British cultural materialism Name: Deepika VajaCourse : Cultural studies Topic: British cultural materialism Enrollment no: PG14101031.Year & class: 2014-16 & M.A -1Roll no:04deepikavaja3733@gmail.com Dept. of English M. K. Bhavnagar University.

Introduction • Culture as way of living life a

particular group of people. • Traditions, rules- regulation,

customs, food, art, festival, clothes, norms, religious, rituals, communists, civilizations etc has all about culture.

• In many parts of the word ‘cultural studies’ (CS) has been moving into the mainstream of intellectual life, offering scholars interested in society and culture alternatives to old research paradigms at culture.

• In cultural studies emerged work done at the Centre for Contemporary Cultural Studies, how this five terms as part to cultural studies. Now explain to British cultural materialism.

Five terms

Cultural

studies

British cultural materialism • Cultural studies is referred to as ‘cultural materialism’ in Britain and it has a long

tradition.• In 19th century many critics redefine to his argued in British cultural

materialism .

Matthew Arnold

Edward Burnett Tyler

Claude levi

struss

Raymond

William

British culture

Primitive culture

Primitive people

Working class

• To appreciate the importance of this revision of ‘culture’ we must situation it within the controlling myth of social and political reality of British empire upon which the sun never set, an ideology left over from previous century.

• Two trajectories:

Johns Hopkins – Guide to theory and criticism cultural materialism furnished a leftist

orientation “critical of the aestheticism, formalism, antihistoricism and apoliticism common among the dominant postwar methods of academic literary criticism”.

Feudal past Social utopia

Richard Hoggart and Stuart Hall established at the University of Birmingham in 1964 and both claim that CS enables them to examine cultural objects and practices from the point of view, their interaction with and within relations of power.

Britain culture

British culture

How use to power in society?

• Problems of culture hegemony and in many systems of domination related to literature and from example Gramsci as Marxist - “they got concept of cultural “hegemony” referring to relations of domination not a always visible as Williams noted that hegemony was a sense of reality for most people… beyond which it is very difficult for most members of society to move”.

Inspired by Karl Marx, British theorist were also influenced by Gyorgy, Theodor, Louis Althusser, Horkheimer, Mikhail Bakhtin and Antonio.

Hegemony

Domination relation

British power

British sound

• Althusser insisted that ideology was ultimately in controlled of people and “main function of ideology is to reproduce the society’s existing relations of production, function are even carried out in literary texts”.

• Carrying the baggage of ‘culture’s ideology’ and maintain the state & capitalism revolution.

• Feminist was also important for cultural materialism in recognizing how seeming disinterested thought by power structure such as patriarchy.

• Benjamin explain the frightening culture context for a film leni Riefenstahl's ‘Triumph of the will’.

Indian culture

Conclusion

• We know that not only British culture but Indian politics, social, economic, anti-racist, religious, Marxist has to cultural materialism.

• This kind of culture has goes on happing in society and endless culture to British and all other culture. This culture included the rapid expansion of mass consumption and mass society & the proliferation of means of mass communication.

• So we know that in British culture has connected to other culture and Brittan at center in world for materialism.

The end …..