BBG Intermediate Training on Social Media

Intermediate guide - Important points narrated *Evidence - When you say your brand is the best back it up with evidence , portrays the truth *Crisis communication - A crisis is any situation that threatens the integrity or reputation of your company, usually brought on by adverse or negative media attention. These situations can be any kind of legal dispute, theft, accident, fire, flood or manmade disaster that could be attributed to your company. It can also be a situation where in the eyes of the media or general public your company did not react to one of the above situations in the appropriate manner. Its important to have a crisis plan in order to be ready in a situation that arises *Video is the way forward on social media , video is taking content marketing by storm *Post mostly about human interests ,facts, stories, research and concrete substance *Testimonials /quotes are superb , avoid boasting and superlatives *Educate ,inspire and entertain *Solve problems *Community outreach - serve ,learn lead and change *Post topics relevant to your company brand *Infographics are visual and eye catchy *Interviews - great content marketing -Interviewing clients/speakers/influential business personalities to learn more about product performance and their experience *Which channels to focus on ? Themes , content, hashtags and which time of the day ? *Arabic content is necessary ,helpful and popular (quality content )

Moments at the BBG Training