broadband statistics and customer expectations - itu.int · core business strategic growth areas...
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Broadband statistics
and
customer expectations
Christoph LegutkoWireless Standards and Regulations Manager
Intel Corporation, Global Public Policy
Chisinau, 04.05.2010
Broadband future:1 Billion “Connected Mobile Clients” in 5 Years
One Architecture Across Multiple Mobile Client Platforms
Core Business Strategic Growth Areas
Client PCsCE
(Internet)
Mobile
Internet
Devices
Low-Cost
PCs
Embedded
Microsoft Windows / MeeGo Linux-based OS / Services Port of ChoiceWindows, Mac OS
Source: Intel
PC access to the internet:
mobile overtook desktop …
Forecast
Notebook
Desktop
MU
0
100
200
300
400
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Source: Gartner, Q1’09
… And mobile PCs will be
connected to the Internet
Source: In-Stat . ABI & Intel Internal Estimates, 1H’09
WAN Connection is Essential
M Units % WAN
Notebook
Netbook
Percent Connected to WAN
… And These New Devices and Applications
Are Rapidly Overloading Existing Networks
Commerce Productivity EducationMedicalInformation Entertainment Communication
“Watching a YouTube video on a smartphone can use the same capacity on the
network as sending 500,000 text messages simultaneously.”02 technology Chief Derek McManus
Global Mobile Data Traffic Growth
Source: Cisco Visual Networking Index, July 2009. Forecast, 2008 -2013
[1] Signals Ahead Research, Volume 5, No. 11, 9 September, 2009.
[2] Saul Hansell, Sprint Banks on WiMax to Win Back Market Share, New York Times, 27September 2009
[3] “U.S. 3G Networks Deliver Less Than Expected,” Phillip Redman, Gartner Research, 22 January 2009.
2008 2009 2010 2011 2012 2013
How Will Operators Meet Demand?
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
TB/mo.
The problem with 3G is in the air and the backhaul.
The network was built for narrow band and now
users are downloading video on iPlayer, on what is
essentially a voice network. In London my calls
have started dropping and on the motorway my
phone drops between cells.3
Independent research firm tests showed an average
speed of 3.8 Mbps for downloads and 1.7 Mbps for
uploads for the Portland, OR Clearwire network1, four
times as fast as current 3G networks.2
Traffic Equivalents*
1 Smartphone = 30
Handsets
1 Laptop = 450 Handsets
Mobile Voicevs.
Mobile Internet
A network optimized for mobile
voice cannot handle high numbers
of mobile internet users~ 10 Kbps Constant Rate 1-5 Mbps Burst Traffic
More Spectrum Needed
More Backhaul And Different Network Architecture Required
* Source: Cisco Visual Networking Index, July 2009
Mobile Internet Requires a Technology Revolution
Data Traffic is Taking Over Voice Networks
Source: Cisco
0%
20%
40%
60%
80%
100%
2006 2007 2008 2009 2010 2011
DATA
VOICE
Percentage of Overall Traffic
Enabling new mobile broadband experience
WiMAX Data Usage
• Data usage expands when true broadband becomes available
• WiMAX capable of providing primary broadband, not just mobile
• 3G cost/bit and performance unable to meet BB experience expectations
3G Source: Major 3G service provider, June 2009
WiMAX Source: Major WiMAX service provider, June 2009
<20%>3GB/mo.
3G PC Data Usage
40%500MB-
10GB/mo.
25%>10GB / mo.
Applicationsbandwidth/
application
1990 2000 2012
computer
telecom
Voice/SMSUMTS more data
HSPAVoice/SMS Voice/SMS Voice/SMS
computer applications drive bandwidth demand
CDmusic
games
SKYPE
EBay
banking
Google Earth
WLAN
WiMAX
video
Blue Ray
DVD
HD video
Video SKYPE
Digital Cinema
Home office
Enterprises
LNA/file transfer
New Applications Drive Bandwidth Consumption
400 MByte/monthAverage Smartphone user on a 3G Network
800 MByte/monthAverage iPhone user in NY and San Francisco
4.7 Giga BytesWatch DVD quality movie on Netflix.com
1.2 Giga Bytes/monthListen 30 minutes a day of Pandora
5.8 Giga Bytes/monthWatch 30 minutes daily sitcom using Hulu HD
1.2 Giga BytesUpload 5 minute SD video clip to Facebook 10X
5 Giga BytesSync photos with your Nikon SLR and Flickr
(2)
average user’s byte “consumption”/ month
OK
7s = valuable time for person to wait
100++ Mbps wireless connectivity is needed for good user experience
20 s 1 min 10 hours1 hour1 s . . .
3 hrs
11 min
5 s
0.3 s
1 hrs
15 hrs
Needs to happen in the background or over night
I’ll do something else in between
Let’s go for coffee
44 hrs16 s
Max speed
. . .TimeScale illustrative
1 min0.03 s
5 min
6 hrs
1 hrs
9 hrs
ACTION
Transferpicture
5.0 Mpixel (jpeg)4 MBytes
DownloadDVD movie8 GBytes
Download HDTV movie40 GBytes
0.3 s
1 hrs
10 min
2 s
3G Cellular 2 Mbit/s
3,5 G Cellular 14 Mbit/s
WLAN 108 Mbit/s
WIR
EL
ES
S
18 hrs16 s89 hrs
ADSL 6 Mbit/s
Gigabit ethernet 1000 Mbit/s
Ethernet 100 Mbit/sFIX
ED
ADSL 1 Mbit/s