© 2013 Cisco and/or its affiliates. All rights reserved.

Brochure

1

For more information, go to www.cisco.com/go/isv

In the past few years, social media, mobile technologies, and faster networks have radically reshaped the way people connect, share, and collaborate—at least on a personal level. But in the enterprise, the benefits of social collaboration lag behind.

That creates an enormous opportunity for independent software vendors (ISVs). By embedding social collaboration capabilities such as conferencing, immersive video, and instant messaging within your solutions, you can add new value, differentiate your solutions, and address new markets. And by taking better advantage of those tools internally you can dramatically increase worker productivity and innovation at your own company.

Those are compelling reasons to partner with Cisco. Cisco is promoting the adoption of social collaboration in the enterprise with market-leading products such as Cisco WebEx® virtual meeting software, Cisco® WebEx Social for cross-enterprise collaboration, and Cisco Jabber™, the leading instant messaging and telepresence solution. Cisco is also the leading networking company, with more than 100,000 customers globally. A partnership with Cisco can give you access to our products, our partners, our expertise, and our customer base.

Independent Software Vendors: Expand Your Collaborative Capabilities with Cisco Cisco is the partner of choice to boost social collaboration among your employees and customers.

© 2013 Cisco and/or its affiliates. All rights reserved.

Brochure

2

For more information, go to www.cisco.com/go/isv

Rise of the Social EnterpriseConsumer-led trends that facilitate collaboration are beginning to influence corporate IT. For instance, the number of shipped tablets is set to jump to 147.2 million in 2015, according to Forrester. Google recently revealed that the company activates more than 850,000 Android phones each day (February 2012). And according to the Cisco Connected World Technology Report, more than three out of every four employees now use multiple mobile devices, and one in three employees globally uses at least three devices for work. In fact, a recent IDC survey found that 90 percent of enterprises have started or are planning bring-your-own-device (BYOD) initiatives.

These trends are beginning to fuel the adoption of social software in the enterprise. The incoming generation of workers has grown up using Facebook, Twitter, YouTube, blogs, and wikis—and expects to be able to use these same tools or their equivalents in the workplace. In addition, the business value of video is rising as a means to improve service and save costs—not just in traditional areas such as conferencing and training, but also in areas such as remote healthcare, banking, live problem- resolution in manufacturing, global interviewing in HR, virtual receptionists, and many others.

The quality of the user experience has also become increasingly important. Easy-to-use, high-quality, convenient access to video that fits with the user’s work style is a prime requirement for adoption. Given the diversity of work styles across so many different devices, software platforms, connection types, locations, and access modes (real-time or offline), the workspace needs to support it in a native, holistic manner that optimizes the experience and is tailored to each individual.

•Cisco has more than 200,000 collaboration customers worldwide

•More than 95 percent of Fortune 500 companies use Cisco Collaboration solutions

•There are more than seven million WebEx registered hosts using more than 1.2 billion meeting minutes monthly

•More than 55 million Cisco IP phones have been shipped

•More than one million Cisco TelePresence® endpoints have been shipped

© 2013 Cisco and/or its affiliates. All rights reserved.

Brochure

3

For more information, go to www.cisco.com/go/isv

Overcoming the Obstacles to Social Collaboration More than ever, workers need to communicate efficiently to retain customers, compete for new business, control costs, and grow business globally. However, the following challenges must be addressed to empower enterprises to achieve this transformation and growth:

Enabling a Flexible Workspace•Addressing the needs of an increasingly dispersed workforce while responding to market and competitive demands

•Quickly assembling ad-hoc virtual teams to confront critical projects

•Increasing productivity of remote and mobile workers by connecting them with colleagues, discussions, and content

•Giving all employees equal access to rich information and collaboration tools regardless of where they work

Breaking Organizational Silos•Enabling better cross-departmental collaboration and a sharp focus on what matters

•Creating vertical communication and collaboration whereby executives, managers, and individual contributors can disseminate information, discuss topics, and share ideas across the organization or to specific communities

Capturing and Scaling Knowledge•Capturing and retaining the intellectual capital produced by employees once a project or employment period ends

•Making knowledge transfer more methodical and less serendipitous

In short, enterprise social collaboration must enable employees to efficiently find experts and information, broaden their professional connections, and fully capture the history of conversations, comments, and advice generated by other stakeholders.

© 2013 Cisco and/or its affiliates. All rights reserved.

Brochure

4

For more information, go to www.cisco.com/go/isv

Cisco Collaboration Portfolio: A Comprehensive Approach Cisco is uniquely capable of helping you build competitive advantages by providing agile, reliable, and highly secure collaboration solutions. The Cisco Collaboration Portfolio (see Figure 1) brings together a combination of collaboration applications, unified communications solutions, customer collaboration tools, Cisco TelePresence applications, SDKs and APIs, and flexible hosting solutions. All are aimed at helping you build a collaborative workspace that is:

•Inherently more mobile, social, visual, and virtual

•Designed to provide the best experience as users change roles, locations, devices, and styles of interaction

•Highly secure and can integrate with the existing IT landscape

•Capable of extending support to new devices, applications, and interaction styles

The four key solution sets in the Cisco Collaboration Portfolio include:

•Unified Communications – delivers consistent communication services to all employees in their workspaces with a full suite of solutions and endpoints

•Collaboration Applications – harnesses the power of collaboration on the user’s devices of choice, allowing employees to be more productive from any location

•Customer Collaboration – provides content-rich, customer-centric experiences to create the foundation for positive customer service and stronger relationships

•Cisco TelePresence – embraces a new way of working in which everyone, everywhere can be more productive through face-to-face collaboration

Cisco also provides flexible deployment options for hosting social collaboration solutions, including on-premise IT infrastructure, cloud-based hosting solutions, and hybrid solutions that combine the two. For additional details about the Cisco Collaboration Portfolio visit www.cisco.com/go/collaboration

Figure 1. Cisco Collaboration Portfolio

CLOUD

ON PREMISE

Unified Communications

TelePresence Collaboration Applications

Customer Collaboration

SERVICES

© 2013 Cisco and/or its affiliates. All rights reserved.

Brochure

5

For more information, go to www.cisco.com/go/isv

Cisco Collaboration ApplicationsThree core products make up the Cisco portfolio of collaboration applications:

•Cisco WebEx is a powerful line of web conferencing products that lets users connect with anyone, anywhere, in real time.

•Cisco Jabber is a Unified Communications application (client) installed on PCs, Macs, tablets and smartphones, giving users easy access to presence, instant messaging (IM), voice, video, voice messaging, desktop sharing, and conferencing.

•Cisco WebEx Social offers social collaboration that combines the power of social networking, real-time communications, and content creation in a single, personalized user experience. It is interoperable and integrates with unified communications, email, and content management systems.

These products are built on a common infrastructure that is architected to support the key elements of human interaction: hearing, seeing, meeting, and sharing. The portfolio is unique in its breadth of communication capabilities—from conferencing to mobile, voice, video, and social media. The applications also support real-time and linear collaboration, as well as one-on-one and group communication, and everything in between. Additional information is available here.

SDKs and APIsEach Cisco collaboration application is associated with SDKs and APIs to help developers integrate collaboration capabilities into their own applications and services. SDKs and APIs are grouped as collections of tools to provide what is needed, depending on how much collaboration functionality is to be integrated. You can learn more about these SDKs and APIs by joining the Cisco Developer Network. For information and registration details, visit http://developer.cisco.com/

Customer CollaborationCustomer collaboration tools are a combination of traditional contact-center technology and processes with additions in four key areas:

•Social media

•Network-based recording and analytics

•Video for customer care

•A new collaboration desktop for customer- care representatives

Cisco customer collaboration solutions use these areas to help enable businesses to forge deeper relationships with their customers, strengthening loyalty and generating additional revenue. You can learn more about Cisco customer collaboration capabilities here.

© 2013 Cisco and/or its affiliates. All rights reserved.

Brochure

6

For more information, go to www.cisco.com/go/isv

Cisco TelePresence SolutionsCisco TelePresence solutions power a new way of working in which everyone, everywhere can be more productive through face-to-face collaboration. Cisco is evolving video and conferencing solutions to better align with the way businesses meet and collaborate as teams. As video use becomes more pervasive across organizations as an effective business tool, Cisco is making any-to-any conferencing easy to use and affordable for all.

Cisco Pervasive Conferencing capabilities and products support simple, affordable, multiparty video-enabled collaboration for any user on any device with a consistent, business-class user experience and rich, immersive collaboration environment over a common architecture. They allow you to conduct multiparty meetings your way:

•Choose how you’d like to participate

•Bring everyone together with easy-to-use, people-centric meeting interactions

•Deliver superior scale for mobile video to immersive telepresence systems

•Optimize your conferencing infrastructure investment with more efficient and intelligent resource allocation models

•Deploy affordable solutions on premise or in the cloud for businesses of all sizes

To learn more about Cisco TelePresence and Pervasive Conferencing products visit here.

Cisco Unified CommunicationsThe Cisco unified call control platform, the Cisco Unified Communications Manager, is an enterprise-class IP telephony call-processing system that provides traditional telephony features such as session management, as well as advanced capabilities such as mobility, messaging, presence, preference, and a comprehensive set of conferencing services.

Cisco Unified Communications Manager APIs are used to simplify the delivery of voice and video services, and support mobility and presence services among IP endpoints, media-processing devices, voice-over-IP (VoIP) gateways, mobile devices, and multimedia applications.

These APIs include:

•Provisioning APIs

•Device monitoring and call control APIs

•Serviceability APIs

For more information about Cisco Unified Communications visit here.

Cisco Remote Expert SolutionCisco Remote Expert is an integrated solution that helps enable a virtual face-to-face consultation through immersive video and online form sharing—at work or in the home. It dynamically identifies and connects users with the most appropriate subject matter expert from any location.

Built on the Cisco Unified Communications infrastructure that many companies already have in place, Cisco Remote Expert provides a full spectrum of multiple-endpoint customer service capabilities that extend across your organization and all its delivery channels.

For more information about the Cisco Remote Expert Solution visit here.

Cisco Hosted Collaboration SolutionThe Cisco Hosted Collaboration Solution (HCS) extends the availability of the Cisco Collaboration portfolio and helps Cisco ISV partners deliver exceptional service.

By consuming collaboration services from the cloud, organizations can separate features from their locations. This enables IT to provide differentiated collaboration solutions for users based on their role in the organization, regardless of location. They can choose simple-to-consume packages or as-a-service solutions to be deployed wherever and whenever they are required. These solutions can be turned on at the customer’s pace and scaled as required. This flexibility helps safeguard investments while providing IT agility that enables efficient resource management.

Cisco can offer hosted cloud solutions, on-premises solutions, or hybrid solutions that combine both. To learn more about Cisco HCS visit here.

© 2013 Cisco and/or its affiliates. All rights reserved.

Brochure

7

For more information, go to www.cisco.com/go/isv

Americas HeadquartersCisco Systems, Inc.San Jose, CA

Asia Pacific HeadquartersCisco Systems (USA) Pte. Ltd.Singapore

Europe HeadquartersCisco Systems International BV Amsterdam, The Netherlands

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R)

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does

not imply a partnership relationship between Cisco and any other company. (1110R)

Americas HeadquartersCisco Systems, Inc.San Jose, CA

Asia Pacific HeadquartersCisco Systems (USA) Pte. Ltd.Singapore

Europe HeadquartersCisco Systems International BV Amsterdam, The Netherlands

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.

Cisco: Your Vital Connection in Social CollaborationWhy partner with Cisco in the social collaboration arena? Quite simply, Cisco is the market leader in the core segments that are influencing the adoption of collaboration solutions. By embedding Cisco social collaboration solutions into your products and services, you can take full advantage of Cisco leadership and transform it into new opportunities for your business.

So let’s connect. Start your partnership with Cisco by joining the Cisco Developer Network (www.cisco.com/go/developers) today. Discover how embedding collaboration features into your applications can enhance your customers’ experiences—and expand your horizons.