broadband by land, sea or air
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Broadband By Land, Sea or Air. Richard Callahan Chairman and CEO. Broadband Wireless Forum San Francisco - February 19,2001. Broadband is on the verge of an explosion. The internet is a key driver of broadband demand in the SME and Residential market - PowerPoint PPT PresentationTRANSCRIPT
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Broadband By Land, Sea or Air
Richard Callahan
Chairman and CEO
Broadband Wireless Forum
San Francisco - February 19,2001
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Broadband is on the verge of an explosion
• The internet is a key driver of broadband demand in the SME and Residential
market • Broadband Delivers what customers want - have rising expectations
– Speed, quality, quantity, customization • Promised technologies have left the drawing boards and moved into operation.• Regulators are driving alternative solutions and operators • Always-on, high bandwidth Internet connectivity has created a new, distributed
service environment• Applications constrained only by our imagination
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Applications driving broadband needs
Remote HostLogin
Imaging
Visualization
Synthetic Environments
RemoteSensing
WWW,Multimedia
MailStreaming
Media
NetworkedMultimedia
GamingVideo
Conferencing
Client Server, Design
PacketVoice
Text-basedEmail
VOD
10
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Steady Bursty
FileTransfer
AnalogVoice
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Multiple network solutions
Technology
• DSL
• Fixed Wireless
• Cable
• Satellite
• Third Generation Mobile
• Fiber
Target Customers
• Res/SME
• SME
• Res/SME
• Large Business/Res Entertainment
• PIM/Messaging/Voice
• Large Business
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The Challenges for Carriers
Continuing to deploy capital for upgrades and expansion
Driving higher margin traffic through the networks
Establishing a strong, differentiated competitive position
Re-engineering operational processes to enable the delivery of “next generation” application services/
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Value Added Services
Broadband Value Chain
Access Applications Aggregator Portal/Vortal
Content
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Cable Communications
Focus on three lines of Business
Broadband Wireless
Applications Infrastructure Services
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Callahan Associates is one of the largest cable communications operators in Europe*
Spain and Portugal - ONO
France - Numéricâble
Germany - Baden-Württemberg North Rhine Westphalia
* Post closure of Baden Württemberg acquisition anticipated early 2001, subject to certain closing conditions.
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Callahan Associates is one of the largest cable communications operators in Europe*
• Approximately 20 million franchise homes• Approximately 12 million homes passed• Approximately 7 million subscribers• Operations in 4 of western Europe’s top markets• Operational control in all ventures• Building or upgrading all networks for broadband
communications
* Post closure of Baden Württemberg acquisition anticipated early 2001, subject to certain closing conditions.
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Our current environment
Multiple Broadband Access Alternatives…
Creates a new market need … customers seek product Creates a new market need … customers seek product packages to meet lifestyle needs and simplify choices packages to meet lifestyle needs and simplify choices … moving us to customer centred model … moving us to customer centred model
Public policy Stimulate competition and encourage multiple networks
Technology Interactive Networks with IP capabilities
Competition Multiple Broadband network providers
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The Customer Centered Business Design
Value driven by focusing on the customerValue driven by focusing on the customer
Access Technology Determine network capabilities required… perform make/buy analysisDeploy rapidly to achieve time to market
Cost Approach Invest in capabilities to meet high value needs
Management Objective Maximise share of available cash in the market
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Key Beliefs
• Broadband Access Demand Will Be Strong • Execution on operations is paramount• Geographic clusters of broadband access
properties will create additional value for individual properties
• Opportunities for expansion will come from consolidation and selective new licensing
• Partnerships with IDC/ASP’s to provide solutions to SME customers is critical
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Three Market Segments
Developing Markets
Developed Medium markets – the city state
Developed large metro markets.
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• Huge number of businesses unable to satisify their access demands
• High pricing for 64 kbps dedicated circuits• High Dial up penetration and high interest in
dedicated services at the right price• PLDT focused on increasing teledensity and
financial restructuring• Other landline providers less prevalent and have a
focus on meeting POTS build out obligations.
Phillipines market --- Developing Market
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• Less than *2% of Swiss SME have a permanent high speed connection to the Internet
• Up to now:– Too few applications
for broadband– Prices were too high– No competition in the
local loop– Not actively marketed
by Swisscom– Market education
required
Swiss Market --- Develped Medium Market
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• Chose Broadband Fixed Wireless Access (TDMA LMDS Point-to-Multipoint) equipment for our entry technology, focusing on the SME market.
• In the future, other wired broadband access solutions such as DSL or Fiber, or wireless solutions in other frequency domains will be added to our existing broadband access network.
We plan to be a Broadband Services Provider, not a WLL Access Company
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onSpirix
Simplified ASP Revenue Sharing
ASP
PartnersUsage
CommissionIncl. Hosting fees
UsageCustomer
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Carriers entering the applications market have to address a number of key issues:
Will I risk “losing relevance” in the business services value chain?
Do I want to be in the software distribution business?
Can my BSS/OSS support for service delivery of software applications?
Will I be able to hire and retain entrepreneurial, IP-aware staff?
What is my core business, anyway?
Carriers and “Higher Layer” Services
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Broadband access carriers need to build, buy or lease applications management infrastructure
Physical NetworkPhysical Network
Data LinkData Link
NetworkNetworkCarrier Access
Networks
(OSI Layers 1-3)
TransportTransport
SessionSession
PresentationPresentation
ApplicationApplication
Application Management
Platform
(OSI Layers 4-7)
• Provisioning• Security• SLA Mgnt.• Billing• ASP Services
Moving up the OSI Stack
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The Functionality of the Middleware
Network andApplication Fault
Management
Transformation Workflow
Reliable Messaging
Billing
SecurityServices
Dynamic Customer
Portal
Provisioningand ServiceActivation
CRMTrouble
Ticketing
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Nupremis -- A next-generation Internet and IP
Infrastructure Provider• Providing infrastructure outsourcing (managed security,
storage and high-availability servers) along with application/content hosting for internal IT departments, ISVs/ASPs and Carriers
• Enabling turn-key solutions for broadband network service providers to capitalize on the telecoms industry shift in value from access and dial-tone related services to enabling the delivery of real-time applications, content and multi-media from the Internet and private sources to consumers and business
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“Computers in the future may weigh no more the 1.5 tons”
Popular mechanics, 1949
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“ “I think there is a world market for maybe five computers”
Thomas Watson, Chairman IBM – 1943
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“But what is it good for?”
Engineer at the Advanced Computing Division of IBM regarding the Microchip – 1968
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“ “ There is no reason anyone would want a computer in their home”
Ken Olson, president, chairman and founder of Digital Equipment –1977
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“ This “telephone” has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us”
Western Union internal memo – 1876
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“”640k ought to be enough for anybody”
Bill Gates – CEO Microsoft - 1981
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