Coursesin EnglishWU

for Incoming Bachelor (BSc) and Master (MSc) Students

Winter Semester 2012/13

Contents

Welcome 4Undergraduate LevelBusiness Skills 7English Business Communication 9Economics 13Finance 17Accounting 21International HR Management and Organizational Behavior 23Management 26International Business 29Strategic Management 31Operations 32Marketing 34Information Systems 40Graduate LevelBusiness Skills 43Business Law 44Economics 47Finance 49(International) HR Management and Organizational Behavior 53International Business 54Strategic Management 55Gender and Diversity Management 56Marketing 57Information Systems 59Contact 64

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This brochure has been compiled for nominated or prospective exchange students who are interested in WU´s English course options. Courses available to exchange students at WU cover a broad span of business know-ledge and range from traditional studies in business and economics to courses in business law, information systems, skills training and many more.

This brochure lists around 150 courses taught in English during the winter semester 2012/13 and is intended to provide a brief outline of the objecti-ves for each course. The courses are broadly grouped by subject area and course level. More detailed information about the courses (period and method of registration, number of ECTS-credits, contact information of the lecturer etc.) can be found online at:www.wu.ac.at/wuw/services/io/en/incoming/courses/coursesinenglish

This aims to enhance our exchange students’ ability to make informed choices and contact the instructors if more course information is required.

For further details, please do not hesitate to contact the program manager for Courses in English, Christa Karner (christa.karner@wu.ac.at), at the International Office.

I wish you a successful and pleasant stay at our university.

Prof. Wolfgang ObenausDean of International Programs

Every semester, WU hosts around 400 incoming exchange students from all over the world. Over 70% of WU´s incoming students take our courses taught in English. Our English course options for exchange students include around 150 high-quality courses offered every term in a broad variety of business fields. A wide range of courses are offered in blocks, which contributes to increased flexibility in scheduling courses by exchange students.

Some of our courses in English are offered exclusively for exchange students. Exchange students can also attend regular WU courses taught in English along with WU students. Courses in English are taught by WU faculty, faculty from partner universities and lecturers from the business community.

Around 150 Courses in English …

Welcome to WU's Courses in EnglishWU s membership in international networks and relations with more than 230 partner universities worldwide demonstrate our university s commitment to internationalization.

7Incoming Bachelor Students (BSc)

CLEAR PRESENTATIONS: CONTENT, LANGUAGE, EFFECTIVENESS, ATTENTION, RAPPORTInstructor: Ulrike MoserCourse Number: 0876Number of Credits: 3 ECTSCourse Contents:This course explores the importance of communicating effectively in business. Focusing on presentations intended to inform and persuade audiences, we will discuss ways in which presentations can be made clear, effective and persuasive. The course deals not only with verbal communication, but also covers important aspects of nonverbal communication (such as body language).

CLEAR PRESENTATIONS: CONTENT, LANGUAGE, EFFECTIVENESS, ATTENTION, RAPPORTInstructor: Bettina FuhrmannCourse Number: 1461Number of Credits: 3 ECTSCourse Contents:This course explores the importance of communicating effectively in business. Focusing on presentations intended to inform and persuade audiences, we will discuss ways in which presentations can be made clear, effective and persuasive.

The course deals not only with verbal communication, but also covers important aspects of nonverbal communication (such as body language).

COMMUNICATION AND CONFLICT MANAGEMENTInstructor: Susanne Payr-Praschak Course Number: 0461Number of Credits: 3 ECTSCourse Contents:The purpose of this course is to understand the theory and processes of conflict management in a variety of settings. The course will also allow participants to develop their communi-cation and conflict skills experientially.

FACILITATING MEETINGSInstructors: Johanna Rechberger, Philippa RechbergerCourse Number: 0804Number of Credits: 3 ECTSCourse Contents: › Preparing the agenda › Planning the procedure of a

facilitated meeting › Using appropriate methods › Visual aids for facilitating methods › Follow-ups on the facilitated meeting

Business Skills

9Business Skills

FOUNDATIONS OF SCIENTIFIC RESEARCHInstructor: Jennifer WeidingerCourse Number: 1691Number of Credits: 3 ECTSCourse Contents:The course covers the foundations of scientific research. Each unit will focus on particular skills which are relevant to the successful completion of a bachelor paper.

FOUNDATIONS OF SCIENTIFIC RESEARCHInstructor: Jennifer WeidingerCourse Number: 1692Number of Credits: 3 ECTSCourse Contents:The course covers the foundations of scientific research. Each unit will focus on particular skills which are relevant to the successful completion of a bachelor paper.

WORKING IN TEAMSInstructor: Maria-Theresia Humele Course Number: 0807Number of Credits: 3 ECTSCourse Contents:Team development and improving team performance is critical to the most successful corporate teams. To inform about principles of team work and to observe and analyze group behavior will be main parts of the course. We will also focus on reflecting team exercises and the role of feedback in teams.

English Business CommunicationENGLISH BUSINESS COMMUNICATION 4 / BRITISH BUSINESS IN AN ADVANCED ENGLISH LANGUAGE FOCUSInstructor: Richard John AlexanderCourse Number: 2121Number of Credits: 4 ECTSCourse Contents:This lecture course provides back-ground information on British business topics to help students acquire a flavor of British economic life and everyday living in Britain. The specifics of British trade and industry are the main focus. A broadly based area studies approach, drawing on scholarly sources, provides the input to grasp some of the instituti-onal, historical, political and geographi-cal factors that underlie current British business and industrial practices. This proceeds, in part, by comparing and contrasting selected areas with main-land continental practices. The course sets out further to provide a survey of some of the business English language and concepts needed to understand the institutional and social framework which underlies the British economy.

The course also gives students the opportunity to practice and work through the higher cognitive skills of critical thinking, analysis, synthesis and evaluation. These are required to make sense of the business press and the media coverage of both British and general business, economic and related affairs.

ENGLISH BUSINESS COMMUNICATION 4 (EBC4) / FINANCIAL MARKETS AND INVESTMENT: INVESTMENT TERMINOLOGY AND JARGONInstructor: Michael Raab Course Number: 0955Number of Credits: 4 ECTSCourse Contents:Various topics related to financial markets and more sophisticated forms of private investment, with a special focus on the language of investment and financial markets.

11English Business Communication

ENGLISH BUSINESS COMMUNICATION 4 (EBC4) / LIFE IN BRITAIN AND THE U.S.Instructors: Alexander Beer, Martin HerlesCourse Number: 2120Number of Credits: 4 ECTSCourse Contents:Topics include subjects such as major business (incl. retail) organizations, food & drink, leisure activities, cultural cha-racteristics, and the social framework of the two countries. Some interesting language aspects (including dialect(s) and slang) will also be covered. Throughout the lecture contrasts and parallels between Austria, Britain and the United States will be discussed in some detail.

ENGLISH BUSINESS COMMUNICATION 4 (EBC4) / THE EUROPEAN UNION IN ENGLISH: LANGUAGE IN AND AROUND THE EUInstructor: Christopher RossCourse Number: 0309Number of Credits: 4 ECTS

Course Contents:Introduction to English topics relating to the development and workings of the European Union, with special reference to discussion of these in the English-language media.

ENGLISH BUSINESS COMMUNICATION 4 (EBC4) / THE LANGUAGE OF MARKETING: SELECTED ISSUESInstructor: Ruth TrinderCourse Number: 0083Number of Credits: 4 ECTSCourse Contents:Introduction to selected topics of marketing such as the marketing mix, consumer behavior, marketing ethics, marketing communication and marketing strategies, among others, focusing on vocabulary building and paraphrasing.

ENGLISH BUSINESS COMMUNICATION 4 (EBC4) / WORLD ENGLISHES: ECONOMIC, LINGUISTIC AND CULTURAL OBSERVATIONSInstructor: Margit OzvaldaCourse Number: 0956Number of Credits: 4 ECTS

ENGLISH BUSINESS COMMUNICATION 4 (EBC4) / FOCUS ON INTERNATIONAL ISSUES CONCERNING ENGLISH, THE ENVIRONMENT AND ECONOMICSInstructor: Richard John Alexander Course Number: 1711Number of Credits: 4 ECTSCourse Contents:This course will deal with the English language as used in business and management to talk about economic and environmental issues. It will present texts from business communications, the media and social science sources. There will be a course reader available. Students will be expected to analyze examples of how English in various parts of the world is employed to articulate current issues like corporate globalization, the effects of economic activity on the environment and current global communication issues, such as the spread of English in the world itself. All of these processes appear to be unfolding at least in parallel, if not closely intertwined.

ENGLISH BUSINESS COMMUNICATION 4 (EBC4) / GLOBALIZING OR INTERNATIONAL BUSINESS AND ECONOMICS? ENGLISH LANGUAGE FOCUSInstructor: Richard John AlexanderCourse Number: 1712Number of Credits: 4 ECTSCourse Contents:Basic introduction to the English of international business and economic topics such as market mechanisms, aspects of the internationalization of trade, the balance of payments, free or fair trade, foreign exchange issues, globalization, how feminized the world business and economy is, informal economics and supply and demand in a global context.

ENGLISH BUSINESS COMMUNICA-TION 4 (EBC4) / LEGAL ENGLISHInstructor: Werner Gasser Course Number: 0953Number of Credits: 4 ECTSCourse Contents:This course focuses on the intersection of business and law and on the English language used to competently cover the most important concepts of commer-cial law, contract law, company law, and other business-related legal topics.

13English Business Communication

APPLIED MICROECONOMICSInstructor: Daniel BekesiCourse Number: 1074Number of Credits: 6 ECTSCourse Contents:The first part of the course repeats the basics of supply and demand, consumer behavior, profit maximization and equilibrium under perfect competition. The second part consists of the analysis of monopolies and selected issues of imperfect competition (such as price discrimination). The third part focuses on intermediate markets forms (oligo-poly, monopolistic competition). The fourth part of the course provides an introduction to the fundamentals of game theory. The fifth part is concerned with reasons for market failures.

ECONOMETRICS IIInstructors: Jesus Crespo Cuaresma, Harald BadingerCourse Number: 1431Number of Credits: 6 ECTSCourse Contents: › Regression Models › The Geometry of Linear Regression › The Statistical Properties of Ordinary

Least Squares › Hypothesis Testing in Linear

Regression Models

› Confidence Intervals › Nonlinear Regression › Generalized Least Squares and

Related Topics › Models for Panel Data Instrumental

Variables Estimation › GMM Estimation › Maximum Likelihood Estimation › Discrete and Limited Dependent

Variables › Multivariate Models › Methods for Stationary

Time-Series Data › Unit roots and co-integration › Testing the Specification of

Econometric Models.

MONETARY POLICY IN THE US AND THE EU – WITH A SPECIAL FOCUS ON THE FINANCIAL CRISIS AND THE GREAT RECESSIONInstructor: Gary C. Zimmerman Course Number: 2143Number of Credits: 6 ECTSCourse Contents:This undergraduate course will introduce you to the challenges of central banking during the dramatic period following the financial crisis and the “Great Recession.”

Course Contents:Introduction to the range of English varieties around the world, complemen-ted by some historical and socio- economic background facts about the respective regions.

TALKING, READING AND VIEWING ABOUT GLOBALIZATION, THE ECONOMY AND THE ENVIRONMENT: AN ENGLISH-LANGUAGE PERSPECTIVE ON CURRENT ISSUESInstructor: Richard John AlexanderCourse Number: 2122Number of Credits: 4 ECTSCourse Contents:The acquisition of a foreign language in a classroom involves two types of lear-ning: one is informational and analytical and can be diagrammed on the same axis as disciplines like business studies, economics, area studies, economic and social sciences. It includes reading texts and engaging in linguistic analysis, translation, and general information about the language.

But language acquisition, learning and expansion also has a crucially important skill component, which involves the development of the ability to use the language, actively through speaking and writing and passively through listening and reading. Thus we often speak of the fact-act dichotomy of language learning.

This course provides students with an opportunity to link the fact and act dimensions. By dealing with a variety of materials and by discovering their own preferred medium or channel – film, images, newspapers, magazines etc – students can engage in an informed discussion.

Economics

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We will then investigate the role of the economic policy in the open economy, proceeding with a focus on the labor market before the introduction of the AS-AD model. After that, we will study the exchange rate regimes; moreover we will have a focus on growth theories and on the crisis of 2007-2010.

POPULATION DYNAMICS AND SOCIAL POLICIESInstructor: Valeria BordoneCourse Number: 1437Number of Credits: 6 ECTSCourse Contents:The central role of demographic change for present economic and societal dyna-mics cannot be neglected. Low fertility and increasing life expectancy have resulted in population ageing in deve-loped countries, with consequences on the economic life and social policies. This course provides an introduction to the study of demography, ranging from conceptual and technical instruments of the descriptive analysis of population to the discussion of interrelationships between population trends and socio-economic dynamics in a comparative and international perspective.

ECONOMIC POLICY – CHALLENGES FROM THE CRISISInstructor: Georg BuschCourse Number: 0361Number of Credits: 6 ECTSCourse Contents: › Introduction to the course and the

issues to be discussed. Allocation of topics for the seminar papers and pre-sentations to the seminar participants.

› EU economic developments in a longer perspective

› The short-term outlook › Policy problems and challenges › The EU institutional policy framework › Monetary policy (ECB and its role;

monetary policy strategy and instruments)

› Budgetary policy (goals and tasks; the Stability and Grow the Pact)

› EU Labor markets; wage formation; social policy

› Structural adjustment for higher growth (the “Lisbon Strategy”)

LOCAL AND REGIONAL DEVELOPMENTInstructor: Gunther MaierCourse Number: 0502Number of Credits: 6 ECTS

The primary emphasis of the course will be on the importance of monetary policy to the health of the economy. We will examine the role of central bank independence, decision making, and transparency in the process of making monetary policy. We will focus on the key roles of the Federal Reserve System and the European Central Bank in their respective economies, with special emphasis on the their actions during the 2007-2009 financial crisis, the serious recession that followed, and the long and slow economic recovery.

INTERNATIONAL DEVELOPMENT AND WORLD MONETARY SYSTEMInstructor: Hanns PichlerCourse Number: 2153Number of Credits: 6 ECTSCourse Contents: › Introduction › World Wide Structures and Economic

Interdependence › The North-(East)-South-Debate › Global frameworks of Trade and

Finance

INTERNATIONAL MACRO- ECONOMICSInstructor: Nikolaos Antonakakis Course Number: 0894Number of Credits: 6 ECTSCourse Contents:Firstly financial and goods markets will be analyzed through the IS-LM model in the closed economy, for a subsequent study of the same model in the open economy. We will then investigate the role of the economic policy in the open economy, proceeding with a focus on the labor market before the introduc-tion of the AS-AD model. After that, we will study the exchange rate regi-mes; moreover we will have a focus on growth theories and on the crisis of 2007-2010.

INTERNATIONAL MACRO- ECONOMICSInstructor: Alyssa SchneebaumCourse Number: 1380Number of Credits: 6 ECTSCourse Contents:Firstly financial and goods markets will be analyzed through the IS-LM model in the closed economy, for a subsequent study of the same model in the open economy.

Economics

17Economics

Finance CORPORATE FINANCEInstructor: Christian KreidlCourse Number: 1845Number of Credits: 6 ECTSCourse Contents: › Goals of corporate finance › Types of financial markets › Time value of money (discounting

and compounding) › Equity vs. debt finance › Debt finance and substitutes: trade

credits, line of credit, revolving credit, transaction loan, factoring

› Relationship between risk and return: › Relevant cash flows of investment

projects › Capital budgeting techniques and

investment: payback period, net present value, internal rate of return

› Equity Finance for quoted and u nquoted firms

› Weighted average cost of capital (WACC)

INTERNATIONAL FINANCIAL MANAGEMENT IInstructor: Manuel LingoCourse Number: 0742Number of Credits: 6 ECTS

Course Contents: › Introduction and Motivation of the

Course Goals Basic Concepts (Cost of Capital, Valuation and Valuation Shortcuts, YTM of Bonds, EXCEL Solver, Basic Concepts of Uncertainty)

› Expected Portfolio Return and Port-folio Risk Implementation in Practice (Scenario-based implementation, Implementation based on historical data)

› Market Risk › Unique Risk and Diversification › Beta Efficient Portfolios › Portfolio Management without

Risk-Free Borrowing/Lending › Portfolio Management with Risk-Free

Borrowing/Lending › Sharpe Ratio › Capital Asset Pricing Model (CAPM)

- Deriving the Cost of Capital from a Risk-Return Relationship (Capital Market Line, Security Market Line, Implementation in Practice)

› Capital Structure and Cost of Capital › Weighted Average Cost of Capital › Use of Cost of Capital (Stock

Valuation, Capital Budgeting) › Case Study ”Cost of Capital” › Case Study ”Capital Budgeting“

Course Contents:The aim of this course is to introduce students to questions of business location and of local and regional development.

SPECIALIST CLASS – MONEY AND THE BUSINESS CYCLEInstructor: Guido SchäferCourse Number: 1410Number of Credits: 12 ECTSCourse Contents:The course consists of two major parts. In the first half of the semester the focus is on financial markets and insti-tutions. The second half of the course focuses on money and monetary policy. Throughout the semester current developments in the monetary sector and financial markets are discussed and the strategic asset allocation of a hypothetical portfolio is managed

Part 1: Financial Markets and Institutions › Pros and cons about the efficiency

of financial markets › Understanding risk and return › Stock markets and bond markets › Portfolio theory › Asset pricing › Banking theory › Financial crises and financial

regulation with special emphasis on the recent financial crisis

Part 2: Money Why money? › Foundations of monetary theory › Money supply › Money demand › Monetary transmission › Money and the business cycle › Monetary policy and central banking › Monetary reform after the financial

crisis

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› Use of Cost of Capital (Stock V aluation, Capital Budgeting)

› Case Study “Cost of Capital“, Case Study “Capital Budgeting“

INTERNATIONAL FINANCIAL MANAGEMENT IIInstructor: Otto RandlCourse Number: 1057Number of Credits: 6 ECTSCourse Contents: › International Finance: why do you

need to understand international finance?

› Spot markets for foreign exchange › Understanding forward rates for

foreign exchange › Using forward rates › The market for currency › Currency options

INTERNATIONAL FINANCIAL MANAGEMENT IIInstructors: Margarethe Rammerstorfer, Thomas KremserCourse Numbers: 1593, 1958, 1959Number of Credits: 6 ECTS

Course Contents: › Globalization and the multinational

firm, major trends. › Functioning and structure of the

foreign exchange market; the spot market, the forward market.

› International parity relationships. interest rate parity, purchasing power parity.

› Foreign direct investment and cross-border acquisitions.

› International capital structure and the cost of capital.

› International capital budgeting. Corporate governance around the world.

PRINCIPLES OF STRATEGIC AND FINANCIAL CONTROLLINGInstructor: Stephanie MessnerCourse Number: 1384Number of Credits: 6 ECTSCourse Contents: › Strategic controlling: mission state-

ment, PEST analysis, Porter's five forces, BCG portfolio, balanced scorecard

› Financial controlling: ratio analysis, cash flow statement, budgeting, variance analysis

INTERNATIONAL FINANCIAL MANAGEMENT IInstructor: Thomas NagelCourse Number: 1295Number of Credits: 6 ECTSCourse Contents: › Basic Concepts (Cost of Capital, YTM

of Bonds, EXCEL Solver, Basic Concepts of Uncertainty)

› Expected Portfolio Return and Port-folio Risk Implementation in Practice (Scenario-based, based on historical data)

› Market Risk, Unique Risk and Diver-sification Beta Markowitz Portfolio Theory (Efficient Portfolios, Portfo-lio Management with and without Risk-Free Borrowing/Lending, Sharpe Ratio)

› Capital Asset Pricing Model (CAPM) (Capital Market Line, Security Market Line)

› Capital Structure and Cost of Capital › Weighted Average Cost of Capital › Use of Cost of Capital (Stock

Valuation, Capital Budgeting)

INTERNATIONAL FINANCIAL MANAGEMENT IInstructor: Manfred FrühwirthCourse Number: 0739Number of Credits: 6 ECTSCourse Contents: › Introduction and Motivation of the

Course Goals Basic Concepts (Cost of Capital, Valuation and Valuation Shortcuts, YTM of Bonds, EXCEL Solver, Basic Concepts of Uncertainty)

› Expected Portfolio Return and Port-folio Risk Implementation in Practice (Scenario-based implementation, Implementation based on historical data)

› Market Risk, Unique Risk and Diversification

› Beta Efficient Portfolios › Portfolio Management without

Risk-Free Borrowing/Lending › Portfolio Management with Risk-Free

Borrowing/Lending, Sharpe Ratio, Capital Asset Pricing Model (CAPM) – Deriving the Cost of Capital from a Risk-Return Relationship (Capital Market Line, Security Market Line, Implementation in Practice)

› Capital Structure and Cost of Capital › Weighted Average Cost of Capital

Finance

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INTERNATIONAL ACCOUNTING I – FINANCIAL REPORTINGInstructor: Christian HöllerschmidCourse Number: 0985Number of Credits: 6 ECTSCourse Contents: › Introduction to the IFRS › Conceptual framework › Purpose and presentation of financial

statements › Pros and cons of IFRS for investors › Cash flow statements › Revenue recognition › Accounting for income taxes › Accounting for PP&E › Accounting for intangible assets › Impairment of assets › Accounting for financial instruments › Accounting for provisions › Accounting for employee benefits and

retirement benefit plans.

INTERNATIONAL ACCOUNTING II – MANAGEMENT ACCOUNTINGInstructor: Dieter ChristianCourse Number: 0986Number of Credits: 6 ECTSCourse Contents:The course concentrates on the topics "earnings management" and "fair value measurement", both under International Financial Reporting Standards (IFRS). Examples are determining the value of an option or of an intangible asset. At the first date, the lecturer explains the basics with regard to these topics. At the end of that introductory lesson, each student can choose one of the seminar topics specified by the lecturer. Afterwards, each student prepares a seminar paper, which has to be presented in class at a later date. No prior knowledge of IFRS, earnings management and fair value measure-ment is required in order to be able to participate in the course.

Accounting

Finance

RISK MANAGEMENT AND INSURANCEInstructor: Erwin Eszler Course Numbers: 2159, 2306Number of Credits: 6 ECTSCourse Contents: › Risk in a Decision Making Context › Risk Management: Identification,

Analysis an Handling of Risks › The Concept of Insurance › Insurance as Risk Transfer and Risk

Transformation › Pooling of Risks › The Insurance Corporation: The Core

of an Insurance Corporation › Technical Risks and Reinsurance › Insurance Pricing › Insurance Marketing

RISK MANAGEMENT AND INSURANCEInstructor: Daniela KremslehnerCourse Number: 2212Number of Credits: 6 ECTSCourse Contents:This course is an introduction to risk and its management by individuals. We dis-cuss how pooling of risk and insurance allow offloading of risk and reducing insolvencies. We then analyze how indi-viduals make choices under uncertainty and their demand for insurance. Finally, we explore the impact of asymmetric information on insurance markets, under the themes of adverse selection and moral hazard. All these topics include discussions of recent developments in insurance markets and some advice for insurance purchase decisions.

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MANAGEMENT ACCOUNTINGInstructor: Christian RieglerCourse Number: 2072Number of Credits: 6 ECTSCourse Contents:In this course we discuss fundamentalissues of advanced management accounting and control. Starting with a global perspective we discuss the basic concept and important linkages to related areas. The discussion of the budgeting process (master budget, activity-based budgeting, kaizen budgeting) develops an understanding of the basic planning process. The variance analysis offers important insights for management control. The issue of decentralization and coordination is refl ected by discussing transfer pricing. In addition issues of performance measurement, incentives and compensation are discussed. Pricing, life-cycle costing, target costing and customer profi tability analysis high-light linkages to strategic management problems.

CROSS CULTURAL AND DIVERSITY ISSUES IN THE EUROPEAN HUMAN RESOURCE MANAGEMENTInstructor: Nina Poloski VokicCourse Number: 2258Number of Credits: 6 ECTSCourse Contents:The objective of the course is to facilitate students to combine two management areas – cross cultural management and human resource management (HRM), and learn to take the holistic perspective while dealing with those two issues.

The second objective of the course is to add the third dimensions – international dimension, as HRM nowadays cannot be separated from the location where it takes place.

INTERNATIONAL HUMAN RESOURCE MANAGEMENT AND ORGANIZATIONAL BEHAVIOR IInstructor: Stephan KlingerCourse Number: 0815Number of Credits: 6 ECTSCourse Contents: › Introduction and overview › Cultural Foundations of IHRM › Global Labor Market

› IHRM and Strategy › Global HR Planning › Global Staffi ng › Global Training and Development › International Assignments › Global Performance Management › Global Compensation

INTERNATIONAL HUMAN RESOURCE MANAGEMENT ANDORGANIZATIONAL BEHAVIOR IIInstructor: Katharina ChudzikowskiCourse Number: 1387Number of Credits: 6 ECTSCourse Contents:The course familiarizes students with in-ternational dimensions of organizational behavior. Topics to be covered will be: › Cultural Complexity of Organizations › Frameworks of Cross-Cultural

Variability of Organizational Behavior › Cross-Cultural Variability of

Organizational Behavior › Multicultural Teams › Diversity Management › Global Leadership › International Assignments › International Personnel Selection › International Personnel Development

and Training.

Accounting

International HR Management and Organizational Behavior

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Course Contents:The course familiarizes students with international dimensions of organizational behavior.

Topics to be covered will be: › Cultural Complexity of Organizations › Frameworks of Cross-Cultural

Variability of Organizational Behavior › Cross-Cultural Variability of

Organizational Behavior › Multicultural Teams › Diversity Management › Global Leadership › International Assignments › International Personnel Selection › International Personnel Development

and Training.

INTERNATIONAL HUMAN RESOURCE MANAGEMENT AND ORGANIZATIONAL BEHAVIOR IIInstructor: Christiane ErtenCourse Number: 2226Number of Credits: 6 ECTSCourse Contents:The course familiarizes students with international dimensions of organizational behavior.

Topics to be covered will be: › Frameworks of Cross-Cultural

Variability of Organizational Behavior › Culture Dimensions and Culture

Standards › Culture sensitivity training and

Culture-specific training › Intercultural Communication and

Negotiation › Intercultural Competence? Conflict

Management/ Intercultural Conflicts › Multicultural Teams

THE ROLE OF HUMAN RESOURCE IN INTERNATIONAL BUSINESSInstructor: Ursula PregernigCourse Number: 2022Number of Credits: 6 ECTSCourse Contents:International Human Resource Manage-ment (IHRM) focusing on the manage-ment of cross-cultural differences. Topics to be covered will be: › International Human Resource

Management › Cross cultural issues › Multicultural Teams › Diversity Management › Negotiations › International Assignments/Expatriates

INTERNATIONAL HUMAN RESOURCE MANAGEMENT AND ORGANIZATIONAL BEHAVIOR IInstructor: Nora SzücsCourse Number: 1467Number of Credits: 6 ECTSCourse Contents: › Introduction and overview › Cultural Foundations of IHRM › Global Labor Market › IHRM and Strategy › Global HR Planning › Global Staffing › Global Training and Development › International Assignments › Global Performance Management › Global Compensation

INTERNATIONAL HUMAN RESOURCE MANAGEMENT AND ORGANIZATIONAL BEHAVIOR IIInstructor: Amanda Dunkel-GrimusCourse Number: 1103Number of Credits: 6 ECTSCourse Contents:The course familiarizes students with in-ternational dimensions of organizational behavior. Topics to be covered will be › Frameworks of Cross-Cultural

Variability of Organizational Behavior › Culture Dimensions and Culture

Standards

› Culture sensitivity training and Culture-specific training

› Intercultural Communication and Negotiation

› Intercultural Competence › Conflict Management/ Intercultural

Conflicts › Multicultural Teams

INTERNATIONAL HUMAN RESOURCE MANAGEMENT AND ORGANIZATIONAL BEHAVIOR IInstructor: Susanne LeskCourse Number: 1152Number of Credits: 6 ECTSCourse Contents: › Cultural Foundations of IHRM › Global Labor Market › IHRM and Strategy › Global HR Planning › Global Staffing › Global Training and Development › International Assignments › Global Performance Management › Global Compensation

INTERNATIONAL HUMAN RESOURCE MANAGEMENT AND ORGANIZATIONAL BEHAVIOR IIInstructor: Katharina Pernkopf-KonhäusnerCourse Number: 0988Number of Credits: 6 ECTS

International Human Resource Management and Organizational Behavior

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Course Contents:This class deals with issues of internati-onal management it is no international marketing class!In this class, we will especially focus on the chances and challenges today's environments offer for managers in an international marketplace. E.g., the eco-nomic integration of markets, cultural diversity and differences, political and economical influences, ethical issues of management decisions, and other con-tingencies with which management of multinational enterprises must contend. Then we will discuss how to formulate and implement strategies for internatio-nal and global operations.

LEADING RESPONSIBLY IN A GLOBALIZED WORLDInstructor: Christof MiskaCourse Number: 2021Number of Credits: 6 ECTSCourse Contents:A globalized business world poses numerous challenges for business lea-ders, decision makers, managers and employees. In particular, leading and working in a responsible manner is one of THE new 'giga challenges' organiza-tions need to deal with.

Triggered in particular by recent deve-lopments including high-scale business scandals (e.g. BP, Enron, etc.), an ever increasing societal pressure for compa-nies to be responsible, and substantial differences across cultures regarding what is right and wrong, those working in organizations frequently feel mas-sive need for guidance when it comes to simple questions like 'What does responsibility mean'?, 'Why be respon-sible'? or 'How can I be responsible'?, etc.

In the course of this seminar, we look at 'responsibility' from many different angles in order to understand what it involves, why it matters to MNCs, and how it can be realized. In addition, we strongly emphasize developing your own responsibility skills and leadership competencies. Thus, 'leading respon-sibly' does not only refer to leadership in its classical sense but also implies learning about your most leading principles and skills.

GLOBAL LEADERSHIPInstructor: Laura NovalCourse Number: 2144Number of Credits: 6 ECTSCourse Contents:Leaders can make the difference bet-ween success and failure. This course takes the students beyond the tools and techniques of business and makes them think about the broader chal-lenges ahead of them as leaders in an ever-changing globalized world. The course combines cutting-edge research in international management, organi-zational behavior and social psycho-logy in order to provide students with up-to-date examples and cases that link current research and theory to practical issues in the workplace. The course will give participants the chance to evaluate their own leadership style and develop a plan to improve it. › Introduction to global leadership › Leadership and decision-making in

crisis › Leadership influence › Leading across cultures › Leading ethically in a global context › Leadership in a diverse environment › Global leadership competencies

development

INTERNATIONAL MARKETING AND MANAGEMENT I: INTERNATIONAL MANAGEMENT A, BInstructor: Brigitte BojkowszkyCourse Numbers: 2025, 2030Number of Credits: 6 ECTSCourse Contents:This course examines cross-cultural and international management issues, and analyzes the challenges of managing in an international marketplace. It focuses on cultural diversity and differences, political and economical influences, global market factors, and other con-tingencies with which management of multinational enterprises must contend. Moreover, the course provides insight in management practices of formulating and implementing strategies for inter-national and global operations.

INTERNATIONAL MARKETING AND MANAGEMENT I: INTERNATIONAL MANAGEMENT CInstructor: Elisabeth GötzeCourse Number: 2042Number of Credits: 6 ECTS

Management

Management

29Management

INTERNATIONAL BUSINESS IInstructor: Michal LemanskiCourse Number: 1165Number of Credits: 6 ECTSCourse Contents:The aim of this course is to introduce students to corporate social responsibi-lity (CSR) in international business. Spe-cial attention will be given to managing operations in emerging markets.Topics covered in the course include: defi nition of CSR in a globalized world, approaches of multinational companies to social issues, the effect of internati-onalization of companies and globaliza-tion of markets on social responsibilities of business, and the role of different corporate functions in the overall social performance of the company.

INTERNATIONAL BUSINESS IIInstructor: Stefan HeidenreichCourse Number: 1157Number of Credits: 6 ECTSCourse Contents:The main goal of this lecture is to prepare students for the management of cross border business activities. Students should develop a deeper understanding of market selection, market entry modes, internationali-zation strategies and international

marketing concepts in the context of global integration.

INTERNATIONAL BUSINESS APPLICATIONSInstructors: Edith Ipsmiller, Gregor Binder, Verena Patock, Andras LengyelCourse Numbers: 1451, 1452, 1453, 1454Number of Credits: 6 ECTSCourse Contents: › Market entry strategies › Global strategic management › International marketing › Cross-cultural management › International HR management

FOUNDATIONS OF INTERNATIONAL BUSINESSInstructors: Desislava Dikova, Jonas Puck, James A. Robins, Günter Stahl, Alexander WisgicklCourse Number: 1450Number of Credits: 6 ECTSCourse Contents:The following topics are presented by the responsible professor and discussed with the students:

PROJECT ORGANIZATION AND LEADERSHIP IN PROJECTSInstructor: Martina HuemannCourse Number: 1665Number of Credits: 6 ECTSCourse Contents: › Projects as temporary organizations › Methods for the design of project

organizations › Program management and program

organization

SUSTAINABLE BUSINESS: MANAGING FOR TOMORROWInstructor: Alice SchmidtCourse Number: 2263Number of Credits: 6 ECTS Course Contents: › Introduction to aspects of, and

concepts for sustainability and corporate social responsibility;

› Impact on and of businesses, and potential global sustainability scenarios;

› Sustainability considerations in stra-tegy and planning, communication, international trade and other core business functions and processes.

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INTERNATIONAL STRATEGIC MANAGEMENT IInstructor: Thomas MaidorferCourse Numbers: 0829, 1425Number of Credits: 6 ECTSCourse Contents: › Basics of Strategic Management › Market-Based View: Environment

and Industry Analysis › Resource-Based View: Resource and

Value Chain Analysis › Business Strategy: Source and types

of competitive advantages › Strategic positioning and business

models

INTERNATIONAL STRATEGIS MANAGEMENT IIInstructor: Thomas Maidorfer Course Numbers: 0919, 1426Number of Credits: 6 ECTSCourse Contents: › Basics of Strategic Management

revisited › Corporate Strategy: Internationaliza-

tion, Portfolio management, › Mergers, acquisitions and alliances › Resource and synergy management › Organization of Strategic Manage-

ment: Monitoring of strategic implementation

› Management of strategic change

INTERNATIONAL STRATEGIC MANAGEMENT IInstructor: Ferry HabascheCourse Numbers: 2064, 1850Number of Credits: 6 ECTSCourse Contents: › Basics of Strategic Management › Market-Based View: Environment and

Industry Analysis › Resource-Based View: Resource and

Value Chain Analysis › Business Strategy: Source and types

of competitive advantages › Strategic positioning and business

models

INTERNATIONAL STRATEGIC MANAGEMENT IIInstructor: Ferry HabascheCourse Numbers: 1851, 2092Number of Credits: 6 ECTSCourse Contents: › Basics of Strategic Management

revisited › Corporate Strategy: Internationaliza-

tion, Portfolio management › Mergers, acquisitions and alliances › Resource and synergy management › Organization of Strategic Manage-

ment: Monitoring of strategic implementation

› Management of strategic change

Strategic Management

› Globalization › Introduction into Globalization › Historical Context of Globalization › Dimensions and Drivers of Globalization › Strategy › Market-Entry › Management of Multinational Firms › Human Resource and Cross Cultural

Management › Human Resource and Cross Cultural

Management › Human Resource Management in

MNUs

PROJECT SEMINAR WITH SIEMENSInstructor: Susanne SchererCourse Number: 2024Number of Credits: 6 ECTSCourse Contents:After a general examination of the tasks assigned to each group, students deve-lop their analyses. The explicit contents of those analyses will be announced shortly.

IB HELPS: DEVELOPING FUND- RAISING STRATEGIES FOR INTER-NATIONAL SOCIAL PROJECTSInstructor: Julia RauppCourse Number: 1736Number of Credits: 6 ECTS

Course Contents: › Introduction to fundraising, briefing

of IB Helps and Education Togo Org › Basics of fundraising strategies and

pitching › Project pitching in front of jury;

guest lecture › Coaching session; implementation

of project. › Final presentation; guest lecture › Written report

JAPAN AND THE FOUR ASIAN TIGERS – BUSINESS, GOVERNMENT AND SOCIETYInstructor: Yi Jia LowCourse Number: 1821Number of Credits: 6 ECTSCourse Contents:The course is divided into two parts. The first part introduces student to some basic concepts in international business, strategy and industrial orga-nization economics. The second part of the course focuses on the application of those concepts in understanding the development of Japan, South Korea and Taiwan.

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33

Then goals and prerequisites to analyze and configure supply chains will be dis-cussed, including supply chain strategy, planning and controlling. The course concludes with recent supply chain trends and best practices for supply chain management in turbulent times. To ensure that up to date business insights are given, representatives of consulting and industrial enterprises will be invited to present their best practice solutions and discuss current trends and innovations with the students.

QUANTITATIVE MODELS IN LOGISTICSInstructors: Tina Wakolbinger, Vera HemmelmayrCourse Number: 1689Number of Credits: 6 ECTSCourse Contents: › Decision Analysis › Simulation › Discrete Optimization › Nonlinear Optimization › Integration in the Art of Decision

Modeling

PROJECT MANAGEMENT BASICSInstructor: Martina HuemannCourse Number: 1840Number of Credits: 6 ECTS

Course Contents: › Overview project, program and

project management › Project, program and the project

management process › Definition of project boundaries,

Project environment analysis › Work break-down structure, objects

of consideration, project objectives, Project scheduling and cost planning

› Project controlling › Project close down

PROJECT MANAGEMENT BASICSInstructor: Claudia WeningerCourse Number: 1950Number of Credits: 6 ECTSCourse Contents: › Overview project, program and

project management › Project, program and the project

management process › Definition of project boundaries,

Project environment analysis › Work break-down structure, objects

of consideration, project objectives, Project scheduling and cost planning

› Project controlling › Project close down

INTERNATIONAL SUPPLY CHAIN MANAGEMENT IInstructor: Hans-Joachim SchrammCourse Number: 1041Number of Credits: 6 ECTSCourse Contents:The content of this first course are as follows: › Introduction: from Logistics to Supply

Chain Management - definitions and development

› International Logistics and Supply Chain Management: implications for sourcing, manufacturing, distribution and reverse logistics, global product strategies

› Globalization and Integration of World Trade, esp. causes and consequences for economy, firms and individuals

› Managing in the International Environ-ment, esp. inter-cultural, political and legal issues, geography, infrastructure and intermediaries

› Final Exam: 60 minutes, 50% Questions and 50% Case Study

INTERNATIONAL SUPPLY CHAIN MANAGEMENT IIInstructors: Irene Sudy, Hans-Joachim Schramm Course Number: 1042

Number of Credits: 6 ECTSCourse Contents: › Trade Environment: trade supporting

institutions, contracting issues (esp. CISG), customs and documentary paperwork

› Trade Management: trade terms (esp. Incoterms 2010) and terms of pay-ment, means and modes of payment

› Risk-, Security- and Compliance Management

› Transport Management: means and modes of international transport with a special focus set on esp. internati-onal freight forwarding, sea, air and multimodal transport operations.

› Final Exam: 60 minutes, 50% Questions and 50% Case Study

SUPPLY CHAIN MANAGEMENTInstructor: Christian HammerCourse Number: 0835Number of Credits: 6 ECTSCourse Contents:In this course, supply chain manage-ment is considered to be a development of business logistics in an inter-organi-zational environment. The course starts with the beer game, an in-class pen-and-paper experiment, giving first-hand experience of behavior in supply chains.

Operations

Operations

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GLOBAL BRANDINGInstructor: Ursula Haas-KotzeggerCourse Numbers: 0707, 1086, 2312Number of Credits: 6 ECTSCourse Contents:As a result of globalization the world has become more complex. This is true for individuals and for companies. Both face more choices and have less time to make them. Strong brands are able to reduce this complexity. They represent great value to companies and individuals since these brands simplify consumer decision making and reduce risk. This course addresses practical skills for brand managers and marke-ters. It examines common issues and best practices for successfully managing brands globally.

GLOBAL BRANDINGInstructor: Alfred DolecekCourse Numbers: 0707, 1086, 2312Number of Credits: 6 ECTSCourse Contents:As a result of globalization the world has become more complex. This is true for individuals and for companies. Both face more choices and have less time to make them. Strong brands are able to reduce this complexity.

They represent great value to compa-nies and individuals since these brands simplify consumer decision making and reduce risk. This course addresses practical skills for brand managers and marketers. It examines common issues and best practices for successfully managing brands globally.

GLOBAL CONSUMER BEHAVIORInstructor: Vincent-Wayne Mitchell Course Number: 1347Number of Credits: 6 ECTSCourse Contents:Specifically, the course will cover the basic principles of consumer behavior and the influence of the cultural environment on the consumer. In more detail, understanding those psycholo-gical principles at the consumer level will help to improve and plan effective marketing programs.

GLOBAL MARKETING RESEARCHInstructor: Verena GruberCourse Number: 2070Number of Credits: 6 ECTS

CROSS-CULTURAL-COMMUNICA-TIONS MANAGEMENT: APPLICA-TION TO MARKETING & SALESInstructor: Irena VidaCourse Number: 1423Number of Credits: 6 ECTSCourse Contents:The course provides a background for understanding and managing cultural synergy and human dynamics in a multi-cultural business environment. The emphasis is on interpersonal and organizational communication manage-ment within a cross-cultural business and marketing environment.

ETHICS IN GLOBAL MARKETINGInstructor: David RicksCourse Number: 1085Number of Credits: 6 ECTSCourse Contents:Social issues in various areas of global marketing; e.g., bribery, economic development, environmental issues, labor conditions, researching new products, advertising, pricing, global organizations, globalization

EXPORT MARKETING MANAGEMENTInstructor: Konstantinos Katsikea Course Number: 0482Number of Credits: 6 ECTSCourse Contents:The emphasis of this course is placed on the establishment and development of the small and medium-sized firm in international markets. The course is concerned about the key aspects of the international environment, internal and external factors influencing the international involvement of small and medium-sized firms, foreign market entry strategies, and design, implemen-tation and control of relevant marketing programs. Particular attention is given to the conditions under which small and medium-sized firms can initiate interna-tionalization and subsequently maintain export commitment. By following the course, you should be able to develop a thorough understanding of overseas market entry requirements, problems, opportunities, and strategies relevant to these firms.

Marketing

Marketing

37

INTERNATIONAL MARKETING AND MANAGEMENT II: INTERNATIONAL MARKETING AInstructor: Barbara StöttingerCourse Number: 1047Number of Credits: 6 ECTSCourse Contents:During this course, students will learn about the challenges in an international market environment. Key theoretical concepts in international marketing as well as their application in a correct manner to solve managerial challenges in international marketing will be in the focus of this course.

INTERNATIONAL MARKETING AND MANAGEMENT II: INTERNATIONAL MARKETING BInstructor: Elisabeth GötzeCourse Number: 2035Number of Credits: 6 ECTSCourse Contents:This course deals with basic concepts of international marketing. In particular, we discuss › The global marketing environment › Emerging markets › Market assessment and selection › Market entry strategies › The marketing mix in international

contexts

INTERNATIONAL SERVICE MARKETINGInstructor: Krisztina KolosCourse Number: 2257Number of Credits: 6 ECTSCourse Contents:Services are now the dominant activi-ty in developed countries around the world. Many countries employ the majo-rity of their labor forces in service occu-pations and services are becoming more and more the driving force for economic growth.The objective of the course is to give the students a good understanding of services marketing management in an international context. The globalization of services is offering unprecedented opportunities for developed and emerging and economies as well.The topics will cover all relevant issues of managing a market-oriented service organization with a strong emphasis on international examples, cross-cultural comparisons, and specific topics related to the internalization of services.

INTERNATIONAL TOURISM – PRINCIPLES AND PRACTICEInstructors: Margit Kastner, Claudia KrösbacherCourse Number: 0983Number of Credits: 6 ECTS

Course Contents:The main topics of this course are the following: - Introduction to Marketing Research and special issues in Global Marketing Research - Designing the Marketing Research Project: different research designs, secondary research, exploratory research (qualitative research) and descriptive research (sur-veys)- Gathering and Collecting Data: This includes measurement and scaling issues, how to design a questionnaire, sampling and international issues in data collection- Analysis and Communi-cation: how to prepare and present marketing research findings (writing reports and preparing presentations)

HOT TOPICS IN MARKETING: BUSINESS MODEL GENERATIONInstructor: Ulrike KaiserCourse Number: 2197Number of Credits: 6 ECTSCourse Contents:Starting a small business or re-define an existing company for sustainable growth requires proper thinking. In this class students learn and practice how to develop a sound business model, which is considered fundamental in business education. Students will deepen and extend their marketing knowledge by

looking at how the different building blocks of a business model; i.e. custo-mer value proposition, profit formula and key resources and activities - are interlinked. In the second part of the course, students will work in teams on a small a real-life project.

INTERNATIONAL MARKETINGInstructor: Elisabeth GötzeCourse Number: 1008Number of Credits: 6 ECTSCourse Contents:It is the aim of this course to introduce students to the basic concepts of inter-national marketing. In completing this course, students will be able to: › Realize the challenges a global

company is facing in an international market environment and ways it can deal with them

› Know how companies select an appropriate market

› Decide about the suitable market entry strategy

› Understand the key theoretical con-cepts in international marketing

› Utilize these concepts in a correct manner to solve managerial challen-ges in international marketing and management in various formats (mini-case studies, project).

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39

MARKETING STRATEGIES FOR CENTRAL AND EASTERN EUROPEInstructor: Slawomir SmyczekCourse Number: 2259Number of Credits: 6 ECTSCourse Contents:1. Introduction to study marketing strategies for CEE › Marketing strategy – notion,

characteristics › Process of marketing strategy

creation - CEE perspective › Strategic planning in CEE markets › Marketing control in CEE markets › Marketing in the organizational

structure in CEE

2. Marketing environment of companies in CEE › Economical and sociological

environment in CEE › Political environment and law

condition in CEE › Technological and technical

environment in CEE

3. Segmentation strategies for CEE › Segmentation of customers on CEE

markets › Targeting in CEE markets › Positioning in CEE markets

4. Market entry strategies in CEE › Types of market entry strategies to

CEE markets › Risk and control in market entry

strategies in CEE markets › Market expansion strategies in CEE

markets

5. Marketing instruments strategies in CEE › Product strategies in CEE › Prices strategies in CEE › Distribution strategies in CEE › Promotion strategies in CEE › Relationship marketing in CEE

STRATEGIC DECISION MAKING FOR SERVICES AND TOURISMInstructor: Astrid DickingerCourse Number: 0982Number of Credits: 6 ECTSCourse Contents:We use selected chapters and cases from: Gary L. Lilien & Arwind Rangaswamy, Marketing Engineering: Computer-Assisted Marketing Analysis and Planning, Second Edition, 2002 (www.mktgeng.com/index.cfm)

Course Contents: › Introduction to tourism › Managing and Measuring Tourism

Demand › Tourism Consumer Behavior › Insights into different sectors of

tourism › Selected issues related to the

tourism destination

MARKETING IN THE EMERGING MARKETSInstructor: Mubbsher Munawar KhanCourse Number: 1488Number of Credits: 6 ECTSCourse Contents:This course aims to provide students with knowledge essential for understan-ding and analyzing decisions of Chinese consumers. We will discuss the needs and the concerns of Chinese consumers. We will also analyze their styles and strategies of decision making. To accomplish these analyses, we will use multiple perspectives including social, psychological, cultural, political and economical perspectives. The risks and opportunities of doing business in China will be discussed with the knowledge about Chinese consumers.

MARKETING RESEARCHInstructor: Elisabeth GötzeCourse Number: 2039Number of Credits: 6 ECTSCourse Contents:This course will convey a sound under-standing of marketing research in a glo-bal environment. In particular, students will get to know how marketing research projects work in practice. I.e., students will learn to raise research questions properly, to design research processes, how to collect data and analyze them, and how to present results. Upon completion of this course, students should be able to conduct, evaluate and monitor any marketing research project.

The aims of the course are: › To introduce students to the neces-

sity of marketing research when doing business in a global environment

› To gain an understanding of how to conduct marketing research

› To apply the acquired knowledge on a real life project

› To learn how to deal with potential practical challenges

› To learn to work together as a team.

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› To improve cognitive skills, effective problem solving, effective commu-nication, numerical and quantitative skills, effective use of tools, effective self-management, learning to learn, self awareness, effective team wor-king, interpersonal and research skills

› To understand the specifi c requi-rements of IS/T projects within all taught sub-areas such as changing requirements, high technical comple-xities, high levels of uncertainty, etc.

INFORMATION STRUCTURESInstructor: Sigrid Schefer-WenzlCourse Number: 1200Number of Credits: 6 ECTSCourse Contents:Data structures and Data Bases › Graphs, Trees, Binary Search Trees › SQLDocument Centred Data

Organization › XML, DTD, XSD, XPath, XSLTSemantic

Web › RDF, RDF Schema

IT-SUPPORT IN PROJECT AND PROGRAM MANAGEMENTInstructor: Claudia Euler-RolleCourse Number: 0446Number of Credits: 3 ECTSCourse Contents: › Overview of IT support for project

and program management › Overview of the programs MS Project

2007/2010, WBS Chart Pro 4.8a and MindManager 9

› Time scheduling with MS-Project 2007/2010: milestone plan, bar chart

› Scope planning with MS-Project 2007/2010: work breakdown structure

› WBS Chart Pro 4.8a: visualization of work breakdown structure

› MindManager 9: development of objects of consideration and project stakeholder analysis

(INFORMATION SYSTEMS) IS PROJECT MANAGEMENTInstructor: Stefan BauerCourse Number: 1802Number of Credits: 6 ECTSCourse Contents:This course aims at developing the following: › To consider critically the role of

project management within organizations and its value in achie-ving organizational objectives

› To provide a fi rm grounding in project management

› To provide a fi rm grounding in the process of planning, scheduling, monitoring and controlling resources(physical, technological, human and others) for the achievement of a focused objective

› To consider the factors involved in promoting organizational change, and critically examine the problems of implementation

› To utilize techniques for the monitoringand the control of projects.

Information Systems

Information Systems

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NEGOTIATION MANAGEMENTInstructor: Patricia J. SmithCourse Numbers: 1797, 2313Number of Credits: 6 ECTSCourse Contents: › Contract Negotiations › Negotiations on Prices and Conditions › Settling Disputes or Complaints › Supplier/Procurer Relations, etc.

NEGOTIATION STRATEGIES AND TECHNIQUES. A CASE STUDY APPROACH ON THE HARVARD PROGRAM ON NEGOTIATIONInstructor: Manfred HückelCourse Number: 0164Number of Credits: 6 ECTSCourse Contents:Negotiation strategies and techniques based on the Harvard Program on Negotiation.

Business Skills

Information SystemsIncoming Master Students (MSc)

45

JURISPRUDENTIAL PERSPECTIVES OF TAXATION LAWInstructor: John PrebbleCourse Number: 1537Number of Credits: 3 ECTSCourse Contents:Jurisprudential Perspectives of Taxation Law will be discussed to enable the students a comprehensive education in tax law.

SIMULATED TAX TREATY NEGOTIATIONS WITH BRAZILInstructor: Helmut LoukotaCourse Number: 0378Number of Credits: 6 ECTSCourse Contents:The Seminar in Tax Law will be held in English only and will be conducted in cooperation with the University of Sao Paolo. In that context a joint video conference shall take place in which it is intended that students of both univer-sities lead simulated tax treaty nego-tiations. In order to prepare for this event it is essential that all participants are familiar with the OECD Model Tax Convention.

Participants therefore should make a self-test in advance of the course in order to check whether he/she is in a position to give brief explanations with regard to each of the Articles of the OECD Model Tax Convention in the English language. The preparation is necessary to ensure discussions on a high academic level.

INTERNATIONAL CORPORATE AND FINANCIAL LAWInstructor: Thomas Bachner Course Number: 0316Number of Credits: 6 ECTSCourse Contents: › Introduction › The Core Features of Company Law › Limited Liability & Creditors › Centralized Management › Shareholder Control

INTERNATIONAL CORPORATE AND FINANCIAL LAWInstructor: Eva Maria MichelerCourse Number: 2083Number of Credits: 6 ECTS

BASICS ON BUSINESS TAX LAWInstructor: Claus StaringerCourse Number: 0381Number of Credits: 6 ECTSCourse Contents:Students should have knowledge about the contents of corporate tax law, which will be discussed and explained on the basis of case studies in the lecture.

INTRODUCTION TO THE LAW OF INTERNATIONAL COMMERCE AND INTERNATIONAL PRIVATE LAWInstructor: Bernhard A. KochCourse Number: 0315Number of Credits: 6 ECTSCourse Contents:The class will analyze private law pro-blems of cross-border transactions, starting with a brief introduction to the differences of legal systems and advantages and challenges of forum shopping. Harmonization of private law is the next topic, dealing more specifi-cally inter alia with the examples of the UN Sales Convention and the Incoterms. Selected aspects of contract law will be discussed from the perspective of vari-ous national systems as well as the Sales Convention, the Principles of European Contract Law, the Unidroit Principles

of International Commercial Contracts, and the Draft Common European Sales Law. The second half of the class will be devoted to conflicts of laws that may arise in business settings, and how the Rome I and II Regulations resolve these.

INTRODUCTION TO THE US BUSINESS LAW AND INTER- NATIONAL ARBITRATION LAWInstructors: Nicholas Simon, Andreas ReinerCourse Number: 0402Number of Credits: 6 ECTSCourse Contents:Introduction to U.S. Business Law (Dr. Simon). This lecture series provides an introduction to common law contracts (including the concepts of offer, accep-tance, consideration, damages etc.) as well as an overview of U.S. corporations law. The material is presented in interac-tive lectures, in which the students are expected to read and discuss court de-cisions. Students are obliged to attend all lectures (attendance is taken) and to complete a final 1 1/2-hour written examination in English.

Business Law

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ADVANCED MACROECONOMICSInstructor: Jesus Crespo CuaresmaCourse Number: 1925Number of Credits: 9 ECTSCourse Contents:This course focuses mostly on topics in macroeconomics. There are a number of working papers and manuscripts on the web-site: newschool.edu/nssr/cem

ECONOMETRICSInstructor: Harald BadingerCourse Number: 1943Number of Credits: 12 ECTSCourse Contents: › Regression Models › The Geometry of Linear Regression › The Statistical Properties of Ordinary

Least Squares › Hypothesis Testing in Linear

Regression Models › Confi dence Intervals › Nonlinear Regression › Generalized Least Squares and

Related Topics › Models for Panel Data Instrumental › Variables Estimation › GMM Estimation › Maximum Likelihood Estimation

› Discrete and Limited Dependent Variables

› Multivariate Models › Methods for Stationary › Time-Series › Data Unit roots and co-integration › Testing the Specifi cation of

Econometric Models

HISTORICAL STRUCTURES AND PROCESSES: THE STRUCTURE OF EMPIRESInstructors: Peter Berger, Carmen Gruber, Günter Bischof, Guest Lecturer: Henk KernCourse Number: 1948Number of Credits: 6 ECTSCourse Contents:The objective of this course is to give students an understanding of the rise of the two superpowers of the 20th

century, the US and the USSR, in comparative perspective and with regard to economic, political, and diplomatic factors.

Economics Course Contents:This course gives an introduction to English business and company law. It introduces students to English case law and English legal practice in the areas covered by the course. It also draws a comparison between the English and the Austrian/German legal system.

TAX TREATY LAWInstructor: Michael LangCourse Number: 0069Number of Credits: 6 ECTSCourse Contents:The course is an introduction into tax treaty law. The system of the OECD Model Convention and the most impor-tant double tax conventions are analy-zed by discussing and solving case studies.

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FinanceACTIVE PORTFOLIO-MANAGEMENT IInstructor: Josef ZechnerCourse Number: 1315Number of Credits: 6 ECTSCourse Contents:The courses “Active Portfolio Management I” and “Active Portfolio Management II” are closely linked and students need to follow both. The fi rst course has a slightly stronger focus on theory and lectures, while the second course devotes more time to develop and discuss specifi c applications and computer models. This course covers the main concepts underlying modern active portfolio management. Active portfolio management can be delivered via two dimensions: (i) via active asset allocation and (ii) via security selection. The course starts with active asset allocation. The main asset classes such as stocks, government bonds, corporate bonds, hedge funds, and commodities will be covered. For each of these asset classes, class participants will fi rst be familiarized with the risk-return characteristics.

Then we develop models to analyze and forecast the risk premia. In a further step, we will develop a framework allowing the portfolio manager to include his/her return and risk expecta-tions into an optimization framework. The basic model we will use was origi-nally developed by Black and Litterman. We will apply this approach empirically, using Excel. We will also cover active security selection. Here the focus is on choosing individual securities for port-folio construction. For stock selection we will introduce the concept of fundamental valuation. We will also derive a scoring model, which over- or under-weights individual stocks.

ACTIVE PORTFOLIO-MANAGEMENT IIInstructor: Arne WesterkampCourse Number: 1316Number of Credits: 6 ECTSCourse Contents:The courses “Active Portfolio Management I” and “Active Portfolio Management II” are closely linked and students need follow both.

The US established itself as the leading power on the American continent in the 19th century and was pulled into the problems of Europe during the interwar period, before becoming the dominant power of the western world. The USSR, inheritor of tsarist Russia and product of a successful revolution based on a perversion of Marxist theory, then rose to become the feared antagonist of the United States. The global climate of the “short” 20th century was shaped by the tensions and reluctant cooperation bet-ween these two superpowers, until the fall of Communism in 1989-1991, which shifted the balance and created new parameters for further development.

In this course, two renowned experts on American and Russian history, Günter Bischof from the University of New Orleans and Henk Kern from the University of Leiden, will illuminate the two sides of the confl ict.

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51

› Main patterns of financial inflows into emerging economies

› Financial crises › Definition of financial crises and

their classification › Crises of the 1980s and 1990s vs.

current financial crises › Country risk and financial vulnerability

analysis - importance of credit ratings › Concept and analytical framework for

measuring country risk › Credit rating agencies and their

importance › Volume and structure of overall

capital flows to emerging economies: what has been the importance of official flows?

› Overall trends › Role of multilateral financial

institutions › Bilateral official sources › Private capital flows to emerging

economies by instruments – sources and instruments

› Euro-financial market › Syndicated bank loans › Eurobonds › Foreign direct investment › Portfolio equity investment

ASSET MANAGEMENTInstructor: Arne WesterkampCourse Number: 1056Number of Credits: 6 ECTSCourse Contents:Following an introduction and overview we continue with the Markowitz mean-variance optimization technique and its application in portfolio construction and asset allocation. We show how to identify the minimum-variance set and explore several important properties of the portfolio frontier, including the two-fund separation theorem and the linear beta/return relation. The next part of the course is a review of two classic asset pricing models: The Capital Asset Pricing Model and the Arbitrage Pricing Model. We derive the main re-sults of these models and examine their empirical relevance and implications for portfolio management and performance evaluation. The third part discusses the concept of market efficiency and relates it to various documented stock return such as the size effect, value premium and momentum effect. The last part deals with performance measurement.

The first course has a slightly stronger focus on theory and lectures, while the second class devotes more time to de-velop and discuss specific applications computer models. This course covers the main concepts underlying modern active portfolio management. Active portfolio management can be delivered via two dimensions: (i) via active asset allocation and (ii) via security selection. We continue covering active security selection. Here the focus is on choo-sing individual securities for portfolio construction. For stock selection we will introduce the concept of fundamental valuation. We will then derive a scoring model, which over- or under-weights individual stocks. Students will also be familiarized with the scoring approach by Brandt-Santa Clara-Valkanov (2009). Given the recent sovereign bond crisis, we will also learn how to analyze sovereign risk and choose a portfolio of sovereign bonds. Finally, we will develop a framework for optimally selecting corporate bonds, based on various characteristics of the bond and the issuing corporation. The last chapter of the course deals with performance evaluation of actively managed portfolios.

We introduce the concept of attribu-tion analysis, which breaks down a portfolio’s relative performance into its various components, such as asset allocation and security selection.

ADVANCED TOPICS IN FINANCE IInstructor: Mojmir MrakCourse Number: 2135Number of Credits: 6 ECTSCourse Contents:Conceptual framework for analyzing international capital flows › Balance of payments account and

analysis › Exchange rates and exchange rate

policies › International monetary system:

concept and evolution › International capital flows: general

concept and main patterns of capital inflows into emerging economies

› International capital flows and macroeconomic aggregates

› Classification, volume and structure of international capital flows

› Liberalization of international capital flows

› Achieved level of institutional integration of emerging economies into global financial markets

Finance

53Finance

(International) HR Management and Organizational BehaviorHUMAN RESOURCE MANAGEMENT – LEADERSHIP: THE LOST ART OF EARNING MEMBERSHIPInstructor: Scott NeilsonCourse Number: 0961Number of Credits: 6 ECTSCourse Contents:This course on International Human Resources Management is designed to reclaim the essentials of effective lea-dership by helping leaders understand the critical importance of building and managing support among constituent groups. It is designed to help leaders understand the role of constituent groups in achieving business goals, and it provides a construct through which leaders can identify those constituent groups, understand their motivations, and develop the leadership skills neces-sary to build and maintain their levels of commitment to business strategies and direction.

INTERNATIONAL HUMAN RESOURCE MANAGEMENT – INTERNATIONAL DIMENSIONS OF ORGANIZATIONAL BEHAVIORInstructor: Iris Kollinger-SanterCourse Number: 0323Number of Credits: 6 ECTSCourse Contents:This 3 days class gives in-depth know-ledge of cross cultural management and expatriation issues; it deals with various facets of culture, cross cultural commu-nication management; apart from this it also shows the challenges which come up when sending employees abroad. A very practical and hands-on approach is an essential characteristic of this lecture.

Starting with the concept of relative performance, attribution analysis, tracking error and information ratio, we will continue with risk adjusted performance measures such as the Sharpe Ratio, the Jensen Alpha and the Treynor Index.

INTERNATIONAL FINANCEInstructor: Pablo Collazzo YelpoCourse Number: 0258Number of Credits: 6 ECTSCourse Contents:Students taking this course should expect to learn the nature and pur-poses of fi nancial management in the international context. They will gain skills in international investment and fi nancing techniques, through hands-on case studies and simulations. In the end, the goal is to apply state-of-the-art techniques to the international fi rm's investment, fi nancing and risk management decisions.

55

Strategic ManagementGLOBAL STRATEGIC MANAGEMENTInstructor: Brigitte BojkowszkyCourse Number: 0823Number of Credits: 6 ECTSCourse Contents:Global Strategic Management centers on the transnational corporation. It examines the development of strate-gy in the MNE with the focus on the motivations that draw or drive compa-nies abroad, the means by which they expand across borders, and the mind-sets of those who built the worldwide operations. It looks at political, econo-mic, and social forces that shape the business environment in which the MNE operates. This course discusses the or-ganizational structures and systems that need to be put in place to be effective in a complex and dynamic world. Subse-quently, it emphasizes the nature of the organizational capabilities that must be developed to make central, local, and transnational innovations more effec-tive. Moreover, this course focuses on how partnerships such as alliances, JVs, and interfirm networks can be built and managed to develop strategic capabili-ties that may not be available inside any single MNE. Ultimately, it explores the management challenges of operating a successful MNE.

STRATEGIC MANAGEMENTInstructor: Pablo Collazzo YelpoCourse Number: 0819Number of Credits: 6 ECTSCourse Contents:The course deals with the issue of building and maintaining successful organizations. This challenge can be seen as covering two highly important management themes, each with its own emphasis. First, it involves gaining strategic insight, analysis of the stra-tegic landscape, evaluation of options and strategy formulation. Second, it deals with the issues of designing an organization to support the strategy, executing the strategy and showing leadership.

Course relevanceBuilding on the foundations of strategic thinking, the course goes beyond the static view of strategy to introduce the concepts of uncertainty, competitive actions and reactions and complex dynamics and discusses how these affect a company’s strategic landscape. Allow participants to develop strategic insight and understanding of the dynamics of strategy through the discussion of specific case studies.

ETHICAL ISSUES IN INTERNATIONAL BUSINESSInstructor: Elisabeth GötzeCourse Number: 1455Number of Credits: 6 ECTSCourse Contents:When doing business in an international setting, managers often have to deal with ethical challenges. In class, we will address ethical issues in various areas of international management such as: › How should we deal with different

standards concerning environmental laws, or labor conditions?

› Should we engage in child labor, and if so how?

› Should we cooperate with local governments, even if they don't meet our standards concerning human rights, corruption etc.?

› Should we profit from different standards concerning R&D?

› How should we deal with the practice of gift giving (bribery)?

› Is it ethical to price products diffe-rently in various markets? Even for vital products such as HIV medicine?

› Should we protect our core compe-tencies by keeping them in our home country or do we have the duty to educate our local partners?

Usually, there is no easy solution to these problems. Nevertheless, it is essential that managers can grasp their full scope, evaluate pros and cons, and then come up with a decision.

DOING BUSINESS IN EMERGING MARKETSInstructor: Leslie BergmanCourse Number: 2262Number of Credits: 6 ECTSCourse Contents:To give students a basic understanding of the distinctive characteristics for doing business in Emerging Market countries

INTERNATIONAL BUSINESS POLICY AND STRATEGYInstructor: Christian KreuzerCourse Number: 0447Number of Credits: 6 ECTSCourse Contents:The class will cover concepts of: Porter Hamel / Prahald Kaplan and relate them to the Central European understanding of strategy. The class leads students to understand the most important ideas of strategic management and to apply them in defined business situations.

International Business

International Business

57

E-MARKETINGInstructor: Claudia BrauerCourse Number: 0325Number of Credits: 6 ECTSCourse Contents:The internet and other information tech-nologies have created interesting and innovative ways to provide customer value. Important strategies include web sites for marketing communication and customer support, one-to-one com-munication to many different receiving devices, consumer behavior insights based on offline and online data com-bination, and inventory optimization through CRM-SCM integration. Social media provide perfect platforms for connecting with todays consumers. Readership blogs, social networks (such as Facebook and LinkedIn), and online communities (such as YouTube, Twitter and Second Life), gave consumers the opportunity to be heard in large num-bers, and smart marketers have learned how to tap into these citizens for impro-ving products and marketing commu-nication. You will learn all about these strategies and more in this course. The course uses a mix of lecture/discussion, interesting individual and group pro-jects, outside speakers, and exams.

GLOBAL BRAND MANAGEMENTInstructor: Brigitte Bojkowszky Course Number: 2023Number of Credits: 6 ECTSCourse Contents:This course examines cross-cultural and international management issues, and analyzes the challenges of managing in an international marketplace. It focuses on cultural diversity and differences, political and economical influences, global market factors, and other con-tingencies with which management of multinational enterprises must contend. Moreover, the course provides insight in management practices of formulating and implementing strategies for inter-national and global operations.

GLOBAL CONSUMER BAHAVIORInstructor: Brigitte BojkowszkyCourse Number: 0820Number of Credits: 6 ECTSCourse Contents:To succeed, international marketers must understand the nature and extent of differences between the consumers of different societies – "cross-cultural" differences – so that they can develop effective targeted marketing strategies to use in each foreign market of interest.

MarketingDIVERSITY MANAGEMENT IN PRACTICEInstructors: Edeltraud Hanappi-Egger, Beatrice Achaleke, Monika Brodey, Michael Sicher, M.Sc., Dr. Jean-Luc Vey.Course Number: 0964Number of Credits: 6 ECTSCourse Contents:Diversity management: introduction, concepts and theories

Selected diversity dimensions and their role in organizations: disability, ethnicity, age and sexual orientation.

GENDER, DIVERSITY AND THE WORKPLACEInstructor: Mary Ann DanowitzCourse Number: 2273Number of Credits: 6 ECTSCourse Contents:This course prepares participants to confront the challenge and to maximize the opportunities of managing a work-force that is increasingly diverse along dimensions of gender, ethnicity and race, sexual orientation, age, disability, age and religion within a globalized world.

SELECTED TOPICS IN GENDER STUDIESInstructor: Edeltraud Hanappi-EggerCourse Number: 0175Number of Credits: 6 ECTSCourse Contents:This course deals with basic gender theories and their meaning in different cultural contexts. Gender issues are applied to day to day situations regarding to organizations.

Groups will work on small empirical studies.

Gender and Diversity Management

Gender and Diversity Management

59Marketing

Views that pin a global marketing perspective – one that stresses the similarities of consumers worldwide - against a localized marketing strategy that stresses the diversity of consumers in different nations and their specific cultural orientations are compared. Contemporary approaches to global business emphasize the importance of adopting a global customer focus. Globalization presents challenges and opportunities in the emergence of a new type of consumer and its effects on industry in terms of culture, economics, marketing and social issues at every scale from local to global.

This course considers the many culturally different consumers around the world whose diverse experien-ces with buying, having and being are equally vital to value. It enhances the understanding of what marketing strategies are likely to be effective, how humans operate in the marketplace, and what sorts of social and cognitive mechanisms the consumer brings to the purchasing decisions.

The purpose of this course is to examine the basic concepts underlying consumer behavior with the goal of understanding how these concepts can be applied in making appropriate marketing manage-ment decisions. Plus it provides a forum for students to discuss and apply these concepts.

DATAWAREHOUSE MANAGEMENT WITH SAP BW: AN INTRODUCTIONInstructors: Alexander Prosser, Sarah KellermannCourse Number: 0224Number of Credits: 6 ECTSCourse Contents:The entire course will emulate a real-world warehouse implementation project from its early planning stages to final use. The system used will be SAP's Business Warehouse (SAP BW). SAP is the world market leader of Enterprise Resource Planning systems (SAP ECC), but also offers a data warehouse pro-duct which can be used independently of ECC.

DATAWAREHOUSE MANAGEMENT WITH SAP BW BALANCED SCORECARDInstructors: Alexander Prosser, Sarah KellermannCourse Number: 0222Number of Credits: 6 ECTSCourse Contents:Based upon the data warehouse built in subject "Datawarehouse Development with SAP BW: An Introduction", a balan-ced score card (BSC) will be created anda business case will be implemented and analyzed in the system.

The information stored in the data warehouse will be aggregated to build a BSC and to analyze a given business case. The business case under review reveals structural weaknesses in the company's operation. Students have to devise a counter strategy and to suggest changes in the company's business. The subject builds business and technical skills that are crucial in state-of-the art business analysis and simulation.

ETHICAL SYSTEM DESIGNInstructor: Sarah SpiekermannCourse Number: 0204Number of Credits: 6 ECTSCourse Contents:When engineers design information systems today they often focus on functionality only. They aim to make the system work. However, in recent years, user-centric system design and the recognition of the usability and ease- of-use of IT has entered the scenes. The success of companies like Apple and Google has shown that people prefer to use and buy technologies that are appealing to their emotions and that fulfill their expectations.

Information Systems

61Information Systems

While being both usable and increa-singly beautiful most systems still fall short of another set of requirements: the respect for peoples' ethical values and moral expectations. Many users are surprised when they learn that their per-sonal online data is being sold, shared or stolen and hence their privacy under-mined. Potentially even their security is threatened. Many users suffer from in-formation overload, but systems do not allow them to more effectively manage and allocate their attention. As a result, many users regularly confront situations where they would like to better control the systems they use, where they would like to switch them off or reconfigure them to meet individual demands. In this course you will look into human values and ethical expectations on IT. And you will learn how such values and expectations could be integrated in or embedded into IT so that companies can create socially sustainable solutions for their customers.

E-SERVICESInstructor: Christine BauerCourse Number: 0203Number of Credits: 6 ECTS

Course Contents:While the term "information techno-logies" (IT) is obviously most likely associated with the IT sector, software engineers, and robots, there are also markets that are not that apparently associated with high IT integration. One of these sectors is the service sector. This sector is ubiquitous in everyday life, important for our society – and particularly relying on IT. This course introduces information systems in the service sector and their particular characteristics. Thereby, the course will discuss the requirements in different service phases. A particular emphasis will be put on discussing the appropriateness of the services for electronic distribution and the strategic importance of e-services. The course is organized alongside different key service sectors that are particularly import-ant for our society and highly relying on IT. The service sectors discussed in this course will include (but are not limited to) › Transportation › Tourism › Finance, Banking, and Insurance › Health Care › Telecommunication and Mobile

Services

INTERNET ECONOMICS AND E-MARKETS MODELSInstructor: Sarah SpiekermannCourse Number: 0478Number of Credits: 6 ECTSCourse Contents:The Internet and its "Information Rules" has dramatically influenced how many industries co-operate and exchange goods and services today. It has changed our thinking about feasible business models. It is disrupting major industries such as the media business. Old industry giants (such as publishing houses) are trying to find their way around in this new era of commerce and attempt to fight off young compe-titors. The newbies that rapidly grew to dominate the IT industry (i.e. Amazon, Google, Apple, etc.) are fiercely com-peting with each other, merging rapidly on and off their core competencies. For example, Google starts to sell its own operating system and even phones (Android, Motorola), Apple becomes an application service provider, Amazon sells Labor (Amazon Turk) and Cloud Computing Services.

After attending this course, students will have learned about the particular dynamics underlying Internet Econo-mics, including Price Differentiation, Switching Cost and Lock-in, Supply-side economics in high-tech markets (and winner-takes-all phenomena), Network effects, Standardization dynamics, Free business models and their importance in 2-sided markets, Revenue sharing and new forms of contract.In addition, this course fosters the following soft skills: Economic thinking about industry dynamics, Presentation skills.

IS AND SOCIETYInstructor: Roman BrandtweinerCourse Number: 0326Number of Credits: 6 ECTSCourse Contents:Fundamental theoretical concepts of IS and society. We will discuss different possibilities to define society and talk about historical and current statements concerning the topic and about some IS specific models (e.g. TAM) Ethics and ethical issues IS Social Networks and their impact on society Cybercrime Digital Divide.

Information Systems

IT RISK, SECURITY AND COMPLIANCEInstructor: Edward BernroiderCourse Number: 1614Number of Credits: 6 ECTSCourse Contents:The course will cover the following topics: › Enterprise risk management › Risk identification and quantification

techniques › Risk mitigation and control systems › External and internal regulation and

legislation (SOX, Basel 2/3, etc) › Information security management › Advanced control system design and

implementation

PRIVACY AND SECURITYInstructor: Alexander Novotny Course Number: 2152Number of Credits: Course Contents:Guaranteeing the electronic privacy and security of information is an increasin-gly difficult challenge in today’s highly networked society. 88% of people worry about who has access to their data, 86% state that they recently became more security conscious about their data and 83% are concerned when they hear that their data may be stored

overseas. More important, according to a recent survey by Cap Gemini, 80% of customers say that they would stop doing business with a company that gets known to abuse personal data. As a result, the management of personal data and guaranteeing its privacy and security are vital for business.

Against this background, the focus of this course is on privacy and its techno-logical, legal, managerial, behavioral, economic and philosophical facets as well as data security; a major enabler of privacy. The main goal is to teach students to pro-actively identify privacy and security issues relevant for business and to practically plan and implement a sustainable strategy to address these issues.

After exploring how to effectively rea-lize information security by Information Security Management Systems (ISMS), we turn to privacy. Based on legal privacy principles, privacy risks and appropriate mitigation strategies are identified. Furthermore, it is elaborated how economic issues and user behavior are influencing the sustainable manage-ment of privacy and security.

INTERNATIONAL EXCHANGE PROGRAMSzas@wu.ac.at

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INTERNATIONAL SUMMER UNIVERSITY WU

isuwu@wu.ac.at

CONTACT INFORMATION

WU (VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS) Augasse 2–6, 1090 Vienna, Austriawu.ac.at

ZENTRUM FüR AUSLANDSSTUDIEN (ZAS)INTERNATIONAL OFFICE (IO)wu.ac.at/io

T +43-1-313 36-4310F +43-1-313 36-752

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