more to the MIEM

Clubs

The Masters Division Clubs are an inseparable part of your

experience at SDA Bocconi.

They are an ideal way for participants to get together to work on

projects in specific areas: Management Consulting, Finance,

Marketing, Entrepreneurship, Sailing, Golf, Divino Club (wine,

culture and tradition), but also Ethica (on themes of Corporate and

Social Responsibility), or ICT (on Information and Communication

Technology), the latest Clubs formed. The aim of the Clubs is to

promote ideas and encourage mutually beneficial exchanges with

companies.

The Clubs are privileged observatories and laboratories of new

trends. They are also a training ground for putting into practice what

you have learned on the course, as each Club is an organisation that

demands managerial abilities (seeking finance, drawing up business

plans, press and company relations etc.).

Club activities make a considerable contribution to the Programme,

both in terms of the quality of the activities organised events,

discussions, seminars, publications, newsletters, regattas and in

terms of the high profile of the guests. All the Clubs have close

connections with the SDA Bocconi Alumni Association, which is yet

another reason for taking part!

Cross-Curricular Activities

Alongside all the events promoted by the Clubs are several cross-

curricular activities. What are normally called extracurricular

activities are in Bocconi an important part of your MIEM

curriculum. They are training/cultural, game playing or team-

building activities to which you can make your contribution. You

can make yourself visible, take a trip abroad under the aegis of

SDA Bocconi, make contacts and friends. It will certainly be

enjoyable and add value to your MIEM experience.

European MBA Tournament

The European MBA Tournament takes place every year in the first

weekend of June at the HEC near Paris a kind of Olympics for

participants in Europes leading MBA programmes.

Business Plan Competition

This tough annual competition organised by the Entrepreneurship Club

was started by INSEAD and the London Business School. Teams of four

must draw up and present a plan for starting a new business. Since 2003

SDA Bocconi has been a member of the foundation of European

Business Schools that organises the event.

Benefit Event

Charity fund raising organised each year by all the SDA Bocconi

Master participants. SDA Bocconi is recognised as UNICEF

Ambassador for the initiatives organised by past MBA classes.

A Journal for the SDA Bocconi Community

This publication, with the support of a team of Italian and foreign

students, aims to be a channel of communication for all MBAs, past and

present, of the SDA Bocconi. It is also a valuable contribution to didactic

activity and a chance to grow in human and professional terms.

Ski Weekend

A weekend in Courmayeur, usually in March, with skiing

competitions between SDA Bocconi participants and groups of

alumni, teachers and staff members.

International Business School Regatta

This regatta off the Isle of Wight is held each year at the end of July. Crews

of 15 from leading business schools in Europe and the United States take

part. Last but not least, two yeas ago, the SDA Bocconi Sailing Team won

the cup, coming first in all five races.

In the wake of this success, the students decided to launch and

organise the MBAs Cup-Mediterranean Regatta and Conference.

The event aims to bring together students and alumni of the worlds

most important business schools with managers from leading Italian

and international organisations to exchange ideas and management

culture, bonded by their enthusiasm for sailing.

And alsoSoccer and Golf competitions, Sailing Weekend, etc.

31

The things that I cherish the most about theMBA are the true and profound friendships that were created over those months.

That experience was so all-involving that after only a few days, everyones real personality was clear to all, ina way that left no room for doubt, thus making it possibleto build companionship (but also dislikes) that have lasted over the years.

This is the essence of the network of Master alumni, sharedby all those who have had this experience and makingthem "equals" and also perhaps accomplices, overcomingthe generation gaps between the various courses. This is the essence of the Alumni Association, based on the intimate bond that exists between the Mastergraduates and that is consolidated through it.

The new Master Association of the Bocconi School ofManagement takes into account the great growth of theSchool in recent years and must show itself able to competewith the other major international Business Schools. The association strengthens the bonds in this greatcommunity represented by SDA graduates, the companiesin which they work and the University. Because this isprecisely the bond that enables the School to grow moreand more, and thus increase the prestige of those who havehad the privilege and honour to be part of it.

Marco Saltalamacchia, MBA 12, President, BMW ItaliaSDA Bocconi Master Alumni Association - President

The Alumni

Being AlumniThe Alumni are one of the greatest assets of Business Schools

throughout the world.

The success of former students is a matter of pride for us, and

helps build the success of the school and new generations of

students.

The reputation of the SDA Bocconi means being able to enjoy

the best resources and talents, and thus offer top-ranking

courses and the best prospects for the future. This creates a

close-knit, widespread network of people who feel that their

education helped to build their personal and professional

qualities. This is why many alumni bear high and with pride the

name of their alma mater, SDA Bocconi.

Alumni networkAbout 3,500 managers in leading companies all over the world

are SDA Bocconi MBA and MIEM Alumni .

The Alumni network will always be there to exchange opinions

as you did during your months at the School. This will let you

create privileged relationships with the corporate world and

with your company and those of your colleagues. These ties will

be kept alive through meetings and regular events.

The SDA Bocconi MIEM tradition, supported by all Alumni, is

ensured through direct participation in the planning of each

edition of the MIEM programme, with ideas and suggestions,

and during the teaching process itself with testimonials from

Alumni of their managerial and business experiences.

The Alumni also help in meeting prospective candidates,

admissions interviews and in recruiting participants in various

countries. As MIEM ambassadors, they take part in forums,

conferences and other initiatives designed to promote the

image of the SDA Bocconi MIEM in different economic and

social contexts, in Italy and worldwide. The Alumni network is

also a valuable source of job opportunities.

SDA Bocconi Master Alumni Association(www.sdabocconi.it/amsda/index_en)

An umbrella association that combines alumni from all the

various Master's programmes held at the SDA Bocconi,

from MBAs in general management, to specialist degrees.

The mission is to foster and consolidate networking among

Alumni, and relations between the Alumni and the School itself

in order to strengthen SDA Bocconi's profile on the realms of

economy, finance, and national and international business.

A non-profit organization, the Association is devised for Alumni

members who thereby give support and feedback to the School

in the multiple activities it carries.

Membership is free for those currently taking a Master's at

SDA Bocconi, who become members automatically from the

start of their course, whereas Alumni are offered a variety of

modes of association or membership renewal status, including

honourary, sustainer, financier, student, and founder.

The Alumni Centre (www.sdabocconi.it/alumni)Run by the School, the new centre's activities focus on Alumni

and students currently taking their Master's at SDA Bocconi,

and on the Alumni Association.

The services offered by the Centre include an online directory, a

calendar of events, newsletters, a mentoring programme,

meetings facility, Chapter and club management, lifelong email

subscription, and many other activities.

32

Career Development Service (CDS)

Both approaches provide assistance to ensure the assertion of personal skills and aptitudes, using innovative

strategies for job hunting, helping you cope with uncertainty and with working in multicultural environments,

showing you how to negotiate successfully and manage interpersonal relationships to your best advantage.

The CDS accompanies you all the way through the MIEM course, putting you in contact with the business

community in a number of different ways.

CDS 1-to-1

At SDA Bocconi the individual is always the centre of attention. This starts with the Help Centre and

acceptance of the applications, and continues throughout the selection process. It is an essential part of the

MIEM programme and is at the heart of the complementary services of Counselling and Career Coaching,

which are based on evaluation and self-assessment.

Counselling enables students to understand their own vocational profile through in-depth talks so that they

can better orient their own professional preferences. With a greater understanding of your capabilities, you

can work out better personal strategies.

Career Coaching gives the student targeted and pragmatic assistance for drawing up a career plan, drafting a

CV and cover letter, and creating a targeted strategy for network building to ensure that the job they find

satisfies their personal aspirations.

The CDS and MIEM classes

The CDS organises discussion groups and seminars on topics such as:

CV and cover letter,

Market scenarios, which industries, which functions

Interview skills and interview simulation

Presentation skills and case study presentation

To give the MIEM students as many contacts as possible, the CDS organises numerous events and opportunities

for meeting companies: these include Company Days, presentations, roundtables and personal testimonials.

Many of these companies have been working with SDA Bocconi for a number of years. If you have the chance

of a significant in-company experience during your MIEM, this is through the CDS. Internships and group

projects are special experiences and placement opportunities.

Born in New York City, I was raised between Europe and the US and wanted to work in the very sameway. With the MIEM, SDA Bocconi presented a program that met these career goals by providing an ideal

environment to network and learn in a truly international atmosphere. Our student body and professors werefrom all over the world. The experience was unlike any other. After completing the MIEM program in 1995, I beganwork with an Italian specialty chemicals firm out of Veneto. I was the firm's US Agent and General Manager bycontract. This opportunity opened the door to other clients. I now run my own business bridging the needs ofEuropean firms into US markets. I highly recommend SDA Bocconi's international programmes.

Donald Daly Consultant, Mitchell, Maxwell and Jackson, Inc., New York MIEM 1995

During the MIEM, you will have access to and participate in a multitude of contacts. In this network, the Career

Development Service (CDS) is the pivot between companies and MIEM students, who are involved both individually and

as a class. One CDS programme for students consists of 1-to-1 advice, and there is a constant stream of initiatives

designed for the classes and for the business community.

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Although it is commonly believed that American Masters programs are superior, there are specific benefits tostudying in Europe. These benefits go beyond the classroom and are a key aspect in the professional development of

international leaders. My experience during the MIEM program has been one of the most rewarding due to the personal andprofessional opportunities that come with attending a top-ranked European business school alongside some of the brightestinternational students. This experience has been further enriched by the network of MIEM alumni all over the world thatcreate the basis for the complete transformation from the theoretical environment of university life to the practical environmentof a chosen profession.

Stacey Williams Consultant, Valdani & Vicari MIEM 1998

The CDS and Recruiting

On the one hand, a MIEM graduate you in the future; on the other, management positions in companies

and institutions. To aid effective contact, the CDS has produced some specific tools: CV Book, Job Posting,

Company presentation and on-campus recruiting.

CV Book

This is an annual publication with the CVs of all students, structured to highlight the selling proposition of each

profile. It is sent to about 600 companies, both Italian and international and an online version is available for

partner companies.

Job posting

Thanks to special relations with many companies, the CDS co-ordinates job postings by distributing the job

offers and working alongside the partner companies in the various recruitment phases up to job interviews.

Recruiting on campus

On-campus recruiting is one of the means that companies and MIEM participants consider the best for getting

to know and assess each other. Each year in February-April, companies interested in involving the participants

in individual or group projects come on campus.

The most intense activities of recruiting for permanent positions take place after the summer: part of

September through to the end of November is dedicated to Company Days, meetings in which the company

presents itself to the students and illustrates the positions open to MIEM graduates. These are followed up by

contacts and job interviews.

International Weeks

These events give an insight into the culture, economy and leading companies in some of the countries

represented in the class, and include informal discussions between managers and students.

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Recruiting Companies

Consumer GoodsBarillaCarrefourCoca ColaDanoneFATERJohnson & JohnsonJohnson WaxLIDL ItaliaSaipo L'OralSanyoSonySoremartec (Gruppo Ferrero)

ChemicalsBaxterBayerBristol-Myers SquibbEli LillyEthiconGuidantJanssen-CilagMerck Sharp & DohmeSchering Plough

Automotive BMWCitronFerrariFIATFord ItaliaFord Motor CompanySociet Europea Autocaravan

Fashion, Clothing, Sportwear AdidasDolce & GabbanaFendiLarusmianiLevis Strauss EuropeLottoLoro PianaNikeSafilo

ServicesAC NielsenAthena ResearchBoyden InternationalBravo SolutionCabinet Rossignol Tod et AssocisChristopher Beale Associates LimitedDaniela Rossi & AssociatiDeutsche Post WorldnetEric Salmon & PartnersExecutive SurfFuture Step ItaliaHeidrik&StrugglesHobson InternationalHR GardensKey2PeopleKorn Ferry InternationalMercuri UrvalMichael Page ItaliaMorris Linney

Poste ItalianeRenaixRussell Reynolds AssociatesSpencer StuartSpenglerfoxTMP WorldwideTrevisearchWeathernews

IndustrialAir ProductsBombardier TransportationCandyELFICOLDFMC TechnologiesGE Nuovo PignoneGE Oil & GasHiltiLafarge RoofingMerloni ElettrodomesticiMerloni TermosanitariPirelliTechintTenarisWhirlpool

Information TechnologyIBMIntelQuadrics

Energy And UtilitiesAir LiquideEnelEDIPOWEREDISONGE Oil & GasTotalShell

Transport And LogisticsAir FranceCosta CrociereDanzas ManagementGruppo LauroMeridianaTrenitalia

Telecommunications/EntertainmentBritish TelecomCinecittEricsson TelecomunicazioniH3GMotorolaNokiaTelecom ItaliaTelecom LabTIM Telecom Italia MobileSwisscom EurospotVodafoneWind

Banks/Financial ServicesAmerican ExpressANIA

Assicurazioni GeneraliBanca IMIBanca IntesaBanca Nazionale del LavoroBanca Popolare di LodiBanca SellaBank of AmericaBarclays CapitalBear, Stearns InternationalBorsa ItalianaCitigroupClarimaCredemCredit Suisse First BostonDeutsche BankDresdner Kleinwort WassersteinE-capital PartnersFaber FactorFineco GroupFitch RatingsGoldman SachsGruppo RASIFC - World Bank GroupING GroupJP Morgan ChaseLazardLehman BrothersMerril LynchMoody's Investor ServiceMorgan StanleyPatrimonio dello StatoPirelli Real EstateSACESan Paolo IMIUBPUBS WarburgUniCredit Banca

ConsultancyA.T. KearneyAccentureAltran ItaliaAmbrosettiAnalysys ConsultingArthur D. LittleCap Gemini Ernst & YoungDeloitteElectrowatt Ekono Europraxis ConsultingGSC ProxitaliaKpmg Management ConsultingImprovanceMasai ItaliaMc Kinsey & Company ItaliaMercer Management ConsultingP&E ConsultingPriceWaterhouseCoopersRoland Berger Strategy ConsultantsSolving InternationalThe Boston Consulting GroupValdani Vicari & AssociatiValue PartnersVenture Consulting

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Statistics (last year edition)

Today, Barilla is competing in the world arena for leadership in its market. To reach this objective we are insearch of excellence in the field of human resources, the true key to success. We have found this excellence inthe MIEM, an MBA programme that sets out to prepare the global managers of the future. Motivation, an

international mindset, the willingness to face new professional and intellectual challenges: this is the winning profile ofthe MIEM participants who have joined our European subsidiaries in the past two years.

Alberto Bolognesi International H.R. Manager, Barilla Alimentare

By Sector

Banking/Finance: 37%

Industrial Products: 21%

Consulting: 11%

Services: 5%

IT/Telecommunication/Media: 11%

Consumer Goods: 5%

Energy & Utilities: 8%

Public sector: 2%

By Function

Finance: 35%

Marketing/sales: 30%

Consulting: 11%

International Relations: 5%

Accounting & Control: 5%

Information Systems: 5%

Other: 9%

By Location

Italy: 42%

Europe: 45%

Extra-Europe: 13%

Time to find position

Within one month from graduation: 45%

Within three months from graduation: 80%

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The commitment

Our MIEM requires that you give all your time and your utmost intellectual and emotional commitment to the

programme. There is no time for any sort of job outside the programme. Attendance is mandatory for the five

weekdays, but the commitment goes beyond the classroom and individual study time. Youre called upon to

make a significant contribution to work groups, maintaining at all times a high level of attention and

involvement. Progress is noticeable and can be measured. Youll feel enriched by a unique experience: the

continuous exchange of information, ongoing dialogues with the worlds of business and research, teachers

and colleagues from a wide range of countries and cultures in open discussions without pat resolutions.

Costs and Tuition

The time commitment required by mandatory attendance, plus your studies and the relatively few chances for

vacation time, all make it impossible to hold down an outside job in any profession while attending the MIEM.

That said, when calculating costs youll need to keep in mind:

1) application fee: 100

2) course costs: 27,500, which include:

tuition fees

all regular programme classes

hand-out teaching materials (excluding some texts that must be purchased separately)

access to the fixed and wireless SDA Bocconi net

use of the School desktop PCs

access to the Schools databases

first year membership to the Alumni Association

access to all services and networking contacts provided by the School Alumni Centre

3) pre-courses, Italian for Foreigners courses: 445/each; on-line pre-courses: 290/each.

4) personal expenses: allow 1,300 a month.

This is based on the cost of living in Milan, comparable to that in any major European city, and works out

roughly to:

housing*: 700

meals: 300

transportation: 50

miscellaneous: 250

Total: 1,300

Financing the MIEM

Admission to the SDA Bocconi MIEM programme is in no way dependent on your being awarded a study grant.

Youre encouraged to seek financial aid opportunities in your country of origin, such as sponsorship by the company

where youve worked (or will work), or by private foundations, international bodies, or local governments.

During the programme, partial scholarships are awarded to those who achieve excellent results either in their

academic work or their contribution to classroom activities.

SDA Bocconi, thanks to an agreement with some prestige Italian banks, offers low-interest loans both to Italian

and foreign candidates.

In addition, most banks in every country offer subsidised loans for post-graduate career-targeted study programmes.

For more information, consult our website: www.sdabocconi.it/md

* HousingRelevant information will be supplied to participants by the end of August, together with teaching materials for the Pre-course phase and other organisational information.

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ArgentinaAustriaBulgariaCanadaChileCosta Rica

CroatiaEnglandFranceGermanyGreeceHolland

IrelandItalyJapan MaltaMexicoMoldavia

NigeriaNorwayPeruRomaniaRussiaSlovenia

South AfricaSpainSwedenSwitzerlandThailandTurkey

USAVenezuelaYugoslavia

Countries represented in the past 2 editions:

A typical MIEM Class

The MIEM programme is open to university graduates of all disciplines, with some work experience, who wish

to prepare for an international management career.

The School selects candidates from a wide range of academic, cultural and professional backgrounds. This

diversity of approaches, culture and experience enriches the learning process for both individuals and groups.

The typical MIEM class is composed of 50 graduates with a first-class academic record and a significant

international background.

Many have an economics degree, though other disciplines are well represented. They come from

approximately 25 different countries and have varied professional experiences. Candidates with limited

previous work experience will be considered only in exceptional cases: they must have outstanding academic

credentials and clear evidence of maturity and personal commitment.

50 participants

Average age: 27

Average work experience: 3.5 years

Average GMAT score: 650

Average no. of languages spoken: 4

85% International students 15% Italian students

NationalityNon-European 39%European 46%Italian 15%

DegreeEconomics 62%Engineering 12%Humanities 10%Law/Political Science 8%Science 8%

Age30 7%

Work experience< 2 years 19%2 3 years 36%4 6 years 30%> 6 years 15%

Knowledge of languages3 languages 23%4 languages 42%5 languages 23%6 languages 12%

SexFemale 48%Male 52%

The selection and admissions process

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Admissions Criteria

The MIEM Course is open to candidates:

with a degree in any discipline;

with at least 2 years work experience.

These requisites should also be accompanied by:

good quantitative skills;

good academic record;

an international background;

constant eagerness to learn;

clear motivation;

good ability to relate and communicate.

All these factors are evaluated during the selection process through the analysis of the application form, CV,

university transcripts, GMAT, TOEFL/TOEIC/IELTS, reference letters, interview.

The selection process aims to determine how well suited you may be to the SDA MIEM programme and how

well the programme responds to your needs. That is why admission to the programme is a very selective and

rigorous process. And since the School