Service Measures

On-Brand ServiceOn-Brand Marketing

Financial Measures

Balanced Scorecard–Reinforce the Brand

Live the Brand!

©2005 EverythingCU.com and Denise Wymore

BRINGING YOUR CU INTO

WORLD 2.0

Morriss Partee

WEB 1.0

STATIC PAGES

WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE

COMMUNICATE, SHARE AND/OR INTERACT

SOCIAL MEDIA/NETWORKING SITES

WORLD 2.0:I can get

• ANY information about• ANYthing, ANY place,

ANY one, or ANY businessat ANY TIME.

(oh, and I can’t get lost, either)

Time for a magic trick

46645

GOOD NEWS!Now is our time to shine

• Democratically controlled• Open, honest• Authentic• Local• A solid deal!

100 YEARS AGO

What never worked for us

Word of Mouth

Facebook Members

0

25

50

75

100

Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08Members

52 million

Founded

1 mil

HighSchools

Regions

CoverFast Company

100 million

Countries by Population

1. China 1,300 m2. India 1,100 m3. United States 305 m4. MySpace 245 m5. Indonesia 228 m

Countries by Population

9. Russia 141 m10. Japan 127 m11. Mexico 106 m12. Facebook 100 m13. Phillipines 90 m

56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment.

-Cone Business Study, Sept. 2008

http://www.coneinc.com/content1182

*60% of Americans currently use social media.

craigslist

SOCIAL MEDIA IS NOT A MARKETING THANGIT’S EVERYONE’S THANG

BLOCKED? WTF?

What should I do now?

CU social media case studiesVancity CU, Vancouver, Change EverythingCommon Wealth CU, Alberta, Young & FreeVerity CU, Seattle, We are V blogUFirst FCU, Albany, The BoardcastTDECU, Houston, Y&F TexasMembers CU, NC, What are you saving for?Carolina Postal CU, NC, I love my hooptyCommunity Choice CU, Des Moines, The Bills

Results:

$179,000 in unpaid traditional media coverage

2,000,000+ impressions

2,736 new Y&F accounts$3,982,000 deposits into Y&F accounts

What it is: Community blog to make Vancouver and BC a better place to live

Results: Featured coverage in local media, including TV and newspaper

Increased loyalty among members

Reinforces triple-bottom line of the CU

New members joining Verity CU cite their

blog as the reason three times

more frequently than

direct mail.

Shari StormVP Marketing

Verity CUSeattle WA

MemberNote

MemberNote29% 41-5528% 25-4023% 56+

11% 18-24

TIME TO JUMP IN!

Social Media/Networking

Morriss ParteeChief Experience Officer

EverythingCU.com

morriss@everythingcu.com413·535·0621

http://everythingcu.wordpress.comFriend me on Facebook, Twitter, LinkedIn

HOW DO YOU

MEASURE?

Financial:Webinar salesOnline Switch Kit salesExecutive Membership sales

Community:Daily Visitors7-day Visitors31-day visitorsNo. of discussion messages, daily, weeklyNo. of documents contributed