bringing your catalog to life
TRANSCRIPT
And other ideas to market your library!
25% of all Americans, ages 16+, have visited a library website in the previous year.
Of those people who visited:
82% of them searched the library catalog
PEW Internet Research Report “Library Services in the Digital Age”
Users are visiting your site primarily to access the catalog. This means your bounce rate could be relatively high.
Welcome!! Thanks for visiting our web site!
Leaving already?
Two ways to look at it—
1)they found what they were looking for
2)they left your site without ever looking at any of your other content!
What works on Facebook? Photos & videoAsk your customers for feedback Be timelySchedule your postsPost teasers and provide a link to
your web site for more infoMonitor what’s working and not
working using Facebook Insights
Facebook.com/WaukeshaCountyFederatedLibrarySystem
Keep it short. Msgs about pgms, bk sales, new resources, hrs
Regular posts: 1/day or 1/wk. Share a tip on finding or accessing information online or in the building
Twitter posts can link to interesting news stories about literacy or about libraries
@wcfls
Give voice to your web site. Make yours stand apart
A great looking site is a plus, but a blog can add content and character
Blogs are great for optimization (google SEO)
82% of users visiting your web site bounce to the catalog
What are your users finding when they visit your catalog? BooksMovies Journal articles (if you have integrated
search)
Shared catalog: www.cafelibraries.org
Before…
After…
Allows book streams to be placed on web sites
Invite non-profits to create profiles and enter events
Non-profits will be trained oncreating Content-xChange carousels for their web sitesE.g. humane society can
feature books on puppy care,training, agility and more!
PEW Internet Research Report Google.com/analytics 30 Second Marketing Tips, weekly email by
Robert Grede
Reduce Bounce Rate: 20 Things to Consider http://tinyurl.com/annnmjrTo make banners
Banner.fotor.com Photoshop Elements 12 Publisher
Waukesha County Federated Library System www.wcfls.org Facebook Twitter Pinterest YouTube
Mellanie [email protected]
262-896-8084Angela Meyers