brochure format research english
TRANSCRIPT
FORMAT RESEARCH
profile of the research institute. services supplied
2
pro
file
Format Research
institute active in Italy and Europe for twenty
years in the production of field surveys and
analyses useful to know, to decide, to
anticipate the trends
standard methodologies of research
(therefore comparable with those of the
European and Italian statistical institute and
scientifically tested)
applied to ad hoc commissioned
researches customized according to
specific needs
3
vis
ion
Clear Vision of the Phenomena
to understand the causes of the phenomena
using a multidisciplinary approach based
on the contribution of different disciplines:
economics, statistics, sociology, psychology,
philosophy
defining their exact dimensions,
characteristics and wideness
with short times for the realization,
reasonable cost, and the guarantee of
maximum confidentiality
solid experience in carrying out surveys in
italy, france, spain, united kingdom,
germany
4
off
er
Economic and Financial Researches
analysis of the economic structure of a territory: a large metropolitan area, a market/country
analysis of entrepreneurial tissue conjuncture, consumptions
anticipating the evolution of the marketscenarios and the economic phenomena: labor market, credit market
knowing needs and expectations of the economic operators to set development policies or appropriate marketing actions
5
Marketing Researches
analysis of the consumer behaviors, attitudes, opinions and preferences
identification of the trends and evolutionin-progress of phenomena (prediction models)
realization of concept test, product test, researches on communication
analysis of the pricing policies, researches on the sale point
knowing and anticipating consumers and specific targets’ needs (e.g. businesses and professionals)
off
er
6
Customer Satisfaction Researches
analysis of the quality of services suppliedby companies, banks, public administration
analysis of the quality supplied, the qualityexpected, the quality perceived
customer satisfaction analyses based on the comparison between the expectations in terms of quality by the users of a given service and the opinion on the quality they actually experienced for this service
analysis of the relative quality e brand loyalty off
er
7
Social and Political Researches
analysis of the changes in public opinion on major social and political issues
analysis of knowledge, attitudes, behaviors, opinions
analysis of the attitude towards social, political and economic facts
identification of the evolution of phenomena and anticipation of trends and fashions
off
er
8
Our Main Products:
OCF (conjunctural survey of Italian firms)–every three months format research releases results of this survey that measures the health of italian businesses (trust, income, employment, late payments, etc.)
Credit Risk - an annual monitoring survey on credit management tools used by Italian companies
Public Sphere citizens - omnibus survey based on telephone interviews: a survey on Italian firms
Public Sphere enterprises - omnibus survey based on telephone interviews: a survey on Italian citizens
Internationalization – observatory on Italian companies that internationalize p
rod
uc
ts
9
me
tho
dSolutions: Quantitative Analysis
Format Research uses different data collection techniques based on the phenomena under observation:
telephone surveys (Cati1 system) - format research disposes more than 60 computerized telephonic emplacements
surveys based on web interviews (Cawi2
system) with authenticated access by respondents directly on format research web platform.
personal surveys F2F (Capi3 o Papi4
systems) format research disposes more than 300 interviewers nationwide
postal surveys
1 Computer assisted telephone interview 2 Computer assisted web interview 3 Computer assisted personal interview 4 Paper assisted personal interview
10
Solutions: Qualitative Analysis
focus group – solid experience, also internationally, in recruitment, organization and coordination of focus groups
mystery shopping – for an number of years, with about 130 mystery shoppers, format research conducts surveys for the most important insurance companies in italy
desk analysis – gathering and analyzingstatistical sources, official documentary and other data
me
tho
d
11
an
aly
sisData Analysis
Format Research uses differentiated techniques for data processing and analysis:
descriptive analyses
multivariate analyses
cluster analysis (to understand the market segmentation)
analysis of correspondences (to understand market positioning)
conjoint analysis (to understand which factors are important when making a choice)
12
me
mb
ers
hipMemberships and Certifications
format research is a member of:
esomar (association of european researchers)
assirm (confindustria) - (association of marketing and public opinion research institutes)
sis (italian society for statistics)
confcommercio
asseprim
format research is certified UNI-EN ISO 9001:2008 (Certification agency: DNV)
13
cli
en
ts
14
Emanuele FinoAccount Researcher
Tel: +39 06 86328681
info
Format Research Srl – Market Research
Legal & Operating Office
Via Ugo Balzani, 77 - 00162 (Rome) Italy
T +39 06 86328681. F +39 06 86384996.
Affiliated Company - Format Business Intelligence Srl
Via Sebastiano Caboto 22/a - 33170 (Pordenone) Italy
www.formatresearch.com. [email protected]
Capital Stock € 10.340,00I.V.
VAT, Fiscal Code, No. Business Reg. Rome: 04268451004
REA Roma 747042
15
privacy
Without written consent by Format Research Srl, any reproduction of the content included in the present document is strictly forbidden.
2015 © Copyright Format Research Srl – market research