brochure samples for sue crawford
DESCRIPTION
samples of property brochures by MCTRANSCRIPT
samples
Designed by MC • 650.596-0596
brochures
This Brochure showcased a
specialHillsborough
Property that had exceptional
gardens and a localhistory. We chose a
folder format withhand work. The
paper chosen for the cover echoes
the moss that gracedmany footpaths.
At 5” wide x 15” deep the design is long and thin.The insert pages were printed as an accordion fold, with both smallerimages to pull you in and larger images that featured the exceptionalgardens and home. A third piece showed the plot plan and had text that explained the history of the almost 3 acre property.
Fashioned to fit on a digital press this ‘gate-fold’ brochuregives a new twist to the standard 11 x 17 size format. Driven by the images... we provided an insert sheet with expanded property features for those who like buyers who like all the details.
Folded this brochure is
8.5 x 11...
...but it opens to 22 x 8.5. This makes a statement, and beautifully displays with professional photography, the rich architectural details of this home.
This brochure needs to be printed on a large press because of the size, this requires anextra day of production. While this piece helps to set the property apart from the competition, it also does the same for the agent. We pair this with a velum insert...
this is an elegant touch, and allows you to ‘change the price’ quickly, easily and affordably without changing the integrity of this dramatic piece.
Inspired by the modern sensibilities (and the art collectionof the home owners) this multi-page brochure was basedon the art of Mondrian. A fold-over flap with tab insertedinto the cover. Creating a unique and cohesive piece.Sparse verbiage and colorful images work together to create a sleek marketing piece that truly represents thearchitectural style of this San Francisco property.
The addition of a nicely colored and textured coverhelps make this brochure feel substantial. A label wasattached to the cover. This option allowed us to easilycustomize the look.
When folded this piece was 8.75” x 5.75”, proving ‘good things
do come in small packages’. This project was still
under-construction when westarted the marketing. So we created a piece printed as a
duo-tone and focused on theexceptional details that set this
San Mateo property apart.
This unique property needed a special buyer.
This large format (11 x 22.5 folded to 8.5 x 11)
brochure allowed us totake advantage of the
wonderful photography.
A velum ‘wrap’ was used tohighlight the web-site.
The scope of the propertymade the virtual tour
an important aspect in themarketing of this property.
The interactive element oftaking off the wrap furtherengaged potential buyers.
Beautiful striped tissue paper was used to bring this fact sheet to life.It was paired with a square color brochure. The multi-page fact sheet
allowed the brochure to tell the story with pictures.
This unusual piece was ideal for this unusualproperty. This was the invite and the stock and
theme matched the brochure. With die cuts andpop outs this piece required advanced planning.
Today’s turn-around time makes this pieceunique...it is fun...and I like to show it off.
Just like the propertythis brochure is
‘enchanted’
The wispy tissue lets thegardens views showthrough, while the
‘lip-fold’ design holds the page in-place.
The tissue insert servedtwo purposes...we
printed a page andmailed it as an invite toagents and clients of
interest...then wechanged the tissue to
include the text for the fact sheet.
Thank you
Designed by MC • 650.596-0596
• Post Cards• Brochure• Invitations• eCards• More