1@samuelcrocker#BrightonSEO 2011

How to Pitch SEO Like a Big Agency

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Why Me?

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You can’t go after every piece of business

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Decide if you want the business

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This should be for the long haul

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Brief: Ask Questions

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Don’t mail it in on the RFP

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It’s all about the forecast

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Yes, I’m serious.

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Give something away for free...

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“A single good idea is worth a million vagaries.”

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Do your homework on the competition

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...but you will rely on the incumbent

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Trust – you need to earn it.

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Meeting the team

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Performance related fee

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Do not alienate in-house teams.

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Bring it.

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How to Lose a Pitch

1. The agency only says what they think the client wants to hear

2. No exposure to top level consultants in pitch stage

3. Weak commercials – no PRF

4. Overconfidence/entitlement

5. Insulting key members of the team

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Fin.

Questions?@samuelcrocker samuel.crocker@gmail.com