bringing stories to life - arkmedia...bringing stories to life we are a multi-award winning film and...

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Bringing stories to life

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Page 1: Bringing stories to life - ArkMedia...Bringing stories to life We are a multi-award winning film and video production company working with agencies, brands and businesses from across

Bringing stories to life

Page 2: Bringing stories to life - ArkMedia...Bringing stories to life We are a multi-award winning film and video production company working with agencies, brands and businesses from across

We are a multi-award winning film and video production company working with agencies, brands and businesses from across the World.

Oh and we also make award winning feature films too.

Yes, that’s right, working with Ark Media means you are working with a team of filmmakers who have the skills, knowledge and expertise to transform your brand or business.

How we help brands & businessesFrom internal communication projects to external branded content we work with brands and businesses to raise profile, build awareness and ultimately attract new customers.

It doesn’t just start and end with the video either (although it can if you prefer). We like to get involved at the start advising on how best to achieve your objectives in terms of both video content and distribution channels.

You might have a specific brief that you need us to work to or perhaps you need our input in terms of what will and won’t work from a technical point. Ultimately it’s about making sure your video hits its objectives.

We are proud to be ranked as a Top 50 Corporate Video Production Company in the UK by Televisual.

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arkmedia.co.uk

Page 3: Bringing stories to life - ArkMedia...Bringing stories to life We are a multi-award winning film and video production company working with agencies, brands and businesses from across

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Why use video?

“We have worked with Ark Media on arange of video projects as part of our marketing strategy. We enjoy a good working relationship with them as they challenge us with new ideas and they provide good quality, often against tight deadlines.”

Anita Ellis, Marketing Manager YMCA Sutton Coldfield

“We have a lot of video requirements throughout the year. We do a lot of social media advertising and video is a very cost effective way of using social media advertising. It conveys much more than a stills shot… I would recommend Ark Media for lots of reasons. We have a very collaborative relationship. The output is great, it’s timely and it’s just always what we need.”

Nancy Lloyd, Marketing Manager National Forest Adventure Farm

Target

Video can be used to talk to the people you really want to talk to. Our new personalised videos mean you can be extremely targeted with your messages and ensure you are talking to the right people about the right things. People looking for your products and services online are more likely to find you if you are using video.

Engage

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. Our videos are all about engaging with your audience to deliver your message in the best way possible. Videos mean you increase your engagement rates across social channels, e-newsletters and your website. Buildingrelationships with your audience.

Sell

We help you get results. Ultimately our videos are about selling - messages, products and services. 74% of users who watched a video about a product subsequently bought it.

National Forest Adventure FarmChristmas launch promotional video

Willmott DixonInduction

training video

Click here

Click here

Click here

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Page 4: Bringing stories to life - ArkMedia...Bringing stories to life We are a multi-award winning film and video production company working with agencies, brands and businesses from across

360°

360°

360°

360°

360°

360°

360°

360°

360°

Advertising & Commercials

Whether you’re advertising at the cinema or on television we have the experience and knowledge to know what does and doesn’t work in these environments.

Event Videos

From company conferences to live dual nation hackathons we are well equipped and experienced to deliver a bespoke video of your event.

Promotional Video Marketing

If content is king then video, we believe, is greater. Not only does it help in terms of conversion rates, search engine optimisation but brand engagement and sales too.

Branded Content

It’s all about storytelling and if your brand can connect with your audience at a more emotive level that’s when real loyalty andrelationships are formed.

Internal Communications

Video is a powerful way of getting your message out to your staff teams. Engagement, understanding and retention of messaging can all be increased with quality videos.

Explainer Videos

Useful at both purchase and post purchase stage, encouraging customers to understand your product to be able to make the decision to buy, or, refreshing their knowledge post purchase.

Animation & Motion Graphics

For many of our clients using animation lets them tell their story and get across their message in an easily digestible way. Animation can be used as part of a video or the whole thing.

360° Videos

Your audience gets to control what they see either by using a VR headset or with their device. 360 videos are a powerful way of putting your viewers in control and ensuring better engagement rates.

Charity Videos

Whether you are wanting to educate people about a cause, recruit more volunteers or simply move people to make donations - a video can help.

Personalised Videos

Our new TibiVideo provides you with a fantastic opportunity to engage on a personal level with the recipient of your video. Your target audience will feel like the video was made especially for them.

Clients may already have a strong idea of their content or need us to provide ideas. We can help with pre-production planning - including storyboarding and scripting through to video marketing strategy to ensure what you end up with fits your brief as well as your budget.

What we do

“Video is just becoming an integral part of our product now... Ark have become our go to partner for that content.” Jez Merkel, WAA Chosen

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Page 5: Bringing stories to life - ArkMedia...Bringing stories to life We are a multi-award winning film and video production company working with agencies, brands and businesses from across

Before filming even begins we work with the client to ensure the overall concept is right. Here’s how we hone our craft…

The Ark approach

Creativity

We’ve got a lot of experience not just in terms of filming but in terms of video marketing campaigns too. Whilst we respect your brief we are not afraid of making bold suggestions if we think it will help you better achieve your aims. After all, it’s what you are paying us for.

Passion

We know our industry inside out and have world class knowledge of production and post production techniques. This combination along with our enthusiasm is evidenced in the videos we produce.

ExcellenceAs multi-award winning film and video makers we know the technology and kit we use along with our industry experience and knowledge means we produce films of the highest standard, but it’s not just about having excellent

videos is it? It depends on what you want to achieve. Clients tell us they appreciate that we really get to know their business and what it is they need. This way we are more able to deliver a project that really does work.

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Page 6: Bringing stories to life - ArkMedia...Bringing stories to life We are a multi-award winning film and video production company working with agencies, brands and businesses from across

Video Creation Ark Media will create the initial video, this could be real life action or animation. We could even utilise one of your existing videos.

+ Data You provide the data to be used. For example, you may like to utilise real time CRM data or information from public social profiles. You could also look at having a personalised video for a landing page. We can utilise a vast array of data including names, company, info about what they’ve bought, logos and we can even tailor the video to include audio files. Plus, if it’s animation we can personalise the characters to match your recipient e.g. male/female/family.

= TibiVideo You have a cinematic quality video delivered on a mass scale to an audience of one. Making your audience feel pretty special.

Video Creation + Data = TibiVideo

How do we make personalised videos?

Clients use personalised

videos for both external and internal

communications.

A personalised video means you can individualise your message for your recipient making them feel more loyal to your brand and engaged with your message.

6xconversion

4xbrand recall

5xclick through rate

80%higher conversion+

+

+

+

+

+

+

19%sales uplift

68%higher retention

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Page 7: Bringing stories to life - ArkMedia...Bringing stories to life We are a multi-award winning film and video production company working with agencies, brands and businesses from across

Want to find out more about working with Ark Media? We would love to hear from you!

t 0845 519 3904e [email protected]

Award winners

Video production packagesWho we work for

Ark MediaSovereign House, Suite 5, 22 Gate Lane, Boldmere, Sutton Coldfield, B73 5TT

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arkmedia.co.uk