bringing hyper back home
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Talk given to Hyper Island Master Class on February 9, 2011TRANSCRIPT
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HYPER ISLANDPost-Op and Recovery
Thursday, February 10, 2011
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Who I am:
Phil GlistCreative Director. Team One.www.philglist.com@pglist
Wednesday, February 9, 2011
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Who I am:
Phil GlistCreative Director. Team One.www.philglist.com@pglist
Wednesday, February 9, 2011
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Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island...
Wednesday, February 9, 2011
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HYPER ISLANDPost-Op and Recovery
Wednesday, February 9, 2011
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HYPER ISLANDPost-Op and Recovery
How do you put what you’ve learned into practice?
Wednesday, February 9, 2011
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Day One: Fear change“All change is initially perceived as loss.”
Wednesday, February 9, 2011
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Day One: Fear changeDay Two: Embrace change
Wednesday, February 9, 2011
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Day One: Fear changeDay Two: Embrace change
Day Three: Understand change
Wednesday, February 9, 2011
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Day One: Fear changeDay Two: Embrace change
Day Three: Understand changeDay Four: Drive change
Wednesday, February 9, 2011
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“Good ideas alter the power balance in relationships, that is why good ideas are always initially resisted.”
www.gapingvoid.com
Wednesday, February 9, 2011
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Wednesday, February 9, 2011
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Expect resistance.Don’t expect overnight change.
Wednesday, February 9, 2011
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Everything is different.
Wednesday, February 9, 2011
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Everything is different.But a lot isn't.
Wednesday, February 9, 2011
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I used to make my living talking at people. Now I make it by talking with them.
Wednesday, February 9, 2011
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We’re getting to a place where “old school” advertising – long harmless background noise for those of us more interested in authentic communication – actually has the potential to extract value from brands. To render them antique. To disconnect them from the people who really own them, the people who cherish and pay for them one purchase at a time.
Scaleable Intimacy blog
Wednesday, February 9, 2011
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Whatever content you make today, as an advertiser you need to make sure it’s good enough that the consumer wants to consume it.
Digital Advertising, Past, Present and Future
Wednesday, February 9, 2011
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Everything is different.
Wednesday, February 9, 2011
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Everything is different.But a lot isn't.
Wednesday, February 9, 2011
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Relax.It’s just storytelling.
Wednesday, February 9, 2011
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Wednesday, February 9, 2011
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EmpathyInsight
Creativity
Not necessarily digitalJust human
Wednesday, February 9, 2011
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In the modern world of information overload, you must manage your energy wisely.
Scott Belsky Making Ideas Happen
Wednesday, February 9, 2011
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Eric Schmidt has described how between the dawn of civilisation and 2003, five exabytes of information were created, the same amount that is now generated every two days, and that rate is accelerating.
The Economist has called it ‘The Data Deluge'
Neal Perkin Only Dead Fish blog
Wednesday, February 9, 2011
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awarenessshopping...etc.
1950
1960
1970
198
0
1990
200
0
2010
Percieved Opportunity
Actual Opportunity
Information available
Amount of information one can consume
Am
ount
of i
nfor
mat
ion
Consumers want relevant content but are overwhelmed by information overload
Monday, January 31, 2011Wednesday, February 9, 2011
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December 2009: CCO takes Hyper Island Master Class
March 2010: Team One hires Digital ECD
A few months later, our first UX Director
A few months later, our first Creative Technologist
How Team One has changed:The Hyper Island Effect
Wednesday, February 9, 2011
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This is your chance to try new things.
Wednesday, February 9, 2011
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DigitalDesign
StorytellingThese are not departments.
Wednesday, February 9, 2011
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Don’t ask for permission.
Don’t wait for buy in.
Change what you can.
Start with yourself.
Wednesday, February 9, 2011
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Social begins with you.
Wednesday, February 9, 2011
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Talk, talk, talk, talk, talk, talk, talk, talk, talk, talk, talk, talk, talk, talk, talk, talk.
Listen.
Wednesday, February 9, 2011
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“Don’t look for who gets the most credit or who is the most well-known. Instead, ask people where they go to get help. Seek out the people...who are known for their reliability and uncanny ability to always know (or find) the answer.”
Making Ideas Happen by Scott Belsky
Wednesday, February 9, 2011
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Fewer meetings.More conversations.
Wednesday, February 9, 2011
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Wednesday, February 9, 2011
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Wednesday, February 9, 2011
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Play with as much stuff as you can.
Just use what you like.
Wednesday, February 9, 2011
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http://www.facebook.com/TeamOneUSA?
Wednesday, February 9, 2011
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Wednesday, February 9, 2011
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hover statessyntaxschema
agile vs. waterfallneed state
Wednesday, February 9, 2011
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hover statessyntaxschema
agile vs. waterfallneed state
UX & you
Wednesday, February 9, 2011
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Wednesday, February 9, 2011
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Wednesday, February 9, 2011
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Approach what you don’t know fearlessly
Text
Wednesday, February 9, 2011
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An aside about tools and technology:
It doesn’t matter if you don’t know what a SWF file is; it’s irrelevant, as long as you're confident that someone in the team does. This confidence is the key to success: being able to leave things to other people so that they can get on with doing a great job (and not worry about it).
James Cooper in Digital Advertising
Wednesday, February 9, 2011
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How do you win people over?Live what you’ve learnedKeep learning by doing
Egolessness
Wednesday, February 9, 2011
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Surround yourself with people who know what you don't
Wednesday, February 9, 2011
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When you start to act differently, you start to change the culture.
Wednesday, February 9, 2011
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What about our clients?
Changing you will change your clients.
Wednesday, February 9, 2011
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LEXUS.COM
Wednesday, February 9, 2011
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LEXUS.COM
Wednesday, February 9, 2011
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LEXUS.COM
Wednesday, February 9, 2011
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LEXUS.COM
Wednesday, February 9, 2011
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LEXUS.COM
Wednesday, February 9, 2011
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Wednesday, February 9, 2011
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Wednesday, February 9, 2011
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URBAN DADDY
Wednesday, February 9, 2011
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LEXUS BRAND STORIES
Wednesday, February 9, 2011
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LEXUS BRAND CAMPAIGN
Wednesday, February 9, 2011
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LEXUS BRAND STORIES
Wednesday, February 9, 2011
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A failure I have learned from.An underappreciated success.
Wednesday, February 9, 2011
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Wednesday, February 9, 2011
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L STUDIO
Wednesday, February 9, 2011
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3 MINUTE TALKSHOW
Wednesday, February 9, 2011
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L STUDIO“SESSIONS” BY NORMAN SEEFF
Wednesday, February 9, 2011
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WHO IS VISITING L/STUDIO?
LStudio.com Population:
74% are 45 or younger
Wednesday, February 9, 2011
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WHO IS VISITING L/STUDIO?
Current Lexus Owners:22% are 45 or younger
LStudio.com Population:
74% are 45 or younger
Wednesday, February 9, 2011
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WHAT DO THEY THINK?
96% Very much like the site
50% had an improved opinion of Lexus after their visit
98% said they would Definitely or Maybe return
Wednesday, February 9, 2011
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A MARKETING CASE STUDY
First Brand to break into Hulu platform with branded content
First and only time (to date) a branded content series has migrated to a premium cable channel
Meryl Streep’s first appearance on internet content
Fast Company named Web Therapy as Web’s best branded entertainment
Wednesday, February 9, 2011
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Enhance L/Studio FB presence:
Wednesday, February 9, 2011
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Wednesday, February 9, 2011
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The scariest project I’ve ever worked on.
Wednesday, February 9, 2011
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The scariest project I’ve ever worked on.The most exciting project I’ve ever worked on.
Wednesday, February 9, 2011
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Wednesday, February 9, 2011
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Wednesday, February 9, 2011
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Wednesday, February 9, 2011
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What do you fear most?Changing
Wednesday, February 9, 2011
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What do you fear most?Changing
Staying the same
Wednesday, February 9, 2011
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Wednesday, February 9, 2011