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Implementing NSP's New Brilliant Body, Brilliant Business

Program into Your Herbal Practice

Steven Horne, RH(AHG)

A Little History

•  I signed up as an NSP Distributor in the spring of 1981

•  I went to work at home office in March of 1984

•  I started teaching Manager School in the spring of 1986

Things NSP Does Very Well

•  Produces a high quality product •  Supports real training about health

(better than any company I know) •  Supports health freedom (better than

any other company) •  Has a great sales force (honest,

caring people) •  Has good compensation, rewards and

incentives

NSP’s Past Marketing Issues •  How do you recommend products without

prescribing? •  How can home office people (who have

never sold a bottle of herbs in their life) tell people in the field how its done?

•  ADHD is no way to build a business •  Clear branding is essential to marketing a

product after a market becomes mature •  Consistency is necessary for duplication and

duplication is essential for the growth of any company, especially a network marketing company

Solutions •  Focus on systems (structure & function) not

disease •  Listen to the field and get field input when

developing programs •  Create a consistent focus (identify) that tells

people where to get started in the business •  Create a uniform message, consistent

labeling and focused product development •  Stick with a simple message and approach

that others can learn and master

Three Market Niches

•  Network marketing •  Retail •  Practitioner •  Most companies only

cater to one, NSP allows all three!

•  NSP will be developing materials to support all three

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A Systematic Approach to the Nature’s Sunshine Product Line

•  Core Nutrition •  Weight Management •  Energy and Fitness •  Body Systems

–  Chinese Herbs

•  Rest of the Product Line

Brilliant Body Pack Committee

•  Jennifer Weiss •  Jean Weddle •  Jennifer

Pressimone •  Hannah Pavick •  Blake Christensen •  Ray Lambert •  Steven Horne

Brilliant Body Catalog

Body System’s Approach

•  Designed to be a simplified way to introduce people to NSP’s products

•  Matching to key system’s products wasn’t always effective

•  New packs and support products offer more flexibility

Lifestyle Analysis Digestive Indications

•  Body odor or bad breath •  Difficulty digesting certain

foods •  Food allergies •  Heavy coating on tongue •  Belching or gas after meals •  Age related health

problems •  Difficulty maintaining ideal

weight •  Diet high in meat and

grains •  Heavy mucus production or

feeling congested

•  Less than 2 bowel movements daily

•  Brittle or easily broken fingernails

•  Dry, damaged or dull hair •  Daily consumption of fried

foods •  Recurrent yeast/fungal

infections •  Weak bones, teeth or

cartilage •  Feeling anxious or worried

Digestive System Pack

•  AM packet contain –  3 Proactazyme

capsules •  PM packets contain

–  1 Anti-Gas TCM capsule

–  2 Probiotic Eleven capsules.

•  Use: 1 AM packet before breakfast, 1 PM packet with dinner

Digestive Support Products

•  Food Enzymes –  Over 50, gall bladder

removed, lack of HCl •  Gastro Health

–  Helpful for gastrointestinal infections like H. pylori

•  Stomach Comfort –  Younger people with

temporary acid indigestion

•  Spleen Activator TCM –  Older people, difficulty

gaining weight, weak digestion

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Lifestyle Analysis Hepatic Indications

•  Difficulty digesting certain foods •  Monthly female concerns (PMS,

menstrual problems) •  Regular consumption of alcohol •  Food allergies •  Skin/complexion problems •  Feeling down, uninterested or moody •  Difficulty getting to sleep, lack of

sleep •  Fewer than 2 bowel movements per

day •  Daily consumption of fried foods •  Food/chemical sensitivities •  Feeling irritable or easily angered

Hepatic System Pack

•  AM packets contain –  2 Milk Thistle

Combination tablets –  1 Liver Balance TCM

capsule. •  PM packets contain

–  6 Psyllium Hulls capsules.

•  Use: Take 1 AM Pack with Breakfast and 1 PM packet with dinner

Hepatic Support Products

•  Mood Elevator –  Depression, low

energy, •  Blood Stimulator

–  PMS, heavy menstrual bleeding, pale, weak

•  Gall Bladder Formula –  Poor fat digestion

(also consider Hi-Lipase), gall bladder problems

Lifestyle Analysis Intestinal Indications

•  Body odor or bad breath •  Less than 2 servings of

fruits and vegetables daily

•  Monthly female concerns •  Regular or frequent use

of antibiotics •  Heavy coating on tongue •  Belching or gas after

meals •  Skin/complexion

problems •  Daily consumption of

dairy products

•  Feeling down, uninterested or moody

•  Sore or painful joints •  Diet high in meats and

grains •  Heavy mucus production

or feeling congested •  Fewer than 2 bowel

movements per day •  Recurrent yeast/fungal

infections •  Respiratory concerns

Intestinal Pack

•  Each packet contains –  2 Bowel Detox

capsules –  1 Probiotic Eleven

capsule –  2 Psyllium Hulls

capsules •  Use: One packet

twice daily (morning and evening)

Intestinal Support Products

•  LBS II –  Herbal laxative

•  Gentle Move –  Mild herbal laxative,

helps tonify and improve colon health

•  Intestinal Soothe and Build –  Inflammatory bowel

disorders, Chron’s, colitis, IBS, ulcerations

•  Anti-Gas TCM –  Belching, rotten-egg taste

in mouth, intestinal gas, poor digestive motility

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Lifestyle Analysis Circulatory Indications

•  Less than 3 servings of fruits and veggies daily

•  Gum problems or redness on nose •  Smoking •  Poor memory or concentration •  Stressful lifestyle •  Age-related health problems •  Lack of energy or endurance •  Diet high in meat and grains •  Low sex drive •  Daily consumption of fried foods •  Cold hands and feet •  Feeling irritable or easily angered •  Don’t exercise regularly

Circulatory System Pack

•  AM packets contain –  2 Ginkgo and Hawthorn

Combination capsules –  1 CoQ-10 50 mg softgel –  1 Super Omega-3

softgel. •  PM packets contain

–  1 Ginkgo and Hawthorn Combination capsule

–  1 Super Omega-3 softgel.

•  Use: Take the contents of one AM packet with breakfast and one PM packet with evening meal

Circulatory Support Products

•  Blood Pressurex –  High blood pressure

•  Red Yeast Rice –  High cholesterol

•  Solstic Cardio –  High blood pressure,

general cardiovascular health

•  Vari-Gone –  Varicose veins, spider

veins •  Nervous Fatigue Formula

–  Heart weakness, angina associated with stress

Nervous System Indications

•  Regular consumption of alcohol

•  Smoking •  Poor concentration or

memory •  Stressful lifestyle •  Feeling down, uninterested

or moody •  Difficulty getting to sleep or

lack of sleep •  Menopausal problems •  Difficulty maintaining ideal

weight

•  Fewer than 2 bowel movements per day

•  Low sex drive •  Daily consumption of fried

foods •  Frequently feeling fearful or

timid •  Muscle cramps or spasms •  Daily consumption of

caffeinated beverages •  Restless sleep or waking

up frequently •  Feeling anxious or worried •  Feeling irritable or easily

angered

Nervous System Pack

•  Each packet contains –  2 Stress-J capsules –  2 AdaptaMax

capsules –  1 Nerve Eight capsule –  1 Nutri-Calm tablet

•  Use: Take one packet in the morning and one in the evening

Nervous System Support Products

•  Brain Protex with Huperzine A –  Protection against

age related memory loss, dementia, Alzheimer's

•  Nervous Fatigue Formula –  Burn-out, fatigue with

restless sleep, chronic stress

•  Focus Attention –  ADHD, difficult with

concentration or focus

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Lifestyle Analysis Immune Indications

•  Illness more than twice a year •  Less than 3 servings of fruits

and veggies •  Recent or frequent use of

antibiotics •  Food allergies •  Poor resistance to disease •  Stressful lifestyle •  Age-related health problems •  Sore or painful joints •  Lack of energy or endurance •  Exposure to air pollution daily •  Shallow or difficult breathing •  Recurrent yeast/fungal

infections •  Respiratory concerns

Immune System Pack

•  AM packets contain –  1 VS-C TCM –  1 Elderberry D3fense –  1 Immune Stimulator

•  PM packets contain –  1 Elderberry D3fense –  1 Immune Stimulator

•  Use: Take AM packet with breakfast and PM packet with evening meal

Immune Support Products

•  Silver Shield –  Topically or internally

for acute infections •  Trigger Immune TCM

–  Weak, pale, easily sick, recovering from prolonged illness

•  Olive Leaf Extract –  Acute infections

•  Lymphatic Drainage –  Swollen lymph nodes,

congestion

Lifestyle Analysis Respiratory Indications

•  Illness more than 2 x year •  Recent or frequent use of antibiotics •  Food allergies •  Smoking •  Heavy coating on tongue •  Daily consumption of dairy products •  Lack of energy or endurance •  Heavy mucus production or feeling

congested •  Fewer than 2 bowel movements

daily •  Exposure to air pollution daily •  Shallow or difficult breathing •  Recurrent yeast/fungal infections •  Respiratory concerns

Respiratory System Packet

•  AM packets contain: –  1 Lung Support TCM –  2 Bronchial Formula –  3 ALJ capsules

•  PM packets contain: –  2 Bronchial Formula –  3 ALJ

•  Use: Take AM packet with breakfast and PM packet with evening meal

Respiratory Support Products

•  HistaBlock –  Food and respiratory

allergies, skin allergies

•  Sinus Support EF –  Sinus congestion

•  Breath Activator TCM –  Difficulty breathing

due to congestion in the lungs, asthma (use with lobelia)

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Lifestyle Analysis Urinary Indications

•  Body odor and/or bad breath •  Less than 3 servings of fruits and

veggies •  Monthly female concerns •  Puffiness under the eyes •  Skin/complexion problems •  Frequent urination or urinary concerns •  Sore or painful joints •  Difficulty maintaining ideal weight •  Diet high in meat and grains •  Weak knees, ankles or back •  Frequently feeling fearful or timid •  Restless sleep or waking frequently •  Weak bones, teeth or cartilage

Urinary System Packet

•  Each packet contains –  1 Urinary

Maintenance –  2 Combination

Potassium –  1 KB-C TCM

•  Use: Take contents of one packet in AM and one in PM

Urinary Support Products

•  Cranberry and Buchu Concentrate –  For preventing UTIs

•  Kidney Activator –  For acute water

retention, edema •  JP-X

–  For active UTIs •  Kidney Drainage

–  For strengthening kidney function and reducing edema (works well with Lymphatic Drainage)

Lifestyle Analysis Glandular Indications

•  Monthly female concerns (female reproductive)

•  Regular consumption of alcohol (adrenal, pancreas)

•  Poor concentration or memory (adrenal, thyroid)

•  Stressful lifestyle (adrenal) •  Skin/complexion problems

(thyroid, reproductive) •  Cravings for sweets and junk

food (pancreas, adrenal) •  Feeling down, uninterested or

moody (thyroid, adrenal, reproductive)

•  Difficulty getting to sleep; lack of sleep (adrenal)

•  Menopausal concerns (reproductive, adrenal, thyroid)

•  Age-related health problems (all) •  Difficulty maintaining ideal weight

(thyroid, pancreas, adrenal) •  Lack of energy or endurance

(thyroid, adrenal) •  Low sex drive (reproductive,

thyroid, adrenal) •  Dry, damaged or dull hair (thyroid) •  Frequently feeling fearful or timid

(adrenal) •  Cold hands and feet (thyroid) •  Daily consumption of caffeinated

beverages (adrenal) •  Restless sleep or waking up

frequently (adrenal) •  Feeling anxious or worried

(adrenal, thyroid) •  Feeling irritable or easily angered

(reproductive)

Glandular System Pack

•  Each packet contains –  1 Master Gland

Formula –  2 AdaptaMax –  1 Adrenal Support

•  Use: Take contents of one packet in AM and one in PM

Glandular Support Products

•  SugarReg –  High blood sugar,

diabetes •  Thyroid Support

–  Low thyroid •  Mood Elevator TCM

–  Depression •  Nervous Fatigue

Formula TCM –  Adrenal fatigue,

nervous exhaustion, chronic stress

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Female Support Products

•  Female Comfort –  General hormonal

balancer for women •  X-Action (Women’s)

–  Supports sex drive •  Flash-Ease, Time

Release –  Helpful for

menopause symptoms, hot flashes

Male Support Products

•  Men’s Formula –  Helps with BPH,

testosterone levels •  Men’s X-Action

Reloaded –  Helps with sex

drive, erectile dysfunction

Lifestyle Analysis Structural Indications

•  Skin/complexion problems •  Menopausal concerns •  Age-related health problems •  Sore or painful joints •  Diet high in meat and grains •  Weak knees, ankles or back •  Brittle or easily broken fingernails •  Dry, damaged or dull hair •  Muscle cramps or spasms •  Daily consumption of caffeinated

beverages •  Weak bones, teeth or cartilage •  Don’t exercise regularly

Structural System Pack

•  Each packet contains –  2 Skeletal Strength

tablets –  2 Joint Support

capsules –  2 EverFlex tablets

•  Use: Take contents of one packet in AM and one in PM

Structural Support Products

•  IF Relief –  Relieves inflammation and

pain, alternative to NSAIDs •  Krill Oil w/K-2

–  K-2 and D3 help bones and teeth absorb minerals

•  HSN-W –  Silica-rich herbs, helpful for

brittle fingernails, dull skin and hair, split ends, joint problems, bone healing

•  KB-C TCM –  Back pain, neck pain,

weakness of the knees and ankles, osteoporosis and arthritis

Chinese Herbal Products

•  The Chinese herbal products are all part of the core products, so you can also train people in basic Chinese philosophy

•  The Chinese herbal products by themselves are a unique and powerful NSP core product

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Core Product Training Class

•  Five session webinar with in-depth training on: – Basic principles of good marketing – Core health categories – Body system’s products – Chinese herbs

•  You will not only get the training, you will also get the PowerPoint slides and materials so you can teach this system to your group

Class Dates and Registration

•  Training Dates: Monday, March 28, April 4, 11, 18, 25

•  All sessions are recorded and can be downloaded and viewed at any time

•  Cost is $47 for Tree of Light Members (Associates) and $97 for Non-Members

•  Register online at www.treelite.com or call 800-416-2887.

Question and Answer Time