bringing business to society · 2015-12-22 · bringing business to society 2015 3 increasing...
TRANSCRIPT
Bringing business to society
Real need, right time
December 2015
Bringing business to society 2015 2© Forster Communications
BRINGING BUSINESS TO SOCIETY
From global migration to local exclusion, the need for positive social change can be found everywhere, at every scale.
The knowledge, resources, ideas and energy within businesses are key to creating a strong, safe and fair society.
Many businesses make contributions to charities, but few go beyond fundraising. And while many charities ask businesses for money, few build partnerships that make full use of their shared expertise.
This has to change.
Between July and October 2015, Forster Communications commissioned three sets of independent research around the role of business in society:
- With UK business leaders - With consumers in the UK - With UK charity leaders
This report provides a summary of key findings and outlines the opportunities for bringing business to society.
selected highlights
Bringing business to society 2015 3
Increasing expectations
Consumers expect more
Employment is a priority
Expectations differ
Younger consumers want more
Younger business leaders want more
Policy makers expect more Better
business is growing
There’s some way to go
Industry sectors think differently
Industry sectors address climate change
differently
Some industry sectors
want to do more
Making business
sense
Charities choose
partners
Business-charity partnerships
Integration is key
Clear business benefits
Under 35s
respond to trust
Under 35s want help
Social issues effect productivity
From understanding
to action
Meeting expectations
A new approach
Our Business to Society model
EXPECTATIONS OPPORTUNITIES ACTION
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A journey of change
Bringing business to society 2015 4© Forster Communications
Employment is the priority social issue for businesses to address
Consumers and business leaders prioritise the same three issues that businesses should help address:
- Helping people back into employment
- Supporting local communities - Tackling environmental issues
Consumers
Business Leaders
Helping people back into employment Supporting local communities Tackling environmental issues
87%
80%82%
72%
79%
68%
0
20
40
60
80
100
Bringing business to society 2015 5© Forster Communications
Industry sectors vary in their attitudes to helping society
RealEstate
Medical& healthservices
Retail Education Manufacturing Construction Hospitality& Leisure
Transportation& distribution
Legal Finance &Accounting
Other IT &Telecoms
Marketing/advertising/
PR/sales
25%
0
10
20
30
40
50
60
52%
48%47%
46%44%
43%41%
40%
34%33% 33%
31%
The real estate sector is the only one with more than 50% of business leaders having a money-first attitude.
Bringing business to society 2015 6© Forster Communications
Understanding does not always translate to action
Important to be seen tackling social/environmental issues
Planning to do more over the next 12 months
7%
81%
61%
50%48% 48%
46%
43% 43% 43% 42% 42% 42%
38%
28%
36%
23%
19% 19%
44%
17%
24%
18% 17%
24%
14%
Finance &Accounting
IT &Telecoms
Manufacturing RealEstate
Retail Legal Education Other Media/marketing/advertising/
PR/sales
Hospitality& Leisure
Medical &health
services
Construction Transportation& distribution
0
20
40
60
80
100
Only the real estate and legal professions match recognition of the importance of social and environmental behaviour for reputation with plans to do more.
Education sector in particular feels like it is doing enough already.
Bringing business to society 2015 7© Forster Communications
WE HOPE YOU LIKED THIS SNAPSHOT OF OUR REPORT
We are a pioneering communications agency, working with businesses and charities to accelerate social change.We help our clients to protect and improve lives, and deliver measureable value for them, their stakeholders and wider society.
forster.co.uk
@forster_comms
For further information, please contact Amanda Powell-Smith or Peter Gilheany on 020 7403 2230
or email, [email protected] [email protected]
Business leaders research
- Survey of 729 UK business leaders - YouGov, July - August 2015
Consumer research
- Survey of 2040 members of the public in the UK - Populus, August 2015
Charity fundraiser research
- Survey of 27 UK charity fundraisers
We would love to talk through the full report with you.