brochure samples for sue crawford

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samples Designed by MC • 650.596-0596

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samples of property brochures by MC

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Page 1: Brochure Samples for Sue Crawford

samples

Designed by MC • 650.596-0596

Page 2: Brochure Samples for Sue Crawford

brochures

This Brochure showcased a

specialHillsborough

Property that had exceptional

gardens and a localhistory. We chose a

folder format withhand work. The

paper chosen for the cover echoes

the moss that gracedmany footpaths.

Page 3: Brochure Samples for Sue Crawford

At 5” wide x 15” deep the design is long and thin.The insert pages were printed as an accordion fold, with both smallerimages to pull you in and larger images that featured the exceptionalgardens and home. A third piece showed the plot plan and had text that explained the history of the almost 3 acre property.

Page 4: Brochure Samples for Sue Crawford

Fashioned to fit on a digital press this ‘gate-fold’ brochuregives a new twist to the standard 11 x 17 size format. Driven by the images... we provided an insert sheet with expanded property features for those who like buyers who like all the details.

Page 5: Brochure Samples for Sue Crawford

Folded this brochure is

8.5 x 11...

Page 6: Brochure Samples for Sue Crawford

...but it opens to 22 x 8.5. This makes a statement, and beautifully displays with professional photography, the rich architectural details of this home.

This brochure needs to be printed on a large press because of the size, this requires anextra day of production. While this piece helps to set the property apart from the competition, it also does the same for the agent. We pair this with a velum insert...

this is an elegant touch, and allows you to ‘change the price’ quickly, easily and affordably without changing the integrity of this dramatic piece.

Page 7: Brochure Samples for Sue Crawford

Inspired by the modern sensibilities (and the art collectionof the home owners) this multi-page brochure was basedon the art of Mondrian. A fold-over flap with tab insertedinto the cover. Creating a unique and cohesive piece.Sparse verbiage and colorful images work together to create a sleek marketing piece that truly represents thearchitectural style of this San Francisco property.

Page 8: Brochure Samples for Sue Crawford
Page 9: Brochure Samples for Sue Crawford

The addition of a nicely colored and textured coverhelps make this brochure feel substantial. A label wasattached to the cover. This option allowed us to easilycustomize the look.

Page 10: Brochure Samples for Sue Crawford

When folded this piece was 8.75” x 5.75”, proving ‘good things

do come in small packages’. This project was still

under-construction when westarted the marketing. So we created a piece printed as a

duo-tone and focused on theexceptional details that set this

San Mateo property apart.

Page 11: Brochure Samples for Sue Crawford
Page 12: Brochure Samples for Sue Crawford

This unique property needed a special buyer.

This large format (11 x 22.5 folded to 8.5 x 11)

brochure allowed us totake advantage of the

wonderful photography.

A velum ‘wrap’ was used tohighlight the web-site.

The scope of the propertymade the virtual tour

an important aspect in themarketing of this property.

The interactive element oftaking off the wrap furtherengaged potential buyers.

Page 13: Brochure Samples for Sue Crawford

Beautiful striped tissue paper was used to bring this fact sheet to life.It was paired with a square color brochure. The multi-page fact sheet

allowed the brochure to tell the story with pictures.

Page 14: Brochure Samples for Sue Crawford

This unusual piece was ideal for this unusualproperty. This was the invite and the stock and

theme matched the brochure. With die cuts andpop outs this piece required advanced planning.

Today’s turn-around time makes this pieceunique...it is fun...and I like to show it off.

Page 15: Brochure Samples for Sue Crawford

Just like the propertythis brochure is

‘enchanted’

The wispy tissue lets thegardens views showthrough, while the

‘lip-fold’ design holds the page in-place.

The tissue insert servedtwo purposes...we

printed a page andmailed it as an invite toagents and clients of

interest...then wechanged the tissue to

include the text for the fact sheet.

Page 16: Brochure Samples for Sue Crawford

Thank you

Designed by MC • 650.596-0596

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