brochure commerciale umbria jazz eng
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With a formula completely different from any other Italian or international festival,Umbria Jazz has made Perugia into a great capital of jazz music.
1973UJ was founded
The h
isto
ry o
f U
J
The Festival has welcomed performers
of the calibre of Count Basie, Dizzy Gillespie, Bill Evans, Sa-rah Vaughan, Weather Re-port, Gil Evans, Sting, Charles Mingus, Sonny Rollins e Keith Jarrett.
In recent years,
thanks to the
newly-constructed
main stage in
the Santa Giulia-
na Arena, the
event has expanded even
further, becoming a landmark for
international music even beyond
the boundaries of jazz: Elton John, R.E.M., Santana, Prin-ce, Eric Clap-ton, Liza Min-nelli, James Brown, are just
some of the stars
who have perfor-
med at recent
editions.
Since 1993,
the Festival has
also featured a winter date
in Orvieto, with
a five-day event at New
Year.
Jazz ItalianStyle
The
Umbria Jazz has proved to be one of the best international ambassa-dors for Italian culture. In collabo-
ration with the Ministry of Foreign Affairs it has represented Italian
culture at events held in Beijing, Tirana, Madrid, Paris,
Athens, London, Brasilia and Sao Paulo.
The U
J b
rand
In recent years, and with growing
success, the Festival has organised
and taken part in events and initiatives
which have further strengthened its
international reputation.
UJ Top Italian JazzThe best of Italian and international jazz:
New York, USA, at Town Hall, Birdland
and Blue Note, since 2001
Buenos Aires, Argentina, 2007
Rio de Janeiro, Sao Paulo, Brasilia
and Ouro Preto, Brazil, 2006-2007
Tokyo, Japan, 2007
Melbourne Umbria Jazz FestivalAustralia, 2005
Umbria Jazz Balkanic WindowsBelgrade, Novi Sad, Serbia, 2005-2010
Umbria Jazz in BarcelonaSpain, 2011
17 million Italiansrecognise theUJ brand
€ 1 million in gate receipts
350.000 visitors
50.000 paying spectators
4 open-air arenas
3 theatres
2 free stages
10 Festival days
2 days: averagelength of visitorstay
80% of sponsors renewtheir contracts withUJ for more than1 year
Umbria Jazzfigures
17 m
€ 1 m350
50
UJ:
the s
tati
stic
s
350,000 visitors attend the Festival
every year. Gate receipts from about
50,000 paying visitors are in excess
of € 1 million: these are the statistics
which make Umbria Jazz one of the
biggest live events in Europe.
The average UJ visitor is aged under 40 with a medium-high level of educa-
tion. Those visiting from outside
Umbria remain at the event for more than 2 days. The Festival’s appeal
draws new visitors every year, and
continues to thrill the “veteran”
festival-goers who, on average, come
back for another 3 editions or more.
Over 17 million: the number of Italians
who recognise the Umbria Jazz brand.
Guaranteeof the UJ brand
Umbria Jazz is now one of Italy's top 3 music festivals, and is the largest in
Umbria, in terms of its attraction for the
public and sponsors.
Inve
stin
g in U
J
In recent years there has been an increa-singly positive trend in the number of
sponsors who have associated their brands
with Umbria Jazz. More than 80% of sponsors renew their commitment
with multi-year contracts.In full accord with the agreed objectives,
Umbria Jazz guarantees sponsors the chance
of targeted, efficient, innovative campaigns
to maximise the return on image.
The U
J a
renas
Guarantee of visibilityMain sponsors, official sponsors and partners: diffe-rent financial commitments, same attention paid by the Festival to optimising results,
through a whole host of communications tools:
Merchandising exclusive;
Company logo featured on the Festival's
publicity tools (programme, official book and
website);
Possibility of using the Umbria Jazz brand in
sponsors’ own advertising;
Spaces reserved for totems, gazebos or stands
at various locations around the Festival;
Customising and titling of the Festival's locations
(P.zza IV Novembre stage, Giardini Carducci
stage, Morlacchi Theatre and/or Pavone Theatre,
panels around the S. Giuliana Arena, S. Cecilia
Oratory, Restaurant Stage etc.);
Dedicated concert on the Main Stage of the S.
Giuliana Arena;
Creation of specific events for the sponsor.
FONDAZIONE DI PARTECIPAZIONE
UMBRIA JAZZ
Piazza Danti 28, 06122 Perugia - Italy tel. +39.075.5732432 fax +39.075.5722656e-mail: [email protected]