briefing session on 2014 hkdse visual arts examination papers · 2014. 11. 28. · between man,...

13 & 14 Nov 2014

• Briefing on assessment requirements, marking criteria and

general performance on Paper 1

• Break

• Briefing on assessment requirements, marking criteria and

general performance on Paper 2

• Q & A

assessment requirements

Part A (20 marks)

With regard to the artwork provided, candidates are assessed on whether

they can provide:

1. Precise detail in description

2. A reasonable depth of analysis

3. An in-depth interpretation and evaluation from varied perspectives

* The mark allocation of Part A

The mark allocation of Part A

Part B (80 marks)

Candidates are assessed on their ability to demonstrate the relationship between art criticism and appreciation, and their personal art work.

Create a piece of two-dimensional artwork using any media, form, style and technique to present a theme in response to the critical appreciation in Part A in the white cartridge paper provided. Write an artwork statement of about 50 words to explain how your work is related to your art appreciation. This section carries 80 marks.

General Marking Criteria

With reference to the application of the visual element, the

articulation of art media, the technique, the visual effect and

visual communication; evaluate the candidates’ ability to:

1. present the theme in a personal and creative way

2. select means of visual self-expression and determine the

most appropriate method of communicating an idea, a

thought, a feeling, a sentiment, etc.

3. demonstrate competence in dealing with visual elements

4. select and apply appropriate medium, techniques and

processes in the execution and production of a painting.

The mark allocation of Part B

Candidates are required to write an artwork statement

which serves to elaborate on the relationship between

art criticism and appreciation, and art making. This

will be taken into consideration when assessing the

practical work.

The marking rubrics of Part A and Part B

(see appendix)

(A) Describe, analyse and compare the forms and expressions of

Plate (1a) and Plate (1b); interpret and evaluate these works.

(20 marks)

Paper One, Question 1

Plate (1a) Fang Zhaoling (方召麐). Climbing to

the Top of Huang Shan (黃山). 1987. Chinese ink

and colour on paper, 96.5 x 61.5 cm.

Katsushika Hokusai (葛飾北齋). Thirty-six Views of Mt.

Fuji–Ejiri in Suruga Province （冨嶽三十六景–駿州江尻）.

1831. Colour woodblock print, 26 x 38.5 cm. (Note: Ejiri

is the name of a place in ancient Japan)

There are no model answers for questions requiring comparison

and contrast, analysis, and interpretation. Responses must be

judged on the basis of viewpoints provided and communication of:

1. Literal Description

Precise detail in description

Comparison Fang Zhaoling’s

Climbing to the Top of Huang Shan

Katsushika Hokusai’s Thirty-six Views of Mt. Fuji – Ejiri in Suruga Province

Commonalities

landscape as the subject matter, infused with natural mood the custom and environment of own country as the subject matter, a vital, harmonious and

contented environment of people, mountains, rivers and plants reveal artist’s love of her country

Differences

new Chinese Ink Painting depicts the scene of climbing Huang Shan use of bold strokes in dark ink to outline

the mountains. The use of earthy colours to depict the texture of the rock face accentuates the stairway which is outlined in dark ink

the straight, steady mountains symbolize a firm foundation and conviction

details includes the traversing people, their costume, the stone houses besides the stairway and plants grown wild between the rocks

Japanese Ukiyo-e (Pictures of the Floating World) woodblock print

depicts scenery and people’s daily life only a single, simplistic line is used to outline the

appearance of Mt. Fuji in the background, the most familiar scenic view to the local people

a majestic landscape is outlined by the use of elegant lines and vibrant colours

depicts the specifics of the environment and people’s life such as plant, paddy fields, costumes, hat and papers scattered throughout the sky and people lain low by a sudden gust of strong wind

(B) Create a piece of two-dimensional work based on the theme “Travelogue”. (80 marks)

1. Selection and Use of Materials & Techniques

2. Selection and Use of Visual Elements and Principles of

Design

3. Relationship between Practical Work and Appreciation &

Criticism of the Artwork

4. Creativity & Imagination

5. Communication of the Theme

2. Formal Analysis

A reasonable depth of analysis on the aspects of

• idea and the theme

• characteristics of the two media

• different approaches of art-making

3. Interpretation of Meaning

An in-depth interpretation from varied perspectives

4. Value Judgment

An in-depth evaluation from varied perspectives

•19% of students attempted this question.

•The performance was fair in general.

•Most candidates used a realistic style to express their

response to the theme.

•Some candidates presented their own travel experience in

their work. The interpretation of the theme was literal and

direct.

•A few candidates provided elaborate scenery to deliver an

abundant and appealing content with great significance.

(A) Describe, analyse and compare the forms and expressions of

the sculptures in Plate (2a) and Plate (2b); interpret and evaluate

these works. (20 marks)


Plate (2a) Jeff Koons. Puppy. 1992. Stainless steel,

soil and flowering plants, 1,240 x 830 x 910 cm.

Plate (2b) Zhang Yi (張義). Sculpture 1 - General. 1984. Bronze,

366 x 244 x 244 cm.

Comparison Jeff Koons’s

Puppy

Zhang Yi’s

Sculpture 1- General

Commonalities

sculpture of animal depicted according to its appearance and characteristics

public forms of sculpture placed in public spaces

Differences

Post modernism

living plants and flowers as media

sculpture of puppy depicted

according to its appearance and

characteristics

the flowers are planted in the

concealed soil of the sculpture

like other living things, there are

seasons of flowers in bloom. When

the flowers wither away, it would

lead to the sculpture’s self-

destruction

sculpture with simple form and

exuberant flowers

Modernism

bronze casting

sculpture of crab depicted according to its

appearance and characteristics

the body and legs were casted into various

components and assembled later to reduce

the difficulties that might arise during casting

and transportation

mechanical form, not affected as the

seasons change

the claws are positioned on the top of the

shell instead of growing normally beside the

body of a real crab

2. Formal Analysis







4. Value Judgment


(B) Create a piece of two-dimensional work based on the theme “Tree of Life”. (80 marks)



Design





•21% of the candidates attempted this question.

•The performance was satisfactory in general.

•Most candidates portrayed the city and nature as expressing

the meaning of ‘Living’ directly.

•Some candidates only attended to the superficial meaning of

‘Tree’, without subtlety and imagination.



(A) Describe, analyse and compare the forms and expressions

of Plate (3a) and Plate (3b); interpret and evaluate these

works. (20 marks)


Plate (3a) Joan Miró. Women, Bird by Moonlight. 1949.

Oil on canvas, 81.5 x 66 cm.

Plate (3b) Giacomo Balla. Flight of the Swallows. 1913.

Tempera on paper, 50.8 x 76.2 cm.

Comparison Giacomo Balla’s

Flight of the Swallows

Joan Miró’s

Women, Bird by Moonlight

Commonalities

vibrant colours

painting

Differences

Futurism

movement and speed as the subject matter

the swallow whirrs rapidly. The sequence of

the pairs of wings each represents a

different position of the swallow in a

trajectory of its motion (like the high speed

continuous images shot by a camera)

it appears that the rigidity of the Venetian

blind is to contrast their motionlessness

with the continuous movement of the bird

whirring outside the window

aesthetic generated by the dynamics of

movement and speed

Surrealism

subject matter: a primitive, symbiotic relationship

between man, animal and nature

artist’s use of symbols to represent women and

bird playing underneath the moon and stars

the background paint has been rubbed away to

show the canvas underneath, lending it a raw,

earthy quality

artist’s use of simple, brightly coloured symbols

to portray beings who seem to spring from a

dream world

2. Formal Analysis







4. Value Judgment


(B) Create a piece of two-dimensional work based on the theme “Fish Singing”. (80 marks)



Design






•The performance was good in general.

•Most candidates used ‘underwater world’ to convey the

atmosphere of the ‘Fish Singing’.

•Some candidates made reference to pictures which

expressed the theme directly, resulting in flat and tedious

works.

•Few candidates painted in an abstract style, using lines and

forms to express the feeling of ‘rhythm’ lively.

•Candidates demonstrated a varied expression of colour,

composition and perspective.

(A) Describe, analyse and compare the forms and expressions of Plate (4a) and Plate (4b); interpret and evaluate these works. (20 marks)


Plate (4a) Don McCullin. Fallen North Vietnamese

Soldier. 1968. Photograph, Variable dimensions.

Plate (4b) Shen Jingdong (沈敬東). Soldier Family. 2008. Oil on

canvas, 200 x 300 cm.

Comparison

Don McCullin’s

Dead North Vietnamese Soldier and His

Plundered Belongings

Shen Jingdong’s

Soldier Family

Commonalities soldiers as the subject matter

Differences

photograph

real-life photograph of a Vietnamese soldier in

the 1960s Vietnam War

shows a proper perspective of foreground,

middle ground and background

the monochromatic photograph is grave, serious

and reminiscence. It shows a dead, young North

Vietnamese soldier whose possessions had

been plundered and scattered around him -

pictures of his family, a little medical kit and a

bag of bullets

his possessions, his aspiring life and his

cherished family had drifted away with his death

to record the cruelty of a real life war

painting

image of soldier family wearing army uniform of

the 1990s

flatness in its composition

the painting gives a tactile quality which

resemble a shiny porcelain gleaming with lively,

bright colours

the characters share same human identity

marked by their appearances and colour of

clothing

create an image of comical, cartoon-like soldier

2. Formal Analysis







4. Value Judgment


(B) Create a piece of two-dimensional work based on the theme “Utopia”. (80 marks)



Design







•Most candidates painted in a realistic style to express the

theme.

•Most candidates used ‘Peace’ or ‘Harmonious Family’ to

express the theme.

•However, some candidates misunderstood the meaning of

‘Utopia’ and applied cruel war as the theme, resulting in

misinterpretation.

(A) Choose any TWO plates from Plate (5a), Plate (5b) and Plate (5c). Describe, analyse

and compare the forms and expressions of the TWO chosen plates; interpret and

evaluate these TWO works. (20 marks)


Plate (5a) Unknown Artist. Madonna and

Child on a Curved Throne. 13th Century.

Tempera and gold leaf on panel,

82 x 49 cm.

Plate (5b) Giovanni Battista Salvi da

Sassoferrato. The Virgin in Prayer.

1640-1650. Oil on canvas, 73 x 57.7 cm.

Plate (5c) Dali Salvador. The Madonna of

Port Lligat (First Creation). 1949. Oil on

canvas, 50 x 37.5 cm.

Comparison Madonna and Child on a Curved Throne Giovanni Battista Salvi da Sassoferrato’s

The Virgin in Prayer

Salvador Dali’s

The Madonna of Port Lligat

(First Version)

Commonalities

Virgin Mary as the subject

Virgin Mary is set at the middle of the painting

Differences

Byzantine religious painting

tempera and gold leaf on panel

full-length portrait of the Virgin Mary

and Christ Child

Virgin Mary is depicted as a loving

mother, her traditional image in religious

painting

her eyes slightly downcast, hands wind

round to hold the Christ Child

she wears red cloak and blue robe, the

traditional wear of the Virgin in religious

painting

holy people were depicted with a halo

around the head; angels are portrayed

on the medallions on both sides of the

Virgin. Employment of light and shade

to depict the faces and hands; placed

emphasis on the draperies of the wear;

use of slightly receding contours of the

throne and stool to create a sense of

depth

Baroque religious painting

oil on canvas

half-length portrait of the Virgin Mary

which shows her traditional image

Virgin Mary is depicted in her traditional

image in religious painting

her eyes downcast, hands joined in

prayer

she wears red robe, blue cloak and white

veil, the traditional wear of the Virgin in

religious painting

the artist placed emphasis on the soft

draperies of the wear of the Virgin;

nothing is set in her surroundings. Her

eyes downcast, hands joined focusing on

her prayer. When the viewer casts his/her

eyes up at her, it seems that the viewer is

praying to God

Surrealist painting that use Virgin Mary and

Infant Jesus as the subject matter

oil on canvas

the full-length portrait of the Virgin Mary and

Infant Jesus. Jesus holds a cross in his

hand. There are frames both in the Virgin’s

and Jesus’ chests. The frames are set at the

middle of the painting through which the port

can be seen

Virgin Mary is depicted as a loving mother,

her traditional image in religious painting

her eyes downcast, hands joined but a bit

apart, praying and protecting Infant Jesus

only part of her red cloak, blue sleeves and

white veil are shown

she sits in the middle of a decaying arch. At

the top of the arch is a shell from which an

ostrich egg is hanging. Setting around her

are sea products such as fish and spiral shell

2. Formal Analysis







4. Value Judgment


(B) Create a piece of two-dimensional artwork based on the theme “Self Portrait”. (80 marks)



Design







•Most candidates depicted their appearance in the theme.

• Some candidates demonstrated a negative feeling in

transforming the images into their self-portrait.

• A small number of candidates left out the element of the ‘self-

portrait’ and simply painted somebody’s face without

contextualizing it.



• Candidates were familiar with the written presentation on critical

appreciation of artwork and fluently expressed their viewpoints.

• Most candidates were able to link different relevant foci and identify

their relationships in literal description.

• Most candidates were able to respond to the artwork in a systematic

way.

• Some candidates were able to connect different experiences with the

visual form, knowing the relationship among them, with some

providing certain interpretations of meaning of forms of presentation.

• Some candidates provided multiple interpretations of meaning and

recognition of embedded messages in the artwork of a particular

context.

• However, some candidates only responded to one or two criteria

related to the value judgement of the artwork without judging the

appropriateness of the presentation.

•The paper provided possibilities for interpretation in terms of

content, composition and colour.

•Most candidates demonstrated their abilities in mastering

the materials, skills and visual elements appropriately in

delivering the key message of the theme. There were many

outstanding works.

•Some of the works showed that the candidates introspected

a particular form or idea of the appreciation and criticism of

artwork by carrying out reflections and considerations as a

filter on presenting the theme.

•The best scripts also demonstrated candidates’

understanding of some current affairs and social issues and

consideration of these elements to express a deeper and

thoughtful message of the theme.

•Few candidates simply imitated the artworks provided for art

criticism in part A, without considering the content of the

chosen theme.

•A small number of candidates just copied from famous

paintings revealing their difficulties in developing appropriate

imagery to express the theme in the question. The use of

direct copying should be discouraged.

•A small number of candidates forgot to write down the

question number. This made it difficult for markers to guess

which theme the candidate was trying to express hence the

markers’ judgement could have been affected.

•Different levels of performance were seen in interpreting

and presenting the ideas in the five questions provided.

assessment requirements

Part A (20 marks)

With regard to the artwork provided, candidates are assessed on whether

they can provide:

1. Precise detail in description

2. A reasonable depth of analysis

3. An in-depth interpretation and evaluation from varied perspectives

* The mark allocation of Part A

The mark allocation of Part A

Part B (80 marks)

Candidates are assessed on their ability to demonstrate the relationship between art criticism and appreciation, and their personal art work.

Create a piece of two-dimensional artwork using any media, form, style and technique to present a theme in response to the critical appreciation in Part A in the white cartridge paper provided. Write an artwork statement of about 50 words to explain how your work is related to your art appreciation. This section carries 80 marks.

General Marking Criteria

With reference to the application of the visual element, the

articulation of art media, the technique, the visual effect and

visual communication; evaluate the candidates’ ability to:

1. present the theme in a personal and creative way

2. select means of visual self-expression and determine the

most appropriate method of communicating an idea, a

thought, a feeling, a sentiment, etc.

3. demonstrate competence in dealing with visual elements

4. select and apply appropriate medium, techniques and

processes in the execution and production of a painting.

General marking guidelines: With reference to the application of the visual element, the articulation of art media, technique,

visual effect, idea development and design principles, evaluate the candidates’ ability in the following areas:

1. Solving design problems

The extent to which the candidate successfully proposes feasible solutions for a given problem, and is able to develop design concepts which convey the ideas of a theme.

2. Presenting ideas by using media, material and technique

The extent to which the candidate is able successfully to apply the appropriate media, technique, and visual style to present the solution proposed.

3. Understanding and organization

The extent to which the candidate is able successfully to apply appropriate visual elements such as colour, pattern, texture, shape, form; and design principles such as contrast, rhythm, balance and emphasis.

4. Communication

The extent to which the candidate is able convincingly to convey a theme.

5. Meeting design requirements

The extent to which the candidate is able successfully to create a design that meets specific size, measurement and other requirements of the question;

6. Demonstrating originality

The extent to which the candidate is able to successfully convey design ideas which are original and creative.

The mark allocation of Part B

Candidates are required to write an artwork statement

which serves to elaborate on the relationship between

art criticism and appreciation, and art making. This

will be taken into consideration when assessing the

practical work.

The marking rubrics of Part A and Part B

(see appendix)

(A) Describe, analyse and compare Plate (1a) and Plate (1b) with respect to

the design concepts, visual effects and communication effects of the

two graphic designs; interpret and evaluate these works. (20 marks)

Plate (1a) Poster for Visiting England Plate (1b) Typography Design

(LIFE IS THE ILLUSION．LOVE IS THE DREAM)

Paper Two, Question 1

Comparison Poster for Visiting England Typography Design

Commonalities both designs are incorporated images and typography

Differences

Image: letter “E” is composed by various

cartoon-like images of England

landmarks

Typography: letter “E” is composed by

images, the word

ENGLAND was placed in

the lower part

Color: rich Colors

Meaning: introduction of scenic spot in

England for tourism

Image: heart shape outline is formed by various

elements, different typeface words

and a white dove holding a music

album disc in its mouth

Typography: various styles of hand-drawn

typefaces

Color: black and white

Meaning: related to the expression of life and

love

2. Formal Analysis







4. Value Judgment


(B) Create a design with typography (in Chinese, English or

both Chinese and English) for the phrase – “After Rain

Comes Sunshine” (雨過天晴). Images may be included in

the design. (80 marks)



Design





Focus:

-- The meaning of the phrase can be delivered by the design.

-- Readability and legibility are considerable by the design.

-- Typography design principle and its visual effect are

considered in general.



•Candidates showed little deliberation regarding the readability and legibility of the typography design. They also showed little concern for the kerning and tracking letters.

•Some designs were thronged with images, resulting in a superficial illustration. Most candidates demonstrated the basic mastery of typography design and delivered the meaning of the phrase clearly.

•Few candidates’ designs displayed the hidden meaning of the phrase. These candidates’ work reflected a high quality of understanding of typography design.

(A) Describe, analyse and compare Plate (2a) and Plate (2b)

with respect to the design concepts, visual effects and

communication effects of the two designs; interpret and

evaluate these works. (20 marks)

Plate (2a) The Old Gateways of Beijing (北京老城門). Photo Album.

Beijing Art Photography Press (北京美術攝影出版社).

External View

Plate (2b) Pop-up Postcard Design

External View

POSTCARDEN (Postcard and Garden)


Comparison The Old Gateways of Beijing

Photo Album Pop-up Postcard Design

Commonalities

Structure: unfolded three-dimensional

Theme: city

Material: paper

Differences

Image: photograph of Chinese architecture

in the city

Typography: Chinese Calligraphy

Color: grey and light brown

Structure: pages could be opened up

towards 4 directions - up,

down, left and right

Meaning: the structure of the book implies

the characteristic of “Centre

axle” and “Symmetry” of

Chinese architecture

Function: photo album

Image: illustration of the modern city

Typography: English Sans Serif

Color: black and white

Structure: it is a box before unfolded. It creates

a three-dimensional with the

layers structure when it is

unfolded. Grass can be planted

in the unfolded box

Meaning: green cities

Function: the posted postcard can be a display

after planting

2. Formal Analysis







4. Value Judgment


(B) Design and illustrate the unfolded and the external views of a

book named “Chaotic City” (混亂城市).

The design should include:

•The name of the book (in Chinese, English or both Chinese and

English)

•TWO 3-dimensional renderings with an indication of the size and

materials used for the book design

(80 marks)



Design





Focus:

-- Text message, visuals and specific theme are incorporated

effectively in the design.

-- The structure of the design is provided with creative idea(s).

-- The feasibility of materials is well considered in the design.



•Most candidates’ designs tended to be in the form of a Pop-

up book.

•Designs with good illustration skills showed a comprehensive

consideration and reflection in the idea development.

• A small number of candidates performed less satisfactorily in

presenting the 3-dimensional design with messy

arrangements of forms.

•Some candidates focused on the book cover design without

considering the conformation and the theme of the book.

(A) Describe, analyse and compare Plate (3a) and Plate (3b) with respect to the design

concepts, visual effects and communication effects of the two designs; interpret and

evaluate these works. (20 marks)

Plate (3a) Poster for Visiting Paris Plate (3b) Tram Art Gallery Website

ISBN (International Standard Book Number)


Comparison Poster for Visiting Paris Tram Art Gallery Website

Commonalities manipulated by simplified graphic

positive and negative space are used

Differences

Image: the images of Eiffel Tower and

wine glasses were formed by

tiny dots

Typography: English Serif font

Meaning: night scene and fine wine as a

metaphor of the romantic

Paris

Image: image of the tram station is

depicted by silhouette illustration

Typography: English Sans Serif font and

Chinese Bold font

Meaning: promotion of a book about tram

2. Formal Analysis







4. Value Judgment


(B) Design a poster for a cultural event named “Hong Kong

beyond Consumption” (消費以外的香港). The aim of the

event is to encourage teenagers to explore the diverse

values of Hong Kong society.


•The name of the event (in Chinese, English or both Chinese

and English)

•The letters “www.hkbc.com”

The size of the poster should be 30 cm x 45 cm (in Horizontal

or Vertical Orientation). (80 marks)



Design





Focus:

-- The design should be suited for the participants’/ teenagers’

characteristics.

-- Text message, visuals and specific theme are incorporated

effectively in the design.



•Most of the designs were thronged with images, resulting in

the conveying of Hong Kong tourism instead of Hong Kong

beyond consumption that paid no attention to the theme.

•Some candidates demonstrated maturity in concept and artful

execution of their designs. These designs demonstrated a

distinct understanding of the theme.

(A) Describe, analyse and compare Plate (4a) and Plate (4b) with respect

to their forms, use of materials, cultural meanings, visual effects and

communication effects of the two mask designs; interpret and evaluate

these works. (20 marks)

Plate (4a) Mask Design Plate (4b) Mask Design


Comparison Mask Design Mask Design

Commonalities Effect: dramatic

more decorative than practical

Differences

Form: combination of high heels and ribbon

Color: vivid red

Structure: mask and helmet

Material: dyed leather and ribbon

Meaning: symbol of female and subversion

of conventional beauty

Form: respirator

Color: glittering silver

Structure: similar as ordinary respirator

Material: glittering silver gem and leather

accessories

Meaning: contradiction between luxury

and fear

2. Formal Analysis







4. Value Judgment


(B) Create the image design for the head of the leading

characters in a science fiction movie named “China

2077”: “Hurricane” and the evil female character

“Poison”. BOTH the front and side views of the image

design for the head of the TWO characters should be

presented in the renderings. The materials used should

also be indicated.

(80 marks)



Design





Focus:

-- The characteristic of the characters are shown in the designs.

-- Using of effective materials to match the theme.



•Some candidates demonstrated maturity in concept and artful

execution of their designs in dealing with the design.

•The best scripts conveyed a comprehensive consideration of

the idea development and showed good illustration skills.

• However, a few candidates ignored the description in the

question and just copied the masks design in Part A, resulting

in a superficial design.

(A) Choose any TWO product display designs from Plate (5a), Plate (5b) and Plate (5c).

Describe, analyse and compare the design concepts, structures, visual effects and

communication effects of the TWO chosen designs; interpret and evaluate these TWO works.

(20 marks)

Plate (5a) Yummy Licks Candy Rack Plate (5c) Chinese BBQ Restaurant Window Display Plate (5b) Moschino (莫斯奇諾)

Fashion Shop Window Display


Comparison Yummy Licks Candy Rack Moschino Fashion Shop

Window Display

Chinese BBQ Restaurant Window

Display

Commonalities commercial promotion

Differences

Image: illustration of hand

Color: vivid colors

Structure: three-dimensional table

stand rack for candy

display

Meaning: promotion of the

product and easy

to pick up by

customers

Image: human figure mannequin

and cartoon-like food

models

Color: white background and

colorful objects in the

front

Structure: installation is placed in

rectangular prism with

lighting effect

Meaning: using surrealistic

approach to draw the

customers’ attention

of the product

Image: product/ Chinese BBQ food

Color: color of the food

Structure: rectangular prism that

provides a space for

showing food with

lighting effect

Meaning: using the appearance of

the food to attract

customers’ to buy the

product immediately

2. Formal Analysis







4. Value Judgment


(B) Create a 3-dimensional design to promote a high quality art paper product named “Fancy Papers” (幻彩紙).


• The name of the product (in Chinese, English or both Chinese and English)

• TWO 3-dimensional renderings with an indication of the size and materials used for the design

The design is to be placed in the atrium of the shopping mall shown in Plate (5d). (80 marks)

Plate (5d) The Atrium of the Shopping Mall



Design





Focus:

-- The characteristic of the product is well delivered.

-- The characteristic of the venue is coordinated with the design.

-- The feasibility of materials is well considered in the design.

•3% of the candidtaes attempted this question.


•Some candidates demonstrated good illustration skills in

presenting the design in a lively and effective display.

•However, a small number of candidates’ works showed a lack

of understanding of the feature of the product, resulting in a

failure to deliver the promotion of the goods.

•Candidates were familiar with the written presentation on what

they saw and felt when analysing the design work. They linked

different relevant foci, and identified their relationships in a literal

description.

•Most candidates were able to develop linear recognition of visual

forms in the design work.

•Candidates were able to connect different experiences and

feelings with the visual form. They provided multiple

interpretations of meaning towards the form of presentation.

There was only scant in-depth interpretation on particular

perspectives.

•Many candidates only responded to one or two criteria related to

the value judgement of the designated artwork without judging

the appropriateness of the presentation.

•There was a diversification of questions type and content, which

gave candidates ample opportunity to create designs reflecting

personal taste and creativity.

•There were many outstanding designs. However, a number of

candidates rushed into the design without having fully

understood the requirements of the question and thus produced

superficial work.

• It is recommended that candidates read the instructions of the

question carefully because there are many requirements in

answering each question, including understanding the purpose of

the design, the target audience, the main features and the design

description.

•Most candidates were able to master the materials and skills

appropriately in delivering the key message of the theme.

•Quite a number of the candidates used readily-made images

without developing or deciding whether they were appropriate

for the design. This produced superficial work or even deviated

from the theme.

•They were able to express the key message of the design by

the visual elements and principles of design.

•A small number of candidates presented a high design

execution competence in using appropriate styles and media in

the finished piece.

• In contrast, some candidates demonstrated ineptitude in the

use of colour, composition and typography.

• Some candidates sifted particular forms or ideas of the appreciation

and criticism of artwork by reflecting and considering the

presentation of the design.

• Some candidates showed a lack of understanding of current affairs

and social issues. This limited their thinking in expressing the main

theme of a design and resulted in a superficial design.

• A small number of candidates misinterpreted the theme. This

impacted the marks awarded.

• Some candidates demonstrated personality characteristics through

originality and by means of transference or association.

• Some designs displayed the hidden meaning of the theme and

reflected a high quality of understanding of the design.

• In general, candidates used relevant and coordinate forms of artistic

creation in different ideas.

•For Part A, candidates must write their answers in the answer

book which will be collected 45 minutes after the start of the

examination.

•For Part B, candidates must draw and write their answers on

the appropriate side of the white cartridge paper or Xuanzhi

provided by the HKEAA, with art making or design on the left

and the artwork /design work statement on the right margin.

Candidates who draw and/or write the answers on unauthorised

stationery other than the cartridge paper or Xuanzhi provided by

the HKEAA will result in their scripts not being accepted.

Normally zero marks will be given to the part/paper concerned.

•For Paper 1, candidates must not cover the cartridge paper

provided by any paper or materials which are approximately A2-

size. Answers on these paper or materials will not be marked.

(NOT applicable to Paper 2)

•Candidates must not cut the cartridge paper in any way.

Candidates who are found to have not used the cartridge paper

provided or to have cut the paper will receive a mark penalty.

•Candidates should write an artwork/design work statement of

about 50 words to explain how their art/design work is related to

their art appreciation in Part A.

Candidates who are found to have used the “Materials NOT

Allowed” as described below will receive a mark penalty.

Candidates who bring dangerous materials and smoking

devices will be disqualified from the examination.

Materials NOT Allowed:

•English and Chinese dictionaries (including excerpts from

dictionaries), slow drying materials (e.g. oil paint), retarder,

dangerous materials (e.g. aerosol paints, air-brushes, aerosol

fixatives, etc.) and burning and smoking devices.

Materials Allowed:

Paper 1

Painting materials and instruments (e.g. pencils, paint brushes, colours, palettes, drawing boards, clips, pins, erasers, adhesive tapes, paper, etc.) small quantity of materials for collage, and reference materials (e.g. books, magazines and art dictionaries, etc.).

Paper 2

Design materials, drawing instruments and aids (e.g. pencils, paint brushes, colours, palettes, rulers, drawing boards, clips, pins, compasses, eraser, colour paper/adhesive paper, ready-made transfer letters, stencil devices, etc.) materials for cutting, sticking and collage materials, reference materials (e.g. books, type specimen books, magazines, scrap books and art dictionaries, etc.).

Date Event Place

25 Nov., 2014

Briefing Session on

“New Academic Structure

Medium-term Review ---

School Survey on Visual

Arts”

Room W321, Podium, West

Block, EDB Kowloon Tong

Education Services Centre

19, Suffolk Road, Kowloon

28 Nov., 2014

Conference Hall, 4/F,

Hong Kong Productivity Council

Building

Date Event Place

30 December 2014

TO

20 January 2015

Exhibition of Secondary

School Students' Creative

Visual Arts Work (2014/15)

Exhibits:

• Secondary school students’ visual

arts work

• Candidates' artworks and scripts of

the HKDSE Examination in Visual

Arts 2014

Room WP01, Podium,

West Block, EDB

Kowloon Tong

Education Services

Centre

19, Suffolk Road,

Kowloon

*

Hong Kong Examinations and Assessment Authority Main Page

http://www.hkeaa.edu.hk/en/

HKDSE Main Page

http://www.hkeaa.edu.hk/en/hkdse/

HKDSE Circulars

http://www.hkeaa.edu.hk/en/hkdse/Circulars/

HKDSE Subject information

http://www.hkeaa.edu.hk/en/hkdse/Subject_Information/

HKDSE Subject information / Visual Arts

http://www.hkeaa.edu.hk/en/hkdse/hkdse_subj.html?A2&2&25

SBA for HKDSE - Elective Subjects - Visual Arts

http://www.hkeaa.edu.hk/en/sba/sba_hkdse_elective/dse_subject.html?25

http://www.hkeaa.edu.hk/en/

http://www.hkeaa.edu.hk/en/hkdse/

http://www.hkeaa.edu.hk/en/hkdse/Circulars/

http://www.hkeaa.edu.hk/en/hkdse/Subject_Information/

http://www.hkeaa.edu.hk/en/hkdse/hkdse_subj.html?A2&2&25

http://www.hkeaa.edu.hk/en/sba/sba_hkdse_elective/dse_subject.html?25

*

SBA for HKDSE - Elective Subjects - Visual Arts - SBA Teachers' Handbook

http://www.hkeaa.edu.hk/en/sba/sba_hkdse_elective/dse_subject.html?25&2

Category A – HKDSE Elective Subjects: Visual Arts - Other Resources

(Seminar Notes)

http://www.hkeaa.edu.hk/en/hkdse/hkdse_subj.html?A2&2&25_5

HKDSE Handbook for Candidates

http://www.hkeaa.edu.hk/en/hkdse/Student_s_handbook/

HKDSE Exam Timetable

http://www.hkeaa.edu.hk/en/hkdse/Examination_Timetable/

HKDSE Exam Regulations

http://www.hkeaa.edu.hk/en/hkdse/Exam_Regulations/

HKDSE Leaflets

http://www.hkeaa.edu.hk/en/resources/leaflets/

http://www.hkeaa.edu.hk/en/sba/sba_hkdse_elective/dse_subject.html?25&2

http://www.hkeaa.edu.hk/en/hkdse/hkdse_subj.html?A2&2&25_5

http://www.hkeaa.edu.hk/en/hkdse/Student_s_handbook/

http://www.hkeaa.edu.hk/en/hkdse/Examination_Timetable/

http://www.hkeaa.edu.hk/en/hkdse/Exam_Regulations/

http://www.hkeaa.edu.hk/en/resources/leaflets/

briefing session on 2014 hkdse visual arts examination papers · 2014. 11. 28. · between man,...

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