Britannia Cake Presents

Kolkatar Junior/Shishu Champ

Client: Britannia Cakes TG : Parents & Kids

Objective

• To make Britannia Cakes synonymous to the TG

• Bringing out the fact that Britannia cakes are best for snacks

Line of Thought

• Children at their childhood are always on a lookout for ways to kill boredom

• All new and interesting things always happen to make them curious and grabs maximum involvement

• Hence the idea is to plan an engaging activity which not only kills their boredom but also helps them to learn good things and celebrate creativity

About the Concept

• To conduct a fun filled workshop where we involve kids in engaging activities

• There will be a professional instructor who will help children overcome their monotonous life and add some crazy interest and hobbies which they can develop

• To conduct a painting competition with different age groups.

• Interesting things like clay modelling, candle making, face painting, sculptures out of recycled objects which increases their environmental awareness shall also be explored.

Mechanism • On Ground Elements:• Phase 1 - Tie- up with schools• Phase 2 – Pre Event• Phase 3 – Britannia Cakes Presents Kolkatar Junior/Shishu Champ

Phase 1:Identify schools to conduct the workshopsDo a tie-up and get permissions from the principalPhase 2:The selected schools after the tie up will be visited by our team of promoters They will go and distribute pamphlets and paste posters on the notice boards to announce the date and time for Phase 3

Phase 3 : Brand Integration

• Entry Forms to have Branded tips column – Print Syndication type supported by Britannia logo.

• These Entry forms to carry Tips/ health benefits by having Britannia Cakes. • Entry form to have simple crossword puzzle which shall have flavors of

Britannia cakes embedded in them. • Parents can share their email id/ FB ID- Parents to give tips on good healthy

snacking habits – Britannia Cake to be fabricated – These posts shall be taken on a dedicated microsite and social media pages

• Branded filling forms to be in 7 colors. Britannia Cakes comes out in 7 different flavors and all the packs are in different colors. Direct brand Integration.

• Pencil and other stationary items to sport “Britannia” logo or mention of text • Felicitate Mr/Miss Kolkatar Jr. Chest Badges to sport Britannia branding

Brand Integration at the venue

• Creating human Costumed characters. I.E. Britannia Super Cake– A super fun filled comical characters to roam around the school.

• Kids get to take a picture with their favorite super cake- Branded checkered backdrop.

• Sampling can also be explored at the venue, where kids get to be with their fav Super Cake comical character and also taste these cakes.

• Radio City ka famous RJ’s to be at the venue. Live interaction with parents and kids about Britannia’s initiative in keeping good habits.

• Contest for parents, hosted by kids – Topic shall be on Snacks given by Parents for their kids – A fun filled element lead by Emcee / RJ

• Branded Floor mats – Carpet mats for kids to sit on floor for painting• Branded Standee / Backdrop branding inside the venue• A special session organized for the parents – Interaction session by a

leading Pediatrician - Giving tips for the parents on food habits• Emcee to interact with Kids, asking how they shall cultivate good habits.

On-air • Creating special segments on-air • Segments to be called Kolkatar Junior hours brought to you

by Britannia Cakes – To Happen at a snack time. (Evening) • Take Suggestion's from Listeners – What goes well with

Britannia Cakes.. Call up and let us know your thoughts • Promos – Created like kids calling for participation • Kids to co-host a show along side with a famous RJ

Digital • Creating a separate Microsite for the entire event • Activity schedule and updates to be notified over micro site• Testimonial bytes from Kids and Parents are to be uploaded• Selected Kids and their profiles are to uploaded – Their

Interests, fav Britannia Cake, Other interests are to be uploaded - Creating human interest stories