broadcast your impact with facebook live · 2020. 1. 1. · describe your broadcast and then tap...

Broadcast Your Impact with Facebook Live

with John Haydon

with John HaydonBroadcasting Your Impact with Facebook Live Video

Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA with clients all across America.

Author: Facebook Marketing for Dummies, Facebook Marketing All-In-One

Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, CauseCamp, Boys & Girls Club, Jewish Family Services, Sarasota Community Foundation, and more.

Clients include: Habitat for Humanity, Make-A-Wish, Boys & Girls Club, Jewish Family Services, Ronald McDonald House, Environmental Defense Fund, Boston Medical Center, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, and more.

Weekly training via Facebook Live: http://johnhaydon.com/hdcb

http://www.amazon.com/Facebook-Marketing-Dummies-Business-Personal/dp/1118107403/


Agenda

• What is Facebook Live?

• How to get started

• Creative examples

• Tips for your first broadcast

with John Haydon

What is Facebook Live?



Facebook Live lets any person, brand,

or nonprofit broadcast live video on

Facebook. You can answer burning

questions, hear what's on their minds

and respond to commenters - all

from your smart phone.

with John Haydon

How to get started


How to get started

Facebook Live is a feature within the

Facebook app and the Pages

Manager app. To broadcast for your

cause, use the Pages Manager app.


Describe your broadcast

and then tap “Go Live”.

Once you are live, your

broadcast gets posted in

the Newsfeed.

How to get started

with John Haydon

Creative nonprofit examples


Live museum tours

Live unpacking of exhibits –

with the artist.

Live broadcast restorations. Invite viewers to ask questions

about the process.

*Make sure you have your

expert answer questions.




Science museum Q&A

Broadcast interviews with

visiting scientists to discuss

an exhibit.

Create a series that answers

common misunderstandings.

Demystify any and all

mysteries.



Animal welfare

Live broadcast the arrival of

new animals.

Live broadcast feeding time.

Live broadcast a puppy cam

during lunchtime each day.

with John Haydon

Tips for your first broadcast


Tip #1: Don’t freak out

• Mistakes will be made

• You will feel nervous

• You will survive



Tip #2: Get your feet wet with a small group

• Do a dry run with a small test group

• How is the video and audio quality?

• Practice calling out peoples names and reading comments

• Ask viewers to follow

• Test out other features



Tip #3: Pick a topic people WANT to discuss

• Trending topics or news

• Frequently asked questions about a specific topic

• Provide an insider's view behind the scenes

• Research other popular themes on social media

• Give access to something most people don't witness



Tip #4: Tell people WHEN you're going live

• Post an update on your page the week before

• Post an update on your page the day before

• Include the date, time, and topic in a Facebook cover

• Send an email to your email list

• Tweet about it immediately before you go live



Tip #5: Make an outline for your broadcast

• Introduce the topic or event

• Introduce yourself

• List the interview questions

• Tell people what's next (events, news, fundraisers)

• Respond to comments throughout the broadcast

• Ask for follows throughout the broadcast



Tip #6: Make sure the BANDWIDTH is healthy

• If you can, use Wifi

• If not, make sure you've got 3 bars, 4G

• Test broadcast from event location

• Plan for a contingency carrier



Tip #7: Write a compelling description

• Make your topic clear

• Make your topic compelling

• No more than one short sentence



Tip #8: Respond to commenters

• Call out commenters by name

• Read their comment

• Reply to their comment

• Say thank you



Tip #9: Ask for FOLLOWS

• Ask participants to follow

• They'll get notified each time you broadcast

• Totally boosts your Newsfeed karma



Tip #10: Always end with a call-to-action

• Join your newsletter

• Like your page

• Register for an event

• Other CTA related to your broadcast topic



• Send a follow up email

• Link to broadcast in your newsletter

• Re-share broadcast on your Page

Tip #11: Share the recordingTips for your first broadcast


Tip #12: Recycle the recordingTips for your first broadcast

• Save the video

• Create short snippets

• Post snippets

• Transcribe for blog posts

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Our compelling topic:

How we will promote broadcast:

Broadcast outline: • Topic

• Introductions:

• Presentation outline:

• Q&A / Discussion:

• Thank participants:

• Tell them what’s next:

Post-broadcast follow-up:

Snippets for repurposing:

Facebook Live Video: Planning Worksheet

from John Haydon

http://www.johnhaydon.com


Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA with clients all across America.

Author: Facebook Marketing for Dummies, Facebook Marketing All-In-One

Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, CauseCamp, Boys & Girls Club, Jewish Family Services, Sarasota Community Foundation, and more.

Clients include: Habitat for Humanity, Make-A-Wish, Boys & Girls Club, Jewish Family Services, Ronald McDonald House, Environmental Defense Fund, Boston Medical Center, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, and more.

Weekly training via Facebook Live: http://johnhaydon.com/hdcb

http://www.amazon.com/Facebook-Marketing-Dummies-Business-Personal/dp/1118107403/

broadcast your impact with facebook live · 2020. 1. 1. · describe your broadcast and then tap...

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