brightlocal - local seo check up - webinar slidedeck - lscu - powerpoint
TRANSCRIPT
Hello & welcome to the webinar. The webinar will start in a few minutes.
Hello & welcome to the webinar. The webinar will start in a few minutes.
Local SEO Check Up
Master Class Webinar Series:
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Up-coming webinarsLocal SEO Check Up
12th Dec15th Dec17th Dec
Local Search Rank Checker
CitationTracker & CitationBurst
All webinars at 2pm EST / 11am PST
AgendaOverview (<5 mins)
Packages & report credits (<5 mins)
Customizing reports (5 mins)
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Analyzing reports (20 mins)
✓ Setting up reports (5 mins)
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APIs (<5 mins)✓
Q&A ✓
‘SEO Check Up’Complete Local SEO Audit tool
Generates SEO report in 15 mins
White-label reports
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6 areas of SEO covered✓
Online & PDF reports✓
300 automated checks✓
How we gather data
Pull data from 20+ sources
90% scraping / 10% API
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✓ Real-time + small cache
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100% BrightLocal technology
Who & when...
Pitching to new clients
Start of a new engagement
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Periodic ‘health’ checks ✓
Packages & Reports
Single Business
Multi Business
SEO Pro
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1 / month
6 / month
20 / month
Packages & Reports
Addon Packages - from $1/report✓
Setting-up Reports
Analyzing Reports
Summary scores
Takes multiple factors into consideration
Gives each factor a weighting
Score is compared vs. max possible
Turn this in a ‘friendly’ value
Some factors absolute, some relative
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Sample of scoring algoDomain Authority 0-30 31-60 61-100
Points 1 3 6
Domain Auth. vs Competitors
Less Equal More
Points 0 1 3
Code
This studies the code of your website and looks for certain signals within the code.
We then interpret those signals and determine if they are good or bad.
Content & Links
On-site SEO - 2 parts
‘Content’ looks for use of keywords in both the visible text & in the ‘meta’ content of site.
‘Links’ are links within your website & links which click outside your site.
Editing & White Label
Customizing ReportsEditing
You can edit individual reports online. This allows you to tweak results or to give a report a custom, personalized introduction.
These changes are unique to each report.
White Label
White-labelling your reports allows you to change the logo, colors, introduction text.
It also allows you to select which sections of the report you want to show
These changes are universal to all reports.
APIs
Google+ Local look-up
Social Media reporting
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Local directory look-up✓
Off-site SEO✓
What are we working on
Updated report styling
White-label report (Q1, 2013)
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Citation Report Section✓
ThankYou
Questions?