bringing the magazine to life! - ogden …...books including the sheer ecstasy of being a lunatic...

Puyallup, Wash. • June 4-5 | San Rafael, Calif. • Sept. 3-5 | Seven Springs, Pa. • Sept 24-25

BRINGING THE MAGAZINE TO LIFE!

PUYALLUP, WASH. • JUne 4-5SeVen SPRInGS, PA. • SePT. 24-25

Puyallup, Wash. • June 4-5 | San Rafael, Calif. • Sept. 3-5 | Seven Springs, Pa. • Sept 24-25www.MotherEarthNewsFair.

MOTHER EARTH NEWS magazine has been helping folks live self-reliant, sustainable, meaningful lives for more than 40 years. With an audience of more than 3 million readers worldwide, it is the largest and longest-running environmental lifestyle magazine on the planet.

BRInGInG THe MAGAZIne TO LIFe!

The MOTHER EARTH NEWS FAIRS are fun-filled, family-oriented sustainable life-style events that feature dozens of practical, hands-on demonstrations and workshops from the leading authorities on: Renewable Energy, Small-scale Agriculture, Gardening, Green Building, Green Transportation and Natural Health.

In between sessions, attendees enjoy an array of entertainment options, organic local food and beverages, as well as outdoor gardening and livestock demonstrations. Plus, they save on great deals from dozens of regional and national vendors that feature sus-tainable lifestyle products and services, including: books, tools, seeds, crafts, organic foods, clothes, solar gadgets and more!

The inaugural Fair was held in September 2010 at the beautiful Seven Springs Moun-tain Resort southeast of Pittsburgh. More than 9,000 people participated in nearly 200 workshops, countless demonstrations on cheese making, beekeeping, building electric and wood-burning cars, seed saving, preserving and pickling, bread baking, meat pro-cessing, choosing solar power ... the list goes on and on. Many sessions were standing room only and organizers had to relocate some sessions because of the large audiences the topics drew.

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COMInG TO 2 LOCATIOnS In 2011!

PUYALLUP, WASH. • JUne 4-5, 2011SeVen SPRInGS, PA. • SePT. 24-25, 2011

Ticket Prices:Pre-sale:Single Day Adult Pass: $15Full Weekend Adult Pass: $25Children17andunder:FREE

At the gate:Single Day Adult Pass: $20Full Weekend Adult Pass: $30Children17andunder:FREE

GeT InVOLVed!Workshop Inquiries: James [email protected]

ExhibitorOpportunities:[email protected]

Enhanced Benefits Through Sponsorship:Allison [email protected]

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Puyallup, Wash. • June 4-5 | Seven Springs, Pa. • Sept. 24-25

www.MotherEarthNewsFair. Puyallup, Wash. • June 4-5 | San Rafael, Calif. • Sept. 3-5 | Seven Springs, Pa. • Sept 24-25

ORdeR YOUR TICkeTS nOW!

Visit motherearthnewsfair.com

or call 1-800-234-3368

puyallup fairgroundsJune 4-5, 2011 • puyallup, wash.

number of workshops: 120 number of exhibitors: 250

Each September, the Puyallup Fairgrounds is home to the Puyallup Fair, which is the state of Washington’s largest single attraction and routinely in the top 10 attended fairs in the country. Located35milessouthofSeattleand10mileseastofTacoma, the fairgrounds are nestled in the shadow of Mount Rainier. In June, the MOTHER EARTH NEWS FAIR will take over the state-of-the-art AmericraftShowPlexfacilitywithadditionaldemonstrationsheld inthenearbyoutdoor,arenaandbarncomplexeslocatedwithin the fairgrounds.

washington


Puyallup, Wash. • June 4-5 | San Rafael, Calif. • Sept. 3-5 | Seven Springs, Pa. • Sept 24-25Puyallup, Wash. • June 4-5 | Seven Springs, Pa. • Sept. 24-25

seVen springs mountain resortsept. 24-25, 2011 • seVen springs, pa.

number of workshops: 120 number of exhibitors: 200

SevenSpringsMountainResortisnestledintheLaurelHighlandsof Pennsylvania, located within 200 miles of the major metropolitan areasofPittsburgh,Baltimore,ClevelandandWashington,D.C.SevenSprings is a full-service resort featuring a complete conference and exhibitcenter,a418-roomhotelandnearly1,200condominiums and townhomes.

pennsylVania

ORdeR YOUR TICkeTS nOW!

Visit motherearthnewsfair.com

or call 1-800-234-3368

www.MotherEarthNewsFair.

speaker spotlight

Bryan WelchPublisher and editorial director, Ogden Publications

Writer, farmer and media executive Bryan Welch grew up in New Mexico where, at age 9, he began caring for a neighbor’s dairy goats and other livestock. Today, Welch and his family raise cattle, sheep, goats and chickens on their 50-acre farm. All their animals range freely, and the grazing animals are strictly grass-fed. Author of the recent Beautiful and Abundant: Building the World We Want, Welch will inspire audiences to look beyond immediate obstacles and envision a world that is not only sustain-able, but prosperous.

Joel SalatinAmerican farmer, lecturer, and author

Joel Salatin, 53, is a third-generation alternative farmer in Virginia’s Shenandoah Valley. After returning to his farm full time in 1982, he continued refining and adding to his parents’ ideas. Today, the farm services more than 3,000 families, 10 retail outlets and 50 restaurants. Author of multiple books including The Sheer Ecstasy of Being a Lunatic Farmer, Salatin’s speaking and writing reflect dirt-under-the-fingernails experience punctuated by mischievous humor. He will challenge and em-power audiences to understand crucial issues in the industrial food vs. local, transparent, ecological food system debate.


Dan Chiras, Ph.D.Author and Renewable energy expert

Dan Chiras paid his last electric bill in the June of 1996. He hasn’t given up electricity and modern conveniences, though–he’s turned to the sun and wind to meet his family’s needs.

Chiras is a visiting professor of environmental science at Colorado College and director of The Evergreen Institute in east-central Missouri. He is the author of 30 books, which include The Homeowner’s Guide to Renewable Energy: Achieving Energy Independence Though Wind, Solar and Biomass and Hydropower; The Natural House: A Complete Guide to Healthy, Energy-Efficient, Environmental Homes; Superbia! 31 Ways to Create Sustainable Communities; and EcoKids: Raising Children Who Care for the Earth. He is also the author of hundreds of articles related to renewable energy.

His keynote, The Monkey Trap, will focus on the challenges facing America, which include global climate change and shortages of key energy resources. Chiras will discuss how Americans’ reactions to the chal-lenges that face us will determine whether we will prosper, flounder or fall flat on our faces.

Jeff Hertzberg, M.D., and Zoë FrançoisAuthors of Artisan Bread in Five Minutes a Day

Dr. Jeff Hertzberg is a physician with 20 years of experience in health care as a practitioner, con-sultant and faculty member at the University of Minnesota Medical School. He lives in Minneapolis with his wife and two daughters.

Zoë François is a pastry chef and baker trained at the Culinary Institute of America. In addition to teaching baking and pastry courses nationally, she consults in the food industry. She lives in Min-neapolis with her husband and two sons.

Hertzberg and François’s first book, Artisan Bread in Five Minutes a Day, now has more than 200,000 copies in print. Their most recent work, Healthy Bread in Five Minutes a Day, is the result of a quest sparked by Hertzberg’s interests in baking and preventative health. Hertzberg and François will share practical bread-making methods for health-conscious bread-eaters who need homemade options more than anyone else.

A legend in the food movement, Joan Dye Gussow has grown her own food on the banks of the Hudson River for more than 40 years. She created – and teaches – the acclaimed Nutritional Ecology program at Columbia University. Her books have influenced thousands, and at 81, she still gives lectures nationally. Most recently the author of Growing, Older: A Chronicle of Death, Life, and Veg-etables, Gussow will share personal experience guaranteed to encourage gardeners, nature lovers, food lovers, and anyone who wants to keep growing.

Joan GussowAuthor, educator


Ed Bagley Jr. Green Living Advocate and Actor

When it comes to taking personal responsibility for the environment, few individuals can match the record of actor and activist Ed Begley Jr. Known for turning up at Hollywood events on his bicycle, he has served as chairman of the Environmental Media Association and the Santa Monica Mountains Conser-vancy. He serves on the boards of many organizations, including the Thoreau Institute and the Midnight Mission. His work has earned awards from numerous environmental groups, including the California League of Conservation Voters, the Natural Resources Defense Council and the Coalition for Clean Air.

Currently, Begley is the co-star of the hit Planet Green series “Living with Ed.” His first book, Living Like Ed, hit the streets nationally in February 2008, and his second book, Ed Begley’s Guide to Sustain-able Living came out in August of 2009. His keynote, Live Simply So That Others Can Simply Live, has received standing ovations at more than 200 events in just the last four years. Presented by Envirolet.


diy/hands-on workshopsOurgoalforthisspecialoccasionistodeliverpractical,hands-ontrainingandexperiencetaughtbyleadingexpertsintheareasweconcentrateoninthemagazine:renewable energy, organic gardening, sustainable agriculture, green home building and more! So expecttogetdownanddirtyattheMOTHeR eARTH neWS FAIR!

We know anyone can sit in a lecture hall and watch PowerPoint presentations all day (We’ll have a few of these, too!), but we believe the best way to transfer knowledge is to Do It Yourself! After all, DIY skills are the linchpin to self-sufficiency.

Here are just a few fun and informative dIY workshops you’ll find:

REAL FOODHowtoMakeHomemadeCheeseHowtoMakeHomemadeCiderGreat Gifts: How to Make Herbal Oils and Butters

RENEWABLE ENERGY12 Easy Projects for Instant Energy SavingsInstalling a Solar Water HeaterPedal Power: Bicycle-powered Generator

ORGANIC GARDENINGAnEasierWaytoCompostHeirloom Seeds and PlantsGarden Tool Maintenance

GREEN HOME BuILDINGIntro to Earthbag BuildingIntro to Straw Bale BuildingIntrotoCordwoodBuilding

MORE DIYPROGRAMS!CandleMakingSpinning FibersFlaxProcessingFurniture MakingLeatherTanningStraw Hat WeavingSoap MakingShingle SplittingBarrel MakingWool Felt MakingSewing BasicsQuilt MakingStone WorkBroom Making



renewable energy workshopsAt the MOTHeR eARTH neWS FAIR, you’ll discover a dazzling array of renewable and energy-efficient options for powering your home and lifestyle. Are you taking full advantage of free sun, wind, wood and other renewable resources available in your area? Does your local utility pay you for the power that you produce? Whether you want to be on or completely off the grid; whether you’re just a novice in the alternative energy worldoryou’vealreadyinstalledphotovoltaicsandarelookingtotakethenextsteptoward net-zero, come out to learn everything you need to know—and then some!

Here’s a small sampling of the many workshops taught by the world’s leading authorities on Renewable energy that you’ll be able to enjoy:

10 TIPS FOR ENERGY EFFICIENCYSaving energy at home can also save you money, and there are many ways to save energy, including using efficient light bulbs and appliances, repairing leaky windows and adding insulation to your home. Our renewable energy gurus will discuss some ofthebestwaystosaveenergy,includingquick,easyfixesandbigger,moreinvolvedprojects. Plus, get advice about which home improvement projects not to do!

IS WIND POWER RIGHT FOR YOu?Comefindoutifyoucanharnessthepowerofwindwhereyoulive(itmightbemorelikely than you think), and figure out how to get set up with a simple, small-scale system or a more advanced, moneymaking wind energy system.

GOT SuN? GO SOLAR!Ourenergyexpertswillhostanarrayofworkshopsrevealingthelatestinsolartechnologyand how harnessing the power of the sun may fit into your living environment. Get the lowdown on grid-connected photovoltaic systems, off-grid photovoltaic systems, heating your home with solar power, heating water with solar power, a buyer’s guide to solar panels and more!



sustainable agriculture workshopsSmarter farming leads to better food and a healthier environment. Period. If you have an active family farm, some land to manage or are considering becoming a farmer— good for you!—there’ll be wisdom aplenty to absorb at the MOTHeR eARTH neWS FAIR.

Interested in raising heritage breed chickens, goats or other small animals? It’s easier now than ever to create your own animal kingdom, either for your own farm-fresh eggs for Sunday brunch or for homemade cheese to sell at your local farmers market.

Whether you live on 100 acres or one acre, you can become an expert inanimal husbandry. Come on down to the FAIR and we’ll teach you how!

NuTRIENT DECLINE IN AMERICA’S FOOD SYSTEM(AND WHAT TO DO ABOuT IT) Industrial food systems produce huge amounts of food, but evidence now shows that those higher yields come with hidden costs. In many cases, modern varieties, and the production systems in use, give us less nutritious and less flavorful foods. Join the discussion focusing on better alternatives.

HOW TO BuILD EASY DIY BACkYARD CHICkEN COOPS,FOR RuRAL AND uRBAN NEIGHBORHOODSWhether you live in a rural or urban setting, you can raise chickens in your own back-yard. You might be surprised to learn that keeping a few chickens is no more difficult thankeepingafamilydog.Ourchickenexpertwillansweryourpoultryquestionsanddemonstrate how to build low-cost, lightweight, predator-proof mini-coops.

FARM EquIPMENT NOW & THENWitness an illuminating historical perspective about what kind of equipment you could or would have relied upon to run a small farm holding 100 years ago, in contrast to what’s available now. We’ll discuss a wide range of farm equipment, from steam- to gas- and horse-powered, and watch demonstrations.



organic gardening workshopsHave you always wanted to grow some of your own food? Not sure what to grow in your weird climate, or whether or not you have enough sun to grow tomatoes and peppers? Maybe you only have a little bit of space for a small container garden, but you don’t know what to grow. Or perhaps the economy has your focus turned to ways to save money on food. You might even have 20 or 30 years of gardeningexperience under your belt, but now it’s time to get really serious about growing your own food. Whatever your inspiration forcoaxingsomeofyourownlusciousfruitsandveggiesoutoftheground,youwillfindwhat you’re looking for at the MOTHeR eARTH neWS FAIR.

here’s a sampling of workshops that will have you on your way to growing the freshest and best-tasting organically grown food you can possibly imagine.

SO YOu WANT A GARDEN …You’ll be amazed how easy it can be to start a food garden with this starter veggiegarden method. And if you’re interested in something more sophisticated, we’ll beteaching that, too, with workshops that span techniques from soil preparation andplanting to weeding and storing your harvest. BuILDING A BETTER SEED BANkLearnthedifferencebetweenorganic,open-pollinated,hybrid,heirloom,heritage,treated, genetically modified, conventional and just about every other kind of seed. Attendhands-onworkshopsonsavingyourowngardenseeds.Explorethehistoryofcropdomestication and seed diversification, and find out who’s doing the important work of preserving biodiversity and keeping good seeds available—and how you can help!

RAINWATER HARvESTING MADE EASIER (AND BETTER)Enjoythisdemonstrationonhowtouseinexpensivegarbagecansorstocktankstocapture rainwater and distribute it into the best water storage system of all—your garden’s soil—using soaker hoses made from recycled garden hoses.



real food/cooking workshops

The economy is depressed and, let’s face it, America’s industrial food system is pretty messed up, too. But one of the most refreshing trends in American culture today is a renewed emphasis on healthy, whole, affordable and lovingly made foods.Comecelebrate America’s food artisans, taste yummy fare, take home recipes and high-quality ingredients, and participate in the revival of real food.

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Here are a few of the hands-on workshops that will leave you dying to get back to your kitchen.

MOZZARELLA AND RICOTTA CHEESE MAkINGWhile-a-whey the time in hands-on workshops on cheese making. You’ll take home simple recipes that take less time than you think and don’t require tons of special or expensiveequipment.

SMART SHOPPING: WHAT YOu NEED TO kNOW ABOuTFOOD LABELS AND NuTRITION CLAIMSMOTHeR eARTH neWS FAIR food gurus will introduce an easy, no-nonsense approach to negoti-ating food labels. Each participant will go home with a handy consumer help card and the confidence to make stress-free but conscientious choices.

TASTING EvENTSComesee,smellandtastetonsofheirloomandartisanfoods,fromheirloomtomatoesor apples to American artisan cheeses and charcuterie. What better way to celebrate America’s food independence and artistry!

FALLING IN LOvE WITH FLAvOR: kNOW YOuR HERB FAvORITES AND WHAT TO DO WITH THEMSome herbs and spices are delicious. Some are medicinal. Many are both. See and taste a wide range of useful or delicious herbs, and go home with recipes and tips for using the right herbs at the right time.



green building workshops

Straw bales. Earthbags. Old tires. Domes, yurts and tipis. Double-pane or triple-pane windows? Recycled tile or cork floors? There are so many options for creating your green dream home that it can be daunting to make any choices at all. Which are right for you, yourbudget,yourlifestyleandyourlocation?Cometalktoworld-renownedgreen building experts to discover those answers for yourself. Even if you are merely interested in a small renovation or new fabrics, paint and décor, there are affordable, high-quality green options just right for your home.

Check out just a few of the great Green Homes workshops you can attend.

NATuRAL HOME AND GARDEN’S “HOMES WE LOvE” TOuRThis inspirational virtual tour features our favorite homes that have been featured in Natural Home and Garden magazine. These homes provide the opportunity to discuss tangible,concreteexamplesofdifferentbuildingmethods,delvingintoenvironmentaland health benefits, energy savings, building costs and climate considerations. This presentation is geared toward anyone who dreams of building a natural home—or simply loves to look, learn and dream.

EARTH PLASTERING DEMONSTRATIONEveryone wants a warm, cozy home that invites you and your loved ones to settle in and relax.Oneofthebestwaystoachievethatfeelistodecoratewithnaturalmaterials.Andnothingfeelsashomeyasthick,naturallyplastered,breathablewalls.Comegetsomemud on your hands and learn this Old World technique.

EASY GREEN CLEANUsinginexpensivekitchenstaples,ourhealthylifestyleexpertswillshowyouhowtomakeall-natural,nontoxiccleanersforeveryroomofyourhome.You’llgohomewitheasy recipes and the know-how to use these simple and effective cleaners.



special thanks to our host committee partners

The Nature Conservancy is a leading conservation organization working in all 50 states and more than 30 countries to protect ecologically important lands and waters for nature and people. www.nature.org

Ohio Ecological Food & Farm Association (OEFFA) is a grassroots organization helping preserve farmland, offering food security, and building a healthy food system that brings prosperity to family farmers. www.oeffa.org

Dan Chiras is founder and director of The Evergreen Institute’s Center for Renewable Energy and Green Building. The Center offers hands-on workshops in energy efficiency, solar electricity, small wind energy, solar hot water, passive solar, green building, natural building and more. www.evergreeninstitute.org

The National Center for Appropriate Technology (NCAT), a nonprofit organization, serves people and communities by promoting and demonstrating small-scale, local and sustainable solutions for energy ef-ficiency, renewable energy and sustainable agriculture. www.ncat.org or www.attra.org

The American Livestock Breeds Conservancy is a nonprofit membership organization working to protect over 170 breeds of livestock and poultry from extinction. Founded in 1977, ALBC is the pioneer organization in the U.S. working to conserve historic breeds and genetic diversity in livestock. www.albc-usa.org

The Natural Resources Defense Council is a national, nonprofit organization of scientists, lawyers and environmental specialists dedicated to protecting public health and the environment. www.nrdc.org

Founded in 1992, the Pennsylvania Association for Sustainable Agriculture continues to bring farmers together to learn from each other, and to build relationships between those farmers and consumers. www.pasafarming.org

The Keystone Center for the Study of Regional Foods and Food Tourism, located at Kutztown University in Philadelphia, is an academically independent nonprofit research institute unaffiliated with state or private industry organizations.

Kitchen Gardeners International is a 501(c)(3) nonprofit community of more than 20,000 people from 100 countries who are growing their own food and helping others to do the same, both near and far. www.kitchengardeners.org

Seed Savers Exchange is a nonprofit, member-supported organization that saves and shares the heirloom seeds of our garden heritage, forming a living legacy that can be passed down through generations. www.seedsavers.org

The Cornucopia Institute is dedicated to the fight for economic justice for the family-scale farming community. It acts as an industry watchdog protecting organic and local integrity. www.cornucopia.org

Organic Seed Alliance supports the ethical development and stewardship of seed. OSA accomplishes its mission through advocacy, advisory services and collaborative education and research programs. www.seedalliance.org

For more than 25 years, Storey Publishing has helped millions of readers enjoy simpler, more satisfying lives. Through an array of how-to books, Storey arms readers with practical skills and inspiration for a variety of do-it-yourself topics. www.storey.com

PANTONE DS 284-1 U PANTONE DS 291-2 U

C: 80 / M: 0 / Y: 100 / K: 20 C: 50 / M: 0 / Y: 85 / K: 10

R: 3 / G: 149 / B: 63 R: 125 / G: 182 / B: 82



special thanks to our host committee partnersNow more than 20 years old, New Society Publishers is an activist publisher focusing mostly on positive, solutions-oriented books. New Society’s mission is to publish books that contribute in fundamental ways to building an ecologically sustainable and just society. www.newsociety.com

Dr. Jane Goodall’s Roots & Shoots program is about making positive change happen—for our communities, for animals and for the environment. www.rootsandshoots.org

Willie Nelson, Neil Young and John Mellencamp organized the first Farm Aid concert in 1985 to raise awareness about the loss of family farms and to raise funds to keep farm families on their land. Farm Aid has raised more than $37 million to promote a strong and resilient family farm system of agriculture. www.farmaid.org

Southern Exposure Seed Exchange, which started in 1982 out of a love for heirloom varieties and seed saving, is located in the gently rolling foothills of Central Virginia. www.southernexposure.com

Pierce Conservation District is dedicated to helping residents protect water quality, improve fish and wildlife habitat, conserve resources and maintain a vital agricultural community. Its main goal is to ensure the wise use of natural resources now, and for years to come. www.piercecountycd.org

For 26 years, Chelsea Green has been the publishing leader for books on the politics and practice ofsustainable living. www.chelseagreen.com The Farm-to-Consumer Legal Defense Fund is a 501 (c)(4) nonprofit organization made up of farmers and consumers joining together and pooling resources to protect the constitutional right of the nation’s family farms to provide processed and unprocessed farm foods directly to consumers. www.farmtoconsumer.org

Washington State University Extension engages people, organizations and communities to advance knowl-edge, economic well-being and quality of life by fostering inquiry, learning, and the application of research.ext.wsu.edu The Handcrafted Soapmakers Guild was formed in 1998 by a small group of enterprising soapmakers. Today, the nonprofit has members in nearly every state and many other countries, and they work to promote the handcrafted soap industry. www.soapguild.org The Northwest EcoBuilding Guild is a 501(c)(3) community of builders, designers, suppliers, homeowners, and partners concerned with ecological building in the Pacific Northwest. www.ecobuilding.org The Washington Tilth Association owes its existence to the resurgence, in the early ‘70s, of interest in ecology, the desire to ‘get back to basics,’ and the wish for the preservation of community. www.washingtontilth.org Tilth Producers of Washington, a chapter of Washington Tilth Association, is the premier organic farming and sustainable agriculture organization of Washington State. www.tilthproducers.org

Green America is a not-for-profit membership organization founded in 1982. Its mission is to harness eco-nomic power—the strength of consumers, investors, businesses and the marketplace—to create a socially just and environmentally sustainable society. www.greenamerica.org As an education and action resource center, Global Exchange advances its vision by working to ensure its members and constituents are empowered locally and connected globally to create a just and sustainable world. www.globalexchange.org


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Extend Your Knowledge Beyond the Workshop Experience!

At the FAIR store, you’ll find hundreds of our favoritebooks and products geared toward getting you

on the path to wiser living, including:Specially Priced Books by Many of Our Speakers * Mouthwatering Artisan Cookbooks

How-to Gardening Books by Expert Gardeners * Do-It-Yourself Project Plans

PLUS — Shop for exclusive MOtHEr EArtH NEWS FAIr branded merchandise!

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bringing the magazine to life! - ogden …...books including the sheer ecstasy of being a lunatic...

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