Brochure is a term most people are familiar with.

Printed piece of six pages or more

Designed for a single purpose

Distributed to special publics

Published only once

What is a Booklet?

Eight pages or more

Stitched spine

Fit in a pocket or purse

Fliers and circulars?

Single sheet pieces

Printed on one sign

Bulk distributed through mail or windshields.

A leaflet?

Folded

A pamphlet?

Folded—more than one page.

A Tract?

A pamphlet or booklet whose content promotes a political or religious point of view

What do they have in common?

Message statements are always singular

Purpose is to persuade, inform and educate

Published only once

Must attract and hold the attention of the public

Have their own delivery system

Must have clear writing and visually attract public

Steps to designing a brochure:

Clearly define its purpose

Develop an organizing concept

Write the content

Design the presentation of information

Produce the brochure

Distribute the brochure

Reduce the purpose to a single idea

Define a Concept

Organize words, visuals, colors to effectively design the space to capture and hold the attention of your special publics.

Symbolism and a headline:

Uniqueness—standing out

Cleverness: fresh twist

Avoid puffery

Validity—stand on accuracy

Overall task: giving shape to information

Rules of writing

Active voice

Accurate

Conform to a style

Clear distinct tone

Think visually—write first

Designing the Brochure

Give air to long copy blocks

Put twice the space above a subhead as below it

Avoid uneven left margins

Don’t tilt type at odd angles

Don’t run type vertically

Avoid sans serif faces for text

Don’t wrap text around odd shapes.

White Space

The smaller the paper, the smaller the margin.

Never trap white space inside the page design

Activity

Write the purpose statement for your web page or brochure.

Describe the words, visuals and design elements that you might want to incorporate. Be specific.

What type of symbolism will effectively complement your purpose

Write a headline for your page/brochure.

Find three creative common visual images to incorporate into your project.