brilliantly simple: 50 content marketing statistics to blow your mind
DESCRIPTION
What is content marketing and why is everyone doing it? Marketers know they should be doing content marketing, but many are still struggling to sell the idea to the people deciding about budgets in their organisations. Here we have 50 compelling content marketing statistics that will make a clear case for the need for effective content marketing in your organisation. Click, enjoy, share and let us know your thoughts! twitter.com/axonnmedia [email protected] +44 (0) 207 517 2200 www.axonn.co.uk You can also subscribe to our weekly newsletter to be kept up to date with the latest in content marketing: go.axonn.co.uk/newsletterTRANSCRIPT
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Brilliantly Simple: 50 content marketing statistics to
b l o w y o u r m i n d
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78%
of CMOs think custom content is the future of marketing (Source: Demand Metric)
http://bit.ly/1f4nB9G
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B2B companies with blogs generate
67% more leads on
average (Source: Fat Joe) http://bit.ly/1nTq8Vz
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62% of companies outsource content marketing
(Source: Fat Joe) http://bit.ly/1nTq8Vz
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73%
of online consumers get frustrated with websites when content appears that has nothing to do with their interests
(Source: Hubspot) http://bit.ly/UrPsuv
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(Source: Axonn Research) http://bit.ly/1rrMxPz
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71% of people access social media via their mobile devices
(Source: Adobe) http://adobe.ly/1i5GybP
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89%
89% of businesses create content for social media platforms
(Source: Axonn Media) http://bit.ly/1rrMxPz
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32% of brand mentions on Twitter are food and drink related
(Source: Econsultancy via Brandwatch) http://bit.ly/1dUFgCW
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52% of UK consumers are motivated to subscribe via email to receive discounts and money-off promotions
(Source: Econsultancy) http://bit.ly/1A4QwFA
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65% of business travellers book travel directly on company websites more often than through online travel agencies
( Source: Google ThinkInsights) http://bit.ly/1fsP5c6
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Content marketing efforts are twice as likely to target luxury travellers as budget travellers
(Source: Axonn Media)
http://bit.ly/1neaPva
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41% of respondents who interact with their insurance provider on social media ‘like’ the insurer’s Facebook page (Source: ResearchScape)
http://bit.ly/WCuQ4A
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Over of telecoms companies plan to use social to engage loyal customers by 2015
(Source: Lithium Technologies) http://bit.ly/1kbvErQ
80%
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All
healthcare professionals surveyed watch product demonstration videos
(Source: Google ThinkInsights) http://bit.ly/Unnf8r
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93% of recruiters and
38% of job seekers are using LinkedIn
(Source: MyCleverAgency) http://bit.ly/WCuXgB
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94% of recruiters use or plan to use social media in the recruitment efforts
(Source: Jobvite Survey) http://bit.ly/1c25m4B
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(Source: Jobvite Survey) http://bit.ly/1c25m4B
Recruiters reported a 49% increase in the quality of candidates when using social media to recruit
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70% of marketers say content marketing has increased awareness of their brands
(Source: BusinessBolts) http://bit.ly/1lsaG4G
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The use of content marketing in the housing industry increased by 70% in 2013
(Source: Guardian) http://bit.ly/1mD3twf
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39% of marketers have no strategy for mobile email (Source: Econsultancy)
http://bit.ly/1neg9Pd
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59% of companies are integrating email and social channels together
(Source: Hubspot via Econsultancy) http://bit.ly/IRcFBl
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of marketers generated a lead from Facebook in 2013
52%
(Source: HubSpot) http://bit.ly/1h7bcT
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85%
of marketers who employ a content marketing strategy do so for brand awareness, and 70% agree that it drives sales leads
(Source: Wearecouch) http://bit.ly/1mD8THu
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Shorter Facebook posts get 23% more interaction. Keeping your posts below 250 characters can get you 60% more engagement.
(Source: Buffer) http://bit.ly/18If11g
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35% of Facebook fans like a page so they can participate in contests and 42% of fans like a page to get a coupon or discount
(Source: Buffer)
http://bit.ly/IJSk07
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of companies rely solely on desktop sites to
showcase their content
(Source: Uberflip via Adobe)
45%
http://bit.ly/1tyVvKf
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25% of consumers who complain to brands on Facebook or Twitter expect a response within 1 hour
(Source: Spredfast)
http://bit.ly/1tyVXs1
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66% of consumers have made an online purchase as a result of email marketing (Source: DMA)
http://bit.ly/1mvqy89
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Brand advocates are 70% more likely to be seen as a good source of info by people around them
(Source: Branderati) http://bit.ly/1jUQw68
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90% of shoppers write something positive about their purchasing experience
(Source: Branderati) http://bit.ly/1jUQw68
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(Source: Branderati) http://bit.ly/1jUQw68
Customers referred by other customers have a higher retention rate
37%
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Brands that create 15 new blog posts a month average 1,200 new leads per month
(State of Inbound Marketing)
http://bit.ly/1nTyagU
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Blogs produce low-cost leads for 24% of marketers
(Source: HubSpot)
http://bit.ly/1h7bcT0
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23% of marketers invested in blogs for 2013 - a 9% increase from 2012
(Source: HubSpot)
http://bit.ly/1h7bcT0
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90% of UK marketers publish news articles on their sites, making it the most-used content marketing tactic
(Source ContentPlus) http://bit.ly/Unq0GV
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71% of companies use news articles to keep their customers updated
(Source: Axonn Research) http://bit.ly/1rrMxPz
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(Source: Reuters Institute for the Study of Journalism) http://bit.ly/1l86Qzb
24% of UK smartphone users access news mainly through this device – up from 15% the previous year
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1 in 3 18–34 year olds access news mainly through a smartphone
(Source: RISJ) http://bit.ly/1l86Qzb
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39% of people now use more than two digital devices to access news
(Source: RISJ) http://bit.ly/1l86Qzb
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Articles with images get 94%
more views
(Source: Jeff Bullas) http://bit.ly/1ltwUnk
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Between 2011 and 2013 the search volume for ‘infographics’ on Google has increased over 800%
(Source: Google)
http://bit.ly/1z0VW2X
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83% of learning is done visually
(Source: Plume & Post) http://bit.ly/1nepnej
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93% of communication
is non-verbal
(Source: Plume & Post) http://bit.ly/1nepnej
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People follow directions with illustrations and
text 323% better than those without
(Source: Microsoft via Levie and Lentz) http://bit.ly/Us0Mqy
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More than 50% of enterprises are interested in producing white papers for lead generation purposes
(Source: NewsReach)
http://bit.ly/1mDgLZA
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65% of people share videos via social media
(Source: Axonn Media) http://bit.ly/WBIO6t
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7 in 10 consumers said their perception of a brand was positively altered after seeing interesting video content (Source: Axonn Media)
http://bit.ly/WBIO6t
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60% of visitors watch video content before reading text on the same web page
(Source: Diode Digital)
http://bit.ly/1lLfIfe
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Almost 1 in 5 people watch videos to do with their work
(Source: Axonn Media) http://bit.ly/WBIO6t
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Every 9 days more content is uploaded to YouTube than the BBC’s television output across its entire history
(Source: Marc Blank-Settle BBC college of Journalism) http://bit.ly/1p9TpMS
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