britania synopsis
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Marketing Strategy and Distribution of Channel of
Britania
PROJECT SUBMITTED TO ANNAMALAI UNIVERSITY
IN
PARTIAL FULFILMENT OF THE REQUIREMENTS
FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION
IN APPLIED MANAGEMENT
BY
RADHESHYAM
Enrolment Number: 4740800608
N.I.S. ACADEMY
PODDAR INSTITUE, VAISHALI NAGAR, JAIPUR
DIRECTORATE OF DISTANCE EDUCATION
ANNAMALAI NAGAR
2008-10
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ACKNOWLEDGEMENT OF THE STUDENT
It is real pleasure that, I record my indebtedness to my academic Guide,
Mr. Rajiv Avasthi for his counsel and guidance during the preparation of
this project.
I am grateful to Mrs Kamla poddar chair person of Poddar Institute
I wish to record my sincere and special thanks to my father Shri. Babu Lal
Solanki
Signature of the student________________
Place: Jaipur Name: RADHESHYAM
Date: Enrolment No:- 4740800608
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DECLARATION
I hereby declare that the project entitled Marketing Strategy and
Distribution of Channel of Britania submitted for the Degree of
Master of Business Administration in Applied Management is my original
work and the project has not formed the basis for the award of any degree,
diploma, associate ship, fellowship or similar other titles. It has not been
submitted to any other university or Institution for the award of any degree
or diploma.
SIGNATURE OF THE
STUDENT_____________
Place: JAIPUR NAME: RADHESHYAM
DATE: Enrolment No.: 4740800608
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CERTIFICATE
Certified that the project Marketing Strategy and Distribution
of Channel of Britania is a work done by Mr. RADHESHYAM
during the period of his/her study under my guidance, and that the project
has not previously formed the basis for the award of any degree, diploma,
associate ship, fellowship or similar other titles and that it is an
independent work done by his/her.
Signature of the Guide__________________
Place: Jaipur Name: RADHESHYAM
Date: Official Address with Seal:
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DIRECTORATE OF DISTANCE EDUCATION
PROFORMA OF GUIDES CONSENT
Name of the Student: RADHESHYAM Enrolment No.
4740800608
Name of the Guide :
Designation
Institution and Address
Mobile No.
E-Mail ID
Academic qualification
Experience
Selected area of Specialization of the Student
Topic chosen for the Project ( in CAPITAL Letters)
I__________________________________ (name of the Guide) do hereby accept to
guide
Mr. /Ms. _________________________Enrolment No.____________, Directorate ofDistance
Education, Annamalai University, Annamalai nagar.
Signature of the Student Signature of the GuideWith official seal
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Approval by the Research Committee
Wing Head Director Dean
Note :1.The Performa of Guides consent should be filled in ONLY BY THE
GUIDE and not by the student.
2. The signature of the Guide WITH OFFICIAL SEAL ONLY will considered.
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FORM SUBMISSION OF PROJECT
(To be submitted separately along with the project in duplicate)
I. Name of the Student : RADHESHYAM
(in BLOCKletters)
Enrolment No. : 4740800608
Programme with subject : M. B.A. in Applied Management
Title of the Project : Marketing Strategy and Distribution of Channel of Britania
Period of study :
Address of the candidate : Opp. Mahila Police Thana, Near Shiv
Om Wari, Rajendra Nagar, Pali - 306401
(with phone number) : 9950096128
II. Name of the Guide :
Designation with experience :
Address of the guide : 1. Official :
(with phone number) 2. Residential :
In case of late submission, furnish the payment particulars for late fee paid
Date of submission of project :
Place : Signature of the Student____________
Date : Signature of the Guide_____________
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SYNOPSIS
OF
THE
PROJECT
ENROLMENT NO. - 4740800608
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TITAL OF THE PROJECT
The title of project is Marketing Strategy and Distribution of
Channel of Britania
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STATEMENT OF PROBLEM
The efficient and effective utilization of working capital in bank.
Financial conditions of bank are not strong.
Sources are decreasing and Uses are increasing.
Uncontroling of all activity in the bank.
Customer relations are not good in the market.
Lack of awareness, about transaction in customers.
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OBJECTIVES OF THE STUDY
1. Broad Objective:-
The main objective of Britannia is to find out the Whole sale market
related problem and possible ways of sorting out these problems in
quick time. To be known the whole sellers capacity of the selling
power & contact detail and any issues related to service.
To make a scheme for whole sale market and increase market share
of the Britannia biscuit product.
2. Personal Objectives:-
Learning about corporate sector.
Understanding the distribution channel.
Handling the market issues
Getting knowledge about sales and marketing
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RESEARCH METHODOLOGY
The methodology of this project involved actual market survey,
identifying new shops, handling and getting purchase order with
sales man.
Survey of Jaipur whole sellers market and know the selling capacity
of the Britannia product and other biscuit product and contact detail
of all individual shop
Prospecting the Rajasthans rural and urban market and identifying
villages and tehsils regarding population through net so that
company spread its business in new market.