bringing you closer to your social customer

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Bringing You Closer to Your Social Customers June 12, 2014

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Page 1: Bringing You Closer to Your Social Customer

Bringing You Closer to Your Social Customers

June 12, 2014

Page 2: Bringing You Closer to Your Social Customer

Get social with us

Join the conversation:

#socialstudio

Page 3: Bringing You Closer to Your Social Customer

Safe HarborSafe Harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statement concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new product and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our web hosting, breach of our security measures, the outcome of any litigations, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, or relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-alesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filing's section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered in time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward looking statements.

Page 4: Bringing You Closer to Your Social Customer

Agenda • Introduction – Guest Speakers

• What is the Salesforce ExactTarget Marketing Cloud

• Our newest with Social Product

• How does Citrix use Social to get close to their customers

• Q&A

Page 5: Bringing You Closer to Your Social Customer

Marcel LeBrunSVP & GM Salesforce ExactTarget;

Radian6 Founder & CEO

Justin LevyHead of Global Social Media, Citrix

@lebrun

@justinlevy

Page 6: Bringing You Closer to Your Social Customer

The Platform for 1:1 Customer Journeys

Build a Single View of the Customer

Plan and Optimize the Customer Journey

Deliver Personalized Content AcrossEvery Channel and Device

Measure the Impact on Your Business

Page 7: Bringing You Closer to Your Social Customer

Bringing You Closer to Your Social Customer

Email Mobile Social Web ConnectedProducts

HubExchangeApps

#1 in social listening #1 in social publishing

Ads

Page 8: Bringing You Closer to Your Social Customer

Listen Engage Social Care / Business Process

Publish

Customer View

Our Vision for Social Marketing

Page 9: Bringing You Closer to Your Social Customer

Introducing…

Collaborative Spaces for Teams to Operate at

Social Speed & Agility

Plan, Source, and Publish Compelling, Brand-Safe

Social Content

Enable Authentic Interactions with Every

Consumer

Assess and Refine Your Strategy Based on Results

and Data

Workspaces Social Content Marketing Engagement Analytics

Consumer Ease of Use + Enterprise Class Capabilities

Page 10: Bringing You Closer to Your Social Customer

Bringing Citrix Closer to their Social Customer.

Head of Global Social Media, Citrix@justinlevy

Page 11: Bringing You Closer to Your Social Customer

Establishing Global Social Media ObjectivesLaying the foundational building blocks to scale social media

Increase competitive insights & customer knowledge

Drive advocacy, storytelling & retention, resulting in rabid fans

Develop and drive our social business globally with regional & local focus

Analyzing and optimizing social channels to drive impact for the business

Engage in conversation & influence via onsite and offsite communities

Drive competitive advantage through brand humanization & customer engagement

Develop, drive and increase social operations and governance

Drive demand and brand awareness volume and velocity

Page 12: Bringing You Closer to Your Social Customer

Launched a Social Media Center of ExcellenceLaying the foundational building blocks to scale social media

The Citrix Social Media Center of Excellence is a centralized hub providing strategy, resources, training and enablement in order to provide company-wide standardization, increased efficiency, effectiveness and reduced costs.

Page 13: Bringing You Closer to Your Social Customer

Launched a Social Media Center of ExcellenceLaying the foundational building blocks to scale social media

Social Media CoE• Policies/Guidelines• Governance/Ops• Training/Education/Best Practices• Crisis Management/M&A• Social Media Council• Corporate Blog• Branding Strategy & Enablement• Corporate Initiatives (Marketing,

Web, Creative, Comms)

Business Units/Geos• BU/Geo Social Campaign Execution• BU/Geo Community Management• BU/Geo Social Support• BU/Geo Blogs• CTO Office• CoE Strategic Support/Guidance

Social Media

CoE

SaaS

Enterprise

Corporate

Customer Support

Geo

Other Business

Units

Page 14: Bringing You Closer to Your Social Customer

Establishing a Single SMMSCoordinating Social Across Brands and Geographies

• A single social media platform - over dozens of point solutions

• Increased business agility & enterprise governance

• Connect 1:1 with customers on social channels

• Improved social content marketing, creating a stronger and more consistent brand experience

• Standardization of metrics and reporting across the organization

Page 15: Bringing You Closer to Your Social Customer

Questions?Please type questions in the CHAT panel to ‘ALL – Entire Audience’

Join the conversation: #socialstudio

Page 16: Bringing You Closer to Your Social Customer

Thank you.

Page 17: Bringing You Closer to Your Social Customer

Upcoming Webinars:

http://www.exacttarget.com/resource-center/webinars Register:

June 26 @ 2:00 pm EDTSocial in Action: Streamline Your Social Content Marketing

July 24 @ 2:00 pm EDTBest of the Email Swipe File

Page 18: Bringing You Closer to Your Social Customer

Succeed withSocial MediaText “SOCIAL” to 38767

Tips | Strategies | Trends

*Msg&Data Rates Apply. Get 1msg/week. HELP for help. STOP to Stop. T&Cs avail at http://pages.exacttarget.com/etsmshelp/

Page 19: Bringing You Closer to Your Social Customer

Experience Digital Marketing Like Never Before

Join the journey at Connections 2014—transforming customerinteractions into exceptional brand experiences for your business

For one incredible week, the world’s best marketers come together to:

Explore emerging connected

technologies

Hear from the brightest innovators and biggest brands

Experienceworld-class education

and entertainment

exacttarget.com/connections

Page 20: Bringing You Closer to Your Social Customer

exacttarget.com