brochure truestar securebag
DESCRIPTION
TrueStar Group S.p.A. is an international airport services operator. In particular, the Group offers a complete range of comprehensive passenger assistance services and provides luggage wrapping and protection services at airports. The Group offers: • Wrapping and protection services for luggage, parcels and other goods • Customer care services • Fines in the case of Event of Non-fulfilmentTRANSCRIPT
The Universe of Safe Travel
TrueStar stellar date: 2013.The TrueStar Group Universe
The Stars > our Services
The Centre of the Universe > the Control Room
The Planets > our Airports
The Spaceships > the SecureBag Points
The Commanders > our Employees
The Space Travellers > our Travellers
MISSION
OBJECTIVES
To offer airport passengers the complementary synergic services that optimally
satisfy their needs.
Through integrated solutions based on a single dynamic technological platform, the
SECUREBAG POINTS guarantee safety and protection for baggage and passengers
in accordance with the highest quality and environmental standards.
To expand our success worldwide, to optimise our offer and enhance security for our
customers, to assist passengers in simplifying their travel by offering protection,
security and guarantees with innovative and high-quality certified technology
products that comply with environmental standards and socio-cultural exigencies.
our Services > the Stars of TrueStar Group
is the first product for the integral protection of baggage that uses technology and innovation to physically protect the “property” of travellers:• Prevents accidental opening• Protects against atmospheric conditions and bacteriological agents• Tracks baggage of all types at all times• Secures the baggage of our customers
TrueStar’s reliable and efficient service “guarantees”
compensation to the customer for any accidental damage.
Our motto is “satisfied or your money back.
We offer customers something completely new to satisfy
their preferences regarding hygiene and cleanliness at
home or while travelling. TrueStar provides two products
for the traveller’s use: Protect travel bag to sanitise
suitcases after a trip before putting them back in the
wardrobe, and Protect travel shoes to protect shoes after
a trip - a genuine “hygiene passport.”
TrueStar gives customers total control over their checked baggage, using
a special latest generation electronic device linked to the CONTROL
ROOM, which is active 24 hours a day and 365 days a year. Our customer
will also be able to use our technology for cars, bikes, rucksacks etc. It
is, in effect, a Personal GPS Locator. Also, the customer will know the
location of his or her suitcase at all times, including all the valuable items
which he or she can confidently expect to retrieve.
the SecureBag Points > the Spaceships
Spaceship 6
Spaceship 5
This is the nerve-centre of TRUESTAR, active 24 hours a day and 365 days a year.
It is continuously linked to all of our airports, to all our SECUREBAG POINTS and to
our employees. It controls all transiting baggage by means of our protective devices,
by identifying an alpha-numeric code and a bar code which contain all the data
relating to the baggage handled, such as: photograph, weight, airport, employee,
point of purchase, date and time. The baggage is monitored worldwide to ensure that
it is returned “safe and sound” to our customer.
The Control Room offers total control available to the airport.
HIGH-LEvEL TECHNOLOGy:
• access to the SecureBag Point is possible only
through digital recognition of the TrueStar employee.
• Multimedia monitors provide information and
pleasant diversion for travellers.
• Provision of guaranteed protection in just 30
seconds.
EUROPEAN COMMUNITy CERTIfICATION
• The certifications guarantee complete transparency
and security of data (digital biometric authentication,
digital control, electrical safety devices and
mechanisms to secure baggage, weight sensor,
industrial touchscreen PC panel, TrueStar SecureBag
label reimbursement for losses and receipt ticket,
film, camera, etc.).
Spaceship 2
Spaceship 1
24 h/d - 365 d/y
the TrueStar Control Room > the Centre of the Universe
> access to the Point SecureBag Point with Digital Recognition for Maximum Security
Spaceship 4
Spaceship 3
our Airports >the Planets
45 Airports in 4 Continents
Our airports are blessed by a lucky star - the star of TRUESTAR,
the first choice of a growing number of airports each month, thus
continuously reinforcing our network. The more airports that are linked
to each other through TrueStar and its control room, the more the
service will represent an integrated and quality service for travellers and
for the airports themselves.
ITALy : Bergamo - Brindisi - Bari - Roma Ciampino - Roma fiumicino - Milano Linate - Milano Malpensa Treviso - verona - Torino POLAND: varsavia SINGAPORE: Singapore TURKEy: Istanbul - Ankara Izmir ESPANA: Malaga - Palma de Maiorca - vigo - Santiago de Compostela - Tenerife Nord - Sevilla U.S.A.: Miami - Las vegas COLOMBIA: Bogotà CHILE: Santiago del Chile URUGUAy: Montevideo Punta del Este PARAGUAy: Asuncion PERU: Lima - Cuzco BRASIL: San Paolo Congonhas - San Paolo Guarulhos Brasilia - Santarem - florianopolis - Maceio - Rio de Janeiro DOMINICAN REP.: Puerto Plata ARGENTINA: Buenos Aires- Aeroparque - Buenos Aires- Ezeiza - Mendoza - Cordoba - Bariloche - Tucuman LATvIA: Riga
the TrueStar Group Act > a Simple Act Identified Worldwide
A SIMPLE ACT WITH GLOBAL IDENTIfICATION
A simple, spontaneous act identified globally for those
who wish to protect their baggage.
our Employees> the Spaceship Commanders
Worldwide, 848 men and women of all ethnicities and religions are united
under the TRUESTAR banner. The TRUESTAR TEAM has qualified, friendly
and helpful individuals who care about your baggage. All our employees
are supervised by the operations centre, irrespective of their date of hire
or of the geographical importance of the airport in question. The general
HQ serves our employees by collecting LOCAL information and, based on
their GLOBAL experience, they develop and work for a “product” that is
truly GLOBAL.
We have too many employees to be introduced to you all at once, but you
will be able to meet them in airports on your trips around the world. Get to
know them - they will be able to help you.
848Worldwide
QUALIFIED INDIVIDUALS
Protect Your Valuables > Worldwide, from Sao Paolo to Istanbul
Ideally, your most valuable property will include the
monuments you find in all the countries you visit, whether
for business or pleasure. TrueStar, with its communications,
also wishes to protect these valuable items just as it
protects your baggage. Therefore it has creatively wrapped
the best-known monuments to ensure that they remain
forever the heritage of all.
When the wrapping process is complete, an adhesive
tag with a unique code is attached to the item of
luggage. The customer is given a receipt
as well as a contract/guarantee,
thus reassuring him or her that
the baggage will be monitored
worldwide throughout the trip,
24 hours a day and 365 days
a year, thanks to the work of
our Control Room, until the
final delivery of the wrapped
item in the same condition as
when it was first received.you may
contact us whenever you wish, either
online at www.securebag.com or at
the free-phone number worldwide:
0080012600086
Our SecureBag
Points are
designed
and built to
“protect” not
only suitcases
of every size and
weight with our special
green film, but also a variety of
items of various sizes which
accompany the traveller
including: surfboards,
golf bags,
bicycles,
prams, large
boxes and
many other
items.
Our SECUREBAG film
• is a special high-resistance resin, fully recyclable and
non-toxic.
• It can stretch by as much as 200%, adhering perfectly to
different shapes and surfaces.
• It is adaptable to extreme temperature changes and is a
certified ISO 14001 product.
• Its chemical
composition
ensures that it can
slide easily along
any surface.
Protected Baggage > Always Safely Monitored
00 800 126 000 86
Numbers Make All the Difference
160
8485.000.0006.000.000
1
1TrueStar Group Universe
1998 Creation and the BIG BANG
4Stars
11st
Universal Language
in the world
45Planets
Spaceships
Commanders
Travellers Annually
Items of Protected Baggage
Control Room
1stin the World for Baggage Numbers and Customers Served
Certifications
CERTIfICATIONS
ISO 140001 environmental management system
ISO 9001 quality management system
SA 8000 Social accountability System
OHSAS 18001 occupational health & Safety
management system
IATA International Air Transport Association
ACI Airports Council International
> Guaranteed Quality
WORLD BUSINESS PARTNER
Sales over the Years
Success > Official DatafINANCIAL BALANCE• EBITDA 6,3 mls usd. year 2011 audit Mazars• POSITIvE NET fINANCIAL POSITION 4,16 mln usd. • SHARE CAPITAL 2,694 mls usd
COMPANy PARTNERS75,1% True Soul ltd (London, UK)24,1 % fondo Italiano d’Investimento (ffI) UniCredit S.p.A.Banca MPS S.p.A.Cassa Depositi e PrestitiConfederazione Generale dell’Industria ItalianaIntesa Sanpaolo S.p.A.Istituto Centrale delle Banche Popolari Italiane S.p.A.Ministero dell’economia e delle finanzeAssociazione Bancaria Italiana (ABI)
AUDITORS• PricewaterhouseCoopers SpA TrueStar operates in compliance with legislative regulatory model 231: organization and management control
COMPANy STRUCTURETrueStar represents a winning business model thanks to a centralized, efficient and dynamic structure.
MARKETING• advertising• e-commerce • commercial aggreements with the major airlines
SECURITy fOR THE AIRPORTShigh-tech wrapping machine; digital biometric authentication, digital control, electrical safety devices and mechanisms to secure luggage, weight sensor, industrial touchscreen PC panel, Truestar securebag label reimbursement for losses and receipt ticket, prestretch film, camera.
Success is not achieved by chance.
Rather, it is the result of long, hard work
carried out with dedication and passion,
accumulating years of experience wi-
thout relaxing one’s efforts at research,
innovation and improvement. In the
future we plan to develop e-commerce,
franchising and cost optimisation tools
to ensure optimisation of efficiencies.
testing areaof payroll
administration
consolidated financial
statementsselection
area
b.u.sales & hr
generalmanagement
presidentand managing
director
accounting area a
new control on operation centralized salescentralizzato
control roomtime slot 1:8 hours
airport manager
team leader
accounting area b
accounting area c
accounting area italy
customerarea
bod
legal
administrativeoffice
b.u. financemanagement & supervision
qualitysecurityambientsocial
responsibility
b.u. tech &
logistic
b.u. concessions marketing &
communication
sales& training
treasureand finacial
cog ereporting
technicaldevelopment maintenance logistics marketing concession communication
control roomtime slot 2:8 hours
control roomtime slot 3:8 hours
sellers
truestar group spa(italy)
sinapsis bagajkoruma hiz.ls
(turkey)
truestar singapore pte ltd
(singapore)
sicherheittechinka ag
(switzerland)
truestar lativa sia(lettonia)
sinapsis trading
(uruguay)
sinapsis trading u.s.a llc
(usa)
sinapsis trading
(colombia)
sinapsis trading sl
(spain)
sinapsis trading(chile)
espaciba l tda
(brazil)
sinapsistrading
(paraguay)
sinapsistrading nevada
(usa)
truestarpolska spzo.o
(polonia)
sinapsis trading(perù)
sinapsis trading(brazil)
naseltda
(brazil)
100%
99,99%
100%
99,99%
100%
99%
100%
100%
100%
100%
100%
99,50%
100%
99,98% 75,79%
100%
> Partners
TrueStar has signed a partnership agreement entrusting to a specialised company the task of promoting all
contacts to develop the communications, public relations, site management and e-commerce areas.
TrueStar will remain outside the ambit of specific agreements for the management of these activities, and the
only initial benefit it receives will be in terms of image and advertising, as well as an increasing proportion of
profits over time. The company partners will sign co-marketing agreements with various companies including
airlines and online travel and hotel search agencies, in order to increase the commercial activities envisaged
to take place only in airports.
the Online Space
A new multimedia site that welcomes and provides information and services to our passengers and
also to airports (in a reserved area).
Short informational and entertainment films are available to our users on the website.
The website www.securebag.com is linked to all the addresses that refer to us:
www.TrueStargroup.com.
fast access to all services: call centres; lost baggage, web call, contact us;
a new e-commerce area aimed at increasing in-airport sales, by booking the service or products
selected using a voucher.
Press & Media > editorial> foreign press
Communications activities
are anticipated both in the
airport and in foreign media,
to enhance the awareness of
and information provision for
prospective customers.
These promotional activities will
lead to greater customer traffic
in airports, ensuring increased
turnover of the in-airport
SecureBag Points.
> and don’t be Surprised if You Find Us on Mars
AstroPort on Mars
Airports in the world
the True Star is Youwww.securebag.com
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