bring your blog to life
DESCRIPTION
Presentation by Bruce Sharpe at Northern Voice 2009. Tells all about adding audio and video to your blog, and podcastingTRANSCRIPT
Bring Your Blog to LifeVideo and audio are where it’s at.
Get with it.
Bruce Sharpebrucesharpe.com
1Monday, February 23, 2009
This Talk is For...
2Monday, February 23, 2009
This Talk is For...1. Baby steps (minimal time, free)
2Monday, February 23, 2009
This Talk is For...1. Baby steps (minimal time, free)
2. A little bit serious, but not very (⌚$)
2Monday, February 23, 2009
This Talk is For...1. Baby steps (minimal time, free)
2. A little bit serious, but not very (⌚$)
3. Even a little more serious (⌚⌚$$)
2Monday, February 23, 2009
This Talk is For...1. Baby steps (minimal time, free)
2. A little bit serious, but not very (⌚$)
3. Even a little more serious (⌚⌚$$)
4. Some tips for the experts
2Monday, February 23, 2009
PC and Mac
3Monday, February 23, 2009
After Today
• You can get started
• You can get better
• You can try something new
4Monday, February 23, 2009
Who Am I?
• Digital imagery at MDA
• Detoured into enterprise software
• Seduced by podcasting
• Conversations Network
• VancouverTechScene.com
• Now: media software and services
5Monday, February 23, 2009
What’s It All About?
• Podcast = blog + audio or video
• like having a radio or TV show distributed over the internet
• add enclosure tag to RSS/Atom feed
• And of course ... YouTube
6Monday, February 23, 2009
The Five W’s
7Monday, February 23, 2009
The Five W’s
• Why would you want to do this?
7Monday, February 23, 2009
The Five W’s
• Why would you want to do this?
• What kinds of content
7Monday, February 23, 2009
The Five W’s
• Why would you want to do this?
• What kinds of content
• Where to host it
7Monday, February 23, 2009
The Five W’s
• Why would you want to do this?
• What kinds of content
• Where to host it
• Whow to do it
7Monday, February 23, 2009
The Five W’s
• Why would you want to do this?
• What kinds of content
• Where to host it
• Whow to do it
• Wrecommendations
7Monday, February 23, 2009
The Five W’s Things
• Why would you want to do this?
• What kinds of content
• Where to host it
• How to do it
• Recommendations
8Monday, February 23, 2009
Recommendations
9Monday, February 23, 2009
Why• Why add media to your blog?
• Because your audience wants it:
• FeedBurner: serves 249,728 podcasts
• 20 million podcasts available for download
• YouTube: 10 hours per minute
• 12 billion online videos per month viewed
• New medium of expression
10Monday, February 23, 2009
Examples
11Monday, February 23, 2009
Documentary Montage
12Monday, February 23, 2009
Art and Film
13Monday, February 23, 2009
Instructional Screencast
14Monday, February 23, 2009
Slide Shows
15Monday, February 23, 2009
More Video Examples...
• crowd powered media: NowPublic
• culture: Underground News
• unboxing: YouTube
• live events: brucesharpe.com
16Monday, February 23, 2009
Audio Examples
• News
• Commentary
• Interviews
• Education
• Conference presentations
• Sports chat
17Monday, February 23, 2009
The Steps
1. Get your gear
2. Record
3. Edit
4. Publish
18Monday, February 23, 2009
Get Your Gear
19Monday, February 23, 2009
Audio Recorder
• On the camcorder
• Direct to computer
• Olympus Voice Recorder
• Zoom H4
20Monday, February 23, 2009
Microphones• Laptop built-in mic
• Camcorder mic: barely acceptable
• Mic to plug into camcorder
• Basic USB mic
• A better USB mic: BlueMic Snowball
Basic USB: $30
Better USB: $125
Two or more USB mics inWindows? Tricky...
$54
21Monday, February 23, 2009
Camera
• Cell phone: live stuff only, immediacy
• Still camera: surprisingly good!
• Brand-name camcorder
• Mic input, flash memory or HDD
• Sony, Canon, Panasonic, ...
• No: Samsung, tape, DVD
• HD: go for it!
22Monday, February 23, 2009
23Monday, February 23, 2009
Oh yeah, get a tripod
Velbon, London Drugs Manfrotto, B&H Photo24Monday, February 23, 2009
Web Resources
• Still cameras:
• dpreview.com
• Camcorders:
• camcorderinfo.com
25Monday, February 23, 2009
Lights#1 Way to Make Your Video Look Better
26Monday, February 23, 2009
Lights
• Halogen work lights
• Don’t do it!! (Illegal in California)
• Recommendations
• Natural/practical light
• Go to a camera store, ask
• Fluorescent, daylight balanced, diffused
27Monday, February 23, 2009
GreenScreen
• OK, this is an advanced technique
• But it’s just too fun
• TubeTape.com
• YouTube tutorials
28Monday, February 23, 2009
Record
29Monday, February 23, 2009
Recording to Your PC
• Use
• your USB mic
• your audio editing software
30Monday, February 23, 2009
Interviewing?
• Prep the questions
• Prep the interviewee
31Monday, February 23, 2009
Phone or Skype?
• Skype
32Monday, February 23, 2009
Recording Skype Calls
• Skype
• Wear a headset (Logitech USB)
• Pamela
• Total Recorder
• MX Skype Recorder
33Monday, February 23, 2009
Recording Phone Calls• From an actual phone
• Radio Shack gizmo
• JK Audio QuickTap
• JK Audio digital hybrid
• Using a conference call service
• TalkShoe
• Use Skype with SkypeOut
34Monday, February 23, 2009
Screencast Software
• Windows
• Camtasia Studio
• Mac
• SnapZ Pro X
• ScreenFlow
35Monday, February 23, 2009
Advanced Techniques
• Green screen
• Multicamera
• Dual-system audio
• Tape sync (double ender)
• VGA2USB to record screens
36Monday, February 23, 2009
Advanced Techniques
• Green screen
• Multicamera
• Dual-system audio
• Tape sync (double ender)
• VGA2USB to record screens
36Monday, February 23, 2009
EditingPost-Production
37Monday, February 23, 2009
Should You Edit?
38Monday, February 23, 2009
Should You Edit?
• I want to be edited.
38Monday, February 23, 2009
Should You Edit?
• I want to be edited.
• It is possible to edit so much that the person doesn’t sound like themselves any more, but instead sounds inhumanly smooth and intelligent.
38Monday, February 23, 2009
Should You Edit?
• I want to be edited.
• It is possible to edit so much that the person doesn’t sound like themselves any more, but instead sounds inhumanly smooth and intelligent.
• That’s how edited I want to be.
38Monday, February 23, 2009
At Least Do This...
• Trim the ends
• Cut the dead air
• Adjust levels(please please please)
• Add intro/outro with music
39Monday, February 23, 2009
Levels
• Same message every year
• Some of you are still not listening
• I beseech you, from the pit of my eardrums:adjust your levels!!!!!!!!!!
40Monday, February 23, 2009
41Monday, February 23, 2009
Twittersphere says...
BTW, Levelator is THE SHIT! LOVE IT!
42Monday, February 23, 2009
More Editing
• Get rid of um’s and ah’s
• Tighten it up, quicken the pace
• Add music
• Reduce noise
• Sound effects
43Monday, February 23, 2009
Audio Editors
• Audacity
• GarageBand
• GoldWave
• Audition
• Soundtrack Pro
44Monday, February 23, 2009
Video Editors
• Movie Maker
• iMovie
• Pinnacle Studio
• Final Cut Express
• Sony Vegas
45Monday, February 23, 2009
Resources
46Monday, February 23, 2009
Resources
• Photo/video/sound: iStockPhoto.com
• Voice overs: Voices.com
• Tutorials: YouTube
• Using the software: Lynda.com
• Conversions: MPEG StreamClip
• Sound effects: Soundsnap.com
47Monday, February 23, 2009
Music
music.download.com111,052 FREE MP3S!
Magic GarageBandPinnacle Studio
48Monday, February 23, 2009
Logos, Web Design
49Monday, February 23, 2009
Prepare for the Web
50Monday, February 23, 2009
Audio => MP3• Audacity
• LAME
• Commercial editors have it built-in
• You will be asked some questions
• 44.1 kHz, 64 kbps, joint stereo (or mono)
• Tag editor:
• ID3-TagIT
• iTunes51Monday, February 23, 2009
Video Encoding• Your video editor does this
• You will be asked some questions
• Format: QuickTime or WMV
• Codec: H.264 or MPEG-4
• Bit rate: 750 kbps for > 15 min
• Bit rate: 2000 kbps for < 15 min
• The host will convert to Flash
52Monday, February 23, 2009
PublishServe the world, make someone else pay
53Monday, February 23, 2009
The General Idea
Host your website/blog and media separately
54Monday, February 23, 2009
Where to Host Video
• Blip.tv
• Free
• High-quality
• Ads are optional
• Pro version: MP3 and iPod
• YouTube
55Monday, February 23, 2009
Where to Host Audio
• www.libsyn.com
• $5/month for ~ one podcast/week
56Monday, February 23, 2009
Where to Host Slides
• SlideShare.net
57Monday, February 23, 2009
Add It to Your Blog
• Video
• Embed Blip.tv player in your blog
• Customize player in Blip.tv dashboard
• Audio
• Embed Yahoo Media Player
• Customize via CSS
58Monday, February 23, 2009
Make A Feed
• WordPress => PodPress.org
• Other => use FeedBurner
• Tell it to use SmartCast
• Turn on iTunes tags
• Tell iTunes that you have a feed
59Monday, February 23, 2009
Submit to Aggregators
• iTunes
• SpokenWord.org
• podcastpickle.com
• blubrry.com
• podcastalley.com
• odeo.com
60Monday, February 23, 2009
61Monday, February 23, 2009
61Monday, February 23, 2009
Show Notes
• Highly recommended
• Put in links, summary
62Monday, February 23, 2009
Coding Resources
• RentACoder
• ODesk
• eLance
63Monday, February 23, 2009
email: [email protected]
blog: www.brucesharpe.com
Twitter: brucesharpe
singularsoftware.com singularproductions.com
64Monday, February 23, 2009