broadcast day fernando gomes de oliveira, technical sales manager, latin america and the caribbean...

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Broadcast Day Fernando Gomes de Oliveira, Technical Sales Manager, Latin America and the Caribbean Region 5th June 2007 Irdeto Brazil Rua Manuel da Nóbrega, 211 7th floor São Paulo, SP -Brazil 04001-081 Tel. +55 11 3266 5313 Fax. +55 11 3266 6470 Mobile. + 55 11 81173490

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Broadcast Day

Fernando Gomes de Oliveira, Technical Sales Manager, Latin America and the Caribbean Region5th June 2007

Irdeto BrazilRua Manuel da Nóbrega, 211 7th floorSão Paulo, SP -Brazil04001-081Tel. +55 11 3266 5313 Fax. +55 11 3266 6470 Mobile. + 55 11 81173490

5 June 2007 2Broadcast Day

Group

•Part of Naspers Media Group ($2.5bn revenue)•+7,000+ employees

5 June 2007 3Broadcast Day

MIH 300,000

MIH 300,000

MIH 1,200,000

Irdeto PayTV, IPTV 11,000,000

MIH subscribers Ten Cent QQ subscribers Irdeto subscribers

Irdeto Mobile DRM, S-DMB, T-DMB, DVB-H

5,000,000

Tencent QQ20,000,000

Irdeto Pay TV DVB-C, DVB-S, DVB-T,

MMDS200,000

Number of Subscribers

MIH, QQ and Irdeto subscribers 37.8 million Pay TV, Internet and Mobile

subscribers

5 June 2007 4Broadcast Day

Who is Irdeto?

Over 350 satisfied customers

380 professionals in 10 countries

Nearly 40 years of experience Recently acquired Philips CryptoWorks

Part of Naspers Media Group

Systems for Pay TV Digital (cable, Satellite and Terrestrial) Broadband IPTV (xDSL, FTTH, Cable) Mobile (DVB-H and DMB)

5 June 2007 5Broadcast Day

Irdeto Content Protection Solution

Ideal solution for Digital Age Maximum Protection of subscriber revenues Solutions for DVB, IPTV and MobileTV Suitable for 100m subs+ requirements Easily scaleable in lots of 5m subs Meets Convergence requirements Easy to use, user friendly interface Responsive customer service Proven CA modules for increasing ARPU Easy to Simulcrypt when required Widest range of consumer receiver options 6th generation content security Complies to international standards

5 June 2007 6Broadcast Day

Customer Base +350

5 June 2007 7Broadcast Day

Protecting the world’s best content

5 June 2007 8Broadcast Day

How does it work?

5 June 2007 9Broadcast Day

MultiplexerClear

Rede DVB

How does it work?

5 June 2007 10Broadcast Day

Multiplexer Scrambled Clear

Rede DVB

Scrambler

EPG

Scheduler

Code DL

IPPV

SMS

How does it work?

5 June 2007 11Broadcast Day

Multiplexer Scrambled Clear

Rede DVB

Scrambler

EPG

Scheduler

Code DL

IPPV

SMS

How does it work?

5 June 2007 12Broadcast Day

Multiplexer Scrambled Clear

Rede DVB

Scrambler

EPG

Scheduler

Code DL

IPPV

SMS

CW

How does it work?

5 June 2007 13Broadcast Day

Multiplexer Scrambled Clear

Rede DVB

Scrambler

EPG

Scheduler

Code DL

IPPV

SMS

Control Word

How does it work?

5 June 2007 14Broadcast Day

Multiplexer Scrambled Clear

Rede DVB

Scrambler

EPG

Scheduler

Code DL

IPPV

SMS

ECM

How does it work?

5 June 2007 15Broadcast Day

Multiplexer Scrambled Clear

Rede DVB

Scrambler

EPG

Scheduler

Code DL

IPPV

SMS

Entitlement Control Msg

How does it work?

5 June 2007 16Broadcast Day

Multiplexer Scrambled Clear

Rede DVB

Scrambler

EPG

Scheduler

Code DL

IPPV

SMS

EMM

How does it work?

5 June 2007 17Broadcast Day

Multiplexer Scrambled Clear

Rede DVB

Scrambler

EPG

Scheduler

Code DL

IPPV

SMS

Entitlement Mngm Msg

How does it work?

5 June 2007 18Broadcast Day

Content is sensitive or confidential

Need to create groups or define who is entitled to receive the content

Need to control the access

Content is paid (Distance Learning)

Pay TV operation (DTH)

When to scramble ?

5 June 2007 19Broadcast Day

Convergence and New Media

Mobile TV: next killer application Expected to grow in the next years

5 June 2007 20Broadcast Day

Convergence and New Media

DVB-SH - opportunities for: Satellite operators Equipments manufacturers Headset vendors MVNO (Mobile Video Network

Operators

DVB-SH = evolution from DVB-H 30MHz frequency available in S-Band

Satellite for 100% country coverage Repeaters for urban and deep indoor coverage 3G streaming for limited audience TV, VOD and interactivity

123

19001920 1980 20102025 2110 2170 2200

5 June 2007 21Broadcast Day

1

2

3

(2.5/3G/HSDPA)

(DVB-SH)

Convergence and New Media

5 June 2007 22Broadcast Day

Convergence and New Media

Terrestrial coverage 27/45 TV channels(*)

Satellite coverage 9 TV channels(*)

S-Band

Optimal coverage provided by the Hybrid architecture Satellite coverage for nationwide service Terrestrial coverage for

- urban & sub-urban, outdoor to deep indoor - additional capacity

TV channel @ 256 kbps

5 June 2007 23Broadcast Day

S-Band to provide: - geographical coverage complement- additional channels (including local)- easy and economical solution for indoor

UHF multiplex simulcast in S-Band

Dual reception on bi-mode [DVB-H UHF / DVB-SH S-Band] terminals

Channel 1

Common Multiplex

Channel 2 Channel n

UHF Band DVB-HS-Band DVB-SH

Availability < 2008Availability < 2008

S-Band as a complement to UHF

5 June 2007 24Broadcast Day

Why customers choose Irdeto security

Fully convergent system designed for DVB-S, DVB-T, DVB-C,DVB-H, S-DMB, DMB-T and IPTV.

Irdeto 6th Generation CA Card Security system

Robust, carrier grade, Modular design

Easily scalable, each server support 5m subs, System can support 100m+ subs

Based on Windows & SQL database

Industry standard XML API’s for easy integration

Easy to use interface

5 June 2007 25Broadcast Day

Why Irdeto?

Irdeto Latin America More +41 CAS operations between satellite, MMDS, cable and

UHF with a strong customer base Local technical support for Digital TV, IPTV and Mobile TV

Irdeto has the world’s most satisfied customers Independent customer loyalty surveys show that Irdeto

customers consistently score significantly above the industry benchmark in every category, earning Irdeto Satmetrix Gold

Push VOD Large experience in Push VOD solution, with a support for DVB

and ATSC standards

FlexiFlash to update cards, unique in the market

Number of STBs manufactures that works with Irdeto