The Digital Networkfor Lake Tahoe

brings you

TAHOE.COM

TAHO

E.COM

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Our Customer-Centric PhilosophyOur job is to take care of your digital

presence — not just one time at the

point of the sale but all year long. We believe that keeping the information about what your business offers up to date keeps customers coming in and back.

How valuable is your web presence if it’s not current and content rich enough to entice customers? Most businesses offer a variety of ever-changing products, services, offers and events, not just one static thing. Let our team keep these featured items up to date and promote them through our Digital Network so potential customers know what you’re up to this week. They stay engaged because you’re engaged ... without having to do the work.

Meet your Content Managers

Mitch Harbaugh mharbaugh@tahoe.com

With over 30 years in graphic design and digital media production, Mitch and his family came to Lake Tahoe in 2004 to visit - and never left. He

then immersed himself in the Tahoe community and market dynamics, especially around the entertainment scene. When he is not at the computer, you can find him at an entertainment venue playing drums in his band.

Megan Murray mmurray@tahoe.com

Megan’s professional background in marketing and advertising features an emphasis on the recreation, tourism and hospitality segments. Megan first

moved to Lake Tahoe 20 years ago to live the ‘ski bum life’ and eventually fulfilled her dream of returning ten years ago. In her free time, she loves pursuing her passion for snowsports, backpacking and local Tahoe culture.

Sources: (1) Ipsos MediaCT, 2014

Customer Service

Our Tahoe.com Staff is here to help!Keeping your online information correct, consistent and exciting takes some work. Don’t let

this be daunting — you have enough work to do with your business!

Tahoe.com has a team of skilled, full-time content managers. Each business is assigned a

content manager who will ensure that your message is clear, your photos are in focus and

that your interface is full of items that will bring you business. You provide the necessary

components, and our team will make sure your online advertising is working for you.

65% OF LEISURE TRAVELERS RESEARCH ONLINE BEFORE MAKING THEIR TRAVEL PLANS (1)

The Power of Marketing with Tahoe.com

c A marketing interface that gives you the ability to showcase numerous sets of live information about your business and have it distributed through our vast digital network. In most cases, we enter this information for you, but you’re able to do it yourself if you prefer.

c The Tahoe.com staff supports your digital presence, allowing you to focus on your business.

c Custom editorial about your business on the destination website where your business is located.

c An enhanced listing on Tahoe.com.

c Analytics to measure your campaign’s success.

c Facebook integration.

c Retargeting campaign includes 25,000 impressions on Top 100 Comscore sites.

Marketing Interface

UpgradeOwn your CategoryAdd a Leaderboard - Section BannerGIVING YOU APPROXIMATELY15% MORE CLICK-THRUSTO YOUR LISTINGS

$3,600per year

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Sub-Destination and Category Banners LeaderboardOwn your Category - In every section of Tahoe.

com, there is a leaderboard

that starts off every

subdestination and category.

Section BannerFocus your Message - Be one of the select side

banner slots in the specific

area and/or category that fits

your audience best.

Rich Media

Everyday Guest Email Fishing where the fish are.Every day, guests check into hotels and vacation rental properties

around the lake to enjoy the area. At Tahoe.com, we have

developed the perfect way to provide these guests with the

most comprehensive summary of the many activity and

entertainment options available to them. Through our lodging

partners, these guests receive a Welcome Email every day of

their stay, showing events, activities, dining and retail options

in the areas they are staying. For example, a guest in South

Lake will receive an email with events and offerings in South

Lake; a guest in Tahoe City would see content specific to

Tahoe City.

Results that are UNHEARD OF in the Industry - 70% Open Rate! Due to the direct and relevant nature of this content

to the guest’s visit, the

interaction within the

email is drastically over

the industry average click-

through and open-rates.

Limited space available.

Date Ranges13-Weeks . . . . . . . . . . . $75026-Weeks . . . . . . . . . .$1,45052-Weeks . . . . . . . . . .$2,850

$1800per year

$600per year

A Custom Website for Your Business that is always up-to-dateOne of the major benefits of using the Tahoe.

com marketing interface is that we can create

a free-standing website for your business with

content that is always up-to-date.

Everyone wants a great website, but how do you keep it current? Your website can be built directly from your

marketing interface so it only needs to be

updated in one place. You’re in control —

either totally or with our help.

Connect to a wide distribution network to see what people have to offer.In addition, your site will be distributed

through the Tahoe.com digital network. You

don’t have to hire expensive SEO services to

drive traffic to your business.

Websites

Freestanding Websites(powered by Tahoe.com)

The Swiss Site (base) . . . . . . . . . . . . . . . . . . . . . . 995*Includes: Google Analytics & Reporting, Color Selection & Coding, Basic SEO, Hosting, Maintenance & Site Updates, Secure Site Certificate - SSL (yearly 250)

Themed Website (includes above) . . . . . . . . .1,995*

ExtrasDomain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Online Booking System . . . . . . . . . . Starting at 1,995

* Requires Marketing Interface. Custom Theme Development also available! Ask us for a quote!

Psst remember: We enterall information for you .

Your Facebook

Tahoe .com

Weekly Newsletter

Local Hotel Websites

Marketing Interface & Freestanding Websites

Your Websites

Destination Websites

Your FacebookRental Company Websites

Mobile Devices& Tablets

Community Information

Facebook Integration

Concierge Emails

LakeTahoeThisWeek .com

EVERYWHERE

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Sponsored ContentArticlesThere’s more to your business than where

you are, your hours and your sales or

specials. We’ll help tell your story in the

way that’s optimal for you and your

business — through our digital feature

articles.

The variety of options available through

LakeTahoeThisWeek.com and Tahoe.

com allows us the flexibility to highlight

the quirky or the historic, to hone

in on the employee who just did

something extraordinary or the events

that happen at your place that are so

interesting it’s unbelievable the world

doesn’t already know about them.

Your fully developed story will add a

dimension to your business’s branding that

typical advertising can’t accomplish.

VideoVisitors that come to Tahoe.com have their

sights set on discovering all our area has

to offer, and today’s digital user will take

the time to educate themselves if the right

content is provided.

Your business can capture that excitement

by positioning your video message at the

forefront of your specific category. If a picture

is worth a thousand words, a video is worth a

Million!

Digital Content

$750 per article

$1800per year

Tahoe.com has brings qualified visitors to you using digital technology.Target customers sing digital tactics

c Keyword Search

c Geography

c Behavior

c Demographics

c Retargeting

Once these individuals are identified, we are able to

directly target them with your ads as they browse the

internet. They may be reading Facebook, CNN, The

Weather Channel or any of the Comscore Top 100

websites. (See Comscore Top 100 below.)

Since we know these individuals have already been

searching for information about what you offer, they are

highly qualified and much more likely to click on your ad.

Comscore Top 100

Audience Extension

What You Get10,000 impressions in our Digital Network in selected geographic subdestinations that

match your area of focus.

40,000 impressions that will be served across the Comscore TOP 100 websites.

The keyword search advertising will be targeting anyone searching for select, Lake

Tahoe specific keywords.

$12 CPM*$600/monthly minimum spend50,000 Impressions per month

$99 set-up fee

*Three-month minimum contract:

$1,899

Ads will appear in all of these formats

300 x 250

320 x 50

300 x 50

728 x 90

320 x 480

160 x 600 300 x 600

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Event Marketing on Steroids

Featured Events

Homepage Banner AdLarge 1200 x 300 slideshow banner ad on LakeTahoeThisWeek.com homepage for two weeks before the event. Design service included!

Side Banner Featured event sidebar box on all pages with event details and image displayed on LakeTahoeThisWeek.com and across all destination sites.

Featured Event ListingEvent promoted at the top of calender listings and spotlighted as “Featured Event.” Event feeds are distributed to our vast digital network.

Blog DistributionMention in our weekly event blog. Blog post is distributed on LakeTahoeThisWeek.com’s homepage, social media and in our weekly email.

Email MarketingTop Pick as Daytime Event or Nightlife and banner ad in our Tuesday and Thursday E-Blasts the week of the event. Design service included! Placement subject to availability.

Social PromotionSharing of your event to our large following on social networks including Facebook and Twitter.

[ Event Feed ]

[ Sidebar Call-Out on All Sites ][ LakeTahoeThisWeek.com Homepage ] [ Email Marketing Campaign]

[ Social Networks]

$750/ month

Home SliderSide BannerLeaderboardSkyscraper

Section Banner

Psst remember: We enterall information for you .

Personalized Giveaway Campaigns

Giveaways

$495We do the work .

[ Registered Page ][ Winner Email with Promotion ]

[ Giveaway Entry Page ]

[ LakeTahoeThisWeek.com Giveaway Page ]

Unlimited SweepstakesYou have the option for us to run three Giveaways and you are able to create as many Giveaway as you want.

Schedule the Start and End DatesStart Giveaways right away, or plan for the future and end them whenever you like.

Random Winner SelectorButton to pick and random winner and can add multiple winners.

Custom Terms & RulesSet who can win the Giveaway and when the winners can use the prize.

Suggested Facebook Page LikeGiveaway entry suggest users to like your Facebook Page.

Collect Emails — Export Entry Data Download all entry data including user email addresses . You own the data . We don't email your entrants .

Real-time Entry AnalyticsView entries data in the dashboard with timestamped entry dates.

Network DistributionGiveaways are displayed on LakeTahoeThisWeek.com and emailed in our weekly newsletter.

Refer-A-Friend EmailsUsers can Refer-a-Friend via email after entering.

Social Sharing via Facebook and TwitterAfter entering, users are asked to share the Giveaway via Facebook and Twitter.

Analytics TrackingView how many pageviews your Giveaway is receiving via Google Analytics.

Mobile CompatibleGiveaway pages are optimized for mobile display.

One Entry Per CustomerUsers are only able to enter once per Giveaway.

Support Local customer support from our staff.

Email IntegrationEmail all entries at end of Giveaway to announce the winner with option to send a promotion to all entries.

Promoted on FacebookLTTW Giveaway Page promoted on Facebook.

925 Tahoe Blvd., Suite 103, Incline Village, NV 89451 • Office: 775.831.8015 • Tahoe.com

Jody PoeGeneral Sales Manager

530 .559 .1425 cell

[jpoe@tahoe .com]

Ginger KarlDigital Sales Executive

970 .331 .6553 cell

[gkarl@tahoe .com]

Linda AdkinsDigital Sales Executive

775 .750 .5323 cell

[ladkins@tahoe .com]

Cover photo courtesy of Talbot Photography