brittany ferries and goss - sailing the digital sea to deliver £7m of online savings
DESCRIPTION
Brittany Ferries have moved from 5% of bookings online to 85% of bookings online and have saved over £7m in the process. This presentation covers the digital portfolio that GOSS have used to help Brittany Ferries become a highly successful online business including web, mobile, commerce, search and customer service. More info http://bit.ly/ZBO9V2TRANSCRIPT
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Sailing the digital sea todeliver £7m of online savings
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ROBERT MCCARTHYCEO
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Sailing the digital sea todeliver £7m of online savings
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MATT RANDLEINTERNET SERVICES MANAGER
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Our route to Channel ShiftP
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Our route to Channel ShiftP
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Our route to Channel ShiftP
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THE SIMPLE BROCHURE SITE
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IMPROVE YOURWEB EXPERIENCE
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EASY TO USE
WIDESPREAD USE
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EyjafjallajökullEyjafjallajökullEyjafjallajökullEyjafjallajökull is pronounced “ay0uh0fyat0luh0yoe0kuutl”
..or ‘Ash Cloud’ for short
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MULITLINGUAL LAUNCH
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TOGETHER IN CODEFREE IN CONTENT
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Enterprise iCM
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THE WEB HASGONE MOBILE
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Enterprise iCM
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A CAUTIONARY TALE…
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Need some mobile screen shots
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CENTRALISED FUNCTIONSENABLED BY A
FLEXIBLE POWERFUL ARCHITECTURE
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Our route to Channel ShiftP
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Our route to Channel ShiftP
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INCREASE ONLINE SALES
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Channel Shift CostsChannel Shift CostsChannel Shift CostsChannel Shift Costs
Source: Society of IT Managers 2013
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BRITTANY FERRIES SAVES£7 MILLION BY MOVING BOOKINGS ONLINE
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Need some mobile screen shots
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CONVERT MORE, SELL MORE
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LISTENING TO THE CUSTOMER
IMPROVING 1 PIXEL AT A TIME
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Study itStakeholder workshopsFocus groups
Depth InterviewsTask analysisDemographics
Study itStakeholder workshopsFocus groups
Depth InterviewsTask analysisDemographics
Study itStakeholder workshopsFocus groups
Depth InterviewsTask analysisDemographics
Understand itScenarios of usePersona development
Affinity diagramsPaper PrototypingWireframe development
Understand itScenarios of usePersona development
Affinity diagramsPaper PrototypingWireframe development
Understand itScenarios of usePersona development
Affinity diagramsPaper PrototypingWireframe development
Review itUsage analysis
A/B multivariate testing
Goals and Funnels Satisfaction surveys
Review itUsage analysis
A/B multivariate testing
Goals and Funnels Satisfaction surveys
Review itUsage analysis
A/B multivariate testing
Goals and Funnels Satisfaction surveys
Implement itDesign guidelines
Heuristic evaluation
User testingAnalytics designBuild and Deploy
Implement itDesign guidelines
Heuristic evaluation
User testingAnalytics designBuild and Deploy
Implement itDesign guidelines
Heuristic evaluation
User testingAnalytics designBuild and Deploy
User Centred
Design
User Centred
Design
User Centred
Design
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INSIGHT AT YOUR FINGERTIPS 44
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Need some mobile screen shots
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ALWAYS BE THERE TO HELP
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INCREASE ORDERS AND CUSTOMER SATISFACTION
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SUCCESS GROWS CONFIDENCE
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CONFIDENCEMEANS
REPEAT BOOKINGS
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CUSTOMER MANAGEMENT
DELIVERING THE RIGHT EXPERIENCE
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Need some mobile screen shots
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Always be there to help!
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EASY, FLEXIBLEONLINE FORMS
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USE METRICSAND
MANAGE CONTENT TO
REACT QUICKLY
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Our route to Channel ShiftP
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Our route to Channel ShiftP
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HOLIDAY PRODUCTS
THE EVOLUTION FROM A
BROCHURE MINDSET
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Intgrated Content Marketing
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Intgrated Content Marketing
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Confidence comes with success
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SEARCH THAT WORKS
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POWERFUL SEARCH
BREAK THE BROCHURE MIND SET
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CONTENT STRATEGY
DESTINATION MARKETING
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Need some mobile screen shots
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ENRICH THE PRODUCT
TO GUARANTEE THE SALE
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Destination marketing
big value add
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Destination marketing
big value add
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Need some mobile screen shots
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Destination marketing
big value add
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CONTENT INTEGRATION+
POWERFUL SEARCH=
CONTENT MARKETING
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WHAT NEXT?
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Our route to Channel ShiftP
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VISIT STANDE7045
www.gossinteractive.com
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THANK YOUANY QUESTIONS?
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VISIT STANDE7045
www.gossinteractive.com